DeKalb Chamber Of Commerce: Audience Analysis Writing Sample

Introduction

Attracting new supporters with the help of modern media is a tricky task mostly because of the fact that modern media is open to practically everybody. As a result, reaching out for a specific tier of the U.S. society becomes rather complicated. However, as the case of DeKalb’s Chamber shows, the specified phenomenon only serves as the tool for improving the organization promotion model.

Analysis

The way, in which the information concerning the political party in question and its goals is represented at the site shows that the organization in question targets middle-class business people, who either have recently started an entrepreneurship or are currently seeking for the means of expanding their business. The specified assumption is derived from the fact that the owners of the site address their audience in the following manner: “Invest in your business in a way that shows immediate returns!” (About the Chamber, 2015). As the given invitation displays, the organization under analysis opens new opportunities for a merger, acquisition or partnership for the leaders of entrepreneurships, as well as business people in general.

As far as the age group of the participants is concerned, one must admit that the organization in question is rather vague in defining its target audience Since it has been established that the DeKalb Chamber of Commerce aims at attracting business people, preferably the ones, who run a business, it is reasonable to assume that the people ranging from the late twenties to early fifties are addressed. However, seeing that the given audience can be split into several age groups based on their needs and goals, it can be considered that the company is rather vague on the target denizens of the U.S. population that it aims to attract.

The gender of the target audience has not been specified, either. However, in contrast to the age issue mentioned above, the gender of the people supporting the chamber does not seem to matter much. Therefore, the lack of emphasis on the subject matter can be considered intentional and should not be viewed as the outcome of the lack of thought in the design of the site and the choice of tools for its promotion.

A geographic analysis of the audience, which the members of the DeKalb Chamber of Commerce try to attract, will reveal that the residents of Georgia, in general, and the citizens of Decatur, in particular, are being addressed by the owners of the site. The specified choice is quite reasonable, as the chamber members need to make sure that the local denizens of the U.S. population support them. However, it would also be rather resourceful for the DeKalb Chamber of Commerce participants to work outside of their community and reach out to other members of the U.S. population, who might need their help and support. The given step can be viewed as a possible future initiative for the organization to take.

Recommendation

The message, however, can also be improved significantly even if the current target audience is considered closer. Particularly, the members could have provided a more detailed description of the people, who work for the specified organization; thus, the information provided at the site would be much more relatable, and more people could be attracted. Although the section titled About the Chamber (2015) deals with the subject matter by describing the organization, its goals, and aspirations, it still fails to identify the key people and outline the influences, which they have on the modern American society. In other words, an additional page could be created at the specified site, where a brief description of each participant or, at the very least, the key members, could be provided.

Another significant improvement, which the site needs to undergo, concerns the differentiation of the target audience. As it has been stressed above, the message that the Chamber members attempt at delivering to the people, is aimed at a rather vast category of visitors. Although it is obvious that the authors’ intention was to attract as many business people and members of the middle-class population as possible; however, the vagueness of the idea that the authors are trying to convey stretches the target audience from rather young people, who have only recently started their own business shortly after their graduation, to the company leaders, who have been running their entrepreneurships for quite a while. Therefore, splitting the key message into two parts so that it could be addressed to both types of the.S. population would be a good idea.

Conclusion

One might argue that the above-mentioned corrections, once made to the site, will make it rather messy and overloaded with details. Consequently, the message would be rather hard to understand and evaluate, not to mention accepting it. On the one hand, the specified assumption has a grain of truth in it. On the other hand, the stratification of the target audience is crucial to the success of the campaign and the attraction of new members. Therefore, the Chamber representatives will have to find the ways of catering to the needs of both young and experienced entrepreneurs. Thus, DeKalb Chamber’s goal will be attained.

Reference List

About the Chamber. (2015). Web.

Ho Chi Minh And Vietnamese Independence

I suppose that Ho Chi Minh meant the help that Vietnam provided for France in the course of World War II. At that time, Vietnam got into the center of conflict between France and Japan. Becoming a location of the fight for territory between the two nations, Vietnam lost its positions (“Ho Chi Minh,” 2013). Ho Chi Minh states that “in the field of politics, they have deprived our people of every democratic liberty” (Ho Chi Minh, 1960, p.17).

Despite the obvious harm from the French, Vietnam was still eager to help and proved to be a compassionate and tolerant partner. Ho Chi Minh mentions that Vietnamese “fellow-citizens have always manifested toward the French a tolerant and humane attitude. Even after the Japanese putsch of March 1945, the Vietminh League helped many Frenchmen to cross the frontier, rescued some of them from Japanese jails, and protected French lives and property” (Ho Chi Minh, 1960, p.200. Thus, Ho Chi Minh believes that France can pay back and accept their independence.

