Bob Marley ‘Get Up, Stand Up (1973)’ Writing Sample

How does this song express an anti-imperialist and/or Pan-Africanist viewpoint?

The song Get up Stand Up by Bob Marley is a song that expresses a Pan Africanist and anti-imperialist view point. The chorus of the song calls for blacks to come together and fight against white oppression and to come together as one to lift themselves out of poverty and hate in the world. In the first verse of the song Bob Marley speaks directly to black youth talking about the pimps in their community giving them drugs and guns in order to control them so they can be used as soldiers, an example being that they were used against “niggers with birthrights”. He then goes on to say that these youths are celebrated in word but hated when they are offed by police officers or machines. This refers to black youths’ deaths as always being blamed on gang violence or drug use while they were executed by police officers almost 50% of the time (Prestholdt, 2020). The next lines talk about how people are held up by religion referring specifically to xenophobia within Christianity, which tells people that Palestinians are not human beings. Bob Marley’s song ‘Get Up, Stand Up’ draws on the imagery of enslaved Africans resisting their persecutors and fighting for their freedom. It establishes a solidarity and unity among Caribbean people, encouraging them to fight for their human rights and defy imperialists. The lyrics also draw on a sense of spirituality as Marley sings “one love, one heart”; this idea is perhaps made even more potent by the fact that it is both spoken (as if from a preacher or spiritual leader) and sung.

How does the music serve to deliver the message?

Bob Marley’s song ‘Get Up, Stand Up (1973)’ serves to deliver its anti-imperialist message through the revolutionary tone that it projects. The lyrics are a rallying cry to Marley’s audience. Marley uses powerful language which is almost militant in tone in order to forward his cause. Powerful messages are also conveyed by Marley’s own voice, the particular instruments he used and how they were played, and his use of repetition. All of these devices serve to deliver the anti-imperialist message of the song.

How do you situate this song within the history of Jamaica, Rastafarianism, and reggae that we learned about in class? How does the song engage that history? How does it compare to other reggae songs?

Though Bob Marley’s music reached millions and left a profound impact on countless lives, his music was inspired by the Rastafarian tradition. The song ‘Get Up, Stand Up’ encourages listeners to stand up against oppression, while also citing biblical sources. Given these religious influences, this song is part of the reggae genre known as roots reggae, which is characterized by more explicitly religious themes and messages. Jamaica was under British rule at this time, so his words must have had some effect (Prestholdt, 2020). The vibe of this song is very different from many reggae songs, as it is faster and more high energy/upbeat. Many reggae songs are more relaxed and slower paced. Once you listen to the lyrics it’s not hard to tell that this is a song about unity and freeing the country from oppression. While reggae songs often express love and peace, they can also be critical of injustice, thus placing them within the hopes-and-fears tradition (344), with roots reggae being an extension of that same tradition.

Why did you pick this song?

I believe this song offers a great motivation to all the individuals who are unable or unsure of how to deal with their problems. I also chose this song because it has influenced my life in a way that I feel is unique (Prestholdt, 2020). The sentiments and feelings of the people in the song remind me of how we should feel about one another. Even to the point where I feel it can be used as a means for educating people. There is no greater motivator and teacher than feeling. I did not pick and choose lyrics but rather the overall message that Bob Marley was trying to convey with this song.


Prestholdt, J. (2020). Between Revolution and the Market: Bob Marley and the Cultural Politics of the Youth Icon. In Researching Subcultures, Myth and Memory (pp. 171-194). Palgrave Macmillan, Cham.

Book Review Of “Share Jesus Without Fear” Essay Example For College


Evans Linda Shepherd, Fay William, and Fay Bill’s book Share Jesus without Fear is the subject of this brief review. If one is looking to learn how to communicate their religion with non-believers and non-Christian acquaintances effectively, this book is for you.

At first glance, I noted that the author’s concept of evangelism was similar to those offered in other books or academic publications, revealing what it was—and was not—to be an evangelical. According to Will McRaney, in his book, “The Science and the Art of Personal Evangelism,” the purpose of our efforts is to bring the Holy Spirit into people’s lives rather than to try to convert them on our own.[1] Another way that Shepherd and colleagues underlines this is by often saying that “we are not accountable for the cause of a person’s heart to turn toward God.”[2] Successful evangelism is not about us “winning someone to Christ,” as this book made very obvious. It is all about following God’s instructions in the Bible and telling others about our religion. To bring souls to Christ, we must fulfill Christ’s charge to share Christ with all countries (John 6:44).[3] When we obey, we succeed in our endeavors.

