Business And Management

The Firm (non-US multinational enterprise)

Background information

(i)Give a brief history of the firm 

Siemens Automation Company was established in Berlin on 12th October by Werner von Siemens and Johann Georg Halske (Patel,2019). At the start, the firm concentrated on electrical engineering and telegraphy. In the late 19th and early 20th centuries, Siemens expanded its industrial operations and ventured into new markets such as communications, electrical conveyance, and generation of power (Britannica ). Siemens created extensive mechanization and regulator technologies developments in the 1920s, providing solutions for production and industrial processes (Patel,2019). The business created tools and control systems that automated various procedures, boosting production and industrial efficiency. Siemens participated in several defense initiatives during World War II and contributed to military communications and technology. The business experienced difficulties after the war but swiftly recovered by focusing on developing and strengthening its global footprint(Siemens,2023). Siemens improved its automation products throughout the ensuing decades. With operations in numerous industries and providing a wide range of solutions, including automation and control technology, Siemens AG has developed over time into one of the world’s most prosperous corporations.

(ii)What industry (or industries) is this firm in?

Programmable logic controllers (PLCs), human-machine interfaces (HMIs), industrial communication networks, and sophisticated control systems are among the industrial automation products they offer. With the help of these technologies, enterprises may improve operational efficiency, increase manufacturing output, and uphold strict quality control.

Siemens automation also deals with process automation. In this, the company offers solutions for commodities, for instance, gas, power generation, and treating water. Some of the resolutions entail how to increase safety and improve dependability. The firm’s process automation skills aid in governing compound industrial procedures, ensuring the company maintains quality standards. The company also deals with the energy industry, offering automation and monitoring structures for electrical circulation networks. Their innovations aid in ensuring that there is sustainability in energy infrastructure (Association for Advancing Automation,2023). Siemens also extends its knowledge and skills in creating technologies, giving automation resolutions, and offering building management structures. The company also plays a critical responsibility in the automation of factories. The company provides goods and amenities that enable processing processes and create good communication between equipment and the manufacturing line. Siemen aids firms, for instance, electronics, boost their general efficiency and lowers their downtime.

 iii. What products (or product divisions) do the firm have?

Siemens is well recognized for programmable logic controllers that aid in the automation procedures, controlling equipment, and monitoring the manufacturing processes. They have distinct communication lines and programming choices that qualify them for various applications. The company offers human-machine interface resolutions, enabling users to interact competently with the automation structures. The company also provides industrial communication resolutions to ensure no hitches in information exchange among different components of an automation structure(Siemens,2022). These communication networks ensure convenient information circulation and facilitate control and monitoring of information.

Siemens provides drive technology. These entail structures, for instance, the drive structures, as well as motor regulator resolutions that aid in modifying the speed, minimizing the energy being used, and ensuring that all the operations go through swiftly. The company also offers motion control structures that regulate the motion of motors. The company further provides various process instrumentation goods such as sensors and transmitters. Siemens incorporates innovative safety expertise into its mechanization structures, guaranteeing amenability with the safety canons.

(iv)How successful is the firm (provide market share, profitability, rations, etc. as support)

Siemens is one of the largest and most successful companies in the globe. The firm’s automation solutions have gained widespread firm adoption. These have increased their market dominance and improved their financial performance. In 2021, the company’s net income was evaluated to be 1.5 billion dollars(Siemens AG,2022). Also, in 2021, the profit was 1.8 billion dollars, with a profit margin of 14.6 percent (Siemens AG,2022). For many years the form has reported robust financials. The company has earned a good market share due to its good reputation for offering consistent and developed automation solutions around the globe.

(v)What is the firm doing regarding corporate social responsibility and sustainability?

Siemens Automation is committed to creating eco-friendly goods and services that assist users in lowering their carbon footprints. The business strongly emphasizes energy efficiency and aims to develop solutions that allow for more resource- and sustainably-conscious manufacturing operations. To promote sustainability, Siemens Automation emphasizes innovation. By making research and development investments, the company creates cutting-edge solutions that support environmentally friendly business practices across all industries. By reducing greenhouse gas emissions, water use, and waste production in its operations, Siemens is dedicated to minimizing its environmental effect. Siemens encourages diversity and works to foster a welcoming workplace environment that values and celebrates individual differences. Regardless of gender, ethnicity, or origin, the organization supports equal chances for all employees. To give back to the communities it serves, Siemens Automation participates in several social programs. These programs might assist activities for community development, healthcare, and education. The corporation upholds solid ethical standards when conducting business and interacting with stakeholders. Siemens encourages honesty and openness while ensuring all rules and laws are followed. To ensure sustainability concepts are applied across the supply chain, Siemens Automation actively encourages suppliers to adopt sustainable practices and follow ethical standards. The company is involved in offering automation solutions for renewable energy initiatives like wind farms and solar power plants. The business aggressively supports renewable energy development, which helps the world move toward a low-carbon future.


Siemens AG .(2022). Strong operational performance and growth – Outlook confirmed.

