Behaviour Increase Plan University Essay Example

A behavioural increase plan is a strategy for increasing the frequency or intensity of a specific behaviour in a person. You first identify the targeted behaviour, set clear and attainable goals, and implement a reinforcement plan to encourage the individual to engage in the desired behaviour are typical components of the plan. The first step in developing a behavioural increase plan is identifying the behaviour that needs to be increased. The specific, observable, and quantifiable behaviour you want to increase must exist. The behaviour may be defined as a particular number of daily steps or an exact amount of time spent engaging in a specific type of exercise if the goal is to increase a person’s level of physical activity.

The specific behaviour that I would like to improve in my brother is the act of him spending more hours watching the television and playing video games rather than reading books. We all know how distracting and harmful watching television for a more extended period can be. It can lead to wasting a lot of fruitful time and possibly to health problems like poor eyesight, back pains and maybe body aches. Reading books, on the other side, can be so influential in developing one behaviour and self-improvement; for example, reading books can increase our knowledge and give us worldly ideas that can change the world. In addition, it can be very therapeutic to the human brain and improve concentration rate and focus.

Stimuli or events that occur after an action enhance the probability that the behaviour will be repeated. A reinforcement is something that increases the likelihood of a behaviour occurring again. Positive and negative reinforcers are the two different categories of reinforcers. Positive reinforcers are given immediately after the conduct to increase the likelihood that an action will be repeated. Praise, awards, and privileges are examples of positive reinforcers. Negative reinforcers are stimuli that are eliminated or avoided immediately following an effort, increasing the chance that the activity will be repeated in the future. Negative reinforcers include the removal of an unpleasant task or reducing demands (Powell et al., 2016, p.247).

We will consider the primary and secondary reinforces for behaviour increment in the plan of aiding my brother to spend more hours studying rather than watching television and playing video games. Primary reinforcers are intrinsically satisfying rewards for a person, such as food, money, or other tangible goods. Non-food incentives, such as a movie night or a day excursion, might be considered primary reinforcement in our scenario to motivate my brother to keep reading books with a stimulus-response that he can watch a movie after executing the desired behaviour. These incentives should be provided for the desired behaviour of reading books rather than watching television and playing games (Powell et al., 2016, p.247). On the other hand, secondary reinforcers are rewards that become reinforced over time through association with primary supports or through social validation. In our example, social proof can be secondary reinforcement, such as expressing how impressed you are with their progress or your pride in their efforts. Social validation can be essential when the primary reinforce insufficient to motivate the individual. For instance, if the individual is not motivated by tangible rewards, social proof may help increase their motivation to engage in the desired behaviour.

The schedule of reinforcement is one of the most important factors to consider when trying to increase a specific behaviour. Consistency and frequency in support can significantly encourage the behaviour. To prevent reliance on reinforcement and ensure that the behaviour can be sustained, it is crucial to constantly decrease the frequency of reinforcement over time. The matching law, which states that an organism’s response rates to a specific schedule will closely follow the ratio that support has been obtained, has been a significant discovery. To encourage my brother to read more books often, we can be more consistent and frequent in providing positive reinforcements, such as giving him rewards and other forms of positive reinforcement (Lim, 2020). It will make him associate the behaviour with this positive rewards and outcomes. However, reducing the reinforcement frequency is crucial as he improves his behaviour. It is a variable reinforcement schedule since the person is not rewarded each time they exhibit the behaviour. If he grows overly dependent on the reinforcement, he might quit acting out once it is no longer present.

Every time my brother chooses to read a book instead of watching television, we can start by rewarding him for his behaviour. We can gradually lower the frequency of reinforcement to every other time he reads a book, then to every second time, third time, and so on, as he becomes more adapted to this behaviour and starts to exhibit it more regularly. The idea behind a variable reinforcement schedule is that my brother will keep up the behaviour even if he doesn’t get rewarded every time since he knows he still has a chance to get rewarded. The behaviour of watching television can moderately reduce and be maintained over time by concentrating the schedule of reinforcement. Remembering that the individual’s reaction to support should determine how quickly the reinforcement schedule is lowered (Lumen, 2010). It’s critical to remember that a person’s response to reinforcement should dictate how frequently reinforcement occurs. Instead of reducing the frequency of support, it might be necessary to increase it if the person needs to display the desired behaviour more regularly. It might be required to increase the frequency of reinforcement rather than decrease it if the person is not increasing the frequency of the desired behaviour. When choosing reinforcement strategies, keep the individual’s preferences and motivations in mind. For example, if a person is strongly driven by social validation, praise and acknowledgement for their work may be more successful than physical incentives. Ensuring the incentives are suitable and relevant to the individual is also critical. Rewards that are too tough or simple to obtain may not be motivating, so finding a happy medium is vital.