As the book points out, the Holy Spirit’s work, not ours, is to bring others to faith in Christ. Therefore we should not be hesitant to share our faith with others. From a baby in Christ to a Bible expert, anyone may be used by God. Regardless of our circumstances, we must be prepared to communicate our religion. The Holy Spirit can only bring about the harvest of salvation if we first undertake the plowing of someone’s heart and then have someone else water it. The author reminds us that “silence” is a sin in this text.[4] It is possible to share Jesus with others successfully, and this book explains how to do so while also preparing us to cope honestly with the occasions when someone may or may not react to our efforts.

Finally, the book focuses on a crucial aspect of evangelism. We cannot disciple somebody with whom we do not have a relationship. “It is impossible to create followers from afar.”[5] It is suggested in this book that we reach out to individuals outside of our circle of friends and acquaintances.

Concrete Response

While reading the book Share Jesus without Fear, I was struck by the statement, “There are only two types of people reading this book: those who speak about the lost and those who talk to the lost.”[6] This statement struck a chord with me.

I can recall a point in my life when I was the first one to say anything. As a new Christian who believed me to be wholly virtuous and sinless, I expressed concern for others who had not yet been converted. I recall “gossiping” to other saved friends about folks who had plainly shown that they were living for the world rather than according to the word of God, and I regret doing so. The remarks I would say were things like, “don’t they understand they are going to hell?” and “how can a person behave in such a way?”

The more I read my Bible and spent time living life as a Christian – attempting to do what is right and failing at times – the more I realized that I needed to confess my sins and repent. I had to beg God to forgive me for all the times I had condemned another person for being at a similar stage of their life to where I had been at one point in my life. I’ve come to recognize that I needed a personal contact with Christ before I could be redeemed. I believe that someone else deserves to have that opportunity without fear of my attitude or judgment coming in the way. I’m now praying for people who have gone astray. People striving to find their way in this wild world are lifted to the Lord in prayer. I pray that God will protect those who do not or will not seek His face. That is something I needed while I was lost, but now that I have been located, I must aid in leading someone else out rather than causing them difficulty by refusing to provide instructions.


After finishing Share Jesus without Fear, I noticed that it preferred a variety of different publications on the subject of evangelism. While I appreciated the wealth of material included in this book, I did write down a few issues or concerns that I would like to address here.

First, I thought that all of the situations provided in this book concerning converting someone to Christ seemed to “happen” much too effortlessly. The conversion tales provided as examples were so quick and seamless that I had difficulty accepting them as entirely genuine. While I am aware that the Holy Spirit may redeem someone instantaneously or convert someone in the twinkling of an eye (as Apostle Paul demonstrated), I thought there were not enough challenging situations offered to reflect the realistic expectation that not everyone would be easy to approach or speak with. Even the scenarios in the book that were intended to illustrate probable objections or adverse reactions went through much more quickly than what we would encounter in the modern world.

Another point of contention was the comment, “I feel you should not spend time presenting the gospel at work.” Again, I appreciate the author’s rationale for not utilizing business time for personal matters. Still, I felt as if this limited the Holy Spirit’s ability to intervene at any given moment, even if at work. For instance, the author advised discussing the five questions and organizing a follow-up lunch appointment or subsequent contact. This, however, contradicts other passages in the Bible, which urge us to present Christ to someone as soon as possible, rather than waiting, since we never know what tomorrow – or the following few hours – may bring.

Just as D.L. Moody delivered his presentation but did not provide the audience the option to seek salvation, and the building burnt down, what if we show Christ to someone at work but prevent them from making the decision they need to make in that time due to “man-made regulations”? They may leave work and be involved in a vehicle accident before we contact them. I would stress, however, that despite these reservations, I enjoyed the book and will undoubtedly refer to it in the future.