Ho Chi Minh in “Declaration of Independence of the Democratic Republic of Vietnam” singles out two principles which were decisive it the acquisition of Vietnamese independence (Ho Chi Minh, 1960). They are the principles of self-determination and equity. He hopes that “the Allied nations which at Tehran and San Francisco have acknowledged the principles of self-determination and equality of nations, will not refuse to acknowledge the independence of Vietnam” (Ho Chi Minh, 1960, p.20). Thus, being aware of the hypocrisy that could be demonstrated by the west, he claims that the countries that accepted the principles mentioned above will not forget their recognition and support the Vietnamese independence. On the whole, Ho Chi Minh believes in equity of people. In the speech, he cites the Declaration of Independence of the United States of America and Declaration of the French Revolution. Two documents proclaimed the equal rights of people to live and be free and happy (Ho Chi Minh, 1960). Thus he approaches to the belief that Vietnam also deserves independence.

Ho Chi Minh mentions the crimes committed by the French during the occupation of Vietnam. They pushed the Vietnamese people to declare independence and stop the invasion. One of the crimes was that against the nation. Due to various regimens imposed by the French, the Vietnamese people lost their internal unity as a nation. Ho Chi Ming also claims that the French built more prisons than schools and “mercilessly slain our patriots” (Ho Chi Minh, 1960, p.18). Another “crime” from the French which could weaken the nation was stimulation of opium and alcohol consumption (Ho Chi Minh, 1960).

Moreover, the French treated Vietnamese people as unworthy ones and not equal. Another crime had economic nature. According to Ho Chi Minh, the French “have fleeced us to the backbone, impoverished our people, and devastated our land” (Ho Chi Minh, 1960, p.18). France exploited the Vietnamese land for their own profit despite the fact that the land was not theirs and could serve local people for long years. However, the most severe crime was making millions of people starve and die. It was caused by extreme poverty which was the result of high taxes. Nevertheless, despite oppression and problems, Vietnamese people were ready to fight fpr their independence with a leader such as Ho Chi Minh.

References

Ho Chi Minh. (2013).

Ho Chi Minh (1960). Selected Works. (Vol. 3). Hanoi, VN: Foreign Languages Publishing House.

Adolescent Pregnancy In Hispanics And Afro-Americans

Introduction

In a multicultural country such as the United States, racial and social disparities are inevitable. Specifically, black and Hispanic populations are widely perceived to be at a disadvantage in terms of economic status, education, employment, and health. When it comes to adolescent pregnancy, the U.S. has the highest number of pregnancies in young women aged 15-19 compared to other developed countries (Sedgh, Finer, Bankole, Eilers, & Singh, 2015). According to a report by Romero et al. (2016), black teens are at a higher risk of getting pregnant at a young age than white teens. In 2014, there were 34.9 births per 1,000 black females aged 15–19 years, which is over twice as high as the number of births per 1,000 white females of the same age (Romero et al., 2016). Adolescent pregnancy has many risks and consequences that can affect the health of Hispanic and black adolescent mothers and their infants. This statement aims to define and explore the problem of adolescent pregnancy in Hispanic and black females and to provide a position statement on the issue.

Significance

Teen pregnancy was first recognized as a crucial nationwide health problem in the late 20th century, which triggered national efforts to address the issue. In 2006, pregnancy rates among women aged 15-19 were 26.7 for white, 61.9 for black, and 77.4 for Hispanic women (Romero et al., 2014). By 2014, these figures lowered to 17.3, 34.9, and 38.0, respectively, with the overall decline of 41% in teen pregnancy rates (Romero et al., 2014). However, the presence of significant racial disparities threatens the health of populations that are at a high-risk, including black teens.

First of all, teen pregnancy has serious consequences for the health and well-being of both the mother and the infant. For example, Kozuki et al. (2013) studied the influence of parity and young maternal age on infant health outcomes. The research identified that young maternal age has a significant effect on infant health outcomes. Specifically, women who were both nulliparous and below 18 years of age experienced the highest risk of adverse infant health outcomes (Kozuki et al., 2013). For instance, the odds for the small-for-gestation-age outcome and preterm birth were the highest among nulliparous mothers below 18 years of age (Kozuki et al., 2013).

The lowest risk of adverse outcomes was identified in mothers aged 18-35 with parity of at least 3 (Kozuki et al., 2013). The findings thus provide evidence that adolescent pregnancy leads to impaired health outcomes in infants, thus affecting population health in general. Moreover, infants that are small for their gestation age, as well as those born preterm, require additional care and treatment, which increases healthcare costs. As estimated by Romero et al. (2016), in 2014, the average cost of adolescent pregnancy was almost 9.5 billion USD. Given that the overall cost of pregnancy and postpartum care in the U.S. was 55.6 billion USD in 2016 (Dieleman et al., 2016), adolescent pregnancy constitutes about 17% of these costs.

