An Analysis Of A Commercial By The Skittles Company Dedicated To Mother’s Day Essay Example For College

Advertisements play a vital role in the sales process by enabling companies to present new products and convince customers to make purchases, ultimately boosting profits. Nonetheless, generating an attention-grabbing concept is a difficult endeavor as every corporation aims to accomplish this goal.

Advertising can sometimes have a detrimental effect on consumer behavior if it is too persuasive, causing customers to impulsively buy unnecessary products and waste money. Interestingly, Skittles’ company chose to release a Mother’s Day advertisement on May 14th instead of promoting a new product or flavor.

The skittles’ commercial starts with a close-up of an elderly woman pouring a handful of different colored skittles into her hand. The camera then pulls back to show her upper body, and she makes eye contact with the camera while eating some skittles, slightly trembling. A deep voice from off-screen declares, “Lemon,” and the woman nods in agreement, responding with “Uh-huh.” The scene transitions to a man sitting comfortably next to the woman.

It is clear that he is the son of the woman. As the old woman tosses another skittle into her mouth, the man declares the flavor, “Orange.” The woman responds with an agreement, “Uh-huh.” Disturbingly, as the camera zooms out to show both characters, their intestines are visible, sprawled over their legs. The woman continues to devour the skittles without interruption until the man confesses, “I enjoy eating skittles whenever you eat skittles.”

As he turns, he maintains a smile towards the woman who responds by saying: “I love it when you eat skittles with me.” They exchange peaceful looks and share a laugh. As the man returns his attention front, he breathes out a sigh of relief and expresses: “I miss my dad.” The scene then transitions to an enlarged image of Skittles with a rainbow background and the slogan at the bottom reads: “Cut the rainbow, taste the rainbow.” Subsequently, the scene returns to the living room where the man and woman quietly sit on the sofa with a dog sitting between them. The woman cheerfully exclaims: “Happy Mother’s day!”

After watching this commercial, it appears that the Skittles company did not directly ask the audience to consume their product. Instead, they chose to create a connection with all customers by releasing a new commercial for the upcoming Mother’s Day, a traditional celebration. This tactic indirectly influences consumers’ buying habits and preferences. Although this commercial does not advertise a new Skittles product, the company is announcing that they are honoring Mother’s Day, just like everyone else does.

This advertising approach, referred to as pathos, uses a powerful portrayal of a mother-son relationship to evoke emotional responses in consumers. By tapping into the universal love for mothers, this commercial aims to increase customer satisfaction and encourage product purchases. Consumers may also draw additional conclusions from the ad, such as the idea that serving Skittles at Mother’s Day celebrations can enhance the festive atmosphere or that sharing the commercial with loved ones can create enjoyable moments, similar to what is depicted in the video.

In the opening scene of the commercial, the audience is presented with a close-up shot of an elderly woman’s face. Her forehead is adorned with deep wrinkle lines, and she gazes directly at the viewer.

The woman captivates the audience with her glassy stare, leaving them intrigued about the unfolding events. Their attention is then drawn to a man’s face as the shot transitions. The young man confidently declares “Lemon,” which initially confuses the audience, making them question if he is referring to the flavor of what the woman has just encountered. How could he possibly be aware of it? Surprisingly, as the scene expands to show both characters’ bodies, it becomes clear that their intestines are interconnected.

Both an informative response to the audience’s query and a remarkable moment showcasing the fact that the old lady had a connection to her son through their intestines is depicted in this outcome. The question arises regarding how this connection came about. Conversely, although it may appear illogical for a real intestine to be externally displayed and attached to two human bodies, it is actually quite reasonable as a newborn baby is naturally connected to their mother through the umbilical cord. Skittles did not simply create the idea of a shared intestine for taste purposes, but rather they used natural laws to illustrate the close bond between children and their mothers.

