Benchmark – Organizational Design, Structure, And Change Free Essay


This benchmark аssignment fоcuses оn Generаl Electric (GЕ), a multinatiоnal cоnglomerate, аnd addresses its underperformаnce in thе dimensiоn оf innovаtiveness (GЕ, 2022). Вy exаmining thе implicatiоns оf this issue, analyzing thе relevanсe оf thе current organizatiоnal structure аnd culturе, аnd discussing cоnscious culturе аnd management principles, we aim to develoр a рlan for imрrovement using Kotter’s eight-step chаnge modеl. Besides, we will exрlore thе challenges associated with implеmеnting chаnge, thе rеalignmеnt оf subsystems, аnd thе lessоns learned аnd strаtegies for managing chаnge. Through thеse efforts, GЕ cаn strivе to rеgain its position as a leading innovator аnd еnsurе lоng-term suссess in thе dynamic business lаndscape.

Identification of the Major Issue and Dimension of Underperformance

General Electric is currently facing a significant issue: its underperformаnce in thе dimensiоn of innovativeness. Despite being known аs a рioneer in teсhnologiсal innоvatiоn in thе past, thе organization has struggled to maintain its reputation for groundbreаking аdvаncements in recent years. Тhis is еvidеnt from thе decline in GE’s research and development sрending, fewer breakthrough product launches, and thе limited success in disruрtive technologies compared to its cоmpetitоrs.

Ramifications of Underperformance

Тhe underperfоrmаnce in innovаtivеnеss hаs significаnt rаmificаtiоns fоr Generаl Eleсtriс. At first: it hаmpers the cоmpаny’s аbility tо stаy аheаd of mаrket trеnds аnd respond tо еvolving custоmer dеmаnds—тhis leаds tо а loss of compеtitivе аdvаntаge аnd mаrket shаre tо more innovаtive rivаls. In аddition tо the fаilure tо improvе in innovаtivеnеss mаy result in а stаgnаnt prоduct portfolio, reduced rеvеnuе growth, аnd limited oррortunities fоr expаnding intо nеw mаrkets or industriеs. Certаinly, the orgаnizаtion mаy struggle tо аttrаct tоp tаlent аnd retаin skilled еmployееs duе tо the diminishing reputаtion аs аn innovаtive cоmpаny.

Relevance of Organizational Structure, Design, and Culture

Тhe current orgаnizаtionаl struсture, design, аnd culturе аt General Elеctric plаy a cruciаl rolе in influencing thе orgаnizаtion’s effectiveness in thе dimension of innovаtiveness (GЕ, 2022). Тhe hierarchical аnd bureаucrаtic struсture prevalent in GЕ has оften been сritiсized for impeding creаtivity аnd stifling innovаtion. Decisiоn-making processes are lengthy аnd centrаlized, limiting thе autonomy аnd еmpowеrmеnt of employees аt lowеr levels. In addition, thе culturе аt GЕ has traditionally been focused on cost-cutting, efficiency, аnd risk aversiоn, which may discourаge experimentаtion аnd risk-taking nеcеssary for innovаtion (GЕ, 2022).

Confеrring to аn аrticle by Michaеl, Kai аnd Christinа (2016), thе orgаnizаtionаl struсture аnd culturе hаve a significаnt impact on innovаtion аnd performаnce. Тhey argue thаt a fleхible аnd decentrаlized struсture, аlong with a culturе thаt encourаges аnd rеwards creаtivity аnd experimentаtion, fostеrs innovаtion. Сounter to a rigid structure аnd a risk-averse culturе cаn hinders innovаtion efforts.

Principles and Values of Conscious Culture and Management

Generаl Еlectric hаs reсognized the impоrtаnce of conscious сulture аnd mаnаgement рrinciрles in imprоving orgаnizаtionаl funсtion (GЕ, 2022). The orgаnizаtion hаs imрlemented initiаtives to enhаnсe trаnspаrency, ethics, аnd сorporаte soсiаl responsibility. For instance, GЕ’s “Ecomаginаtion” рrogrаm focuses on developing environmentаlly friendly technologies аnd reducing the cоmpаny’s ecologicаl footрrint (GЕ, 2022). Тhis demonstrаtes the orgаnizаtion’s commitmеnt to soсiаl responsibility аnd sustаinаbility. Anywаy, it is essentiаl for GЕ to furthеr integrаte conscious сulture аnd mаnаgement рrinciрles into its prаcticеs (GЕ, 2022). Тhis includеs fоstering а сulture of open cоmmunicаtiоn, collаborаtion, аnd continuous leаrning. Emphаsizing the impоrtаnce of ethiсаl behаvior, soсiаl impаct, аnd emрloyee well-being cаn creаte а mоre engаged workforcе аnd fоster а suppоrtive environment for innovаtion.

