Aspects Of Internet Neutrality Free Sample

I knew about Internet neutrality before the course. It is a set of laws and practices that prevents Internet service providers (ISP) to block, slow down, or charge extra for access to specific sites and types of data. Net Neutrality protects not only the users from ISPs demanding exorbitant payments, but also protects users from internet censorship. In countries like Russia or China, ISPs can be ordered by the government to block or restrict access to certain sites, such as Twitter, Youtube, and many others. Net Neutrality laws prevent such actions to be taken by governments as well.

The consequences of completely ending net neutrality would be devastating to freedom of speech. US politicians on both sides have already shown their preference and tendency for censorship, meaning that one less law to prevent such actions would be used against those who try to bring the truth to the masses. If the federal government enforces net neutrality, then it would be able to have the same rules for everyone across the board. Otherwise, different states might have different legislations on it, giving ISPs the chance to overturn net neutrality in different places.

I support net neutrality as one of the prerequisites not only for the convenience of users but also as a means of protection of freedom of speech. Without it, the US and other countries may become one step closer to becoming tyrannies. It should be enforced by the Federal government across the entirety of the US and immune to being repealed under any circumstances. The fight against net neutrality is going on since at least 2003, and the fate of these laws lies solely upon the vigilance of conscious citizens.

The Logo Of Shell: Design Specifications

B1 Design Specifications

Aesthetics: The original logo of Shell should be combined with the flame icon in the background. The purpose of changing the logo is that the current one needs clarity and coherence. Based on the research in A2, Shell’s products are gas and oil, not reflected in the brand image. It is useful for the company’s concept to combine oil products’ theme with the well-known image of a shell. The shape of the logo should not be changed as it has become a symbol of world-famous concern (Uncy and Gülsüm 2636). These days, the Shell emblem is registered as a trademark in more than 160 countries worldwide (Uncy and Gülsüm 2636). However, the product and the green initiative should be reflected since it is unclear to the audience that these are central points for Shell. Behind the original logo, the flame icon should be placed, being an oil and gas industry symbol. It is a simple vector illustration, isolated on white background.
Aesthetics: The logo must also use vibrant colors such as green, black and yellow It is crucial since the logo should reflect the company’s new directions and promote Shell’s green initiatives to reach a more loyal audience and expand their profits with better economic performance. The current logo is simple; however, the red-yellow color makes references to fire. According to the A2 research, in case of the damaging reputation due to the oil leak, which polluted and ruined several Nigerian farmers’ lands, it is better to develop Shell’s sustainability and concern about the environment. Thus, the primary color should be green as a symbol of renewal and a recycling sign that would immediately associate a potential client with a green initiative. It can also include black and yellow elements as a reference to oil and gas products.
Aesthetics: The product should use no more than three colors incorporated into it. It is a crucial point as, according to the A2 research, some people cannot see the full-color spectrum, so the color of the palette should be limited and consists of contrast tones. Color-blind people can misidentify the current combination of red and yellow. Adopting more different colors that are similarly identifiable and contrasts can involve a broader audience. Considering this aspect, fewer colors in a design make the interface distinguishable for those users. This is recognized through the visual analysis of the logo. As minimalism is a trend regarding the target audience, it can become a useful tool for color visibility.
Aesthetics: The font that is used in the logo must be clear and reflect the values of the company The current font highlights the company’s nature, which can be considered stoic and serious. It reflects its status as a household name in the field of fuel. This viewpoint matters since the primary data collected in the A2 section confirmed that one of the issues is the accessibility and the visibility of the text. For the logo, a visually strict and businesslike font should be chosen in a soft black shade, opposing yellow and green. The factors that identify the appropriate font are gained from the analysis of the target audience. The font size and style can be similarly adjusted to meet the needs of the audience.
Size: The logo requirement is to fit on a 5 cm by 5 cm area. It is important since an image with these dimensions can be successfully uploaded to most platforms. Other options for the aspect ratio of the picture can be adopted. According to primary research, the main point is that the loaded logo should look good; the brand name will also be easy to read. When planning to use a logo for printing, it must be presented in vector format; recommended ones are PDF, SVG, and EPS (Bresciani and Paolo 386). In this format, the logo will retain its quality indicators; it is recommended to change an image of the maximum size working with raster graphics (Bresciani and Paolo 386). It is needed so that the brand mark can be easily edited.
Software: Adobe Illustrator will be used to create the logo It is crucial to use Illustrator as a logo design software. According to re A2 research, the logo presents the most severe difficulty in translating customers’ accurate messages. The best way to access it is to measure time costs; therefore, this industry-standard software makes it easy to create remarkable logos for any industry, style, and medium.
Content: The company mission must be featured throughout the advert. It is necessary to ascertain a way to capture the new generation’s attention, considering the audience the company has already accumulated. The advert should not include much wording as an excellent advertisement requires easily recognizable motives to remember. Consequently, in the case of Shell, it is recommended to prioritize contrasting colors, representing its goals, values and products. The current advertisements need an understanding of the purpose of the presentation. By making the commercials more straightforward to follow, the company can attract a larger audience. This can include the images of oil and gas production and consider the natural forces and green landscapes to emphasize sustainability and ecological concerns. Furthermore, the effectiveness can be determined through the feedback of Millenials.
Customer: The advertisements should be promoted on popular social media platforms. It is important to include social media since one of the main goals of the company’s rebranding is to increase the audience and draw the attention of millennials. Since the target audience is millennials, the use of public platforms will bring benefits. This can be measured since customers can share their opinions, interact with others, giving feedback on the company’s performance. People can spread positive experiences with the product and intentions. In the case of a company like Shell, a personal approach may be practical.