Siemens .(2022) . Siemens Xcelerator – Embrace the Digital Future.

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Britannica. Siemens AG German Company.

Siemens .(2023) .Siemens AG’s history, profile, and corporate video.

Patel .S .(2019).The Big Picture: Siemen’s Corporate History.

The Most Important Issue Facing Global Media Industries Today? Why?

Global media industries are essential to communication in the contemporary world because they facilitate the international community by disseminating information. Nonetheless, it is realized that over time, a rapid technological transformation has impacted all aspects of humanity, including their social and economic daily activities. One of the industries that have been affected significantly is the global media, and the most critical issue they face is the digital transformation being facilitated by technology. It is affecting the industry because there is the need to adapt and conform to the new prospects, which has proved difficult because technological advancement is rapid and sporadic and cannot be predicted, only expected. Digital transformation is a phenomenon that influences the concepts of an increased saturated landscape, soaring consumer expectations, and the decline of audiences in traditional media viewership.

First, the challenge of digital transformation in global media industries is examined to have the perspective of the decline of audiences in traditional media viewership (Broersma., 2019). In the recent past, it was typical for a household to experience the dissemination of information through the television, the radio, or the newspaper when it comes to the consumption of News. For instance, in the United States of America, the written media industries such as the New York Times and The Guardian had a significant audience since there were readers. Because of digital transformation, people no longer rely on written media since they can access information through digital platforms (Kraus et al., 2021), which has caused the need for influential newspapers to adopt online blogs to attract some of their readers. Most contemporary readers depend on softcopy rather than conventional hardcopy print media, making it hard for the global media industries to monetize their services of supplying information (Ayish., 2022). It is a challenge, mainly because the running of the businesses has become more cumbersome as losses are realized instead of profits, with most contemporary readers opting to google important information, which can be accessed easily through laptops or smartphones, which are popular in modern consumerism.

Additionally, the perspective of soaring consumer expectations has been realized through digital transformation (Verhoef et al., 2021), which has challenged the global media industries due to technological advancement. The millennials and the Gen Z consumer market have become hard to satisfy through the traditional programming in the cable network. The consumer expectation has morphed in a manner that there has been a decline in audiences as their needs are not being fulfilled at the time of their want. What has made it even worse is that there are modern concepts such as podcasts that have been facilitated through YouTube, and over time, the content is improved, and their subscribers increase, decreasing the need for traditional programming. More so, the contemporary market is examined to be more concerned with yellow journalism (Gondwe., 2021) because instead of facts, there is a surge in demand for gossip, which does not conform to the ethics that govern Media Corporations. There is an increase in the need for personalized information as the consumer market has been divided based on people’s interests making it a challenge to the global media industries, which depend on an algorithm that facilitates the watershed period. Adult programs cannot be aired during the daytime, and children’s content cannot have viewers in the nighttime (Nyaata., 2022). People are in different time zones but expect to consume their content at their desired time. In the information consumer demography, some people are interested in health, and others in travel, entertainment, and educational content. It has therefore been hard to satisfy the consumer demography because different people want different content simultaneously, irrespective of watershed periods (Nyaata., 2022), making it hard for the global media industries to satisfy the soaring consumer expectation. It has been a challenge in the contemporary world, with most cable networks needing help to fulfill the market’s wants.

Through digital transformation, it is highlighted that there is the realization of a new perspective in the global media industries that have presented the challenge of an increasingly saturated landscape, causing the need for strategic alliances (He et al., 2020). Because of the previous lucrativeness, which presented an avenue for generating revenue, many investors in the media industry migrated. For instance, in the 20th Century, it is examined that the commercial cable networks at the time were the: DuMont Television Network, the CBS Broadcasting Incorporated, and the National Broadcasting Company. Because there was no market saturation, they offered the traditional mechanisms of disseminating information, primarily through the dependence on the television set. In the 21st Century, new vital players such as FOX and FOX News, the CW Television Network, and the Cable News Network (CNN) increased dominance in the new millennium (Nielsen et al., 2022). To conform to the new norm of the 21st Century of the use of technology, most adapted and currently provide the consumer demography with softcopy channels of disseminating information to be read through laptops and smartphones. The “new” corporations offer a different customer experience to rival other information corporations, and the other corporations conform to the advancements, making the market saturated. Therefore, it is realized that with the increase of companies that could provide information through different channels, there was a saturation in the market, making it more difficult for companies to increase their revenue making business more cut-throat.

Hence, digital transformation is the most critical issue that is examined to face the modern global media industries because it facilitates the concepts of an increased saturated landscape, soaring consumer expectations, and the decline of audiences in traditional media viewership. Nonetheless, through an informed critique and the reality of the modern world, no practicable and justifiable solutions can be implemented to curb the challenges as long as the solutions are not adaptable with the increased technological advancement which has radicalized media, information, and its dissemination.


Ayish, M. (2022). Digital Disruptions in Traditional Arab Media Industries. Mass Communication in the Modern Arab World: Ongoing Agents of Change Following the Arab Spring, p.171.

