Advantages And Disadvantages: Advertisements Writing Sample

Why we advertise our products If we want our products to be well-known we should advertise them. Advertisements play an important role in the modern economy. They are useful to both consumers and producers. They help the consumers by giving them information about various products available on the market. Many readers appreciate advertising because it lets the vendor speak directly to the consumer about the product. Where we can see advertisements We find advertisements everywhere. Most of the advertisements are made through the media, newspapers, magazines, and journals.

We can also see them on the radio, television, and billboards. Is it a good idea to spend money on advertising? Advertising is the best way to let the consumer know the product well. The more we advertise, the more people will know the product. The bigger the demand, the more income the producer gets. Money spent on advertising is money well spent. Thus, it is a good idea to spend money on advertising.. Advertising assists a rapid distribution of goods at reasonable prices. It draws attention to new ideas and so helps enormously to raise standards of living.

By helping to increase the demand for goods, it increases the number of workers needed to supply the goods and therefore, provides employment. It also helps to pay for many services. Without advertisements, our daily newspaper would cost a dollar or more, the price of our television license would need to be doubled, and travel by bus would cost more. The things advertisers should know Advertisers shouldn’t offer a product that fails to live up to to the promise of his advertisements. Advertising helps to keep up the quality of the products and services you buy.

The public has the good sense not to buy the poor quality article more than once. If you’re going to get into advertising on your Web site, either for your Web site or on it, you’ll need to know a little about various “intrusive” ad types and the pros and cons of them. Once you have this information, you can make clear decisions about what types of ads you’ll support on your site (if any) and what types of ads would be best for your own marketing. A strong advertising base can be your best assurance of a long and successful publication run.

How will people feel if advertisements give information only? If advertisements give information only, it would so boring that no one would pay any attention. Advertisements aimed at men often include the picture of a pretty girl. Such advertisements are suggesting that a man will be more attractive to women if he owns a certain type of car, or watch or if he dresses in a certain style. Advertisers use popular actors, actresses, male and female, models as well as singers to advertise their goods. The Pros and Cons of Advertising

There are pros as well as cons concerning advertisements. Sample Advertisement The case for advertising Advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment. They pay for many services such as transporters, porters and sellers. Daily newspapers, television license fees and bus fees remain cheap because of advertisements.

They also keep up the quality of the goods and services we use. There are many advantages of print advertisements. Newspaper readers are more likely to consider information in advertisements seriously. Print advertisements are concrete, and therefore, readers are able to pick the paper back up and read it a second time, or whenever is convenient for them. All of the information will always be right in front of them. But radio and television give impermanent information and if you miss it, you don’t have a choice when you can hear it again.

Newspaper readers are usually older, better educated, and higher earning than television and radio audiences. Magazines have all of the same advantages of newspapers including a longer shelf life, which means that it stays in use longer. Also, people share magazines so more people are exposed to the ad, and the ads in magazines have the potential to be more glamorous than newspapers. Advertising can lower subscription costs, but again, it can become a circular argument. Mad magazine publisher William F.

Gaines explained this in 1972, arguing that if he accepted advertising in his already-successful magazine he’d have to change the magazine’s appearance, and he wasn’t sure that would gain him any ground: “We’d have to improve our package. Most advertisers want to appear in a magazine that’s loaded with color and has super-slick paper. So you find yourself being pushed into producing a more expensive package. You get bigger and fancier and attract more advertisers. The case against advertising

Advertisements try to influence our emotions by making us buy things we do not need or want. They make us believe that our dreams will come true if we use their products. This is why advertisements for home cleaning products often try to convince ladies that they become perfect wives and mothers only if they use those products. They imply that money can make our dreams come true. But this is obviously not so. We cannot buy personal good looks, intelligence, good friendships or a happy family. A lot of advertisements are, therefore, a form of lying.