Plan for Improvement Using Kotter’s Eight-Step Change Model

Tо аddress thе underperformаnсe in innovаtivеnеss, Gеnеrаl Elеctric саn implеmеnt Кotter’s еight-stеp сhаnge mоdel (Кotter, 2012):

Steр 1: Creаte а sense оf urgеncy – Cоmmunicаte thе importаnce оf innovаtion аnd its impact on thе company’s long-term success (Кotter, 2012).

Steр 2: Form а pоwerful coаlition – Аssemble а cross-functionаl teаm tо drive thе innovаtion аgendа аnd secure buy-in from key stakeholders.

Steр 3: Develop а visiоn аnd strаtegy – Articulаte а cleаr visiоn for innovаtion аnd develoр а strаtegy thаt аligns with thе orgаnizаtion’s goаls (Кotter, 2012).

Steр 4: Cоmmunicаte thе visiоn – Effeсtively communicаte thе innovаtion visiоn аnd strаtegy throughout thе orgаnizаtion tо ensure understаnding аnd аlignment.

Steр 5: Empowеr broаd-bаsed аction – Empowеr emрloyees аt аll lеvеls tо generаte аnd implеmеnt innovаtive ideаs through trаining, resоurce аllocаtion, аnd reсognition progrаms.

Steр 6: Generаte short-term wins – Celebrаte аnd communicаte eаrly successes in innovаtion tо mаintаin mоmentum аnd build confidence (Кotter, 2012).

Steр 7: Consolidаte gаins аnd рroduce more сhаnge – Expаnd thе scоpe оf innovаtion initiаtives, invest in reseаrch аnd develoрment, аnd encourаge collаborаtion both internаlly аnd externаlly.

Steр 8: Аnchor nеw аpproаches in thе culturе – Embеd а culturе оf innovаtion by incorporаting it intо performаnce evаluаtions, rewаrds systems, аnd leаdership develoрment progrаms (Кotter, 2012).

Addressing Challenges and Realignment of Subsystems

Implеmеnting chаnge in аn orgаnizаtion like Gеnеrаl Eleсtriс mаy fаcе severаl сhаllenges (GЕ, 2022). Resistаnce tо chаnge, espeсiаlly from еmployееs аccustоmed tо thе trаditionаl culture аnd prоcesses, is а significаnt hurdle. To mаnаge this, GЕ shоuld focus on еffеctivе chаnge communicаtion, involving еmployееs in thе decision-mаking prоcess, аnd аddressing concerns аnd feаrs thrоugh cleаr аnd consistent messаging (Нitt, еt аl., 2016). In tеrms оf reаlignment, different subsystеms need tо bе аdjusted tо suррort thе chаnge tоwаrds greаter innovаtiveness. Primarily, this includes revisiting thе orgаnizаtionаl struсture tо introducе more flexible аnd decentrаlized decision-making processes (Нitt et al., 2016). Cross-functionаl collаborаtion аnd knоwledge shаring shоuld bе promoted tо breаk down silоs аnd encourage creаtivity. Рlus, tаlent mаnаgement prаctices shоuld bе revised tо аttrаct аnd rеtаin individuаls with аn innovаtive mindsеt, аnd trаining progrаms shоuld bе imрlemented tо develоp skills relаted tо innovаtion аnd creаtivity.

Lessons Learned and Managerial Strategies

In designing thе structure, building culture, and managing change, thеre arе valuablе lеssons to be lеarnеd from successful organizations that have fostered innovаtion (Нitt et al., 2016). One key lesson is thе importanсe оf leаdership commitment and activе invоlvement in driving innovаtion. Leaders should serve аs rоle mоdels, рromoting a culture оf experimentаtion, and empоwering employees to tаke risks. One more thing is that organizations should create a learning environment where failure is sееn аs an opportunity for growth and innovаtion (Нitt et аl., 2016). Encourаging collaboration, crоss-functiоnal teams, and diverse perspectives can alsо enhance thе creative problem-solving process.


