Burberry Firm’s Environmental Scanning And Sustainable Marketing Essay Example

The recent rise in the pace of climate change has defined the further focus on environmentalism and the integration of sustainable strategies into the present-day business setting. Burberry, as one of the leading companies in the apparel industry, has shown a particularly strong need for the introduction of sustainable marketing tools (White, Nielsen and Valentini, 2017). By introducing the idea of green marketing as the promotion of clothes made with the help of environmentally safe techniques, Burberry will be able to contribute to the management of the sustainability crisis.

Implying that the marketing framework should incorporate the themes associated with sustainability and responsible attitude toward resource consumption, the specified change has affected Burberry’s performance to an extent (Jia et al., 2020; Valaei and Nikhashemi, 2017). The excessive use of resources, for which the fashion industry and, by extension, the apparel industry have been infamous for appears to be one of the key problems in the current marketing approach (Gupta, Gwozdz and Gentry, 2019). The environmental scanning of Burberry has shown that the company’s marketing framework revolves around the concept of consumerism and excessive luxury (Tey, Brindal and Dibba, 2018). Therefore, the existing marketing approach encourages customers to purchase a greater variety of items without considering their environmental value (Desore and Narula, 2018). For this reason, the principles of sustainability, including the call for using the clothes made with the help of sustainable practices, must be incorporated into Burberry’s current marketing approach (Ahmad et al., 2020).

Therefore, the environmental scanning of Burberry does indicate the need for sustainable marketing, given the range of messages regarding overconsumption that Burberry’s current marketing framework sends. The brief assessment of the company’s marketing approach has shown that, similarly to other companies in the apparel industry, Burberry has not been addressing the issue of green economy and the need to be responsible and thoughtful in the sue of the existing resources (Ma, Gam and Banning, 2017). For this reason, a change must be introduced to the marketing frameworks deployed by Burberry and similar organizations promoting themselves as luxury brands. Specifically, rebranding the clothes made with the help of green strategies as fashionable must be seen as the essential prerogative for the companies in the apparel industry.

Reference List

Ahmad, S. et al. (2020) ‘Towards sustainable textile and apparel industry: Exploring the role of business intelligence systems in the era of industry 4.0’, Sustainability, 12(7), p. 2632.

Desore, A. and Narula, S. A. (2018) ‘An overview on corporate response towards sustainability issues in textile industry’, Environment, Development and Sustainability, 20(4), pp. 1439-1459.

Gupta, S., Gwozdz, W. and Gentry, J. (2019) ‘The role of style versus fashion orientation on sustainable apparel consumption’, Journal of Macromarketing, 39(2), pp. 188-207.

Jia, F. et al. (2020) ‘The circular economy in the textile and apparel industry: A systematic literature review’, Journal of Cleaner Production, 259.

Ma, Y. J., Gam, H. J. and Banning, J. (2017) ‘Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model’, Fashion and Textiles, 4(1), pp. 1-20.

Tey, Y. S., Brindal, M. and Dibba, H. (2018) ‘Factors influencing willingness to pay for sustainable apparel: A literature review’, Journal of Global Fashion Marketing, 9(2), pp. 129-147.

Valaei, N. and Nikhashemi, S. R. (2017) ‘Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis’, Journal of Fashion Marketing and Management: An International Journal, 1.

White, C. L., Nielsen, A. E. and Valentini, C. (2017) ‘CSR research in the apparel industry: a quantitative and qualitative review of existing literature’, Corporate Social Responsibility and Environmental Management, 24(5), pp. 382-394.

Emergency Management Role In Law Enforcement Career

The course of emergency management is highly important in the careers of the field of law enforcement. Emergency management and law enforcement are integrated, as skills used in one area of knowledge are helpful in the other. This essay will describe how the course of emergency management and the skill learned through the course could help me in my career in law enforcement.

Emergency management courses are essential to a wide variety of professions. They both tactically and strategically prepare the individuals to understand and respond to the main points of emergency management. Furthermore, as the variety of different threats to society keeps expanding in modern society, anyone should understand the basic terms of emergency management. The general skills acquired through the course are critical and analytical thinking, knowledge of techniques used in emergency management, and the ability to work and think productively in a fast-paced and unpredictable environment.

Critical and analytical thinking helps me be confident in my decisions in cases where no directions are given. As in urgent situations, decentralized decisions could help avoid tragic aftermath, so police officers need to be capable of decision-making in any circumstances, including the cases that that training did not cover. In addition to decision-making capabilities, police officers fixed to geographical areas in the city could establish trusting relationships with the citizens who could help in emergencies. As law enforcement teams are the first to arrive at the location of the emergency, they are the ones that should be able to react according to the circumstances, so the skill of being able to quickly analyze the situation and apply instructions to the case is essential. Next, the other useful skills learned through the course include the ability to plan and coordinate actions.