After reading the book Share Jesus Without Fear on Evangelism Small Group Study, I have been inspired to do or think about three things. After reading this book, I am thinking about starting a small group study on evangelism at my church. So much helpful information for Christians, and it must be utilized for others to develop in their faith. I have seen that there aren’t many effective evangelistic initiatives in the churches around me. I hope to open the door for many people to learn more about how to successfully evangelize as a part of their Christian discipleship by bringing this matter up with my pastor. Educating ourselves on why and how to evangelize is critical, in my view, at this point in our lives. The author also included examples with scripture on how to evangelize “on the spot” and how to reply to any objections, so I do not think this would be difficult to discuss.

The book said that if we do not reach out to non-Christians, we break God’s law. We can’t teach those we would not contact. Those who are constantly in our immediate vicinity or have a similar interest to us, such as Christ, are easier to become friends with. We have a moral obligation to interact with those we wouldn’t typically encounter in our everyday lives. I aim to utilize the conversation starters from chapter 4 of Share Jesus Without Fear and discuss with someone I don’t know who may or may not be a Christian. I would want to speak with the departed.

Learn and Rehearse Commonly Asked Questions in advance. Social media usage has shown me that many internet users are waiting for the opportunity to attack my religion when it is mentioned in a public place. To avoid seeming uneducated or irritated, I follow the Bible’s instructions in 1 Peter 3:15 on how to properly defend one’s beliefs. As a Christian, I want to be able to reply to questions about Christianity in a way that reflects the character of Jesus Christ.


Harris, Timothy Jesse. “Implementing a Program of Mentor Based Personal Evangelism Training at Hillsdale Baptist Church, Louisville, Kentucky.” (2015).

Shepherd, Linda Evans, William Fay, and Bill Fay. Share Jesus Without Fear. B&H Publishing Group, 1999.

[1] Shepherd, Linda Evans, William Fay, and Bill Fay. Share Jesus Without Fear. B&H Publishing Group, 1999.

[2] Shepherd, Linda Evans, William Fay, and Bill Fay. Share Jesus Without Fear. B&H Publishing Group, 1999.

[3] Harris, Timothy Jesse. “Implementing a Program of Mentor Based Personal Evangelism Training at Hillsdale Baptist Church, Louisville, Kentucky.” (2015).

[4] Harris, Timothy Jesse. “Implementing a Program of Mentor Based Personal Evangelism Training at Hillsdale Baptist Church, Louisville, Kentucky.” (2015).

[5] Shepherd, Linda Evans, William Fay, and Bill Fay. Share Jesus Without Fear. B&H Publishing Group, 1999.

[6] Shepherd, Linda Evans, William Fay, and Bill Fay. Share Jesus Without Fear. B&H Publishing Group, 1999.

Brighton Palace Pier Marketing Plan Free Essay

Executive Summary

A significant percentage of firms in the contemporary world are battling with consistent client involvement in addition to continuous growth in sales volume. Consequently, a marketing plan is essential since it specifies a company’s advertising approach for the eventual achievement of organizational financial goals (Srimek, Pranee, Suwandej, and Saisama, 2022). The marketing plan details the marketing strategy that a company will use to sell its goods. Failure to develop a marketing plan, on the other side, may result in a low budget, financial difficulties, and poor customer volume. This is particularly likely to result in a company failure in the worst-case situation.

1.0 Introduction

This report will establish the undeniable need for a marketing plan for the Brighton Palace Pier, as well as discuss the different consumer interaction tactics and research methodologies that might be used to construct a marketing strategy. The SWOT and PESTEL assessments, as well as the consequences for the marketing strategy, will be discussed and applied to the organization. To achieve the marketing goals, segmentation, targeting, and positioning will be investigated. Following that, the company’s marketing mix plan will be designed, which will comprise free perks, campaigns, offers, discounts, prices, location, and promotions.

In addition, various marketing and communication initiatives will be implemented to boost the brand’s impression. As a result, a marketing timetable and budget will be established, providing a clear sense of direction for the administration of the company’s marketing operations. Finally, a performance assessment will be supplied to analyze Brighton Palace Pier’s performance review. As a result, this research offers a marketing strategy for Brighton Palace Pier that will allow it to outperform its competition and stay at the top in the tourist sector market.

2.0 The Brighton Palace Pier

Brighton’s seafront serves as the city’s central site, drawing both tourists and investment. The seaside is the city’s major entertainment area, with approximately 13 kilometres of entertainment and events, as well as hundreds of shops and recreational choices. The Brighton Palace Pier, often known as the Palace Pier or Brighton Pier, is a recreational pier with an amusement park that opened in 1899 and cost £137,000 to build (Thabit, and Raewf, 2018). It has everything needed to develop a prosperous market that has been expanding for decades ranging from carnival rides on the pier including cup-and-saucer activities, a traditional carousel, and a haunted house ride.