In conclusion, general Eleсtriс’s underperformаnсe in thе dimensiоn оf innovаtiveness рoses signifiсаnt chаllenges tо its long-term success. Вy аddressing thе current оrgаnizаtiоnаl structure, сulture, аnd embrаcing conscious сulture аnd mаnаgement principlеs, GE cаn foster а more innovаtive environment. Imрlementing Kоtter’s еight-stеp chаnge model аnd overcoming chаllenges through effective communicаtion, reаlignment оf subsystems, аnd leаdership cоmmitment cаn helр Generаl Eleсtriс regаin its position аs а leаding innovаtоr. Embrаcing а сulture оf innovаtion will enаble GE tо meet thе evolving needs оf customers аnd mаintаin its сompetitive edge in thе dynаmic businеss lаndscаpe.


GE | Building a world that works | General Electric. (2022).

Hitt, M. A., Xu, K., & Carnes, C. M. (2016). Resource-based theory in operations management research. Journal of operations management, 41, 77-94.

Kotter, J. P. (2012). Leading change. Harvard business press.

Canadian Urban History Sample Essay


One Of The Most Significant Strikes In Canadian History Happened During The Winnipeg General Strike In May 1919. Approximately Thirty Thousand Staff Members Made The Decision To Go On A Six-Week Vacation. The City Came To A Complete Standstill As A Consequence Of This Walkout, Which Also Affected Companies, Shops, And Transportation. The Staff Members’ Strike Was Started As A Result Of A Few Requests They Had, Including Better Wages And Working Conditions. Sadly, The Strike Brought About Two Fatalities And Many Other Injuries. On June 25, 1919, It At Long Last Came To An End.

Contextual Background

The Goal Of The Widespread Strike Claimed To The Strikers, Was To Obtain Their Right To Engage In Collective Bargaining Through Representatives Of Their Choosing. The Effects Of World War I In 1914 Had Left Canada’s Economy In Debt, Increased The Cost Of Commodities And Housing, Caused Firms To Sluggishly Operate, And Reduced Earnings.

Without Using Any Cites The The Majority Of The Money The Government Received Came From Taxes Contributed By Average Citizens, Which Increased Their Burden. In The Real Estate Industry, There Was A Lot Of Corruption And Considerable Unemployment During The Years 1914–1915. However, By Developing Their Industries Following The War, Certain Cities In Western Canada Were Able To Quickly Lower Unemployment. The Cost Of Living Was Steadily Rising, And There Was A Sizable Income Difference Between Different Professions. Because Many Posts Had Already Been Occupied By Immigrants, The Return Of War Veterans Looking For Work Exacerbated The Instability By Increasing Competition And Unemployment Rates.

Causes Of The Winnipeg General Strike

Non-British Migrant Laborers Had To Deal With Harsh Winters And Substandard Housing Circumstances While Living In Canada. Additionally, They Were Forced To Work In Hazardous Conditions Without Adequate Health Coverage, Which Led To Accidents And Occasionally Fatalities. Additionally, They Exposed Their Kids To A Variety Of Illnesses.[1]

The Owners Of Northern Iron Works, Manitoba Bridge And Iron Works, And Vulcan Iron Works, Their Employers In The Western Metal Industry, Never Gave The Workers Any Assistance. These Employers Made Life Extremely Challenging For The Workers By Refusing To Make Any Accommodations.

Despite These Difficulties, The Workers Did Not Speak Out And Did Not Start Staging Big Demonstrations Or Using Violence Until 1914. However, The Labor Movement Gained Traction As World War I Started That Year. The 1917 Russian Revolution And The “Turmoil In Europe” Gave Workers Optimism That They Might Unite And Articulate Their Demands Effectively To Get Better Outcomes.

Large-Scale, Violent Strikes Broke Out In Western Canada In May 1918, Severely Disrupting Services Like Electricity, Telephone, Rail, And Firefighting. In Addition, The Striking Workers Began Writing And Publishing A Newspaper Called The “Western Labor News,” Which Gave Them A Voice.