The law enforcement teams are frequently disregarded in natural disasters or terror attacks, where the attention is mainly focused on other types of first respond workers such as firefighters and medical staff. However, according to Murphy (2019), officers are a big part of pre-and post-disaster work as law enforcement teams are there to warn the community, evacuate the citizens, and provide mitigation activities. Due to the fact that the help from the law enforcement teams may require engaging with citizens in the context of leading them to a certain position, a skill of leadership would be useful. Leadership and the ability to impact other individuals’ behavior are also a part of the emergency management course, during which I learned how to form my opinion and influence others.

In my opinion, all sorts of emergencies may occur even in the career of a regular person. In order to advance in any aspiring career and become a successful professional, a person should be capable of making their own decisions after thoroughly analyzing the situation. In addition, the person should organize their responsibilities on time and be a part of a team willing to take the lead in case of emergency. Again, like any other high-skilled professional, a law enforcement representative needs to carry the same qualities and skills and apply them in an unexpected situation without pressure or stress. Lastly, looking deeply at the question emphasizes that, in general, the course of emergency management is what differentiates regular law enforcement from the high-skilled professionals capable of quick advancement in their careers.

In conclusion, I aspire to become a high-skilled professional in the future and stand by the fact that emergency management skills are part of the core of a successful career. A wide variety of professional fields and law enforcement could apply critical thinking, fast decision-making, and knowledge of the strategies of emergency management. A person could only be calm and not give in to the stress in an emergency if he knows that he is an effective problem solver and has all the knowledge needed to apply it to the situation.


Murphy, H. (2019). Police as emergency responders: organizational or personal resilience. Journal of Public Administration Research and Theory, 29(4), 648-650. Web.

Care Coordination Presentation To Colleague


Care coordination entails purposefully planning aspects of patient care and disseminating information among all parties involved in a patient’s treatment to provide better, safer, and more efficient care. A care coordinator is a trained health care professional who assists in the coordination of a patient’s care, such as the disabled or elderly. Care coordinators are responsible for indirect drug reimbursement submissions, palliative care, and project management (Hambly et al., 2019). They organize and manage customers’ treatment protocols, enlighten them about their situation, connect them with appropriate healthcare professionals, and track their progress.

Patient-centered care is a fundamental component of elevated treatment that has been related to improved health-related consequences and reduced healthcare utilization. Furthermore, it has been suggested that if customers do not have active participation in the operation, adopting the concepts of patient-centered care will not result in the actual change (Goodridge et al., 2018). As such, clinicians and policymakers should adopt effective strategies to ensure that patients and their families are engaged in the treatment process for better patients health outcomes and results and customer satisfaction.

Practical Strategies for Collaboration with Patients

First, the paper discusses some of the effective strategies that nurses and clinicians could embrace in collaboration with their patients to achieve the best health outcomes and satisfaction among their patients. Additionally, when the adopted strategies are effective, a healthy nurse-patient relationship is achieved. In collaborative partnerships with experts, customer participation entails patients actively taking responsibilities within the medical community to enhance health service services (Goodridge et al., 2018). They suggest the following practical strategies for better healthcare outcomes.

Transparency and leadership strategy – Honesty with patients and family should be encouraged, especially in poor health outcomes. Caregivers can enhance honesty with their patients by providing possibilities for patients and their families to participate in their care. Clinicians can achieve the above objective by enabling their patients and their families access to the patients’ portals for improved trust. Again, patients and healthcare providers must concur on expectations and set realistic roles and responsibilities for achieving health outcomes. Furthermore, clinical team members provide clinical component guidance, and as such, patients and relatives share their viewpoints until a consensus on goals is reached.

Negotiation, teamwork, and communication strategy – Clinicians should treat their patients and together with their families as team members and give them timely, accurate, and relevant information concerning their care and treatment. Furthermore, the healthcare staff should engage in collaborative negotiation (Goodridge et al., 2018). Therefore, patients’ preferences, concerns, and expected results should be known to the healthcare staff to achieve desirable health outcomes and maintain a robust clinician-patient relationship.

Managing Change in the Healthcare

Change is the only consistent variable in any healthcare institution. Furthermore, technological improvements, aging demographics, changing illness patterns, and breakthroughs for illness treatment necessitate a virtually constant change in health care institutions and experts (Nilsen et al., 2020). Patient experience can be defined as a patient’s interaction with the healthcare system, encompassing all aspects of care (Berkowitz, 2016). Patient satisfaction refers to the contentment of patients’ expectations of the treatment they desire or pay for. Subjectively, it relates to the reality that various patients will have a varying degree of fulfillment for the same healthcare level due to different expectations (Berkowitz, 2016). Nonetheless, collaborative medical decisions and customer engagement have been identified as critical aspects of the value paradigm (Marzorati & Pravettoni, 2017). The following elements of change in healthcare institutions may positively impact patients’ health outcomes and improve patient experience and satisfaction.