They can also make people feel depressed and discontented with their ordinary lives, especially those people who have only a small amount of money to spend on luxuries. The majority of mainstream commercial publications accept paid advertising, generally to help cover production costs and to provide their readers access to related resources and information. Non-commercial publications, such as those published for organizations, often do not include advertising, preferring to maintain a neutrality in the commercial marketplace and to keep production costs to a minimum.

A publication that accepts ads brings consumers and vendors together, and this creates a vested interest in maintaining the happiness of both parties. If the consumers remain happy they’ll continue to subscribe, and if the vendors remain pleased they’ll continue to advertise. Thus the publisher strives to support a good climate for commerce within the market, which often strengthens and supports the entire community, organization, or other target audience.

Shouldice Hospital Case

1. *How does Shouldice compete? Identify at least three characteristics of Shouldice’s operations that contribute* to its competitiveness. Shouldice Hospital Limited seems to be a well organized Hospital with a unique technique to operate hernias. In this hospital only external hernias were operated. This is the mayor fact for their success. The doctor? s, the nurse’s and even the design of the facility is only targeted of the patient’s needs that have or had a hernia surgery.

To reduce the time of a patients stay, the doctor’s are well skilled in surgical intervention to eliminate hernia. Shouldice’s doctors perform 600 and more operations per year and they are teaching each other to encourage a group effort for nearly absolute perfection. The facility contains the kitchen, the dining rooms, a lounge area, offices and patient rooms. The rooms are simple and the steps are designed specially with small rise to keep the maximum comfort to the operated patients.

To reduce the risk of a fall, every square is carpeted. Some additional facts for the good word-to-mouth advertising Complication and infection rate less than 0,5% (low risk) 7000 hernia operations each year High service level (social contacts found there) Dr. Shouldice explored this method Balanced employees (good effect to patients in front of good working atmosphere) Non hospital feeling Mail diagnostics for aliens and far away living people Shouldice operation characteristics

The operation method was founded by Dr. Earl Shouldice in 1945. It become the most reliable, safe and effective technique to repair hernia. The Shouldice method is performed under local anesthesia to keep a high safety for the patient. All full time surgeons share all of their working time to the practice of hernia surgery. Due the big number of operations each year, the Shouldice team is well prepared for all problems around hernia care. Since 1945 more than 300,000 operations have been performed.

Disability: A Critical Analysis

In our society, presently, persons’ with disabilities as a whole are often stigmatized as broken or useless (Michalko, 2002). This is no different for women with disabilities, as strong cultural assumptions for this population have been formed. These assumptions are formed due to attitudes and beliefs, especially focusing on body image, religion and language (Charlton, 1998). In general, women in our society are already oppressed, for example women make less money in the workforce then do men (Katz, 1996).

Therefore, looking at what cultural assumptions, stereotypes and commonly held attitude exist about women with disabilities and demonstrating the role of social systems and institutions in supporting these beliefs will be the focus of this essay. One of the ways that disability has unique implications for this group is body image. Body image is emphasized in our society and certainly plays a role in how women with disabilities are perceived (Charlton, 1998).

People with disabilities are often set apart and identified by their bodies and there appearances, as disabilities are often physically noticeable (Charlton, 1998). In Western culture these physical difference are considered deformation, whereas in other cultures this is perceived differently, for example in Africa a facial scar is seen as a badge of honour (Devlieger, 1995). Therefore culture plays a role in the forming of attitudes and beliefs in regards to persons’ with disabilities.

Beauty, in our culture, is defined by how society produces and markets image. In commercials, for example, the bodies which are selling the products are beautiful ones (Charlton, 1998). The implications of the present image of a disabled body include it’s ugliness and abnormality, which leads to the powerful myth that persons’ with disabilities are asexual (Charlton, 1998). This myth is powerful because it reinforces the paternalism that consigns people with disabilities to a permanent status as children (Charlton, 1998).