Evaluating the success of a reinforcement scheme requires assessing behavioural change. Setting behavioural changes includes monitoring and comparing the frequencies, duration, or intensity of the desired behaviour before and after the mediation. I will calculate based on how much time my brother spends watching TV and reading books to assess the evolution of his behavioural change. I’ll keep track of everything he does and gradually increase the time he spends reading books while decreasing the time he spends watching television. I also need to assess if my brother is enjoying and finding the new habit satisfying. I can ask him, for example, to keep a diary about his adventure in reading books and the steps he undergoes as he develops the desired behaviour, from then I can be able to access his feeling about the behaviour by assessing the tone in his diary and witnessing the experience he gives. I will also employ direct observation, observing my brother in his natural environment and recording the frequency of the targeted behaviour before and after the intervention. Although this method can take some time, it offers reliable data and enables immediate feedback. To achieve accurate findings, it is critical to examine the reliability and validity of the evaluation techniques utilized.

Furthermore, a baseline measurement of the targeted behaviour must be established before the intervention begins to quantify any changes reliably. Objective metrics, such as recording the intended behaviour with technology or equipment, can give exact and reliable data. A pedometer, for example, may be used to track an individual’s daily steps, which can help them increase their physical activity.

time spent reading a book against watching TV

The chart shows the time spent reading a book against watching TV.

In conclusion, the reinforcement methods chosen are appropriate as they provide positive reinforcement and social validation, which can motivate the individual to engage in the desired behaviour. The frequency of support will be enough to increase an individual behaviour because the reinforcement schedule is moderately reduced as the behaviour becomes more consistent. However, it is essential to ensure that the rewards that are the positive reinforcements are appropriate and motivating for the individual and that they are simple enough to accomplish. It is also critical to assess if the individual is enjoying and finding the new activity pleasant since this might affect the longevity of the behaviour change. It also helps an individual to know if the plan is effective and will require some adjustments.


Lim, A. G. Y. (2020, July 2). Schedules of Reinforcement | Simply Psychology.

Lumen. (2010). Reinforcement and Punishment | Introduction to Psychology.

Powell, R. A., Honey, P. L., & Symbaluk, D. G. (2016). Introduction to Learning and Behavior. In Google Books. Cengage Learning.

Camp Gladiator’s Impactful Outdoor Fitness Business University Essay Example

People of all fitness levels can participate in outdoor group exercises offered by Camp Gladiator, a fitness business. Ally Davidson, a participant in the reality TV program The Amazing Race, launched the business in 2008. The business aims to positively influence many people’s physical health and, ultimately, their lives. They offer a unique outdoor workout environment that inspires people to meet their fitness objectives while promoting a sense of community. In addition to operating in over 4,000 locations across 15 states, Camp Gladiator now offers online coaching and training. The organization aims to improve individual and physical fitness through group workouts and nutrition counseling.

In this paper, we will assess Camp Gladiator’s operations on various fronts to see if taking a stake in the company would be prudent. We will evaluate the organization’s societal and ecological effect, rivals, market opportunity, unique selling point, business model, and revenue model. Finally, we will present an investment decision and its reasoning.

Overview of Camp Gladiator 

Camp Gladiator offers hour-long outdoor group workouts that are appropriate for people of all stages of fitness. Their distinctive exercise method is based on four fundamental principles: optimism, empowerment, enjoyment, and community. Their sessions are guided by experienced personal trainers, who use a range of exercises that focus on different muscle areas to assist people in reaching their desired fitness level.

