Analyzing The Strengths And Weaknesses Of Nivea Brand: A PESTLE And Porter’s Five Forces Approach Free Essay


Nivea has been a famous beauty brand in the marketplace for over a century. The brand was based in 1911 through Beiersdorf, a German skincare employer. Nivea has successfully supplied incredible skin care merchandise to its customers, which has grown to be a family call globally. The brand has a wide variety of skin care merchandise, including creams, lotions, frame wash, and deodorants (Alberti, pp. 133, 2018). Nivea’s merchandise is advertised in the direction of various goal target markets, consisting of ladies and men of all ages, with a focal point on individuals who are health aware and interested in keeping healthy pores and skin (Rubio, pp. 62, 2018). The brand has controlled to set up sturdy popularity for its merchandise, made using herbal ingredients, is dermatologically tested, and is secure for use on all pores and skin types. In this evaluation, we can look at Nivea’s macro and micro environments to perceive critical possibilities and threats the brand may encounter over the following few years. This evaluation will encompass an assessment of marketplace trends, patron preferences, aggressive landscape, regulatory elements, and technological improvements which can affect Nivea’s operations.

The identity of the strengths and weaknesses of the brand

It has been around for over a hundred years, and Nivea has maintained a sturdy popularity within the enterprise. However, like other brands, Nivea has strengths and weaknesses that affect its marketplace function and growth. This section examines Nivea’s brand strengths and weaknesses using PESTLE and Porter’s Five models.

PESTLE Analysis

PESTLE evaluation is a framework used to assess the outside elements that affect an employee’s performance. It stands for Political, Economic, Social, Technological, Legal, and Environmental factors.

  • Political: Nivea operates in a rather regulated enterprise. It needs to follow diverse legal guidelines and rules concerning product safety, labelling, and advertising (Rubio, pp. 62, 2018). The employer has maintained terrific popularity with regulators, which has helped it benefit the acceptance as accurate with consumers.
  • Economic: The private care enterprise is rather aggressive, and Nivea has control to keep its marketplace proportion regardless of financial downturns (Alberti, pp. 133, 2018). The employer has been capable of maintaining its expenses inexpensive, which has helped it entice price-touchy consumers.
  • Social: Nivea has a sturdy brand photo and is identified for its excellent merchandise. The brand has a faithful patron base that trusts its inventory, and the employer has been capable of keeping a high-quality social photo.
  • Technological: Nivea has embraced generation to decorate its product improvement method and enhance its delivery chain (Rubio, pp. 62, 2018). Additionally, the employer invested in virtual advertising to attain a broader target market and improve patron engagement.
  • Legal: Nivea must follow diverse legal guidelines and rules concerning product safety, labelling, and advertising. The employer has been capable of maintaining terrific popularity with regulators, which has helped it benefit the acceptance as accurate of consumers.
  • Environmental: Nivea has a sturdy dedication to sustainability and has applied diverse tasks to lessen its environmental effect (Alberti, pp. 133, 2018). The employer has additionally released merchandise which can be green and sell sustainability.

Porter’s Five Forces Analysis

Porter’s Five Forces is a framework used to investigate the aggressive surroundings of an enterprise. It includes five elements: risk of recent entrants, bargaining strength of suppliers, bargaining strength of buyers, risk of substitutes, and aggressive rivalry.

  • Threat of recent entrants: The private care enterprise is rather aggressive, and there are numerous installed gamers withinside the marketplace (Alberti, pp. 133, 2018). However, Nivea has a sturdy brand photo and a constant patron base, making it hard for brand-spanking new entrants to enter the marketplace.
  • Bargaining strength of suppliers: Nivea has a various provider base, facilitating a solid delivery chain. However, the employer needs to cope with fluctuations in uncooked cloth expenses, which could affect its income margins.
  • Bargaining strength of buyers: Consumers have a wide variety of alternatives for private care merchandise, which offers them excessive bargaining strength (Rubio, pp. 62, 2018). However, Nivea’s inexpensive expenses and excellent inventory have helped it keep a sturdy function withinside the marketplace.
  • Threat of substitutes: There are many substitutes to be had withinside the private care marketplace, consisting of herbal and natural merchandise. However, Nivea’s excellent merchandise and sturdy brand photo make it a desired desire for plenty of consumers.
  • Competitive rivalry: The private care enterprise is rather aggressive, and Nivea needs to compete with installed gamers which includes L’Oreal, Unilever, and Procter & Gamble (Alberti, pp. 133, 2018). However, the employer’s sturdy brand photo and excellent merchandise have helped it keep an aggressive edge.