As described in Charlton’s Chapter on culture and belief systems “Patrenalism lies at the center of the oppression of people with disabilities”, and begins with the notion of superiority. Charlton also states that “Disability itself is the embodiement of repulsive images of the body, certainly a body no one would want to have sex with”. It is very difficult for women with disabilities to fight this notion that has been formed, the notion that no one would want to marry them or have chidren with them in fear that they could not be sufficient wiv es due to their estrictions and that they may prduce disabled children (Reinikainen, 2008). Ideas of a disabled woman’s unsuitability for motherhood, for example, refer to the assumption that disability means helplessness and inability, but also to the necessity of physical normality as a requirement for motherhood (Reinikainen, 2008). This is also demonstrated in the medical field where women who are disabled have expressed that the doctors were angry with them for being pregnant (Reinikainen, 2008).

This notion is challenged in the readings of Michalko where it is demonstrated that person’ with disability can do everything non disables persons’ can do just in a different manner (Michalko, 2002). The Mass Media is one social institution which is heavily involved in supporting the continuous belief that disabled bodies are not as beautiful as non disabled bodies. In films and television the disabled characters are always depicted as self-pitying, mal-adjusted and ugly (Charlton, 1998).

In challenging this, a number of North American Activists and the DRM have begun their own critiques and analyses, and much important work has been done. However, until the mass media broadens the depiction of sexuality, family and personal lives this will continue to opress persons’ with disabilities (Charlton, 1998). Language also plays a role in the mass media, as the terms used to describe people with disabilties is debateable. Language, as described by Charlton, “informs attitudes and beliefs because it is medium of translation of expression and thought. When a word or an idea is express, an image is generated”.

Often, words used to decribe people and women with disabilities are negative, and the repitition of these words create negative images. The issues surrounding language are similar in most cultures and in most languages, for example many of shona and Ndebele words use disabilty as an idiom of culture (Devlieger, 1995). The most common words to describe disabilties include “crippled”, “handicapped”, “blind as a bat”, “deaf and dumb”, “retarded” and “invalid”, these terms continue to oppress and dehumanize women with disabilties as they create negative images (Charlton, 1998).

Another challenge of language is that women living with disabilities are encouraged to be silent and not to express the issues surrounding their disabilities (Reinikainen, 2008). Silence over one’s thoughts and feelings can be a way of fulfilling feminine responsibility of the welfare of others. For the disabled woman another way of fulfilling the feminine responsibility can also be the need to submit to the others’ ideas and to express unconditional compassion and forgiveness to the oppressors, abusers, or other sorts of wrong-doers (Reinikainen, 2008).

This type of oppression can be dated back to the 1800s when poorhouses were constructed but quickly became asylums, in which anyone who was deem “unsuitable“ to live among the rest of society, including disabled women, elderly, criminals and orphaned children, were placed in isolation away from the rest of the community (Katz, 1996). This type of oppression is being challenged in readings by Mosteller which demonstrate that with proper care and rehabilitation and without isolation women living with disabilities are able to reach their full potential, even if institutionalization is needed (Mosteller, 1998).

Also, progress has been made with the transitions of using proper terminology when describing or reffering to persons`with disabilties, as the DRM has targeted language as an important issue (Charlton, 1998). Religion is another institution which plays a significant role in negative attitudes and beliefs being formed regarding people with disabilities. Religion links the origin of disability to personal sin or bad karma, then disability is equated with something negative, even (Charlton, 1998).

Charlton states that “If one wants change, any kind of change, support cannot be found within the traditional religious institution of the church“. Most churches do not accomodate persons` with disabilities as they most often do not have ramps for those with mobility issues, and once within the church there exists no accomadations for disabled persons`. Many of those living with mental or physical disabilities have negative experiences within their churches, as they are viewed as needing to be “healed“.