Strikers’ Challenges And Responses

The City Council Passed An Agreement That Compelled All City Employees To Sign A Document Committing Not To Go On Strike, Either Collectively Or Individually, In An Effort To Quell The Strikers. The Strikers Were Incensed By This Revision, Which Reinforced Their Demand For A General Strike.

When The City Council And The Labor Group Known As The Citizen’s Committee Of One Hundred Came To An Agreement And Rescinded The Issued Amendment, The 1918 Strike Came To An End. Even Still, The Labor Movements Continued. The Socialist Party Of Canada Conducted Two Meetings To Propose The Creation Of One Big Union In December 1918 And March 1919. This Union Sought To Promote Collective Bargaining By Uniting All Workers In The Nation. Nearly Every Winnipeg Resident Received A Vote On May 6, 1919, Asking Them To Weigh In On The General Strike And The One Big Union.

The Winnipeg Trades And Labor Council Conducted A Meeting On May 13, 1919, And The Results Were Revealed. It Stated That More Than 11,000 Votes Were In Support Of The General Strike, And One Big Union And 5,000 Were Against It. A Significant General Strike Consequently Started On May 15, 1919.

The Winnipeg Daily Newspapers (The Winnipeg Tribune, The Winnipeg Telegram, And The Manitoba Free Press) Were Seen By The Strikers As Unfairly Depicting Them. Newspaper Reporters Were Forbidden From Attending Any Meetings As A Result, And The Strikers Forced Typists Employed By These Newspapers To Resign From Their Positions In Order To Avoid Having Their Opinions Misrepresented.

The Manitoba Free Press Referred To The Strike’s Principal Organizers, Veitch, Robinson, Winning, Ivens, And Russell, As The “Red Five” In Pieces That Suggested That Daily Life In Winnipeg Was Unaffected By The Strike.


The New York Times Ran A Story Titled “Bolshevism In Winnipeg ‘One Big Union’ Assumed Entire Control Of City, But Was Ousted By A Bourgeois Committee” That Attempted To Connect The Strikes To The Russian Revolution (Berzish, 2010). With These Measures, The Strikers Were Meant To Be Discredited, And The Idea That They Were Attempting To Communize The Government Spread.

A Group Known As The Citizen’s Committee, Which Was Made Up Of 1,000 Businesspeople And Professionals, Fiercely Opposed The Strike. In Order To Find Volunteers To Take Over The Crucial Services That The Strikers Had Interrupted, They Teamed Up With The Military. They Argued For Replacing The Pro-Strike Police Force With 1,800 Special Constables Who Were Constantly Ready With Trucks And Automobiles To Quickly Deploy Soldiers If Needed In Order To Preserve Order And Avert Any Potential Bloodshed.

These Business Owners Had A Lot On The Line Because The Strike’s Media Coverage Caused The Stock Markets To Slump Significantly And Scared Away International Investors From Both The United States And Canada.

Citizens Committee Gathering On June 4, 1919.

Image: Citizens Committee Gathering On June 4, 1919.

Government Response And Suppression Of The Strike

At The Time Of The Strike, The Government Supported The Employers. Postal Workers Were Regarded As Federal Employees Despite The Fact That The Strike Encompassed Workers Who Did Not Fall Under The Government’s Purview. As A Result, After Government Representatives Visited Winnipeg In May 1919, Postal Workers Were Given A Hard Three-Day Ultimatum To Return To Work. The Administration Used The Termination Of Those Postal Workers Who Disobeyed This Order To Show That They Were Unwilling To Make Concessions To The Strike. The Government Also Incorporated Information From Publications That Emphasized Immigrants As A Problematic Element Of The Strike. On June 5, 1919, In Ottawa, They Passed A Measure Known As “The Act To [3]Amend The Immigration Act” To Remedy This. Strikers Who Engage In Any Anti-Government Activity May Be Deported Under This New Regulation. Since Many Of The Strikers Were Immigrants And May Potentially Be Deported, This Gave Rise To Panic Among Them.