In conclusion, Nivea has a sturdy brand photo and constant patron base, which has helped it keep a sturdy function withinside the private care marketplace (Rubio, pp. 62, 2018). The employer has been capable of adapting to adjustments withinside the enterprise and embodying generation to enhance its merchandise and supply chain.


Based on the number one studies analysis, Nivea can take gain of critical possibilities and conquer key threats to hold or grow its modern-day marketplace share.

Firstly, Nivea can leverage social media to grow brand awareness. The studies showed that many clients find new skincare merchandise through social media. To capitalize on this trend, Nivea can spend money on social media advertising and marketing campaigns that resonate with its target market and inspire them to strive for Nivea’s merchandise. The brand can expand a user-pleasant e-trade internet site and cellular app that gives clients an unbroken purchasing experience. Nivea also can spend money on virtual advertising and marketing campaigns to attain a much wider target market online (Alberti, pp. 133, 2018). The brand can create engaging content with tutorials, testimonials, and user-generated content material to exhibit the blessings of its merchandise. By growing its social media presence, Nivea can attain new clients and hold its marketplace role. Additionally, the brand can engage with online stores to make its distribution community bigger and earn extra clients.

Secondly, Nivea can gain the developing call for herbal and natural skin care merchandise through growing merchandise that caters to this trend. The studies found that clients are getting extra health-aware and interested in using herbal and natural skin care merchandise. To meet this, call, Nivea can contain different herbal and natural substances in its product formulations and market them as such. Nivea can contain other herbal and natural substances in its product formulations and sell them as such. The brand can spend money on studies and improvement to create new product strains that cater to this trend (Alberti, pp. 133, 2018). Nivea also can paint with providers to supply exquisite herbal and natural substances that align with its brand values. By growing merchandise that aligns with patron preferences, Nivea can differentiate itself from its competition and enchantment to a much wider variety of clients.

Additionally, Nivea can conquer critical threats with growing opposition and technological improvements by investing in studies and progress to create revolutionary merchandise that meets the evolving desires of clients. By staying ahead of the curve and looking forward to patron preferences, Nivea can hold its marketplace role and keep growing its market share. Nivea also can consciousness of growing an omnichannel method that leverages each online and offline channel to attain a much broader target market and make its merchandise extra handy to clients.


In conclusion, Nivea is a well-installed and professional brand withinside the skin care enterprise with a sturdy marketplace presence worldwide (Rubio, pp. 62, 2018). Through the PESTLE evaluation, it’s far obtrusive that the brand has numerous strengths, which include a various product portfolio, compliance with worldwide rules, and a focal point on sustainability. However, it also needs improvement, including the effect of converting regulations and monetary fluctuations on its operations and profitability. Porter’s Five Forces evaluation highlights that Nivea’s sturdy brand popularity and dependable purchaser base make it hard for brand new entrants to compete; however, growing opposition from installed and rising gamers stays a chance to the brand’s marketplace share (Alberti, pp. 133, 2018). Overall, Nivea’s cap potential to innovate, adapt to converting marketplace trends, and preserve sturdy brand popularity might be essential in overcoming its weaknesses and taking benefit of possibilities withinside the skin care enterprise over the following few years.


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Blockchains And GDPR: Exploring Compatibility And Compliance Challenges Essay Example

The General Data Protection Regulation (GDPR) is a European Union law that introduces guidelines and obligations for managing electronic data. The obligations GDPR places are the need to put in security measures to protect electronic data and the privacy of the people using and accessing the information. Camilo (2019) explains that the GDPR has seven principles and elements that aim to promote accountability and protect its users’ privacy. These are fairness and transparency, lawfulness, purpose limitation, and accuracy. Others include confidentiality, integrity, accountability, storage limitation, and data minimization (Haque et al., 2021). From these seven key elements, the primary intention of the GDPR is to protect the privacy of electronic data users and to make the providers of online and electronic services accountable for breaches in the privacy rights of online users. But, the introduction of blockchain technology has made it difficult for organizations operating it within the legal provisions of the GDPR. For instance, articles 16 and 17 of the GDPR mandate that all organizations offering electronic services have to modify or erase their technology to comply with the legal requirements of promoting and protecting online users’ privacy (Zaeem & Barber, 2020). Once deployed, Blockchain technology is not flexible and difficult to erase or modify. Camilo (2019) explains the challenges in implementing the GDPR laws by organizations that deploy blockchain technology. The thesis title is: “Blockchains and GDPR: Exploring Compatibility and Compliance Challenges.”