Business Model

The core of Camp Gladiator’s business plan is to offer outdoor group exercises with qualified personal instructors to people of any degree of fitness. They offer several different forms of exercise, such as boot camp, aerobics, and muscle building. To help people in reaching their goals when it comes to fitness, they also offer personal training, advice concerning one’s diet, and commitment to the entire process. According to the level of commitment and service, Camp Gladiator levies a different monthly subscription cost. Its website also offers some branded accessories and goods set for sale. Subscription fees, which are paid monthly, are how the company makes money.

Revenue Model

By billing individuals a monthly subscription fee, Camp Gladiator makes money. Additionally, they have a referral program through which customers can save money on their membership dues in exchange for bringing their friends and family to the business. They furthermore market branded goods like apparel and hats, which generates extra income for the business.

Social and Environmental Impact

The town is significantly impacted socially by Camp Gladiator. They offer a unique outdoor workout environment that encourages the feeling of belonging. Additionally, they offer tailored instruction and reliability, which aids people in reaching their fitness objectives. It is plain to see the business mission portray a leadership, fitness, service, and charity culture. The business offers to assist several causes and groups that share its ideals, including Special Olympics, Operation Homefront, and the Make-A-Wish Foundation.

Additionally, Camp Gladiator promotes fundraising and volunteerism among its participants. Camp Gladiator claims to have positively impacted more than one million lives through its relationships and initiatives. The business also encourages healthy living, which benefits individuals in both their mental and physical health.

Management Team

The CEO and President of Camp Gladiator are the organization’s co-founders, Jeff, and Ally Davidson. Ally, who is experienced in the fitness industry, has, in turn, worked as a professional fitness instructor for over fifteen years. The leading staff at Camp Gladiator comprises enthusiastic, skilled individuals that have a common outlook on wellness and wealth. They have directors, managers, executives, and advisers supporting them. They are in charge of a couple of areas in the company, including marketing, education, finances, operations, technology, and culture. The business also employs a group of certified personal trainers who oversee the exercise sessions and offer each client individualized guidance.

Investment Decision and Amount

For Camp Gladiator, we have decided to put down $100,000. Camp Gladiator has a solid revenue and economic plan and a significant social impact on the neighborhood. The business also has strong leadership staff with knowledge in the fitness sector. Since Camp Gladiator is built on the four pillars of optimism, self-determination, fun, and society, it offers a unique value advantage. They offer an exceptional outdoor workout environment that inspires people to meet their fitness objectives while promoting an aura of teamwork.

Additionally, Camp Gladiator has vast room for development. The fitness sector is expanding, and more people seek unique workout opportunities. Given Camp Gladiator’s strong industry profile and brand, it has a substantial edge over its rivals.

Detailed Rationale Explaining the Decision

Several factors make Camp Gladiator a desirable investment prospect. First, the business has a demonstrated history of expansion and profitability, with yearly revenues exceeding $100 million and an average yearly growth rate of 40% since 2015. Second, the clientele is devoted and active, with a high net promoter ranking and a retention rate of over 80%. Third, the firm can harness advances in technology and creativity to broaden its reach and products thanks to a scalable and flexible business model. Fourth, the business supports our beliefs and mission and has a significant ecological and social impact. Fifth, the business has a capable and imaginative leadership team that can carry out its plan and goals successfully. As a result, investing $100,000 in Camp Gladiator will yield a strong return on investment and further the organization’s expansion and impact objectives.

After extensive company study, we have concluded that Camp Gladiator is a fantastic business prospect with much room for expansion and success. The company has grown considerably over the years, demonstrating the effectiveness of its specific business and revenue models. It is also essential to consider the company’s repercussions on society and the environment. Sporting events are available at Camp Gladiator that encourage not only participants’ health and fitness but also their sense of inclusion and community. It is also admirable that the organization is committed to employing environmentally friendly equipment to lessen its effect on the environment. The management staff of Camp Gladiator is also very knowledgeable and experienced, and they have a distinct vision for the future of the business. Its leadership has proven to be able to adjust to market changes while keeping an edge over competitors. The company is a brilliant financial opportunity due to its strong value proposition and successful track record. Our group suggests placing $100,000 in the business since it will generate good returns. Apart from the financial advantages, supporting Camp Gladiator through investment is consistent with our principles as a socially conscious investor. The firm’s dedication to its ecological and social effects complements our objective to invest in companies that prioritize sustainability and community growth. In summary, Camp Gladiator is a good investment opportunity, and we are thrilled about the prospect of future expansion and achievement. Therefore, we advise making a $100,000 investment in the business.


