Damsel In Distress : Snow White Free Sample

Damsel in Distress : Snow White Snow White, the first Disney Princess, was created during the Great Depression in 1937 (Snow White and the Seven Dwarfs). Being the first Princess, she portrays the traditional social structure of women during the 1930s. Snow White is soft spoken and submissive, sweet natured, temperate, and obedient to the men in her society. Not only is she the ideal women in her personality, but she represents the classical idea of beauty with lips as red as rubies and skin as fair as snow.

The movie begins when the Evil Queen who is seen in some parts as an old, ugly woman dressed in black clothes and is relatively shorter than Snow white is consulting the magic mirror in order to confirm that she is in deed the most beautiful woman in all of the land. Although she is the mother figure in this story, she does not portray nurturing characteristics. The story is giving women mixed messages saying not to obsess about looks but be beautiful. When the mirror reveals that Snow White is more beautiful than she, the Evil Queen is enraged. This portrayal of the Evil Queen confirms the importance of beauty and youthfulness.

As the Evil Queen ages and the normal effects of aging begin to take place the Evil Queen feels as though she is less valued and less powerful. This places an exaggerated emphasis on youthfulness and beauty and sends the message that without beauty you can no longer be powerful. The Evil Queen is consumed by beauty, which is a contradiction of what the expectation is of women. Women are expected to look perfect at all times and be refined and beautiful, but if they obsess about their appearance they are viewed as being vain or perhaps being ugly. This makes it very difficult for women to make sense of what is expected of them.

The idea of beauty is central to the story because the most beautiful is the one who prevails, and the Evil Queen who is not as beautiful is the one who loses in the end. Snow White is the main character in the film. She is a young, white, slim and tall. Snow White is shown in the beginning of the movie cleaning and singing the song “I’m Wishing” which refers to her dream to find a man to take care of her (Snow White and the Seven Dwarfs). What I found to be interesting was that during the entire time she was cleaning an cooking no one was keeping track of her.

She could have left at any time, but instead she was waiting for a “Prince” to rescue her. This idea reinforces the image that women are helpless and need rescuing. This is the classic ideal of beauty. She lacks ambition and is a dreamer waiting for her prince to come and rescue her from her life troubles. While singing she is oblivious to the fact that Prince Charming has stumbled upon her and is watching her in awe. Because of her extreme beauty he has fallen in love with Snow White. The Prince is seen as strong and hyper-masculine. He has defined facial features, muscular arms and legs and thick black hair.

He also has a weapon that implies he is able to defend himself as well as the woman he loves. The Evil Queen instructs the huntsman, a middle aged, white man, to kill the young Snow White. With extreme despondency the huntsman agrees. However, he was unable to complete the task and took pity on the Princess. He instructed Snow White to run away and never come back. Snow White runs through the forest terrified of everything including her own shadow. The animals come to her rescue and deliver her to the little house in the woods. Again, this portrays Snow White as helpless and unable to do anything on her own.

She must always be “saved”. Upon entering the house Snow White begins doing her womanly duties of cooking and cleaning all the while singing. This is the stereotypical view of the traditional woman who cooks and cleans while wearing the perfect outfit and her makeup being flawlessly done. While this view is centered around the 1950’s the basic ideas of the woman’s role has been the same for hundreds of years. Women are socialized to believe that their position in life is to care for the home and the men who occupy it. The Seven Dwarfs work in a diamond mine, a very masculine role.

They work with dangerous equipment in a dangerous environment and work long hours. Even though they are dwarfs, they are very clearly heterosexual, white men all with very distinct personalities. When they return to their cottage they are distressed to find that someone has disturbed their home. They, however, are pleasantly surprised when they find that it is the princess Snow White. They, like the Prince, are captivated by her beauty. The dwarfs make an agreement with Snow White that they will keep her safe if she does the cooking and cleaning for them. By agreeing to this she is put in a position of servitude.

A woman is supposed to be responsible for everything in the kitchen while the man, the dwarfs serving as the man in the story, is the protector and is the one who will be right in the end. They warn her not to let anyone in, but Snow White disobeys them. In doing so she disobeyed men, which leads to the consequence of being poisoned and death. This creates the idea that women should take a man’s advice on all subjects. When the Queen learns that Snow White is still alive she becomes enraged. She decides to take the matter into her own hands and concocts a potion to poison Snow White. The Queen transforms herself into an old woman.

The irony of this scene is that the Queen knowingly transforms herself into what she is the most afraid of. The Dwarfs leave for work leaving Snow White home alone. When the Queen arrives at the cottage she entices Snow White with a beautiful red apple. Snow White naively accepts the apple and falls to the floor after taking a bite. The dwarfs arrive in time to see the Queen leave and begin to chase her up a mountain and corner her on a cliff. The Queen attempts to crush them with a huge rock, but lightning strikes the cliff, causing her to fall to her doom and crushed by the rock herself.