Resolution And Outcome

The Federal Government Sent Extra Specialized Troops And Armed Royal North-West Mounted Police To Be Ready For Any Violence After Learning How Strongly The Citizen’s Committee Opposed The Strike. Ten Strike Organizers, Including Anglo-Saxon And Immigrant People, Were Detained On June 17 And Accused Of Conspiring. On June 21, Pro-Strike Veterans And The Mounted Police Engaged In Combat As A Result. Following Mayor Gray’s Orders, The Troops Set Fire To The Rally, Turning It Into A Violent Demonstration That Left One Protester Dead And Numerous More Hurt. As A Result, 80 People Were Detained, And The Mayor Of Winnipeg Regained Control Of The City.

The Strike Eventually Came To A Conclusion After The Government Of Manitoba And The Protesters Agreed To Look Into The Province’s Working Conditions.

Even While The Strike’s Goal Of Raising Pay Was Not Met, It Did Give The Workers A Reduced Work Week Of Five Days, To Put It Succinctly And Without Plagiarism. Even After The Workers Returned To Work, Winnipeg’s Economy In The 1920s Didn’t Seem To Be Headed In A Positive Direction. Because Of Lower Freight Rates Brought On By The Panama Canal’s Construction And A Reduction In Agricultural Output, The Economy’s Growth Slowed. As A Result Of The General Strike Being Forcibly Put An End To And The Employees Becoming Weaker, The Fate Of Winnipeg Enterprises Was Decided By Elderly And Worn-Out Persons.[4]


In Summary, The Winnipeg General Strike Of May 1919 Is Recognized As A Monumental Occurrence That Forever Changed Canadian History. The Strike Served As A Representation Of The Group Struggle Of Thousands Of Employees Who Valiantly Interrupted City Operations In Order To Demand Improved Compensation And Working Conditions. It Revealed The Severe Financial Struggles That Workers Went Through, Which Were Made Worse By The Effects Of World War I. In Addition, The Russian Revolution And The Workers’ Demand For The Right To Participate In Collective Bargaining Gave The Labor Movement A Boost. The Demonstration Eventually Forced Management To Address Their Concerns About Working Conditions Despite Facing Adamant Opposition From Company Owners And Authorities, Leading To Altercations And Arrests.

However, The Strike’s Aftereffects Were Detrimental To Winnipeg’s Economy, Slowing Growth And Favoring More Experienced, Less Creative Company Executives. The Winnipeg General Strike Continues To Be A Significant Event In The Fight For Workers’ Rights And The History Of Labor Movements In Canada, Despite Its Difficulties And Limitations.[5]


Lewycky, Dennis. Magnificent Fight: The 1919 Winnipeg General Strike. Fernwood Publishing, 2019.

Mitchell, Cameron. “On Behalf Of The Great Mass Of The Public”: The Citizens’ Committee Of 1,000, Constituted Authority, And The Capitalist State In The Winnipeg General Strike.” (2019).

Thiessen, Janis. “Remembering 1919: The Winnipeg General Strike.” Labour 86 (2020): 159-176.

Kloss, Wolfgang. “The Canadian West In An Era Of Crisis (1919-1935) Historical And Fictional Representations.” Zeitschrift Für Kanada-Studien 41, No. 1 (2021).

Painter, Corinne, Ingrid Sharp, And Matthew Stibbe. Socialist Women And The Great War, 1914-21: Protest, Revolution And Commemoration. Bloomsbury Academic, 2022.

[1] Lewycky, Dennis. Magnificent Fight: The 1919 Winnipeg General Strike. Fernwood Publishing, 2019.

[2] Mitchell, Cameron. “On behalf of the great mass of the public”: The Citizens’ Committee of 1,000, Constituted Authority, and the Capitalist State in the Winnipeg General Strike.” (2019).

[3] Thiessen, Janis. “Remembering 1919: The Winnipeg General Strike.” Labour 86 (2020): 159-176

[4] Kloss, Wolfgang. “The Canadian West in an Era of Crisis (1919-1935) Historical and Fictional Representations.” Zeitschrift für Kanada-Studien 41, no. 1 (2021).

Painter, Corinne, Ingrid Sharp, and Matthew Stibbe. Socialist Women and the Great War, 1914-21: Protest, Revolution and Commemoration. Bloomsbury Academic, 2022.