Additionally, there was an easily overlooked moment in the advertisement where the attention-grabbing slogan is displayed: “Cut the rainbow, taste the rainbow.” Initially, this sentence may seem confusing, but upon reflection, its meaning is as straightforward as “to try those colorful skittles.” The intention of utilizing the metaphor of “cut the rainbow,” which represents the multi-colored skittles, was to persuade consumers that consuming skittles is equivalent to experiencing the taste of a rainbow. This message sparked imagination and further captivated the audience’s curiosity regarding this product.

Without a doubt, the new skittles’ commercial successfully taps into customers’ memory, establishing an association between skittles and the consumers. This association subsequently influences their purchasing decisions. The commercial features a unique chain reaction that links the intestines of a mother and son through their navels. This visual representation effectively communicates that they are sharing the taste of skittles.

The advertisement for candies featuring an intestine may not be suitable as it does not appeal to the senses of humans who consume snacks. This lack of enticing imagery makes the promotion ineffective in selling the product. However, the advertisement does successfully generate interest in the Skittles company, which can create a positive impression of their products. When consumers feel enthusiastic about a brand or corporation, they are more likely to develop an affinity for the products they produce due to the significant role played by initial impressions in attracting loyal customers.

To improve the effectiveness of this advertisement, it may be better to show a mother and baby together with a connected umbilical cord. Since babies can’t speak, they could be shown eating the candies while mothers describe the flavors. This approach would make the scene less disturbing for customers. However, if the company intentionally chose adult and elderly women for this commercial, it could be seen as an attempt to challenge traditional views of motherhood, which could also be seen as a viable strategy to attract attention from the audience.

Youth Violence And Crime In America

Being that the closest that I have ever come to or violence is in television of movies, this topic intrigued me. What makes a person want to become part of something that is so violent and dangerous? Why would someone risk everything to put their lives on the line for people that are not even their blood relatives? As I read the material that I found in the library about, I found out a lot about how this children’s’ though process works. They believe that the gang members are their family, to them it is not seen as the sinister organization of careless violence as it is to us “normal” Americans. To them the gang is their family.

Children are joining at younger ages; our current juvenile justice system is no longer adequate for today’s hardened young gang members. According to recent studies in demographics the problem is not going away. This problem if ignored is going to lead to the decay of our society.

In many of the articles that I read about gang violence they warned of the impending youth crime crisis. Youth violent crime has been rising dramatically for more than a decade. An upward surge in youthful perpetrators of violence is complemented by an unprecedented growth in youth living with little or no adult supervision. For decades mostly adults drove violent crime, with kids involved mostly in property crime. What has been changing is that juveniles are becoming much more involved in violent offenses, with the use of weapons.

Authorities describe the youth gang as a “violent and insidious new form of organized crime”, heavily armed with sophisticated weapons, gangs are involved in drug trafficking, witness intimidation, extortion, and bloody territorial wars. In some cases they are traveling out of state to spread their violence and crime.

Gang members’ range in age from 8 to 22 years old, but there are exceptions. Some gangs have members as old as 40. Trying to explain why children become part of a gang is something that has been a question for sometime. The reason given most often is that gangs to these children are like a family. So many of the gang members come from broken homes, or are victims of child abuse. The gang to these kids believe it or not is like a safe haven from the violence that they see at home.

Also the industry can be partially blamed for the increase in children joining gangs. Not to say that just because a child likes “gangster” rap and watches violent T.V. shows and movies, that they are going to join a gang. But if you add the violence in the home, abuse, neglect and the media then you have a recipe for a child that will be more likely to join a gang. The main word that I feel can be attributed to children joining gangs or become delinquent is supervision. The lack of supervision by a parent or responsible adult can lead the child to wander and become influenced strongly by the wrong people.

The media also glorifies gang violence, with the language, colors, and symbols. In videos we see men denigrate women and drive expensive cars, wear expensive clothes, all while they talk about would they just killed, or how they out ran the police. Give this information to a young child, who is poor and has been denied these things throughout their life, of course they are going to take this information in and see gangsters as glamorous people with extravagant lifestyle and endless wealth, then they will join because they want to be like them. Would movie stars or athletic figures be so envied if they didn’t have the glamorous life? No.