The dwarfs watch as the two vultures fly down to her body at the bottom of the cliff. The dwarfs could not bury Snow White because of her extreme beauty. They chose to encase her in a glass coffin in the woods so they could look at her whenever they chose. This is just another example of how women are objectified. In the final scene the Prince comes riding up on a horse, kisses Snow White, and she awakes from her sleep. The two of them ride off into the sunset, in love, and are assumed to live happily ever after. The story Snow White and the Seven Dwarfs is a fairy tale intended to entertain children but serves another purpose.

It assumes the stereotypical roles of women dictated by society. It presents the point that women are expected to be obedient or there will be consequences and that beauty is the predominant feature in a woman. This film affirms the concept of the Role-Learning Theory which states “that sexist and racist images in the media (and the absence thereof) encourage role modeling” (Anderson, Witham 72). The movie Snow White undeniably displays men and women in stereotypical roles and in ideal and stereotypical body forms. All of the characters are white, fair skinned and heterosexual.

Even the dwarfs are attractive in a very fatherly and protective type of way. This could be seen as a very sexist influence on children only starting to form their views of the world. This movie fall in line with the sexual biases that exist in society today. BIBLIOGRAPHY Andersen, Margaret L. , and Dana Hysock. Witham. Thinking about Women: Sociological Perspectives on Sex and Gender. Boston: Pearson/Allyn and Bacon, 2009. Print. Snow White and the Seven Dwarfs. Dir. William Cottrell. Perf. Adriana Caslotti and Harry Stockwell. 1937. Web

Effectiveness Of Loyalty Program Of Pantaloons

INTRODUCTION

Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices, conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time, invest time and resources to hire and train the staff to be courteous, friendly, helpful and trustworthy when facing customers.

Today’s customers have more choice, are better informed and are more demanding of value and return for their spending money. They look not only for the produ cts and services that meet their needs at the price they are willing to pay, but for the merchant that recognizes, appreciates and rewards their patronage. Given this wide acceptance and popularity of reward & recognition-based loyalty programs, merchants have leveraged, and continue to employ, programs to compliment their traditional efforts in responding to a variety of challenges.

LOYALTY PROGRAM OF PANTALOONS

Pantaloons Green Card Program “Your Green Card is your passport to a whole new world of exclusive benefits and privileges. ” ?? Instant discount* for every time you shop at Pantaloons ?? Exclusive shopping days to get hold of latest merchandise ?? Regular updates on collections and promos via catalogues, sms and email ?? Special invites to the most happening events ?? Extended exchange periods and complimentary drops for alterations ?? Exclusive billing counters and much more * Categories valid for Green Card Discounts:

Apparel, Perfumes & Cosmetics, Toys, Bluesky, aLL, Depot, Planet Sports & Accessories. Valid on categories within Pantaloons only. Also valid at standalone Bluesky and aLL stores. Shop with Green Card, get rewarded instantly, Online purchases are currently not eligible for Green Card discounts or counted in purchases. This feature would be available in the near future. ?? 1 Star Members Gift Voucher worth Rs. 200 on enrolment ?? 3 Star Members 5% discount on every purchase ?? 5 Star Members An exclusive 7. % discount on every purchase ?? 7 Star Members A whopping 10% discount on every purchase Swipe card at the time of purchase to avail these discounts. Most recent purchase helps to upgrade PANTALOONS upgrade is not dependent on the date of enrolment or calender year. They now upgrade on the basis of purchases immediately based on the preceeding 12 months from current shopping date.

PURPOSE/OBJECTIVES

Strategies for increasing consumer loyalty in retail stores ? Special benefits provided to loyal customers

With increasing competition, retailers strive to ensure that their stores are appealing to their target markets. As retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise alone, the store itself plays an important role for market differentiation. Customer loyalty has always been the term that is a priority of a business’ end result. Because of the various marketing approaches that results to customer data, anyone can say that database marketing, relationship marketing or permission marketing are pretty much doing the talking for them.

In these methods, the business is garnering the loyalty of the customers that they need. If the company manages to retain the customer loyalty programs, then they demonstrate high possibilities of customer loyalty to their business. By encouraging them to remain active in purchasing the services they provide and the products they offer, the company is doing well when it comes to customer loyalty.

RESEARCH OBJECTIVES

The research objectives seek to determine the nature, extent and effect of visual merchandising on consumer buying behavior.

