Book Review: “First, Break All The Rules” By Marcus Buckingham And Curt Coffman

Main Topic and Author’s Treatment:

The management book “First, Break All the Rules” was written by Marcus Buckingham and Curt Coffman. The book focuses primarily on management and leadership ideas that go against popular thought. The writers provide the results of a thorough investigation by the Gallup Organization, where they examined information from over 80,000 managers from various businesses and organizations. They looked for characteristics of great managers and investigated what makes them different from mediocre or bad managers.

The research demonstrates that outstanding managers have certain traits and management methods that differ from conventional approaches, which the authors use to support their argument. They assert, among other things, that “great managers are not well-rounded; they are different from one another.” They argue that instead of striving to mold every leader into a shared leadership approach, businesses can use every leader’s unique abilities and creativity to create a more efficient and motivated staff.

Strengths and Weaknesses:


  • Data-Driven Approach: The publication uses extensive studies and data analysis to support its claims and recommendations.
  • Practical Examples and Actionable Guidance: The authors offer realistic illustrations and helpful guidance, making it more straightforward for managers to put their concepts into practice in actual situations.
  • Emphasis on Individuality: The book emphasizes identifying and utilizing personal capabilities to foster a pleasant workplace environment.


  • Limited Range: The book mainly concentrates on the management facets of leadership, perhaps omitting specific, more comprehensive leadership characteristics.
  • Absence of Counterarguments: Although the writers provide compelling evidence to support their views, they might have done more to give a more nuanced perspective.

Author’s Intent:

The writers want to dispel widespread misconceptions about what constitutes a successful manager and question accepted management practices. By promoting a more customized and strengths-based strategy, they want to offer a new angle on management. The book’s goal is to provide managers with the tools they need to reject conventional wisdom and adopt a more individualized leadership approach that uses their unique talents and their team members.

Accomplishment of Intent

By providing convincing data from their study and helpful advice for creating improved management practices, the authors effectively accomplish their goal. They stress the need to consider each employee’s uniqueness and adjust management strategies appropriately. The book should have done a better job of exploring the possible difficulties and traps of using such a tailored strategy and how to deal with them.

Reason for Writing

The authors’ book “First, Break All the Rules” aims to transform how businesses approach management by disseminating the learnings from their in-depth study. They wanted to be a valuable resource for managers at all levels, forcing them to reevaluate their traditional methods and adopt cutting-edge approaches to raise employee engagement and overall performance.

Point of View

From a data-driven and practical standpoint, the book is written. The writers use the study findings to support their claims and depend on real-world examples to help managers implement the ideas. The book’s compelling style persuades readers to adopt a fresh perspective on management and leadership.

Style of Writing

The book’s writers, Marcus Buckingham and Curt Coffman write consistently and clearly. They successfully retain a logical flow of thought, making it simple for readers to understand their points. Because of the author’s clear and understandable language, a broad audience may understand the topic (Buckingham & Coffman, 2015). They clearly explain their ideas and back them up with relevant examples. Their writing is interesting overall and makes the book easier to read.

Personal Impact

“First, Break All the Rules” was enlightening and exciting as a student. The work of literature motivated me to attempt new methods and caused me to reevaluate some of my prior managerial presumptions. It made me consider how crucial it is to take advantage of each individual’s unique skills on the job and how this can impact their engagement and efficiency. Although the book did not significantly alter my beliefs or sentiments, it did extend my outlook and give me insightful information about efficient management techniques.

Meeting the Book’s Goal

The book mostly succeeds in its objectives of questioning traditional management techniques and offering a novel viewpoint on effective leadership. The writers engagingly provide their study findings and provide managers with helpful guidance. The book encourages a more unique and exciting management style by highlighting the significance of identifying individual capabilities. The book may have gone into further detail about potential refutations or the difficulties of implementing such an approach.

Descriptions and Narration

Instead of attempting to convince readers that their beliefs are true, Buckingham and Coffman place a greater emphasis on giving facts and outlining their study findings. They cite statistics from the Gallup Organization to support their assertions and offer proof of extraordinary management techniques. By way of illustration, they write, “Our research led us to conclude that great managers are not well-rounded; they are different from one another” (Buckingham & Coffman, 2015). This quotation best shows their attention to conveying their study findings.