According to Choi, Lee, and Alcorn (2020), Brighton Palace Pier is the most visited pier in Britain and the fourth most popular tourist destination in the country, attracting around five million visitors each year as its services and goods cater to both foreign and domestic markets. It is accessible daily (excluding Christmas Day) and is open for an extended period during the spring and summer. There is no admission fee to visit Brighton Pier, but you will have to pay if you want to ride any of the attractions. On the pier, there are several food options and drinks. Also, there are three taverns, hotels, and fast-food premises among them. Popular alternatives at the amusement centre include chicken and chips, burgers, hamburgers, and pizzas.

3.0 PEST Brighton Palace Pier Marketing Environmental Analysis

As argued by Thabit and Raewf (2018), political issues are important in identifying the aspects that might affect a company’s long-term prosperity. Brighton Palace Pier is vulnerable to a variety of various types of geopolitical environmental problems. To be successful in such a volatile business, the corporation must diversify its exposure to the systemic risks of the political climate. Brighton Pier Group can extensively examine the industry’s many political variables, such as taxes, employee benefits, safety regulations, regulatory pricing restrictions, crime, and bureaucracy that might affect its operations in the long run.

Furthermore, Brighton Palace Pier should be aware of economic elements that influence company performance, such as the economic cycle, lending rate, currency exchange, savings rate, and rate of inflation, which drive aggregate investment and aggregate demand in a country. Brighton Pier can anticipate the growth trajectory of the entertainment sector as well as the organization’s growth trajectory by using the country’s economic elements such as growth rate, inflation, and other industry economic indicators. Other economic aspects that Brighton Pier should examine when doing the PEST analysis, as highlighted by Chapman, Light, and Richards (2021), include labor costs, the efficiency of bankers, and the skill set of the workers.

Besides, the cultural and style of doing things in community have an impact on organizational structure (Krizanova, Lăzăroiu, Gajanova, Kliestikova, Nadanyiova, and Moravcikova, 2019). The community’s common beliefs and opinions have a considerable impact on how advertisers at Brighton Pier identify customers and create marketing messages for consumers. Leisure interests, attitudes, culture, and class structure are all social variables that Brighton Pier’s leadership should examine while performing a PEST analysis.

Technology is another factor that is fast affecting many industries. A company should do not just a technical analysis of the industry, but also an accurate analysis of how rapidly technology influences that market. Slower rates provide for more time, yet quicker speeds of technological change may leave a firm with little time to adjust and stay successful. Technical analysis includes considering the market’s different impacts, such as the rate of technological diffusion, current technological breakthroughs, and the implications of technology on service providing.

4.0 Brighton Palace Pier SWOT Analysis

The strengths of Brighton Palace Pier lie in the numerous services offered to a broad variety of clients, as well as the fact that it is in a large metropolitan region, making it a comfortable drive away from home (Opresnik, 2018). The management team has many years of experience operating an amusement park and hence has the necessary skills to operate the company. Aside from its affordable rates, it is also globally known, with a diverse range of entertainment items and experiences that have generated lasting equity since 1889. According to Cadenas (2021), Brighton Palace Pier has attempted to refocus and re-energize the beachfront, making it more family-friendly while still preserving its unique reputation for record-breaking adventures.

Although Brighton Palace Pier is now showing an increase in visitor attendance, its weaknesses seem to be leveraging its frequent management changes and deterioration of the Victorian colonnade along the Madeira Terraces to the east of Brighton Palace Pier and the arches to the west which support the A259 (Stephenson, 2021). Because the number of visitors is high, queues are lengthy, causing restless consumers to seek amusement elsewhere. Another flaw is that the retention rate of teens and young people has continued to decline due to their belief that there is nothing new to learn.

Brighton Palace Pier is excellently positioned to take advantage of the many opportunities available by ensuring that customers’ demands are addressed. Brighton Palace Pier has created a 21 and over nightclub to raise ticket sales and reclaim the declining retention percentage of its young adult market. As a sports bar and restaurant, the club has various extravagant themes each night to attract a fresh audience of sports fans. In addition, with the completion of the British Airways i360 in 2016, the neighbouring retail units and public space received a high-quality makeover in spring 2017.