The primary aim of this paper is to examine the technical elements of blockchain technology and the criteria for GDPR, aimed at protecting the privacy and security of blockchain users and the transparency of the technology in use. The paper looks at the conflict and the challenges between the decentralized nature of blockchain technology and centralized control requirements placed by the GDPR laws. The study aims at achieving the objectives through a comprehensive review of literature, legal analysis, and case studies. The study will also analyze the opportunities and potential risks related to applying the GDPR laws by companies offering blockchain services. Furthermore, the study aims to give blockchain providers, regulators, developers, and stakeholders a guideline to ensure their services are compatible and comply with the protection standards established by the GDPR laws and regulations (Zaeem & Barber, 2020). To achieve these objectives, blockchain systems need to be accountable and open and implement stringent data security measures that can help comply with the provisions of the GDPR legal requirements. Finally, the thesis explains the compliance and compatibility problems that blockchain companies experience when they seek to integrate the GDPR principles and requirements into their systems. Thus, the thesis will advise stakeholders in blockchain technology on how to develop their systems to comply with the GDPR provisions and requirements.

Context of the Thesis

Blockchain technology is a centralized system, and it is used within the legal, financial, supply chain, and healthcare centers to transfer and move data. Belen-Saglam, Altuncu, Lu, & Li (2023) explains that the blockchain system is a safe and transparent method of storing and transferring data, which is the impetus that encourages people to use the technology in doing their business. Moreover, blockchain technology and systems are facing challenges in their application of the GDPR laws, and the reason is because of their decentralized nature. This decentralized nature makes it difficult for blockchain systems to comply with the legal requirements of enhancing and protecting their users’ privacy and the data’s safety. For instance, article 13 of the GDPR mandates electronic organizations to ensure transparency when using the data collected from their electronic sources. In Article 14, the GDPR advocates for the right of the users of electronic information to be informed when and how their information is being used. However, because of the decentralized nature of blockchain systems, it is difficult for blockchain technology service providers to comply with these provisions.

This thesis intends to analyze issues on the compliance and compatibility of the GDPR while using blockchain technology. Some of the issues that are being covered in this thesis are the technical characteristics and elements of blockchain technology and highlight the legal requirements for their adoption. The paper also recommends how the providers of blockchain electronic services can develop their systems so that it complies with the GDPR data protection standards and guidelines. Furthermore, the setting of this study is the need to balance the benefits of deploying blockchain technology and the legal issues and requirements aligned with the GDPR technology (Molina, Betarte, & Luna., 2021). Finally, the results of the thesis paper will add to the continuing knowledge and discussions of integrating how the blockchain technology systems and activities can comply with the provisions of the GDPR, despite their decentralized nature, which conflicts with the GDPR laws and provisions, that advocate for the centralization of the electronic and online services, that results to better protection of the online user’s privacy and data.

Significance of the Thesis

The paper has several significances, and the primary intention is to help blockchain organizations to comply with the GDPR provisions and requirements. In this regard, one of its primary significances is to give the blockchain technology’s developers, regulators, and stakeholders guidance on the strategies to use in ensuring the interoperability and compliance of a blockchain technological system with the legal frameworks and policies recognized by the GDPR systems. This includes protecting and securing the data of people using blockchain systems. The significance is developed out of the concern that the decentralized nature of the blockchain systems conflicts with the centralized requirements of the GDPR legal provisions and guidelines. Thus, the need to find ways of reconciling these two (Sağlam et al., 2020). Thus, by analyzing the legal and ethical aspects of complying with the provisions of the GDPR system, the thesis will recommend the strategies that organizations using the blockchain system should follow to align with the provisions of the GDPR laws and regulations.

The study’s other significance is informing regulators, policymakers, and other organizational stakeholders about the advantages and risks of deploying blockchain technologies. This would help develop future guidelines that can be used to develop laws aimed at protecting online users’ privacy and reviewing the GDPR, and amending the law to reflect the current societal needs (Schellinger et al., 2022; Kondova & Erbguth, 2020). Indeed, it is essential to denote that there is an evolution in information technology, and the laws currently in use may not be applicable in the future, and an example is the GDPR. Thus, the need to review the current laws and develop guidelines that can be used to develop future laws that can satisfy the existing societal needs.