Adverse maternal health outcomes are also associated with young age. For instance, anemia was found to be more common in new mothers aged under 16 (Gibbs et al., 2012). Adolescent pregnancy was also widely associated with an increased weight gain during pregnancy, which can affect maternal health in the long term (Gibbs et al., 2012). Moreover, pre-eclampsia was found to be much more common in adolescent mothers than in adult mothers (Gibbs et al., 2012). Both maternal and infant health consequences can be triggered by the young age of the mother, which increases the economic and health burden of adolescent pregnancy. Furthermore, as teen pregnancy is much more common in black teens than in white teens, it creates a major population health disparity that has to be addressed.

Teen pregnancy results not only in health consequences but also in socioeconomic disadvantages, which is why the problem is significant both for the healthcare community and the general population. Mothers who give birth at a young age are rarely able to attend college or university, which limits their employment opportunities and socioeconomic status. Communities with high rates of poverty, unemployment, and low levels of education, on the other hand, are more vulnerable to the issue of adolescent pregnancy (Romero et al., 2014). According to Barr, Simons, Simons, Gibbons, and Gerrard (2013), young women raised in disadvantaged contexts are more exposed to favorable prototypes of unwed pregnant teens, which affects their contraceptive choices and increases the risk of adolescent pregnancy. For instance, if a girl’s mother gave birth at a young age and the girl views her as a favorable prototype, the daughter will be more likely to engage in risky sexual behaviors from a young age. Thus, the problem of adolescent pregnancy can persist in certain communities for generations and cannot be solved by temporary measures, such as educational interventions. It is crucial to address specific communities with long-term, viable solutions to ensure a positive outcome.

Official Position

Although the American Nurses Association (ANA) has not issued a separate position statement on adolescent pregnancy, it addressed adolescent health in general. For instance, ANA supports nursing education and research that would equip nurses with knowledge and skills crucial to help adolescents (ANA, 2000). Moreover, ANA (2000) supports initiatives designed to improve adolescents’ access to care such as school health services, Title X Children’s Health Insurance Program (CHIP), and more. Overall, ANA’s position is not specific to a single health issue or community; instead, it promotes a comprehensive approach to researching and treating health issues that are common in adolescents in general.

Personal Position

My personal position on the issue of high rates of teen pregnancy in black and Hispanic communities would help to target specific populations to provide interventions that would lower adolescent pregnancy rates in the long term. I would support:

  • educating nurses on the specific factors that influence sexual behaviors and family planning in black and Hispanic adolescents;
  • developing and testing interventions specific to the target populations, including the provision of contraception, education, and more;
  • providing guidance and health services to black and Hispanic teens free of charge;
  • researching the influence of individual and community factors on adolescent pregnancy rates and developing interventions to moderate the effect;
  • promoting services and programs community-wide, ensuring higher awareness and increased use;
  • developing creative ways of delivering services to large communities (for instance, mobile clinics providing OB/GYN services to local residents);
  • legislation and policies targeting health issues in specific communities that take into account demographic, socioeconomic, and behavioral factors characteristic of the target communities.

Conclusion

Overall, I believe that adolescent pregnancy is a serious health problem that must be targeted by appropriate policies and interventions. Successful action against the problem of adolescent pregnancy requires addressing communities that are especially vulnerable to the problem, including low-income neighborhoods with high shares of Hispanic and black youths. Interventions directed at the disadvantaged populations would help to reduce the rate of adolescent pregnancy in general, thus improving overall community health and decreasing the health and economic burden of teen pregnancy.

References

American Nurses Association (ANA). (2000). Adolescent health ANA position statement. Web.

Barr, A. B., Simons, R. L., Simons, L. G., Gibbons, F. X., & Gerrard, M. (2013). Teen motherhood and pregnancy prototypes: The role of social context in changing young African American mothers’ risk images and contraceptive expectations. Journal of Youth and Adolescence, 42(12), 1884-1897.

Dieleman, J. L., Baral, R., Birger, M., Bui, A. L., Bulchis, A., Chapin, A.,… Lavado, R. (2016). US spending on personal health care and public health, 1996-2013. Journal of the American Medical Association, 316(24), 2627-2646.

Gibbs, C. M., Wendt, A., Peters, S., & Hogue, C. J. (2012). The impact of early age at first childbirth on maternal and infant health. Paediatric and Perinatal Epidemiology, 26(1), 259-284.

Kozuki, N., Lee, A. C., Silveira, M. F., Sania, A., Vogel, J. P., Adair, L.,… Humphrey, J. (2013). The associations of parity and maternal age with small-for-gestational-age, preterm, and neonatal and infant mortality: A meta-analysis. BMC Public Health, 13(3), 1-10.

Romero, L., Pazol, K., Warner, L., Cox, S., Kroelinger, C., Besera, G.,… Barfield, W. (2016). Reduced disparities in birth rates among teens aged 15–19 years — United States, 2006–2007 and 2013–2014. MMWR: Morbidity and Mortality Weekly Report, 65(16), 409-414.

Sedgh, G., Finer, L. B., Bankole, A., Eilers, M. A., & Singh, S. (2015). Adolescent pregnancy, birth, and abortion rates across countries: Levels and recent trends. Journal of Adolescent Health, 56(2), 223-230.

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