Technological Implementation – Technological advancements provide several concrete instances of process implementation in medical practice. For example, the technology was used to develop a portal where patients could view their health records (Berkowitz, 2016). The main goal of this innovation was to get patients involved in their care. Patient access to their healthcare team increased as a result of this innovation, as did patient satisfaction. Furthermore, Kaiser Permanente technology developed a plan for notifications to help nurses make better decisions and improve best practices, including pressure ulcer prevention and falls (Berkowitz, 2016).

A pleasant working atmosphere – There have been links discovered regarding patient satisfaction and nurse-friendly work settings. Berkowitz (2016) looked into the connection between a nurse’s workplace setting and customer satisfaction. In his study, he used the HCAHPS data to assess the patient’s hospital experience. The nurse work environment was measured in three subscales of the Nursing Work Index’s Practice Environment Scale. The findings were that measures of work environment quality and staffing ratios were strongly related to patient satisfaction (Berkowitz, 2016).

The Rationale for Coordinated Care Plans Based on Ethical Decision Making

Influencing patient care results are affected by many factors, all of which must be considered by the healthcare practitioner to make a more ethical decision. These forces include, among other things, knowledge and abilities, an awareness of the fundamental moral values, and positive interaction with patients. When it comes to integrated care, ethical decision-making is critical; sharing information with many parties necessitates a great degree of professionalism, and the decisions taken should be kept confidential. As a result, the coordinated care effort should be based on the ethics that the society adheres to.

The ethical approach to integrated care will be vital to guarantee that the community helps the healthcare professionals’ norms and regulations and their operations within the jurisdiction. Ethical principles guide decisions, such as utilitarianism and deontology. Individuals make ethical decisions when they keep to their duties and tasks when making decisions, according to deontology. Utilitarianism is predicated on the premise that an integrated care worker will choose based on their ability to forecast the effects of their actions. Utilitarianism can be categorized as either rule utilitarianism or act utilitarianism. Act utilitarianism denotes that the mass of the population benefits from the care coordinators’ actions. Utilitarianism is predicated on the notion that decisions are made based on law and justice, despite the outcome.

The Potential Impact of Specific Health Care Policy Provisions on Outcomes and Patient Experiences

Health insurance companies are responsible for covering their clients’ medical expenses. Clients can purchase health insurance individually or through a government-sponsored program. Health insurance policy features have varying effects on patients. Patients’ experiences vary, as some have positive interactions with health insurance service providers, while others have poor encounters with insurance health provisions. In the negative criticism, insurance companies have failed to fulfill their obligation and pay for health expenses.

Awareness of the Nursing Role in the Coordination and Continuum of Care

To guarantee continuity of care, nurses hold the following positions to secure good care coordination:

  1. Conducting thorough inspections and assessments, including validating the patient’s needs.
  2. It is about teaching the client and their extended family how to make well-informed decisions that will result in high-quality healthcare.
  3. The nurse is also in charge of pushing for workplace policies that promote better care coordination.
  4. Assisting patients in navigating the healthcare system by educating them on strategy, procedure, and organization and helping them develop effective methods for navigating such systems.


Berkowitz B. (2016). The patient experience and patient satisfaction: Measurement of a complex dynamic. Online Journal of Issues in Nursing, 21(1), 1. Web.

Goodridge, D., Henry, C., Watson, E., McDonald, M., New, L., Harrison, E. L., Scharf, M., Penz, E., Campbell, S., & Rotter, T. (2018). Structured approaches to promote patient and family engagement in treatment in acute care hospital settings: Protocol for a systematic scoping review. Systematic Reviews, 7(1), 35. Web.

Hambly, N., Goodwin, S., Aziz-Ur-Rehman, A., Makhdami, N., Ainslie-Garcia, M., Grima, D., Cox, G., Kolb, M., Fung, D., Cabalteja, C., DeMarco, P., & Moldaver, D. (2019). A cross-sectional evaluation of the idiopathic pulmonary fibrosis patient satisfaction and quality of life with a care coordinator. Journal of Thoracic Disease, 11(12), 5547–5556. Web.

Marzorati, C., & Pravettoni, G. (2017). Value as the key concept in the health care system: How it has influenced medical practice and clinical decision-making processes. Journal of Multidisciplinary Healthcare, 10, 101–106. Web.

Nilsen, P., Seing, I., Ericsson, C., Birken, S. A., & Schildmeijer, K. (2020). Characteristics of successful changes in health care organizations: An interview study with physicians, registered nurses and assistant nurses. BMC Health Services Research, 20(1), 1-8. Web.

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