Challenging the Author’s Opinions

Although I usually agree with the authors’ viewpoints, I am afraid I have to disagree with their assertion that outstanding managers are essentially unique and unbalanced. While it is essential to identify and build on each person’s talents, good managers should have a diverse skill set and be able to adapt to a variety of scenarios. Capitalizing on individual talents while establishing various managerial abilities must be balanced. Marcus Buckingham and Curt Coffman, the book’s authoritative writers, have a wealth of management expertise and have collaborated with the Gallup Organization on research projects. Their association with Gallup legitimizes their conclusions and advice (Buckingham & Coffman, 2015). In addition to writing numerous other noteworthy management books, Buckingham is a well-known name in the industry. These elements demonstrate their authority and subject-matter knowledge in the area of management.

Most of the book’s target audience consists of managers and executives from various sectors who want to enhance their management techniques and encourage a more motivated and effective staff (Buckingham & Coffman, 2015). The writers effectively appeal to this audience by offering sensible suggestions that may be put into practice based on their in-depth research. For managers looking to foster a happy work atmosphere and improve performance, emphasizing identifying and utilizing individual abilities is particularly pertinent and beneficial.

The book is excellent in both being informative and fascinating. Anecdotes and examples from the writers’ experiences are used to explain their results vividly. Their assertions are given more weight by using data-driven insights from the Gallup study, making the book more appealing and exciting for readers. In order to provide a thorough and well-rounded analysis of suitable management methods, the book also covers a wide variety of managerial topics, from staff development to recruiting.

To sum up, Marcus Buckingham and Curt Coffman’s “First, Break All the Rules” accomplishes its objective of questioning traditional management techniques and offering a novel viewpoint on leadership. The writers emphasize the significance of identifying unique capabilities and configuring management strategies accordingly. The book offers valuable guidance and insights based on in-depth research, making it a good fit for its target audience of managers and leaders. It is a valuable tool for individuals trying to improve their leadership abilities and engage their staff because of its extensive and entertaining presentation and emphasis on uniqueness in management. As a student, I found the book insightful and thought-provoking, which helped me have a more comprehensive view of good management techniques.


Buckingham, M., & Coffman, C. (2015). First, break all the rules.

British Airways Case Study


This case study report aims to assess the business environment in which British Airways operates in the United Kingdom and worldwide. The ramifications of these variables can be grasped with a clear understanding of the internal, micro, and macro business contexts. An organisation’sorganisation’s internal business environment consists of all the forces and factors within the company that directly or indirectly impact its performance (Brinkman, Navarro and Harper, 2014). These include leadership, employees, marketing strategies, company culture, manufacturing methods, and resources. The micro business environment consists of the influences exerted directly on a single company. There are many different types of stakeholders, including the company’s employees, stockholders, and customers. These aspects are typically under management’s purview, allowing for fine-tuning to achieve peak efficiency. The macro business environment describes the external forces and variables that have an impact. Economics, politics, the law, culture, technology, and environmental shifts are all part of the picture (Fang et al., 2020). These elements are typically outside the control of specific businesses, yet they have a major bearing on how those businesses function.

British Airways Overview

Founded in 1974, British Airways is a full-fledged airline division of IAG (International Airlines Group). The airline offers economy and premium economy class seats, business and first-class seats, and a frequent flyer program, among other products and services for leisure and business passengers. Its main bases are at London’s Heathrow and Gatwick airports, and the company flies to more than 200 destinations worldwide (Powley, 2022). As a member of the OneWorld Alliance and with numerous other airline alliances, British Airways provides its customers with numerous flight options and perks. Recent landmarks include a 2010 merger with Spanish airline Iberia and a 2015 purchase of Aer Lingus.

British Airways’ total revenue in 2022 was £11,030,000,000, an increase of 190% from 2021’s £3,693,000,000, and the company’s total personnel cost was £2,100,000,000. British Airways’ market share of passenger traffic at London Heathrow Airport increased by 220% in just one year, from 10.3 million in 2020 to 34.0 million in 2022 (British Airways Annual Report and Accounts, 2022 p. 2). The transportation sector is home to British Airways and the aviation industry. The airline transports passengers and freight, and its routes extend from inside Europe to the rest of the world. The business is involved in a sector with stringent safety and security regulations. Competition for British Airways comes from both direct and indirect sources. Other multinational airlines, including Delta, Emirates, Air France, and Lufthansa, are some of its main rivals. Low-cost airlines like Ryanair, EasyJet, and Southwest Airlines are a tthreatenny’s bottom line.