Invest in Camp Gladiator (CG): The Only Turn-key Fitness & Nutrition Platform For Trainers & Consumers. (n.d.). Camp Gladiator (CG) on Wefunder. Retrieved April 23, 2023, from

Dr. Pepper Soft Drinks Sample Assignment


grow international market presence: Identify new target markets and design a thorough marketing strategy to reach them to grow the brand’s global presence.

Launch healthier beverage options: Another marketing goal is to offer healthier beverages to the expanding health-conscious customer market. Product innovation, rebranding, and focused marketing can achieve this.

Increase brand recognition and loyalty: New target markets should be targeted to increase brand awareness and loyalty. Targeted marketing, promotions, and social media marketing can do this.

Increase sales and revenue: Marketing goals should ultimately increase brand sales and income. Effective marketing, product innovation, and strong distribution methods to reach more customers can achieve this.

Marketing Strategies

Dr. Pepper must execute several marketing strategies to tackle the opportunities and challenges presented in the problem/opportunity section.

A crucial approach would involve broadening the distribution channels to novel global markets. To accomplish this objective, the brand must conduct a market analysis to identify potential target markets and establish strategic alliances with regional distributors to facilitate the distribution of its products in previously untapped areas (Anderson et al., 2019). The task at hand necessitates the adjustment of products or services to conform to the specific preferences and regulations of the local market. By expanding its international presence, Dr. Pepper can broaden its consumer base and augment its revenue streams.

An additional approach would be implementing a novel selection of more nutritious drinks to attract consumers who prioritize their health. The task at hand necessitates conducting research and engaging in developmental activities to identify ingredients that align with the need for natural and low-sugar alternatives (Suleiman et al., 2020). Dr. Pepper has the potential to enhance its packaging to portray a more health-conscious image and revamp its marketing strategies to emphasize the brand’s dedication to offering healthier drink alternatives.

Even with these modifications, Dr. Pepper will persist in directing its marketing efforts toward its fundamental consumer segments, namely young adults and soda aficionados. The advertising and promotional strategies of the brand will persist in emphasizing nostalgia and brand allegiance, targeting consumers who have matured with and maintain their loyalty towards the Dr. Pepper brand.

Marketing Mix (New)

Dr. Pepper must revise its product strategies, packaging, and branding to thrive in the evolving beverage industry. A primary tactic will involve implementing a novel selection of more wholesome drink alternatives featuring all-natural constituents and reduced levels of added sugars (Gardner, 2022). This strategy will enable Dr. Pepper to target health-conscious individuals seeking healthier substitutes for conventional carbonated beverages.

Regarding packaging and branding, it is suggested that Dr. Pepper could enhance its image to align with a contemporary and wellness-oriented brand identity. Potential strategies may involve the implementation of novel packaging designs that accentuated the utilization of natural ingredients and reduced sugar levels in the comparatively more wholesome beverage alternatives. The potential course of action for the brand is to contemplate revising its logo and tagline to align with the updated image.

Dr. Pepper may contemplate broadening its product portfolio by introducing novel flavor alternatives or limited-edition releases and introducing a new range of health-conscious beverages. This strategy can stimulate enthusiasm and engagement among customers while promoting the adoption and exploration of the brand.

To effectively reach its intended consumer demographics, Dr. Pepper has the potential to establish itself as a brand that evokes feelings of enjoyment and sentimentality while simultaneously providing a diverse selection of beverage choices suitable for various contexts. The brand has the opportunity to accentuate its extensive historical background and customary practices while concurrently underscoring its dedication to novelty and adaptability in response to evolving consumer inclinations (Johnson, 2017). Dr. Pepper can expand its brand by catering to a diverse customer base and utilizing nostalgic and contemporary marketing strategies.

Pricing strategies

Dr. Pepper can price its healthier beverages based on customer value. Due to their natural components and low sugar content, these goods may be priced higher.

