The contemporary world has shifted to technology development as a necessity for achieving competitive advantage. For example, Fintech technologies have changed the banking sector by empowering customers, reducing operational costs, and enhancing efficiency. Digitization is how business organizations use digital technologies to create new interaction and service delivery avenues. Thus, digitization plays a major role in promoting customer satisfaction, which increases business-to-business sales volumes (Zouari & Abdelhedi, 2021). Digitization has changed consumer behavior as business organizations shift from brick-and-mortar digital innovations to online markets (Verhoef et al., 2019). This paper analyzes the impact of digitization in supporting customer satisfaction, B2B relationships, and sales levels.
How can digitization improve customer satisfaction?
Customer satisfaction in the contemporary world is influenced by product and service quality. Digitization allows a business organization to improve the quality of products and services that are important to customer needs. Because of digitization, customers enjoying better quality services and products develop a new perception and relationship with that business entity (Zouari & Abdelhedi, 2021). The current global health pandemic has generated complexities for business organizations operating, and digital technologies have solved some challenges. For example, the need for online retail markers has increased after the covid-19 pandemic, increasing customer satisfaction (Zouari & Abdelhedi, 2021). Therefore, business entities in the global market have adopted digital technologies as part of their strategies to develop competitive advantages.
Consumer knowledge and innovation are important factors that create suitable B2B relationships and development strategies. Increased adoption of digital technologies has resulted in disruption in the global market that impacts the purchase process because of new product and service quality preferences (Gilpatrick, 2019). Consequently, competitiveness in the global market has shifted to how business entities relate with their customers through sales and marketing activities (Sigh, 2021). Thus, mastering digital capabilities is critical to customer satisfaction by creating a new dimension of experience and efficiency.
Studies have shown that customer satisfaction is a factor that is linked to e-service quality in most business organizations. The level of customer satisfaction in a particular customer segment follows a detailed multidimensional process. This requires business organizations to understand the customer needs that define the quality and services provided (Zouari & Abdelhedi, 2021). Compliance with digital technologies is an important part of supporting customer satisfaction, and organizations that use technologies regulated by the governments increase the level of customer satisfaction. As organizations increase their digital strategies, online services, electronic payments, and social media marketing have increased customer satisfaction. Digital technologies have changed the decision-making process as many customers can access a wider market using mobile technologies (Zouari & Abdelhedi, 2021). Thus, digital technologies have increased the level of customer satisfaction because it is possible for business entities to address customer needs.
How can digitization improve B2B relationships?
Business entities that have implemented digital technologies have experienced an increase in their B2B relationships (Angevine et al., 2018). Grewal et al. (2015) have noted that digitization directly impacts the B2B purchase experience determined by the customer. The efficiency of digitization focuses on the customer experience in using digital technologies that address needs. New customer relationships have advanced because digital technologies increase satisfaction (Singh, 2021). The creation of a digital B2B relationship is stronger because of the digital technologies, providing an opportunity to develop new innovations. The level of innovations created by digital technologies provides products and services that strengthen B2B relationships (Singh, 2021).
Relationships from a digital technology point of view work effectively because the needs and experiences are improved. In a global market, digital technologies create a new frontier of the buying process for business organizations that positively impact the customer journey (Steward, 2019). For example, Big Data is a new form of digital technology that provides a basis for assessing the customer journey. In a B2B environment, buying is done in the online infrastructure because most business organizations have developed digital technologies where customers can make orders and monitor the buying process (Gerard, 2014). Buying behavior has been shaped by digital technologies and has created a new frontier of customer experience. The level of integration between customers and digital platforms created by the business entities focuses on promoting the level of satisfaction.
Success in the global market requires business organizations to differentiate themselves by adding service value to their operations (Hoar, 2015). Digital technologies do not entirely support the B2B purchase, but interpersonal connections influence it. Considering a customer’s perspective, digitization has changed the preferences and intentions of B2B customers, leading to new buying decisions. Peer reviews form an important part of success in a B2B infrastructure. Matias (2018) has argued that 84% of buyers in a B2B infrastructure rely on peer recommendations to make purchase decisions. However, digital technologies face a limitation by the level of trustworthiness of the digital platforms that determine the purchase decision and process.