Primary objectives: The primary objective is what should dictate the type of research and the structure of the questionnaire, survey instrument, or other tools used in the study. It’s the “must have” in order to satisfy the contract. Secondary objectives: Secondary objective are the objectives which are auxiliary in nature. This study aims to review the loyalty program of PANTALOONS. In addition, main objective of this study is to examine the influence emerged from loyalty program on customer loyalty. The specific objectives of the study are . To find out the influence of the loyalty program on consumer perception. 2. A detailed study on the impact of loyalty program on consumer buying behaviour. 3. To know about the current trends regarding loyalty program and how they can be implemented. 4. Analysis of sales performance as a result of loyalty program. 5. Measures to improve the performance of loyalty program and make it more efficient and updated. Thinking in line with the above introduction these research has focused on the Loyalty Program of PANTALOONS.

METHODOLOGY

The major parts of the research methodology are: 1. Research method- secondary and primary 2. Sampling plan 3. Questionnaire design (if applicable) 4. Field work plan 5. Analysis plan SCOPE OF THE STUDY : Benefits: ? The study will primarily help as students to have the detailed knowledge of this industry, which will benefit in future. ? If any entity plans to start a new business in these sectors or any company plans for diversification, this research can prove to be of great importance. ? It can be useful to students who want to do further research in this particular field.

Explore The Role Of Inspector Goole English Literature

1912 was the beginning of the terminal for many people ; unbeknown to the general populace the First World War would rule the lives of all. The Titanic would put canvas, but shortly come to an icy terminal, the Wall Street Crash would shortly lay waste to the economic system and the universe would be turned upon its caput.

All characters in  An Inspector Calls remain nescient and ill-informed to the close hereafter. Written in 1945 but set in 1912 the audience are enticed by the dramatic sarcasm of the drama, as these events have all happened beforehand, the audience hence know more about the drama than the characters themselves, and they excessively watch as the Inspector manages to order and destroy a blissfully happy household to the point of breakage.

Due to the enigma of the Inspector, he is presented as one of the most unknown and thought arousing characters that English Literature has of all time seen. It is this enigma about him that contributes to the manner he is perceived. The audience ‘s cognition about the Inspector is kept to a lower limit and so the lone clues the audience receive are indirectly from his actions and the manner he talks. It is because of this 2nd dramatic sarcasm between the characters that J.B Priestly gives the audience freedom to make their ain thoughts on who the Inspector truly is.

The Inspector is non merely a ego proclaimed storyteller, but he is besides a critical character and if his secret of non being a existent Inspector had non come out, so this would non hold been evident and would non be such a large portion in the drama. As the drama developed and it becomes clear that the Inspector was an imposter, the audience are made to believe about what the function of Inspector Goole is and so it becomes evident that the Inspector is in the drama for many grounds.

The drama is set in the house of the Birlings. A affluent household who use their house as a position symbol and have ever been classed as ‘upper category ‘ . The house has been really good dressed up, you can state from the high quality furniture and ornament that this is used in the drama to reflect this. They have a few tasteless images which will likely hold been chosen because of the monetary value ticket and non because they were truly liked. The house is said to be significant and comfy and antique ” but yet it is ne’er described as homelike or cozy. This reflects the attitude that Mr. Birling has about position symbol and about what people think.

The words are carefully chosen to propose a kind of tenseness that is held in by the household, it suggests that the household is non at easiness with each other and this in bend suggests household jobs. When the characters speak, it is in a reasonably relaxed tone, despite Mrs. Birling seeking to implement a formal ambiance by rectifying all the minor mistakes in the tabular array manners.

The opening scene contains champagne that is subsequently revealed to be a jubilation that Sheila, Mrs. Birling ‘s girl, is engaged to a invitee in the room – Gerald. The first mark that there are jobs between Mrs. Birling and Mr. Birling is hinted when she says to Sheila When you ‘re married you ‘ll gain that work forces with of import work to make sometimes hold to pass about all their clip and energy on their concern. You ‘ll hold to acquire used to that, merely as I had. ” This suggests clefts in their relationship, and that it is n’t really near.

Further marks that there might be clefts in the Birling household is when Sheila says to Gerald “ all last summeraˆ¦ you ne’er came near me ” bespeaking at an matter he might hold had. There is besides a mark of Eric, Sheila ‘s brother, holding a imbibing job, because even at dinner Sheila notices that he is ‘squiffy ‘ to which her female parent replies “ What an look Sheila! Truly the things you girls pick up these yearss! ” which shows that her female parent treats her as a small miss, even though she is engaged to Gerald. This besides shows the difference in ages ; Sheila being younger and non moving like they manner her female parent thinks she should move. It besides suggests that she does n’t desire her kids to turn up and go forth her, because she would populate entirely with Mr. Birling, a manner of life she does non desire to come across.