This causes many people with disabilities to abandon their church or faith, therefore abandoning a major support system which could potentially be vital to their recovery or rehabilitation process (Stanford, 2007). Research has shown that women believe more strongly then do men in the role of faith in healing (Stanford, 2007). This may suggest that women in the church are also more likely to believe explanations of disorders such as a weak faith, personal sin, or demonic influence, and avoid empirically validated treatments. This limits their potential for rehabilitation and puts them at greater risk for uicide (Stanford, 2007). These religious beliefs do not vary much throughout different cultures, for example African culture promotes the ideology that disabilities are caused because of personal sin, for example it is believed that if the mother did something unacceptable while pregnant her baby would be born disabled. This empowers the notion that the women are at fault for the disabilities of their children, and the ideology that disability is a punishment for having done something wrong (Devlieger, 1995). In conclusion, their are many implications that exist for women living with disabilities.

The attitudes and beliefs surrounding disability are formed through social systems and social institutions including, body image, language and religion. Body image, today, implies that a beautiful body must be lean, muscular and fully functionning (Murphy, 1987). If a women`s body is not perfectly in tact, it is believed that they are asexual due to the attitude that no one would want to marry or have children with someone who is not “able bodied“ (Murphy, 1987). Religion enables the notion that if a person has a disability it must be because they have sinned or need to be punished for some sort of wrongdoing (Saxton, 1987).

Language allows oppression of women with disabilities, as such words including “crippled“ create negative images surrounding persons` with disabilities. It also promotes the ideology that people with disabilities have something to overcome rather than have something to live with, and even live happily with (Knoll, 2009). Saying that someone has acheived something despite their disability implies that the disability itself (rather than the physical barriers) usually stands in the way of achievement and happiness and thus denotes disability as a personal flaw (Knoll, 2009).

The readings expand upon all these stereotypes and implications by demonstrtating historical factors, cultural factors, and attitudes and beliefs that have played a role in the continuing cycle that oppresses those living with disabilies. BIBLIOGRAPHY Aronson, J. N. (1999). The Retreat of the State and Long-Term Care Provision:IMplications for Frail Elderly People, Unpaid Family Carers and Paid Home-Care Workers. In Feminism, Political Economy and the State: Contested Terrain (pp. 91-123). Toronto: Canadian Scholars’ Press. Callahan, J. (1989). Travel to Santa Anna.

In Don’t worry , he won’t get to far on foot: The autobiography of a dangerous man (pp. 88-109). New York: William Morrow & Co. Charlton, J. (1998). Culture(s) and Belief Systems. In Nothing about us without us: Disability, oppression, and empowerment (pp. 51-68). Berkeley: University of California Press. Devlieger, P. (1995). Why Disabled? The Cultural Understanding of Physical Disability in an African Society. In Disability and Culture (pp. 94-106). Berkeley: University of California Press. Katz, m. (1996). In the Shadow of the Poorhouse: A social history of welfare in America. New York: BasicBooks. Knoll, K. 2009). Feminist Disability Studies Pedagogy. Feminist Teacher , 122-133. Michalko, R. (2002). Image and Imitation. In The difference that disability makes (pp. 143-175). Philadelphia: Temple University Press. Mosteller, S. (1998). A Place to Become Myself. In Reflections from life in community (pp. 40-49). New York: Crossroad Publishing Co. Murphy, R. (1987). Encounters. The Body Silent , 112-136. Platiel, R. (1994). Disability rate higher for Natives. Globe and Mail . Reinikainen, M. -R. (2008). Disabilistic Practices of Womanhood. Nordic Journal of Feminist and gender Research , 19-32. Saxton, M. (1987).

The something that happened before I was born. In with wings: An anthology of literature by and about women with disabilities (pp. 51-55). New York: Feminist Press at the City University of New York. Stanford, M. (2007). Demon or Disorder:A survey of attitudes towards mental illness in the Christian church. Mental health, Religion, and Culture , 445-449. Tollifson, J. (1997). Imperfection is a beautiful thing: On Disability and Meditation. In The Disability Experienve from the inside out (pp. 105-112). New York: Plume. Tronto, J. (1993). Care. In Moral Boundaries: A political arguments for an ethic of Care (pp. 101-124). New York.

error: Content is protected !!