Carlsberg Brewery Company Essay Sample For College

Carlsberg Brewery Company is one of the largest brewing companies in the world, especially in Europe. J.C. Jacobsen founded it in 1847. On the other hand, the company is also located in Copenhagen, Denmark. The company produces hops, yeast, malted barley, gluten, and water beers. Carlsberg Brewery Company is not all about the production of beer but also deals with other activities like research through their created laboratories. In this case, this study paper concerns one of the Sustainable Development Goals (SDGs) that can improve the company’s operations. It is due to the poor sustainability of the company, making it hard for the management to cater to their functions. Therefore, the paper will consider clean water and sanitation as the major SDGs that the company should improve.

A report Carlsberg Brewery Company released in 2020 showed that climate change had created a water risk for the company management. However, the company has tried using renewable resources to access clean water and improve climate change. Water is essential for this company since it is one of the significant components of beer production. However, it is crucial to understand that the water is also vital to the community despite the fact that it is necessary to the company. The report said that most of the company’s branches are located where water risks are very high, and thus the operations are affected by this issue. Therefore, the company management needs to create strategies that can make access to water create efficiency within the organization and the community.

Another significant thing to understand about accessing the water supply is that the company has been improving its water supply since 2015. They have created recycling technology that ensures less wastage of water, especially in Denmark. Reusing and treating water has been an essential method for the company since they have completed approximately 60 waste plants used to recycle water. Other things were to partner with Desolenator in India to make clean water for the people of India. The merged company helps in creating water and better climate conditions. Thus, a brewing organization must ensure that since both climate and water are closely connected, they must solve the issue affecting the environment to create clean water for themselves and the community.

For this reason, this research recommends that the company, through their management, use the following steps to ensure that they reduce the wastewater and create sustainability within the environment. First, the company needs to know the amount of water they use in their operations. In this case, they can access where water wastage occurs (Kuhre, 2018). On the other hand, they can educate the importance of water conservational practice to ensure there is less water wastage within the company. In this case, the company can create seminars that provide such successful programs. Therefore, the main idea to ensure that the company gets to sustainability in the SDGs, clean water and sanitation, is to access the water usage and train the employees on water conservation methods.

In conclusion, it is vital to understand that creating sustainable development growth works better for the company’s operations. For this paper, the primary consideration is the Carlsberg Brewery Company. The company was started in 1847 by J.C. Jacobsen. Some of the significant places where they have established their company include Denmark. The company has experienced water wastage for some years. Since 2015, they have created ways to recycle water within the industry and the community. In this case, I have recommended the company add an educational program to the employees to ensure that they create conservational water programs. Also, they should evaluate the operations to ensure that all their processes do not waste water.


Carlsberg Sustainability Report 2020. (n.d.). Retrieved July 24, 2022, from

Kuhre, W. L. (2018). ISO 14001 Certification: Environmental Management System. Prentice Hall.

Case Analysis: Ricks New Job Free Essay

Internship opportunities enable graduates to sharpen their skills and knowledge upon graduation. With respect to the case study, Rick’s exemplary academic prowess earned him an internship opportunity in Peterson Paper Products (PPP) in the sales department. It is worth acknowledging that PPP is primarily a family-owned business owned by Val and his wife, Rose. Due to his commitment and smart work during the internship period, Val offers Rick full-time employment to tap his skills and help enhance operations in the sales department. Notably, Rick interacts with the other employees and notices inefficiency in the technology used to manage operations. The company was using the traditional methods of paperwork recording of sales operations and had only one computer. The initiative Rick to introduce new technology and management approach in the company was received with great resistance from other employees leading to his firing. This paper critically expounds on why Rick was not “fit” for the company using the reinforcement theory, social learning theory, and resistance to change theory and how the training program would be implemented in PPP Company.

Reinforcement Theory

Rick was let go shortly after being offered permanent employment in PPP Company. He had identified the company as lagging behind the company in terms of technological advancement and wanted to introduce change. In the case study, it is revealed that he brought his computer to the firm in an effort to demonstrate the significance of integrating new initiatives in the management. However, other employees, including Val’s wife, did not embrace his strategy. The employees had been used to the same operation strategies for a long time and therefore were reluctant to incorporate Rick’s ideas. This eventually led to the firing of Rick. Reinforcement theory argues that behaviors are followed by consequences, and a person’s behavior can be changed through punishment, reinforcement, and extinction (Susanto et al., 2021). Positive reinforcement occurs when Val asks t meet Rick and offered him full time employment in the company. Reinforcement is not always a good way to change the employees’ behavioral patterns, because they are logical and they are often aware of the possible negative consequences of changing an established routine. The desire to reinforce change created a stalemate between the other worker and Rick. As a result, a negative reinforcement happened through Rick’s intervention to solve the problems in the sales department leading to his dismissal. This highlights Rick’s punishment for initiating strategies without thinking how it affects other employees in the company. Rick should have set parameters and clear expectations, so that employees can know what actions are expected from them. This is a fundamental strategy in changing behavioral patterns since the initiative does not affect their careers within the organization.