Dr. Pepper must also compete with other beverage brands. This means its new healthy beverage options should be relatively inexpensive to dissuade customers. The company should examine production costs, rival pricing, and consumer demand to establish the best product price.

Dr. Pepper should modify its pricing strategy as the market and consumer tastes evolve. Dr. Pepper can change prices if consumers want healthier drinks or production costs drop. The corporation can give product discounts and promotions to attract new customers and reward existing ones.

Dr. Pepper can use transparent pricing information on its website and in-store displays to explain its pricing strategy to customers successfully. This will develop consumer trust and demonstrate the value of Dr. Pepper’s new healthier beverage options. Dr. Pepper can gain market share and meet its goals with a good price plan.

Promotion strategies

Dr. Pepper promotes itself through TV commercials, print ads, social media marketing, and sports sponsorship. Dr. Pepper needs new promotional tools and methods to market its healthier beverage offerings to targeted audiences effectively.

Social media health and fitness gurus could promote its new healthier options. These influencers can recommend products based on their positive experiences. Targeted email campaigns could attract customers interested in healthy eating and living.

Dr. Pepper may distribute samples at health and wellness events or partner with gyms and fitness facilities to promote its new healthier beverages. This raises brand recognition and lets potential customers try the products.

Dr. Pepper can also advertise its healthier beverages through its sports sponsorships. The corporation can brand and package these products for health-conscious consumers and provide discounts or promotions at these events to encourage trial and buy.

Finally, the promotion campaign should educate consumers about the new healthier beverage options’ natural components, low sugar content, and health benefits. Informational materials and social media campaigns that promote the product’s nutrition and the company’s health and wellness can do this.

Distribution strategies

Dr. Pepper’s distribution approach currently entails vending its merchandise via prominent retailers such as Walmart, Target, and grocery store chains. In order to expand its reach and enhance the accessibility of its products, the organization should contemplate novel distribution tactics and collaborations with potential partners.

An approach that could be considered is expanding distribution via electronic commerce channels. Through strategic collaborations with prominent e-commerce platforms like Amazon, Dr. Pepper can expand its consumer base and offer patrons expedient avenues for procuring its merchandise (Yadav, 2021). The establishment has the potential to develop a proprietary electronic commerce platform, which would enable clientele to directly purchase products and services and receive customized incentives and bargains.

An additional approach entails collaborating with minor retailers serving specific market segments. One potential strategy for Dr. Pepper to promote its new healthier beverage options is forming partnerships with health food stores and fitness centers to facilitate distribution (Johnson, 2017). This strategy can enhance the company’s outreach to health and wellness enthusiasts, augmenting its brand recognition within these specific markets.

Dr. Pepper may contemplate expanding its market reach to include novel geographical regions, both domestically and globally. The organization may consider collaborating with regional distributors to extend the reach of its merchandise to untapped areas and investigate potential alliances with foreign retailers to broaden its worldwide footprint.

Furthermore, the organization has the potential to utilize its current affiliations and endorsements as a means to advertise its merchandise and enhance its public profile. One potential strategy for Dr. Pepper to increase brand visibility and consumer engagement is forming partnerships with prominent sports organizations. This could involve the installation of branded vending machines and concession stands within stadiums and arenas.


Anderson, R., Sheffield, M., Smith, J. C., Carson, C. M., & Eason, C. C. (2019). Pepper Place Farmer’s Market and the need for research and strategy. Entrepreneurship Education and Pedagogy, 2(4), 363–367.

Gardner, E. (2022, October 27). Keurig dr. Pepper’s strategy – route to market. The Slotting Fee. Retrieved April 22, 2023, from

Johnson, L. (2017). Take advantage of Tomorrow’s Marketing Industry News. Marketing Dive. Retrieved April 22, 2023, from

Suleiman, M. I., Muhammad, N. B., Yahaya, I. S., Adamu, M. A., & Sabo, A. U. (2020). Benefits and challenges: for marketing strategies online. European Journal of Molecular & Clinical Medicine, 7(3), 164-179.

Yadav, J. (2021). Comparison of TVC strategy for the Coca-Cola company in high context & low context cultures (doctoral dissertation, Delhi technological university).