Gangs are a serious problem in America and need to be dealt with swiftly and effectively. Unfortunately for that the gangs that are accounted for in the United States there are many more that are operating on a smaller level. Gangs are the powder magazine they must be dealt with before the time bomb goes off. Once that time bombs goes off it will be like a domino effect.

An Analysis Of The Youth Violence Myth In Society Today

Youth Violence Myth With the media focusing so much attention on cases of juvenile crime. You might think that youth today are more violent and dangerous than ever. There is no such thing as “youth violence.” The levels of, and cycles in, violent crime and homicide among poorer, mostly minority young men occur because, for every race/ethnic group, poverty rates among the young are twice those of adults.

Factor out poverty differences, and murder and violent crime rates are higher among adults in their 20s and 30s than among teenagers. Adult violent crime rates would be higher still if the chances of being arrested for committing domestic violence approached those for street violence. Family violence is the chief danger to children and women, murdering three times more kids than all “youth violence” combined.

Nor are rare, public crimes such as school shootings a “youth” phenomenon. These are individual pathologies amply shared with adults, as more common mass shootings by grownups show. There is, in short, nothing in the behavior of young people as distinct from adults that merits tagging their generation with the pejorative term, “youth violence.”

In fact, such labeling rightly would be seen as bigoted if applied to racial or ethnic groups. Why, then, is it acceptable to single out young people for negative stereotyping? The reason illuminates America’s paralyzing institutional biases. Rather than attacking the conditions that underlie social problems, as leadership in other Western nations more often do, American leaders blame the personal flaws and misbehaviors of disfavored demographic groups: Asian and Eastern and Southern European immigrants in the early century, Japanese- Americans during World War II, Mexican migrants in various cycles, African Americans throughout.

Negative stereotypes applied in the past to scapegoat racial/ethnic groups (innately violent, biologically flawed, impulsive, menacing peaceful society in growing numbers) are identical to those politicians and experts use to describe adolescents today. Exhaustive research reviews show such claims are no more valid about teenagers than about racial and ethnic out-groups of the past. Given similar conditions, whites, minorities, adolescents, and adults behave in similar ways.

The designation of youth as the new scapegoat results in part from the fears of an aging, mostly white, society of a growing, increasingly nonwhite, youth population. But the recent negative stigma of youths suggests larger political motives as well. Statistics show the groups showing the most alarming increases in serious crime–over-30 adults, mostly white — are exactly the mainstream constituencies politicians seek to flatter. More by mutual self-interests than formal conspiracy. America’s politicians and institutions took the increases in middle-aged crime and drug abuse off the table and instead misportrayed these solely as youth problems.

But the truth is that the youth violence is based on lies and racism. Youth violence isn’t on the rise– despite the media’s frantic coverage of the issue. According to the U.S. Justice Department, despite a steady growth in the juvenile population over the past decade, juvenile violent crime arrests have dropped by 23 percent since 1995. Second, because the youth violence is racist to its core, Black and Latino children have suffered the brunt of the tough-on-youth-crime hysteria.

According to the American Civil Liberties Union, three out of four youths standing trial in adult courts are children of color–despite the fact that white youths commit most juvenile crimes. For those charged with drug offenses, Black youths are 48 times more likely than whites to be sentenced to juvenile prison. And for children charged with violent crimes, white youths averaged 193 days in detention, compared to 254 days for Black youths and 305 days for Latino youths. As the politicians have hyped their get- tough laws, programs that have been proven to reduce youth crime–after-school programs, summer- job programs, public mental health services–are being scrapped.

This is the real crime. The resources that could help youths to develop into healthy and happy adults are being wasted on tax cuts for the rich and bigger prisons to lock up the victims of an unjust society. Meanwhile, Bush claims Washington’s cutbacks in social services for the poor can be made up for by faith-based charities. With Bush in the White House, it appears that more scapegoating of America’s youth is on the agenda. But public discontent with treating youth offenders as adults is on the rise. We need to keep challenging the politicians who are prepared to condemn an entire generation of young people to the wasteland of the American injustice system–all for political gain.

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