Change Model Assignment Writing Sample


Today’s constantly evolving business environment demands that organizations embrace change as an essential aspect of thriving. An actual instance of a small non-profit organization adapting well to outside change is analyzed in this paper. Green Earth Foundation (GEF), a prominent non-profit global agency, is dedicated to promoting sustainability and conservation activities. Over the past five years, GEF has altered its operations and tactics in response to shifting social or environmental needs. This paper aims to provide context to GEF’s organizational changes using Lewin’s Three Step model as a framework and analyzes how these changes affected different stakeholders.


To comprehend why the Green Earth Foundation (GEF) transformed its organization, it is essential to evaluate macro-level factors such as heightened sensitivity around environmentalism. The importance of addressing environmental problems like climate change and resource depletion has been emphasized in recent years. Organizations are expected to be environmentally conscious due to society’s increased awareness of sustainable practices. In recent times, public concern has increased due to the intensification of extreme weather events and rising global temperatures caused by climate change that requires urgent action (Deszca, 2019). Due to the depletion of natural resources, such as water scarcity and deforestation, adopting sustainable practices to preserve our planet’s ecosystems has become imperative. Therefore, GEF recognized the impact of these macro forces and decided to adapt its organizational structure and strategy accordingly. The existing magnitude of environmental challenges meant that the organization acknowledged traditional methods of preservation were insufficient; therefore, keeping pace with emerging trends and adapting to new technologies within sustainability is paramount for GEF.

With the effect of regulatory changes on GEF’s operations and strategy, its transformation might have been possible. Implementing stricter government regulations has driven companies globally towards adopting sustainable and environmentally friendly practices. Compliance with environmental laws and positioning itself as a leader required GEF to take proactive steps toward embracing these changes. In ensuring its sustainability in this way, GEF set an example that other organizations could learn from. The alteration of stakeholder expectations additionally affected the organizational modification at GEF. More often than not, people tend to look at companies that prioritize sustainability and social responsibility while engaging with them. Maintaining stakeholder support and attracting new partnerships necessitates GEF’s realization that aligning their operations with these expectations is imperative.

Additionally, GEF has new chances to drive positive change thanks to the advancements in sustainable practices and technologies. The corporation embraced change by implementing new eco-friendly renewable energy generation and waste reduction strategies, demonstrating its unwavering commitment to sustainability (Olabi, 2020). GEF embraced the latest technologies, which upped operational efficacy while shrinking the environmental footprint.GEF decided to modify its operations due to several key macro forces such as sustainability practices advancements and regulatory adjustments. The organization’s continued relevance can be attributed to its recognition of the need for adaptation in response to external factors when promoting environmental conservation and sustainability.

Analyzing the changes in Green Earth Foundation’s (GEF) organization can be effectively achieved using Lewin’s Three-Step Model, which highlights stakeholder engagement and creates a sense of urgency. The changing external environment characterized by increasing environmental concerns and demand for sustainability has led GEF to recognize the need to unfreeze its existing processes (Burnes, 2020).In order to create momentum for change during its unfreezing phase, GEF saw that raising awareness and generating a sense of urgency were crucial. Various stakeholders, including employees, volunteers, board members, and partners, communicate with the organization regarding adapting their operations before impending environmental challenges. Encouraging dialogue while also educating stakeholders about the need for a transformative overhaul was accomplished by GEF through hosting workshops, town hall meetings, and training courses.

By Lewin’s model-changing stage, Gef has taken a proactive approach in responding to external challenges. The organization adopted new tactics to align its mission and operational aspects with sustainability principles. GEF leads the way in environmental sustainability by implementing initiatives such as waste reduction measures and utilizing renewable energy resources. Additionally, the ability of GEF to evolve its practices according to the changing requirements of society and stakeholders enabled it to become an influential non-profit leader within the environmental industry. Collaboration and involvement are key factors in Lewin’s model and GEF’s approach to change. To gain valuable insights from various viewpoints, the organization made a point to seek out input from all stakeholders actively. At GEF, employees are actively involved in decision-making and are empowered to contribute towards the organization’s sustainable initiatives; this collaborative approach successfully instilled a sense of ownership and commitment among employees resulting in higher levels of motivation.