Giveaways offer particular products and services with a focus on the company’s objectives.

It is vital to engage the customers on a comfortable level, using the recognized Shell’s intentions. The free aspects of giveaways can also work in the company’s favor, which can be evaluated by a cost analysis and financial performance. Simple designs and approaches present the product and bring a person’s attention to the central point.
Cost: Advertisement must be free to view and create. It is important to choose a free advertising board as most of them are overloaded with spam and are not in high demand among potential customers. According to the product analysis in A3, a closer association between Shell and human life is needed, which might be enjoyable. Therefore, choosing a freeboard on the Internet necessitates assessing its real traffic and advertisements’ quality. This can be determined by a cost analysis and customer behaviors. The audience perceives such advertising on the Internet as the most honest and objective. Besides, its effectiveness does not misplace the communication activities implemented for the business.

Works Cited

Bresciani, Sabrina, and Paolo Del Ponte. “New brand logo design: Customers’ preference for brand name and icon.” Journal of Brand Management vol. 24, no. 5, 2017, pp. 375-390.

Uncu, Gonca, and Gülsüm Çalişir. “From past to present; Evolution of the logos: Apple, Shell & Coca Cola cases.” Social Sciences vol. 14, no. 5, 2019, pp. 2623-2640.

Non-Profit Organizations: The Ways Of Financial Profit

This post is aimed at analyzing the advantages and disadvantages of ways of financial profit for non-profit organizations. The author rightly notes the lack of a philanthropic donation for the giver of money, due to the fact that one cannot find out exactly what needs the money is spent on. However, the arguments regarding both the positive and negative role of the state in the functioning of non-profit organizations seemed to me not convincing enough. Grant systems always work in a fairly strict regulation with reporting requirements, so it cannot be argued that the state will deliberately ignore the rules set by itself. The argument about government protection of invested money refers to the fundamental functions of the state, and not just to the charitable side of its activities. The claim that philanthropy builds emotional intelligence also requires further clarification. The moral benefits that philanthropy brings to society could be more fully expressed.

The author also quite accurately describes direct and indirect prices and their role in the life of the organization, however, without concentrating on their specifics in the non-profit sphere. I would like to note that the author’s thoughts about which ones they would like to interact with costs are not placed in the context of the activities of a non-profit organization. It should be noted that as the head of such an organization one should not underestimate the indirect costs, since they usually turn out to be associated with social programs and campaigns (Barnard, 2018). This money can only be accurately calculated after it has been put into use and distributed by the experts. In my opinion, the strategy proposed by the author is not entirely correct, since it involves spending one large amount of money received. Finances, especially in non-profit organizations, require constant turnover and contributions in order to continue to receive them in the future.


Barnard, C. (2018). Allocating direct and indirect costs for nonprofits. Aronson LLC. Web.

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