Additionally, this study’s approach is significant in that it will serve as a guide for future research on the subject and related thesis assignments and research. This study entailed a comprehensive literature review, case study, and legal analysis to develop a solution to the research questions and study. The approach used in this research is multidisciplinary, and it has helped to understand all the issues on the use and deployment of blockchain technology in law, health, finance, and other areas of society and how they can comply with the provisions of the GDPR legal requirements and guidelines (Sağlam et al., 2020). Thus, the research approach can serve as a model for future studies on compatibility and compliance problems to develop a research design that can help them achieve the objectives of their studies.

Still, the study is significant because the results can help blockchain companies develop strategies that can protect the privacy of their customers and the security of data under their control. This would improve and promote the blockchain industry. The reason is that the blockchain companies will not be closed because they can comply with the provisions of the GDPR technology. This includes being accountable for the data they collect and protecting the privacy of their online users. Furthermore, the study is significant because it addresses issues regarding integrating new technological innovations and ensuring they comply with the legal frameworks and guidelines that regulate their adoption and application in society. This helps contribute to the emergence and development of an ethical, secure, and transparent blockchain technology industry.

Aims and Objectives of the Thesis

This study aims to investigate blockchain technology’s compliance and compatibility issues with the GDPR guidelines and laws. The study aims are developed from the background that the characteristics of the blockchain technologies and the legal provisions and guidelines of the GDPR are incompatible. The incompatibility emerges because GDPR laws and provisions advocate for a centralized data collection and management system, while the blockchain systems are decentralized. Thus, the following are the aims of the study:

  • Analyzing the conflict between the GDPR and blockchain technologies: The GDPR legal frameworks advocates for centralizing electronic services and data, making controlling and regulating them easier. On the other hand, blockchain systems are decentralized. Because of these two differing characteristics, there is a conflict between the GDPR and the blockchain system. Thus, the study aims to analyze how the characteristics of the blockchain system may hinder their ability to protect data, be transparent and ensure online users’ privacy.
  • To analyze the ethical and legal issues touching on the adoption of blockchain technology and how the technology can comply with GDPR laws and regulations.
  • To analyze and identify the challenges of integrating and applying blockchain technologies to comply with the provisions of the GDPR.
  • To come up with a solution that can help blockchain organizations to comply with the legal requirements of the GDPR. Some of the solutions developed can be technological, regulatory, and best practices that guide the rolling out of the technology under consideration.
  • To contribute to the knowledge and public discussions on blockchain companies’ challenges when complying with the GDPR laws and regulations.


The study of this research is called: “Blockchains and GDPR: Exploring Compatibility and Compliance Challenges .”It aims at identifying how blockchain technologies can be compatible with the legal provisions established by the GDPR laws and guidelines. The study is developed from the notion that blockchain technologies are incompatible with the GDPR laws and guidelines because of their decentralized nature. The GDPR laws advocate for a centralized system that can help organizations be transparent when handling and using data from online users. While achieving the study’s objectives, the researcher will rely on the case study, legal analysis, and a comprehensive literature review. The information generated will help advise blockchain companies on developing their systems compatible with the GDPR laws and regulations. The result is that the blockchain industry will be developed and progress.


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Colonialism According To The S-Word: Stop Using It Essay Example For College


The understanding of colonialism was in different dimensions because many features are presented differently. Language is a major influence tool where different mechanisms represent specific agendas and responses (Flynn, 2017). The platforms invented for redefining the scope of studies made it relevant to understand the application of colonialism. The article by Darin Flynn, The S-Word: Just Stop Using It, analyzes the history of colonialism and how language was used to communicate specific issues. This paper analyzes how the article, The S-Word: Just Stop Using It, shows colonialism through the origin of the S-word, racism, and the use of force.