Resistance to Change

Under normal circumstances, employees are resistant to change in a company because changes take them out of their comfort change. In essence, employees are resistant to learning new ways since it might complicate their activities. It is envisioned for employees to generate solutions in organizations, but they are warned against taking comprehensive responsibility to implement changes because they might encounter resistance from other workers resulting in negative reinforcement (Bradt, 2018). In this case, Rick had support from the founder, but Walter and Rosie are resistance to his initiative. His idea of bringing personal computer to the company does not resonate well with Rosie. Rosie perceived it as an insult and Rick was trying to show her outdated management approaches. Arguably, Rick had innovative ideas for the success of the company and therefore should have should have engaged Rosie and Walter to discuss on the integration of new technology before embarking on the implementation process. Lack of communication between Rick and Rosie resulted to misunderstanding, which led Rosie to respond negatively to the change. He should have provided them with the evidence that it will work for the company and the benefits and ease it will bring to employees. In addition, he could have sought their feedback on how to implement such an idea so that there will be no lack of understanding between him and other employees.

Social Learning Theory

There is undeniable information demonstrating that new employees in an organization are perceived as new comers and therefore require time to learn the behavioral patterns and culture practiced. Rick had a difficult time implementing his ideas in PPP Company because other employees were not familiar with him. As a result, Rosie warns him that the company is an informal business and thus he should learn the patterns already established before trying to bring the new technological strategy in the sales department. Rick had not even formed rapport with other employees because he was not even engaged in the company’s informal groups expounding the reason for resistance from the employees. Social learning theory asserts that individuals can learn from the behavioral patterns in the surrounding. The proponents of the social learning theory postulates that motivation, retention, and attention are integral elements of the learning behaviors (Connelly et al., 2018). With respect to Rick’s scenario, he had a high level of motivation but lacked the ability to perceive other employees preference. He should have reached out to Rosie and Walter to gain their insights concerning his idea. Generally, Rick demonstrated negative habit by initiating changes in the company right from the start without the support of other stakeholders.

Designing a Management Training Program

The training program would majorly focus on equipping employees with skills, knowledge, attitude and competency. The training program will also include changes in methods for providing and managing evidence-based technologies and ways of overcoming fears of change in the company. At its core, the attitude program at sales department would focus on changing employees’ attitudes towards accepting new technologies in the operations of their duties. The training program would provide the employees with the digital competency for them to become more efficient with technology throughout their day-to-day tasks and operations (Laing, 2021). The senior management team would be trained on important digital management approaches in the organization including solution-oriented approach in moments of employees’ resistance to change. The solution-oriented approach provides a forum where everyone has a voice and all problems can be resolved. The main purpose of any training program is to train the employees in their jobs and to provide positive transfer of skills (Laing, 2021). It is through this, employees will be better able to perform their job. It is doubtless the management team would learn to implement strategies effectively, efficiently leading success of the company.


In conclusion, Rick being a newly hired innovative idea faced great resistance from other employees in implementing change in the PPP Company. The culture in the company was rigid and resistant to change. Rick’s punishment for initiating strategies without thinking how it affects other employees in the company was being fired shortly after the full time employment opportunity. Rick had innovative ideas for the success of the company and therefore should have should have engaged Rosie and Walter to discuss on the integration of new technology before embarking on the implementation process. In addition, Rick should have learned the behavior pattern of other employees in order to strategize collaborative with the management. On the other hand, the training program would majorly focus on equipping employees with skills, knowledge, attitude and competency to improve their effectiveness in the execution of duties and eliminate the fear of change.


Bradt, G. (2018, July). Five Ways to Prevent Passive-Aggressive Resistance to Change.

Connelly, C. E., Černe, M., Dysvik, A., & Škerlavaj, M. (2019). Understanding knowledge hiding in organizations. Journal of Organizational Behavior40(7), 779-782.

Laing, I. F. (2021). The impact of training and development on worker performance and productivity in public sector organizations: A case study of Ghana Ports and Harbours Authority. International Research Journal of Business and Strategic Management2(2).

Susanto, S., Lim, B., Linda, T., Tarigan, S. A., & Wijaya, E. (2021). Antecedents Employee Performance: A Perspective Reinforcement Theory. Journal of Industrial Engineering & Management Research2(4), 1-14.

