Definition Of Semiotics

Semiotics, literally “the study of signs,” is the study of communication through conscious and non-conscious, verbal and non-verbal means including speech, posture, ideology and other socio-cultural constructs used to convey meaning. Semiotics is composed of three main sub-areas — semantics (what signs refer to), syntax (the relationship between signs), and pragmatics (the use of sign systems.) Semiotics’ origins are closely linked with structuralism. Semiotics studies both denotative and connotative communication in both behavior and spoken language, the constructed social matrixes through which communication occurs, and the development and progression of those social matrixes.