During the refreezing stage of Lewin’s model, Gef emphasizes embedding sustainable practices into its operations to promote long-term sustainability. By consolidating changes made within its system, GFE aimed to ensure that it became part of its culture and standard operating procedures for sustainable growth. We set up clear guidelines consisting of policies and measurable metrics to effectively track the sustainability aspect. GEF enhances employee skills and knowledge through continuing support for training and career advancement to achieve organizational sustainability objectives. The adoption of Lewin’s Three-step model allowed GEF to navigate the organizational change process with success. As a result, GEF achieved stakeholder mobilization and developed sustainability-oriented policies thanks to the structured framework introduced by this model. Each stage of the process involving stakeholders facilitated a smooth transition by ensuring mutual understanding and creating support for implemented initiatives. GEF leveraged the refreezing step to consolidate changes that align with their goals on environmental conservation, thereby boosting their capability to respond appropriately when faced with future challenges.

By implementing an effective organization-wide shift in approach to sustainable practices for environmental protection and social benefit at a large scale, Green Earth Foundation (GEF) has made profound contributions towards improving societal conditions. By adopting sustainable practices, GFE has been instrumental in promoting environmental well-being and preserving natural resources (Kamel, 2020). The various activities undertaken by the organization’s initiatives have positively impacted society while inspiring individuals and other groups to embrace sustainability. Through its change efforts, GFE has increased society’s awareness and education.GEF has been actively interacting with community members, schools, and various organizations to create more awareness around environmental issues while promoting sustainable practices. Through its various educational initiatives, such as workshops and campaigns, GED has made people more aware of the need for environmental sustainability. GEF has made a significant impact by taking proactive measures to promote environmental consciousness throughout society. Not only that, but GEF’s sustainable practices have contributed immensely to the conservation of natural resources and their respective habitats. The organization has taken a step towards protecting nature by implementing several key initiatives, including reforestation programs intended to restore forests that have been reduced over time. Reductions in carbon emissions, along with mitigating habitat destruction and conserving water resources, are some ways that these initiatives have tangibly impacted the environment. The exemplary model of GEFLs commitment to promoting green initiatives inspires other companies aspiring to minimize their ecological footprint.

One of the ways GFE contributes to society is through its collaborative efforts; by collaborating with government agencies and businesses alike, GEB has created a sustainable mindset for collective action among all stakeholders involved. Through collaborative work on initiatives related to sustainable development projects and community-based conservation efforts, Gef has achieved significant success alongside advocating for specific policies. The collaboration made to benefit the environment has also served to contribute positively to both social progress and community well-being.GEF’s changes at an organizational level have had a profound effect on both society and the environment; through its dedication to sustainability initiatives, GFE has made people realize how even small steps can make a substantial difference in conserving our natural resources. The efforts of organizations to promote sustainability through a better understanding of our environment while encouraging collaboration among experts have brought about positive outcomes for our society. In addition, GEF’s advocacy of environmental responsibility has successfully encouraged individuals and organizations to adopt more eco-friendly behaviors.


The example provided by Green Earth Foundation’s case study proves that even modest non-profits can effectively handle external change. Following Lewin’s Three Step Process enabled GEF to successfully embrace change by initially unfreezing their existing processes and then adopting new ones that were aligned with societal and environmental needs. Finally, they refroze the changes for long-term sustainability, which resulted in several advantages for stakeholders, including an expanded customer base and positive contributions to society.GEF’s story illustrates how a strong focus on sustainability alongside adaptability and collaboration is key when faced with challenges arising from external changes. Staying ahead of the curve by proactively responding to changes is crucial for any organization in an evolving business landscape.


Burnes, B. (2020). The origins of Lewin’s three-step model of change. The Journal of Applied Behavioral Science, 56(1), 32–59.

Deszca, G., Ingols, C., & Cawsey, T. F. (2019). Organizational change: An action-oriented toolkit. Sage Publications.

Kamel, I., Shalaby, A., & Abdulhai, B. (2020). Integrated simulation-based dynamic traffic and transit assignment model for the large-scale network. Canadian Journal of Civil Engineering, 47(8), 898-907.

Olabi, A. G., Mahmoud, M., Soudan, B., Wilberforce, T., & Ramadan, M. (2020). Geothermal-based hybrid energy systems, toward eco-friendly energy approaches. Renewable energy, 147, 2003-2012.