Case Study – Suburban Regional Shopping Malls Essay Example For College

The post-world war II activities fueled the massive shifting of people from urban centers to rural regions. Moreover, the highway constructions in the rural areas, increase in incomes, and increase in car ownerships steered significant developments in rural regions, such as the construction of Suburban Regional Shopping Malls. Therefore, in Suburban, retail stores had a good market to serve, and their endeavors were successful over the next half a century. Notably, the Suburban Regional Shopping Malls was incepted as substitute or replacement for the Central Business District. In the region of Suburban, Minneapolis, the Suburban Regional Shopping Mall was the first to be set. Over the decades, Suburban Regional Shopping Malls have experience market opportunity in the region due to monotony, uniqueness, and convenience. Moreover, the mall has evolved and developed to nurture various branches over the country. In this essay, I will predominantly discuss the Regence Squire Mall and its operation, a Suburban Regional Shopping Mall branch enclosed in Arlington, Jacksonville, Florida, United States.

However, the Regence Squire Mall, after enjoying a competitive advantage for decades, they are now facing severe problems that are mandating some of its branches to the extent of closing (Perreault, Cannon & McCarthy, 2021). Nowadays, the Suburban Regional Shopping Malls are experiencing both direct and indirect completion. For instance, as merchandising has evolved, numerous ventures have located their malls with similar and dissimilar formats near the Regence Square Mall, posing completion directly. Similarly, innovation has also evolved as the field has evolved, allowing consumers to shop online who used to be the mall’s clients, reducing its sales (Perreault, Cannon & McCarthy, 2021). In the United States, more vendors have engaged in setting up malls, igniting industry overcapacity. Previously, the retail space was cheap when only a few retailers existed in the country.

However, overpopulation has caused the space to be inadequate and expensive, making the Regence Squire Mall challenged to expand and cater to contemporary facilities. In the contemporary world, especially in the United States. Most of the merchandise has shifted from department stores to neighborhood and community stores. By offering a wide variety of services, the neighborhood and community stores have attracted more clients who previously used to shop in the department stores. For instance, the neighborhood stores are depicted by leisure services that were not previously installed in the department stores (Perreault, Cannon & McCarthy, 2021). Moreover, the neighborhood stores are designed in current innovation models, which attracts more customers, particularly in their layouts and advertising techniques.

Eventually, the contemporary world will is marked by changes in shopping behavior. Anciently, the department malls were highly depicted with many clients. However, the number of clients in retail stores has reduced enormously nowadays. The market has evolved, and things exhibited in the department stores are now being seen in other business management units in advanced forms that drive sharing of customers. Alternatively, the incidents of direct competition, such as catalogue and online selling, have reduced the number of consumers in the malls (Perreault, Cannon & McCarthy, 2021).

Varied strategies have been deployed to cater to the declining issues of the Regence Squire Malls. For instance, they have undertaken renovation of their premises (Perreault, Cannon & McCarthy, 2021). Notably, the renovation would pose a significant role in ensuring the stores are appealing to the clients. Terminating the old models of the 1960s and adapting current models can drive more attractions to the clients and evade the previous uniqueness of the malls (Jian et al., 2019). Designing quality architecture intentioned for the market perspectives. In addition, fixturing extra amenities to draw new tenants’ attention. The Regence Squire Mall can re-tenant new retailers who seem to be more innovative in advertising and relation to the clients.

They should integrate stores with other services that were previously unavailable to avoid losing available consumers and attract those who had shifted (Jian et al., 2019). To facilitate the clients to find the goods they want from one location or premise. For instance, leisure services like liquors and hotels can attract more contemporary customers. They cater to the issues of higher interest rates and high construction costs; Regence Squire Mall can shift to neighborhood stores because they quickly return the liabilities capitalized. Alternatively, adapt to getting the goods from the goods directly from manufacturers to eliminate the intermediaries, hence lowering the prices of the products. Integrating zonal merchandising can significantly steer more convenience to clients of similar needs. Eventually, maintaining the quality of the products will enable retaining some clients and conducting promotions by asserting new brands and offering after-sale services (Bruskova, 2019).

In conclusion, the contemporary world has been depicted by various issues, particularly in the business sector. For instance, merchants are facing stiff completion from their rivals. Similarly, the evolution of the market has posed challenges to the ancient traders by being mandated to shift from old business models to current ones. The monopoly that used to exist previously is no longer available today. Therefore, traders must adhere to innovative techniques to endure the severe challenges.


Bruskova, O. (2019). MARKETING MIX (THE CONCEPT OF 4PS). In Public Relations as a Brand Awareness Booster (pp. 22-27).

Jian, O. Z., Utama, A. G. S., Musa, W. N. A. B. W., Hasly, W. B., Al-Rifae, R. F. B., Hussa, N. S. A. B. M., & Andriawan, N. (2021). Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia. International Journal of Applied Business and International Management (IJABIM)6(2), 33-46.

Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2021). Instructor’s manual to accompany Essentials of marketing: A marketing strategy planning approach 17th edition. McGraw-Hill.