Broersma, M., 2019. Audience engagement. The international encyclopedia of journalism studies, pp.1–6.

Gondwe, G., 2021. Newsworthiness and Public trust in sub-Sahara Africa: Examining the impact of tabloid journalism in Zambia. Gondwe, G.(2021). News worthiness and Public trust in sub-Sahara Africa: Examining the impact of tabloid journalism in Zambia. Journal of Media and Communication Studies13(1), pp.12–22.

He, Q., Meadows, M., Angwin, D., Gomes, E. and Child, J., 2020. Strategic alliance research in the era of digital transformation: Perspectives on future research. British Journal of Management31(3), pp.589-617.

Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N. and Roig-Tierno, N., 2021. Digital transformation: An overview of the current state of the art of research. Sage Open11(3), p.21582440211047576.

Nielsen, R.K. and Ganter, S.A., 2022. The power of platforms: Shaping media and society. Oxford University Press.

Nyaata, V.M., 2022. Regulating broadcast media adult content: A case of Kenya and selected other countries. Journal of Media and Communication (JMC)1(1), pp.10–19.

Verhoef, P.C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J.Q., Fabian, N. and Haenlein, M., 2021. Digital transformation: A multidisciplinary reflection and research agenda. Journal of business research122, pp.889-901.

The Impact Of World War I On The Onset Of World War II

The Incomparable Conflict, frequently known as World War I, started in Europe in 1914 and lasted a very long time until 1918. After the war, there was a ton of strain left over, which ignited the Subsequent World fight, the most horrendously terrible struggle in recorded humankind’s set of experiences[1]. This article aims at understanding the events that led up to the Second World War, which necessitates looking at the political and diplomatic happenings during the 1920s and 1930s.

After The first Great War, Europe was left in chaos, with serious divisions brought about by the repercussions of the conflict. The international scene of Europe went through massive changes, including the foundation of various new legislatures, the destruction and disgrace of the previous German Realm, the rebuilding of districts to France, and the decay of the Ottoman Domain. These changes exacerbated the current distinctions while also seeing the ascent in the notoriety of new philosophies like autocracy and public communism among everyone. This change in political elements became apparent with the Class of Countries’ endeavors to address the results of the First Great War, exemplified by the Versailles Arrangement’s plan to force brutal punishments on Germany for its wartime activities.

Germany’s feelings of betrayal, resentment, and empowerment after the League of Nations’ defeat harmed European ties. Renowned aviator Charles A. Lindbergh demonstrated this perspective during his 1941 speech for America First. Lindbergh argued that the “United States should prioritize protecting its own interests and avoid involvement in another European war.”[2]. Additionally, Hitler’s aggressive actions in the 1930s, aiming to annex German-speaking nations, further deteriorated Europe’s already dire situation, eventually resulting in the war in 1939.

The contention in Europe with Germany is a main pressing issue, yet there is likewise strife abroad because of the ascent of Japanese militarism in the Pacific. This drove Japan to join the Pivot, an alliance to challenge the Partners.[3]. The intrusion by the Hub powers ignited The Second Great War, and after a progression of wins somewhere in the range of 1941 and 1945, the US, at last, dropped the nuclear bomb on Hiroshima to close the contention.[4].

Based on the findings, it’s true that the first world war primarily inspired the Second World War. The international scene of Europe and the past went through tremendous changes, making a void in which struggle could undoubtedly arise. This was exacerbated by numerous European nations’ feeble political and strategic conditions and the absence of a global association devoted to keeping up with harmony. The spread of divisive ideologies and Germany’s annexation of territory, which caused great distress, added to the complexity. As a result, the world was pushed into the revulsions of The Second Great War, making history.


Chopas, Mary Beth, Joseph Locke, and Ben Wright. “World War II.” In The American Yawp, edited by Joseph Locke and Ben Wright, Stanford, CA: Stanford University Press, 2018.

Lindbergh, Charles. “Charles A. Lindbergh, ‘America First’ (1941) | the American Yawp Reader.” American Yawp., 2016.

Wright, Ben, and Joseph Locke. “Harry Truman Announcing the Atomic Bombing of Hiroshima (1945) | the American Yawp Reader.” In The American Yawp. Army Press Notes, March 4, 2021.

[1] Chopas, Mary Beth, Joseph Locke, and Ben Wright. “World War II.” In The American Yawp, edited by Joseph Locke and Ben Wright, Stanford, CA: Stanford University Press, 2018.

[2] Lindbergh, Charles. “Charles A. Lindbergh, ‘America First’ (1941) | the American Yawp Reader.” American Yawp., 2016.

[3] Chopas, Mary Beth, Joseph Locke, and Ben Wright. “World War II.” In The American Yawp, edited by Joseph Locke and Ben Wright, Stanford, CA: Stanford University Press, 2018.

[4] Wright, Ben, and Joseph Locke. “Harry Truman Announcing the Atomic Bombing of Hiroshima (1945) | the American Yawp Reader.” In The American Yawp. Army Press Notes, March 4, 2021.