Relevant Connection

The Origin of the S-Word

Europeans in early Canada introduced adverse strategies in displacing and replacing the indigenous people. The perception of defining superiority indicated by Flynn is from different points. According to Flynn, the S-word originally meant ‘woman,’ and the significant traits of the Europeans were a good step in proving the point (Flynn, 2017). The word indicates weakness, where several points of need were aligned to the assumption of weakness. The European colonial administration believed in weak indigenous people who did not qualify to attain much. The administration provided the term ‘woman’ through different platforms, and only a little was allocated to the indigenous people (Mitchell & Arseneau, 2019). The term meant weakness that the Europeans attributed to the Canadians, and they believed in a system where there was sufficiency without the effort or needs of the people. The Indigenous people were treated as inferior in their land, and it was an indication of discrimination. According to the article, the term’s origin indicates weakness, unique sections, and definition steps. The Europeans gave the Canadians a different perception of the environment; every purpose they could feel was a weakness (Grimwood et al., 2019). The Europeans believed in a weak inhabitation and displaced every idea and physical settlement. The disparity and weakness attributed to the indigenous Canadians indicate the connection to the origin of the S-word. Language development is from a social point of view, where numerous ideas can be developed and advanced to ensure progress (Chartrand, 2019). Therefore, Flynn indicates a significant indication of colonialism by indicating the origin of the S-word.


The perception of racism from the article represents colonial administration that impacted the lives of the people negatively. Racism was depicted by the treatment given to the indigenous people as they were not handled with sufficient steps because of the feeling of superiority (Flynn, 2017). Racism made the feeling more direct and influential in a different way because the key steps were not followed and involved meeting all the relevant terms. The belief in a more stable and beneficial government could not be connected to the events witnessed by the Europeans. The administration system involved using the basic leadership systems and attaching the relevant outcomes by having and defining a different picture. All the relevant practices can be used to show a different and more redefined scope and strategy that cannot meet equality. The developing language was to create the right meaning out of different platforms and phenomena. Racism indicated a different way of addressing all the issues, and it gave the government the burden of making everything clear before proceeding with several schemes and directions (Van Sant et al., 2021). The colonial administration was more racial because there was an indication of different treatment. The article, poor treatment confirms the perception of differences incurred and the bent treatment that could not avail much help. Racism made it impossible to meet the required benefits, and every effort was met with a negative perception (Hutcheon & Lashewicz, 2020). The article indicates the colonialism of indigenous people in Canada by exploring the S-word and its implications. Colonialism in Canada was through settler farming and displacement, where the Europeans developed much room for ensuring their intended steps were followed (Mullen, 2021). For example, the Europeans offered education to define a different perception of how their selfish interests would be met. The article represents instances of colonialism through the sections of information. The influence of racism in colonialism merges with the challenges faced by the people. The environment was scary, and it confirms the information highlighted by Flynn. Therefore, through racism, the colonial administration’s language matches the one Flynn presented.

The Use of Force

The S-word represented a weakness that could be measured through several platforms and directions. The indicated path of progress was to redefine all systems and make them work according to the steps defined by the Europeans (Flynn, 2017). The direct use of force marked the ideas of weakness, and the environment gave in to support a different perception from the intended practices. The eventual facts indicate using force in all walks of life because the Europeans believed the environment required a better face. The use of force was proof that the actual system and steps required a transformation from the basic paths chosen by the indigenous people (Camfield, 2019). The Europeans used force in pushing for the ideas they believed were right, giving a separate way of addressing the paths created. Colonialism depicted the use of force differently, giving room for a different appearance and engagement channel (Harris, 2020). The belief in a good and more modified system was attached to applying forceful ways of achieving results. For example, there was forced labor and the adoption of Christianity that indicated a bent sphere of influence. Colonialism supports the ideas indicated by Flynn, and the current force of specific points of view depicts the European way of life (Dean & Failler, 2021). Abandoning the S-word is a good and more defined approach towards unity because it points out the bad steps and focuses on the good ways of life. Ongoing colonialism indicated unity because of the modification of perception and schools of thought towards more development strategies and advantages. Understanding better approaches gave the platforms for growth required, and every channel targeted better lives and responses. Using the redefined idea of state development, the wake for unity is an approach to ongoing colonialism (Mitchell & Arseneau, 2019). The unity depicted in the article presents the abandoning of the S-word, creating the alignment to a specific line of speech. Everything works in a more definite approach that can be reinforced to create more open and constructive platforms. The unity expressed by using a common language and following specific paths ensures that the best environment is depicted. Therefore, Flynn points to ongoing colonialism by encouraging better words that bridge unity.


The colonial administration involved a lot of features and steps that could be attributed to a different treatment. Racism and weakness could point to a different view by the Europeans about the indigenous people. The article by Flynn indicates a good understanding of every step and the required traits of bridging the gaps and ensuring better perception. The push for the right states requires the application of more extensive approaches that give light to a better future. Therefore, the article, The S-Word: Just Stop Using It, involves a detailed understanding of colonialism by the Europeans to the indigenous people of Canada.


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