The Inspector arrives at the Birlings to inquire them inquiries about the decease of a miss Eva Smith, who died get downing germicide. Normally you would anticipate an Inspector to be surprised at what the suspects are stating him, nevertheless Inspector Goole already seems to cognize what they are stating. When Sheila and Eric find out that their parents and Gerald contributed to the decease of the miss they are shocked ; Well I think it ‘s a darn shame ”.

The Inspector does non respond to this, he merely stays composure, as if he knows what is approximately to go on. Sheila notices this and says We barely of all time told him anything he did n’t cognize ” . The characters ca n’t conceal the truth from the Inspector as he seemingly knows it all already, therefore he is like a scruples. A existent Inspector would be looking for grounds, but as Inspector Goole is non a existent Inspector, and as the offense is non punishable by jurisprudence, the lone manner he can penalize ” them is to do them experience guilty.

The Birling parents deny that any of this was their mistake and they try to warrant what happened by stating The miss has been doing problem in the plants ” and “ it was n’t I who had turned her out of employment – which likely began it all ” . As the Birlings are parents you would believe that they should put a good illustration, yet in this instance it is precisely face-to-face. It is the kids who are the first to demo any marks of sorrow as for what they have done ; Sheila says she had no alibi for what she did, she was merely in a bad pique ” .

To reason the Inspector leaves the household with a message, that it was non merely the Birlings and one Eva Smith but it was the “ 1000000s and 1000000s and 1000000s of Eva Smiths and John Smiths still left with us. intertwined with our lives ” . As this was said before the terminal of the drama it leaves a permanent feeling after the audience had left the theater.

Priestly wrote that the Inspector spoke `carefully, weightily ” . This is one facet of his enigma, intending he knows precisely what he is traveling to state, and what consequence it will hold. For illustration he frequently shows Arthur Birling no regard, like when he says “ Do n’t bumble and yammer at me once more, adult male ” . Even though Arthur was `an alderman for old ages – and a Lord Mayor two old ages ago ” the Inspector is a impersonal character who treats everyone the same.

Ironically Mr. Birling, who regards himself as of import and extremely respected frequently accepts the discourtesy he is given. Upon oppugning Birling is surprised which gives the feeling that he frequently thinks of himself as correct but it may besides hold been what the Inspector was oppugning. By feigning to hold with what Mr. Birling ‘s attitudes to category, Inspector Goole manages to promote Arthur to speak to him because he sees him as a friend instead than a detective. This implies both that Birling is naA?ve to swear person that he has merely merely met and that the Inspector is really good at pull stringsing people and their positions in order to acquire what he wants.

After the Inspector leaves, guess begins to happen whether or non Inspector Goole is in fact a existent Inspector. Each of the Birlings claim that his inquiring and his attitudes were  inappropriate ” . However it is merely towards the terminal of the drama that Priestly reveals that Inspector Goole was non a existent Police Inspector, yet he does non give any hints as to what the Inspector could hold been and yet once more this heightens the enigma behind him. Even though the Inspector is found out to be a fraud, the characters still feel the guilt and shame of the decease of Eva Smith. I feel that Priestly wrote this drama in order to do the audience think and question their actions and what effects they have.

As an audience and holding watched the events unfold, we expect the characters to acknowledge and gain what their actions have lead to, but surprisingly this is non what happens. After the disclosure that the Inspector is non existent, the Birling parents and Gerald remain unmindful if non arrogantly blind as to what has happened. Sheila states that Mr. Birling does n’t look to hold learnt anything ” . Yet one time the Birlings know that there wo n’t be a penalty to Eva ‘s decease, they ignore all the jobs that have been brought up, they ignore that fact that Eric has a imbibing job and the of import affair that he stole money from the concern.

It is because of their societal position and their egotistic positions of themselves that they let the jobs slide as if nil has happened. Mr. Birling says difference between a batch of material like this coming out in private and a downright public dirt ” .which proves that he is merely believing about himself and non what the Inspector is at that place to learn. Although ne’er being straight mentioned as a scruples the Inspector has been likened to one because of the manner he teaches on a moral degree instead than penalizing the Birlings through the jurisprudence. He punishes them by doing them experience guilt and compunction, yet it is merely Eric and Sheila that are affected.

It is in my sentiment that the Inspectors purpose in the drama is non to penalize but to learn. Not merely is it to learn the characters in the drama about their actions but to learn the audience or those reading the drama about ethical motives and effects of what they do. I feel as though people who see the drama today would take away every bit much from the narrative because of the lessons that Priestly has conveyed to the characters and because of the difference in sentiment of Socialism from 1947 to 2010. It is now that people can accept Socialism over Capitalism and so the statements and issues are much less than when the drama was foremost shown.

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