The Board of Directors, the Executive Management Team, and the many operating units comprise British Airways’ centralised organisational framework. The Board of Directors is answerable to the shareholders for the firm’s overall administration. The company’s strategy, finances, and customer satisfaction are all under the purview of the Executive Management Team. Sean Doyle serves as CEO of British Airways, and Antonio Vázquez Romero serves as Executive Chairman of the International Airlines Group (Bloomberg, 2023). The company’s top brass comprises seasoned veterans with decades of combined expertise in the aviation industry.

The Impacts of Brexit and COVID-19 on BA’s Internal Environment

The internal climate of British Airways has been significantly affected by both Brexit and the Covid–19 outbreak. The global lockdown measures in response to the Covid-19 pandemic severely hampered aircraft operations and had far-reaching consequences for the aviation industry. As a result of these difficulties, British Airways recorded an operating loss of £2,328 million for the fiscal year ended December 2020. In order to deal with the constant, ever-changing global travel restrictions and the three UK Government lockdowns, BA drastically cut its flying schedule, personnel, automobiles and service. Compared to the next year, BA’s schedule was cut by an average of 66% in 2018. As of the end of January 2020, British Airways no longer serviced China (British Airways Annual Report and Accounts, 2020, p. 2). Because of the epidemic, British Airways had to delay the arrival of new jets and retire older planes, which altered the size and makeup of its fleet.

The aviation industry also felt the effects of Brexit, with the possibility of a no-deal Brexit being one of the main worries. If the United Kingdom were to exit the European Union (EU) without a withdrawal agreement, it was unclear what regulations and limits would be imposed. For instance, businesses with non-EU residents holding more than 50% of their shares were required to cease EU operations. According to British Airways’ 2020 annual report, the Brexit deadline and the risks of a no-deal situation remained a concern and may have a major impact on the company (British Airways Annual Report and Accounts, 2020, p.5).

After the devastating effects of the Covid-19 outbreak, the government of the United Kingdom implemented the Tourism Recovery Plan. Rebuilding the aviation industry is a top priority. Thus, the plan includes initiatives like funding tourist hotspots, boosting internal tourism, and opening up international borders. A strategy for making the tourism industry more environmentally friendly and welcoming to all kinds of visitors is also outlined in the report.

The recovery plan can mitigate British Airways’ losses from the epidemic and Brexit. However, the report also notes that maintaining steady passenger demand is a major obstacle for worldwide or the aviation sector worldwide consumers’ increased awareness of the environmental impact of their travel choices means that even though passenger demand is expected to rise, it cannot be taken for granted. The government’s recovery plan aims to solve this issue of environmental sustainability in the aviation industry.

British Airways must figure out how to maximise profits while minimising its environmental impact as it rebuilds. British AiInfinancial reports acknowledging British Airways’s commitment to lowering its carbon footprint by investing in sustainable aircraft and energy-efficient equipment. A sustainable aviation sector is expected to spearhead the industry’s revival, and the business says it will collaborate with politicians to help them create such a framework. According to Doing Business data published by the World Bank Group in 2020, the United Kingdom’s score for cross-border trading improved between 2019 and 2020, suggesting a more favorable business climate for international trade (World Bank Group, 2020). The better business climate in the country is good news for British Airways since it will allow them to run their business more profitably.

The Impacts of the UK Government’s Recovery Plan on BA’s Micro-Environment

British Airways can anticipate considerable changes to its immediate surroundings due to the UK government’s recovery plan, as detailed in the Plan. British Airways and other airlines stand to gain from the plan’s initiatives to revive the tourism economy. The plan aimed to encourage demand for travel and aid the airline sector in recovering from the effects of the Covid-19 pandemic by offering to fund places of interest, foster local tourism, and securely reopen international borders (Tourism Recovery Plan, 2021).