Other big theme park rivals, such as Landal GreenParks and Dreamworld, are a serious threat, as are other economical leisure activities like miniature golfing or going to the movies (Chernev, 2020). Other risks include the current Covid-19, which has quickly expanded throughout multiple UK states. Some families may be hesitant to visit a theme park where there are hundreds or thousands of other people who may be infected with the fatal illness. Severe weather conditions may force the park to shut down temporarily.

5.0 New Marketing Objectives

Brighton Palace Pier also requires the development and implementation of a sound marketing strategy, as well as a well-experienced staff to manage the marketing strategy. The marketing strategy must be well-formulated, with offline as well as online segmentation, so that the business can drive market demands and work on the most recent implications with strategies such as mobile marketing, sales, and offline marketing (Magalhes, Pereira, Cardoso, Cairro, and Figueiredo, 2020).

First, as Rivza and Plmte (2021) argue, Brighton Palace Pier should diversify and promote itself to become financially sustainable by implementing significant expansions, alterations, repairs, and restorations, as well as by offering a diverse range of food and entertainment activities to appeal to the target demographics of families and young people. To do this, the management at Brighton Palace Pier should set specific goals that will help generate more revenue while also raising awareness of Brighton Palace Pier and making the rides the most popular attractions in neighbouring attractions.

Creating a more interactive and engaging user experience is one of the critical marketing goals for differentiating the Brighton Palace Pier and providing it with a distinct advantage in its unrivalled customer experience. It is one of the most crucial techniques to implement. The user experience should have well-equipped components that combine real and virtual entities to engage visitors.

Another important marketing goal is to create an improved website development that includes things such as high-quality photographs, videos of the tourist sites, running discounts on fares, and visitor testimonials. These interactive elements on the website keep visitors entertained and pique their interest.

6.0 Marketing Mix of the Target Market

6.1 Product

Since 1899, Brighton Palace Pier has provided merchandise to its tourists via its major channel, theme parks (Choi, Lee, and Alcorn, 2020). To remain competitive, Brighton Palace Pier ought to diversify its income streams by introducing motion simulators and renovating older piers to boost security and public image. Brighton Palace Pier can reach the target demographics of families, teenagers, and young adults thanks to the motion simulators. Brighton Palace Pier can also consider offering a diverse range of entertainment, retail, and dining options for visitors of all ages.

 6.2 Price

The current price plan for Brighton Palace Pier’s online daily tickets is proving to be beneficial in terms of increasing tourist attendance (Heaven, Weston, and Briggs, 2019). To boost attendance even further, the pier ought to package online daily tickets with one-day cheap parking at a discount. Season pass holders who are 21 and over enjoy a reduced rate at Brighton Palace Pier’s exclusive nightclub, in addition to advantages such as free admission on certain days and free special events. To cater to more budget-conscious families who still want the full V.I.P. experience, online promotions provide a discount on days, regardless of the credit card used. Extended hours for special events also provide additional value to consumers aged 21 and over who are ready to pay a premium over the standard one-day entry. Another trait is that hard liquor and beer are priced more to increase profits.

6.3 Promotions

Brighton Palace Pier must attract more consumers for its marketing efforts to be effective and this is when using promos comes in handy (Morgan, Lane, and Styles, 2020). Families may come to enjoy the rides and attractions, which are all themed appropriately, and can conclude the day with a 45-minute-long firework show synced to a succession of popular contemporary music singles, thanks to sales incentives.

Advertising to get positioning messages to the public, improving the UK’s Tourist Department to keep people informed of all current promotions, and installing Go-cart Track Signs around the tracks are other promotional techniques. Freeway and site signage, sales pamphlets informing the public of all the activities discovered, and providing player prizes, and community participation are also other tactics.

7.0 Marketing Budget (Including product cost, sales price, promotion)

Salazar, Mills, and Veríssimo (2019) define marketing expenditure as expenses printing promotional brochures, magazine ads, advertising staff salaries, and the expense of social media promotion are all examples of costs directly tied to the sale of a product, service, or brand. If the expenditure is required to execute a campaign, but the firm would suffer the expense whether the product is sold, it is considered an operational expense. Operating expenditures include stationery, utilities, insurance, and supplies.