The Covidian-19 outbreak and Brexit have significantly affected British Airways’ environment. As a result of global lockdown measures, air traffic drastically decreased as a result of the pandemic. According to the company’s annual report, this led to considerable losses (British Airways Plc Annual Report and Accounts, 2020). However, Brexit has brought new questions and hazards to the aviation sector, especially in the case of a no-deal Brexit. It posed problems for airlines operating in the EU regarding rules and restrictions (van Hall et al., 2019; British Airways Plc Annual Report and Accounts, 2019). The local context in which British Airways operates has been affected by Brexit in a mixed way. According to the airline’s Annual Report and Accounts, falling air travel demand directly resulted from the Brexit impasse. The report notes, however, that the airline has taken measures, including getting a European Air Operator Certificate to lessen the blow of Brexit (British Airways Plc Annual Report and Accounts, 2018, p. 12).

Even though the British government’s recovery plan is encouraging for British Airways, it is crucial to remember that aviation’s environmental sustainability is still a major obstacle. The Plan highlights the importance of providing visitors with a more environmentally friendly and welcoming experience. In response, British Airways emphasised its commitment to lowering its ecological impact by introducing sustainable planes and fuel-efficient technologies (British Airways Plc Annual Report and Accounts, 2020). The recovery plan should have a beneficial effect on British Airways’ immediate surroundings. Domestic travel is a big part of the airline’s business, and the plan’s emphasis on boosting domestic tourism should lead to higher demand for domestic flights. This has the potential to boost earnings, which might aid the airline in making up for the heavy losses sustained during the pandemic. The plan’s assistance to businesses in getting ready for overseas tourists’ return may also be useful to British Airways. British Airways, one of the world’s best airlines, is in a prime position to entice foreign tourists to the United Kingdom.

The Impacts of PESTLE Factors on BA’s Operations

A company’s bottom line, stakeholder relations, and overall strategic course are all subject to the whims of the ever-changing business setting. For instance, in light of Brexit, the recent Covid-19 outbreak, and the worldwide recession, analysing the influence of environmental dynamics, fluctuation, and uncertainty has become much more pressing. Worthington et al. argue that administrators and entrepreneurs must constantly assess the organisation’sorganisation’s environment because of its complexity (Worthington and Britton, 2018).

British AiPolitical variables, including government rules and policy, heavily influence British Airways United Kingdom’s planned exit from the European Union sparked anxiety over the airline’s future in Europe. British Airways received some aid from the UK government’s recovery plan for the tourism industry. However, the airline’s activities are influenced by national legislation regarding taxation, immigration, and safety.

Inflation, interest, and currency exchange rates are only some economic elements that impact British Airways’ bottom line. The airline’s income and profitability were majorly hit due to COVID-19 and the subsequent lockdowns. The airline had to cut back on its services, lay off employees, and appeal to the government and investors for financial aid. The airline’s 2020 annual report details the drastic drop in income and passenger numbers that the pandemic caused.

Social variables such as shifting consumer tastes and population dynamics affect British Airways’ business model. The airline must provide more ecologically friendly and sustainable travel options to meet customer demand. The company’s 2020 annual report highlights the airline’s dedication to sustainability and carbon reduction.

The airline sector faces both advantages and disadvantages due to technological developments. For example, industry 4.0 expertise like AI, IoT, and big data can boost productivity, enrich the customer experience, and lower overhead. Cybersecurity hazards and the necessity for substantial investments in infrastructure and training are just two examples of the dangers posed by technological progress (Brunet-Thornton & Martinez, 2018). Technological elements, including digital platforms and innovations, also impact British Airways’ operations. The airline needs to put money into digital platforms and technology like contactless payment alternatives and smartphone check-in if it wants to enhance its operations and passenger experience. The 2020 annual report for the airline highlights the company’s usage of cutting-edge tech and innovation, such as biometrics and AI.

Legal considerations like regulations and legislation also affect British Airways’ activities. The airline must follow all applicable safety, security, and employment rules and regulations (Hamilton & Webster, 2018). The airline’s adherence to regulations and laws such as the General Data Protection Regulation (GDPR) and the Modern Slavery Act is highlighted in the 2018 and 2019 annual reports.

British Airways and the aviation industry are emphasising environmental concerns like climate change and sustainability. As part of a broader effort to improve its environmental footprint, the airline must invest in alternative fuels and reduce its carbon emissions, which, according to Hoffman and Georg, are considered “very important” in modern business (Hoffman & George, 2018).


In conclusion, British Airways can enhance its flight services and provide more tailored offers. The airline can streamline the booking process to increase customer satisfaction. Training has the potential to improve both the quality of service and morale. British Airways may improve its operations by increasing efficiency, optimising processes, and lowering costs. Using AI and automation can result in cost savings and increased productivity. By reducing its carbon footprint and investing in green technologies, British Airways can positively contribute to protecting the environment. British Airways can profit from the tourist recovery strategy implemented by the UK government by providing customers with discounts and vacation packages to well-known locations in the UK and prioritising the customers’ health, safety, and security. The digital marketing strategy will help the airline expand its user base and the number of people with its brand. It is also possible to collaborate with the government and other tourism operators to revitalise the sector by capitalising on the growing demand for domestic tourism. In addition, British Airways can collaborate with regional hotels and travel agents to provide customers with exclusive package deals.


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Fang, S., Goh, C., Roberts, M., Xu, L.C. and Zeufack, A. (2020). Female Business Leaders, Business and Cultural Environment, and Productivity around the World. World Bank, Washington, DC. doi

Hamilton, L. and Webster, P. (2018). The international business environment. 4th ed. Oxford, United Kingdom: Oxford University Press.

Hoffman, A.J. and Georg, S. (2018). Business and the Natural Environment. Routledge. doi

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Worthington, I. and Britton, C. (2018). The business environment. 8th ed. Pearson Education Limited.

Broadening Millitary Culture Knowledge

Grieving is a personal process. However, one’s profession significantly impacts how an individual perceives this process. The military, just like any other profession, has its unique culture. It comprises behaviors that guide how its members act. It is crucial to evaluate and gain insight into the impact of this unique culture on its members regarding grieving.

Cole (2021) and Westphal and Convoy (2015) identify various virtues that make the military culture. Cole (2021) identifies teamwork, discipline, never giving up, courage, honor, and self-sacrifice. Westphal and Convoy (2015) refer to these virtues as military ethos and outline them as the commitment to excellence, defending the social order, stoicism, loyalty, courage, and selflessness. The authors argue that these virtues are essential in enabling the military to execute its roles.

Unfortunately, some of these virtues are problematic since they increase the probability of complicated grief and hinder mental wellness. The key ones are selflessness or self-sacrifice, stoicism, and loyalty. According to Westphal and Convoy (2015), selflessness leads to military professionals disregarding their well-being. They prioritize the wellness of others at their expense. This means that they will not grieve effectively, increasing the risk of complicated grief and other mental illnesses. For instance, they may not take a break from work even when emotionally overwhelmed because of the need to serve others. Stoicism among the military leads to the denial of strong emotions. Generally, one suppresses their emotional vulnerabilities (Westphal & Convoy,2015). This virtue, in particular, is a significant hindrance to grieving because it is an emotional process. Suppressing what one feels complicates the process. Additionally, it puts one at risk of chronic mental illnesses. Westphal and Convoy (2015) state that loyalty leads to survivor guilt. They argue that this persistent feeling, especially when a colleague has died, puts one at the risk of complicated grief.

Cole (2021) outlines other aspects of the military culture that hinder the grieving process and mental wellness. The author states that military members tend to use denial and suppression of emotions to deal with emotional and physical pain. They also tend to possess dark humor or a pessimistic outlook on life. The author states that this pessimism or dark humor is a way of masking grief or vulnerabilities so as not to appear weak. These two aspects of military culture will lead to complicated grief. The individual is denying and suppressing what they feel. Part of effective grieving is accepting the reality and finding a way to live productively with the loss. When one denies or suppresses their emotions, they will never get past their loss.

Unfortunately, I haven’t encountered a military cultural aspect that comprehensively supports military members to bereave effectively. The closest that I got is brotherhood. Military members are there to support each other in difficult times. Additionally, the military ethos collectively provides the resilience needed to deal with difficult times, such as losing a loved one. However, considering the complicated grieving process, these two cultural aspects are not enough.

In conclusion, grieving must be a challenging time for military members. This is because their professional culture inhibits their ability to grieve effectively like ordinary people. It is crucial to put in place strategies for addressing this inadequacy while considering the military culture and its implications on grieving and mental wellness in general.


Cole, R. (2021). Understanding veteran culture to provide effective treatment. Retrieved June 23, 2023 from

Westphal, R.& Convoy, S. (2015). Military culture implications for mental health and nursing care. The Online Journal of Issues in Nursing. Retrieved June 23, 2023 from