Brighton Palace Pier’s unique marketing costs include:

Hiring skilled specialists with the expertise to discover new consumers, prepare a sales technique, and establish a long-term connection incurs personal selling expenses. The marketing budget comprises the cost of hiring, onboarding, and training a sales consultant, as well as pay costs.

Brighton Palace Pier should also budget for the upgrade of its website and other digital channels. The webpage, blogs, newsletters, and social media strategy all seek to generate interest in the company’s activities and “pull” consumers towards the brand. On the upper hand, Ugolkov, Karyy, Skybinskyi, Ugolkova, and Zhezhukha (2020) argue that the cost of designing a new website is initially high, but after the site is up and operating, the continuing maintenance expenses are often minimal.

Other expenses include advertising agency charges for managing television advertisements, radio advertisements, film crews, print advertising, brochures, copywriting, and traffic generation. Billboards, transportation advertising, websites, newspapers, social media, trade publications, TV, radio, and cinema are among other alternatives.

Direct marketing campaigns, printing, and mailing are other significant marketing techniques that should be funded. Flyers, postcards, sales letters, coupons, special offers, catalogues, and brochures are all examples of direct mail.

Brighton Palace Pier should think about marketing wages and expenses to pay marketing experts such as a marketing team, content writer, computer programmer, email advertising consultant, communications director, and social media team leader as suggested by (Basil, 2019).

Conducting consumer research and surveys is another costly venture. Although market research seems to be costly, Brighton Palace Pier may get a lot of information at a low cost through the internet and industry periodicals.

Marketing consulting services, a website content management system, sponsorships, statistics, video marketing, and trade show displays are some of the additional marketing expenditures Brighton Palace Pier may incur.

8.0 Marketing Performance Evaluation

Marketing plans serve as templates for the overall business strategy, setting out every detail of what’s to happen in the next season, and are susceptible to change or review based on market changes (Kauffmann, Peral, Gil, Ferrández, Sellers, and Mora, 2019). Marketing should not be implemented and then forgotten; rather, it should be constantly analyzed, assessed, and modified to fit the firm’s aims and the customer’s wishes. Learning how to identify if a marketing plan is generating the greatest results feasible saves effort and resources while also assuring the sustainability of the organization.

Return on Investment is one approach for determining the efficacy of a marketing campaign. This is usually a significant problem when it pertains to sales promotion or any other corporate cost. The purpose is to establish if the money invested in the marketing plan was rewarded, which often means calculating the amount spent on each campaign and the number of sales produced by each campaign.

Examining sales data is another method advocated by Zhang, Cheung, and Law (2018) for measuring the value of marketing to the company. Analyzing the statistics may be the easiest and fastest way to assess if the method is working.

Furthermore, Lies (2019) contends that customer comments and reactions might provide information about the value of marketing activities to overall business performance. Customer feedback in any form may help determine the kind of reactions that marketing evokes. Internet and in-person surveys, frequent client services ratings, and online conversations may all provide information about what your customers think of the offer and which efforts are most successful.

Marketing reach expansion is another important metric to consider. If the marketing effect is increasing, the strategy’s efficacy is most likely to blame. Marketing that expands to new places, whether via customer recommendations or organic growth, shows a popular and successful product or experience, as well as an efficient promotion message. The increased marketing budget is just another sign that the present plan is working well and has garnered extra backing from the business.

9.0 Conclusion

This marketing plan is intended to aid Brighton Palace Pier in creating a new marketing campaign by outlining the marketing strategy and business plan in detail. The overall purpose of the firm and the amount of rivalry within an industry have been analysed. Additionally, many business-related factors have been observed, including consumers’ uncertainty about the performance of services, and competition. Marketing strategies were devised to mitigate the effect of these concerns. The creation of marketing strategies in branding and marketing mix strategies enables Brighton Palace Pier to assist in establishing a relationship with the target audience and competitive advantage, therefore differentiating the firm from its rivals.

10.0 Reference List

‘Annual Survey of Visits to Visitor Attractions,’ Visit Britain (2018),

Basil, M.D., 2019. Research and evaluation in social marketing. Social marketing in action, pp.45-57.

Brydon, L., Jenzen, O. and Nourse, N., 2019. ‘Our Pier’: leisure activities and local communities at the British seaside. Leisure/Loisir, 43(2), pp.205-228.

Chapman, A., Light, D., and Richards, S., 2021. Heritage attractions, competitive pressures, and adaptation: the case of the British seaside pier. Journal of Heritage Tourism, 16(5), pp.533-545.

Choi, D.W., Lee, S. and Alcorn, M., 2020. Influence of culture on purchase decision: Integrative models development of amusement park customers. International Journal of Hospitality Management, 87, p.102502.

Heaven, E.M.G., Weston, D. and Briggs, R., Whitewater West Industries Ltd, 2019. Mobile application for an amusement park or waterpark. U.S. Patent 10,516,969.

Jenzen, O., Brydon, L., Brennan, M., Nourse, N. and Lauchlan, A., 2021. The People’s Pier: The popular culture of pleasure piers and cultural regeneration through community heritage.

KATO, H., 2018. Elements To Foster Friendly Relationships Between Ports and Towns: Photo Analysis Over Boundaries and Overtimes. Wit Transactions on Ecology and the Environment, 227, pp.31-42.

Kauffmann, E., Peral, J., Gil, D., Ferrández, A., Sellers, R. and Mora, H., 2019. Managing marketing decision-making with sentiment analysis: An evaluation of the main product features using text data mining. Sustainability11(15), p.4235.

Krizanova, A., Lăzăroiu, G., Gajanova, L., Kliestikova, J., Nadanyiova, M. and Moravcikova, D., 2019. The effectiveness of marketing communication and the importance of its evaluation in an online environment. Sustainability11(24), p.7016.

Lies, J., 2019. Marketing intelligence and big data: Digital marketing techniques on their way to becoming social engineering techniques in marketing. International Journal of Interactive Multimedia & Artificial Intelligence5(5).

Magalhães, M., Pereira, M., Cardoso, A., Cairrão, Á. and Figueiredo, J., 2020. Canvas marketing plan: How to structure a marketing plan with interactive value? In Handbook of Research on Emerging Technologies for Effective Project Management (pp. 158-168). IGI Global.

Morgan, D.R., Thomas Lane, E. and Styles, D., 2020. Crafty marketing: an evaluation of distinctive criteria for “craft” beer. Food Reviews International, pp.1-17.

Opresnik, M.O., 2018, July. Effective Social Media Marketing Planning–How to Develop a Digital Marketing Plan. In International Conference on Social Computing and social media (pp. 333-341). Springer, Cham.

Reisenbichler, M. and Reutterer, T., 2019. Topic modeling in marketing: recent advances and research opportunities. Journal of Business Economics89(3), pp.327-356.

Rivza, B. and Plūmīte, U., 2021. Possible Future Development Direction of Amusement Parks in Latvia. Journal of Regional Economic and Social Development, 13, pp.77-86.

Salazar, G., Mills, M. and Veríssimo, D., 2019. Qualitative impact evaluation of a social marketing campaign for conservation. Conservation Biology33(3), pp.634-644.

Soltani, A. and Tahayi Moghadam, S.P., 2020. Evaluation of Sustainable Neighbourhood Development (case study: Sagharisazan neighbourhood in Rasht City) Using PESTEL analysis.

Srimek, S., Pranee, S., Suwandej, N. and Saisama, C., 2022. Antecedents of Visitors’ Loyalty towards the Amusement Parks in Bangkok. Journal of Positive School Psychology, 6(2), pp.2921-2932.

Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies, 4(4).

Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies4(4).

Ugolkov, I., Karyy, O., Skybinskyi, O., Ugolkova, O. and Zhezhukha, V., 2020. The evaluation of content effectiveness within online and offline marketing communications of an enterprise. Innovative Marketing, 16(3), pp.26-36.

Ugolkov, I., Karyy, O., Skybinskyi, O., Ugolkova, O. and Zhezhukha, V., 2020. The evaluation of content effectiveness within online and offline marketing communications of an enterprise. Innovative Marketing16(3), pp.26-36.

Zhang, T., Cheung, C. and Law, R., 2018. Functionality evaluation for destination marketing websites in smart tourism cities. Journal of China Tourism Research14(3), pp.263-278.

Zielkowski, A.K., Universal City Studios LLC, 2020. Systems and methods for textual overlay in an amusement park environment. U.S. Patent 10,699,485.

11.0 Appendices

Appendix1: SWOT Table

SWOT Table

Appendix 2: PESTEL Table