Many processes and people involved create the B2B buying process’s complexity. Thus, there is an important need to develop strong relationships within digital platforms so that it can build relationships, which is supported by digitization (Arli et al., 2017). The risk of data security and negative perceptions about digital technologies reduces the level of B2B relationships (Rodriguez, 2020). However, technological development has created new opportunities for sharing information and engagement effectively (Steward, 2019). Therefore, digitization is critical in developing a strong B2B relationship through increased information sharing and engagement through digital platforms.
How can digitization improve sales levels?
Digitization is an important approach that business entities can use to increase their sales revenues in the B2B context (Rodriguez, 2020). Digital technologies allow for the identification of customers, developing sales proposals, and a medium for undertaking follow-up services. In the B2B context, digitization provides a framework for classifying the sales processes, which supports identifying customers and developing relationships. According to Rodriguez (2020), digitization allows the sales team to plan their marketing functions effectively and achieve more sales.
Digitization has increased the level of developing customer relationships that form part of increased sales (Rodriguez, 2020). Incorporating digital technologies increases the performance of business organizations because of new business models developed from digital transformations. Thus, digitization is critical in improving an organization’s sales because it creates new models, customer satisfaction, and business processes that increase purchase decisions by buyers (Guenzi & Habel, 2020).
Digital technologies like artificial intelligence provide a basis for developing competencies that support the value proposition of business entities (Singh et al., 2019). It is possible to improve the work processes and create values using digital platforms. For instance, customer interaction plays a critical role in enhancing the efficiency of organizational activities. Interactive technologies like social media play a vital role in ensuring many customers are reached globally and sales are boosted. Many organizations have automated their sales activities because of digital technologies, which have improved sales by 40% (Valdivieso de Uster, 2020). Automating the selling process ensures that customers and the salesperson have a better relationship because of the level of engagement that translates to increased sales.
Mahlamaki et al. (2020) have found that automation of sales activities using digital technologies provides consumers with an opportunity to select products and services that best satisfy their needs. Digital technologies allow business organizations to influence and interact with their customers, creating a wider market segment (Thaichon et al., 2018). Business entities use digital platforms to create value in their products and services that satisfy customer needs and increase sales volume. Thus, digital platforms are important in ensuring that sales are improved through customer value creation, engagement, and interactions.
Digitization is a competitive advantage for business organization because they transform the level of interactions. This is important in sales and marketing because digital technologies provide a basis for obtaining information and improving the quality of products and services. Business entities can use digital platforms to pull new customers and engage positively. This improves the customer experience, B2B relationships, and sales volumes.
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Assessment Of The Health Technology Impacts, Care Coordination And Utilization Of Community Resources On Obesity Sample Assignment
Obesity is a complex chronic disease. There is a gradual increase in the prevalence of obesity in the United States. Obesity is costly, serious, and common. Obesity affects children and adults. Various factors contribute to weight gain, including physical activity levels, eating patterns, and sleep routines. Other factors are social health determinants like socioeconomic group, taking certain medications and genetics. As an epidemic, obesity strains American families, affecting public health, productivity, healthcare costs, and military readiness. Obesity can cause heart disease, type 2 diabetes, and some cancers. There is a global projection of 35 % of the adults being overweight, over 15% of adults being affected by obesity, and severe obesity infection of 177 million adults by 2025 (Inoue et al., 2018). The paper will explore the healthcare technology impacts, care coordination in obesity treatment, ways to use community resources in obesity treatment, and policy analysis.
Healthcare Technology Impacts on Obesity Treatment
Technology has become an integral part of healthcare. Many healthcare departments, like the obesity department, utilize technology to improve patient care. This technology also enables healthcare professionals to expand and reach overweight patients living in remote areas with appropriate care providers. Using technology, physicians can reach hard-to-reach populations with geographic constraints. In addition, some technologies, like telephone applications, which promote patient involvement in self-care, are more inexpensive than traditional care. Furthermore, the technology provides convenience. The technology is more accurate, giving patients access to treatment anytime and saving time. However, like other types of technology, some concerns arise with health technology usage. Some main concerns include maintaining confidentiality, cost, and several ethical issues. Despite that, technology has the potential to aid in the improvement of obesity.
There are many forms of technology available to deal with obesity. Weight loss, eating habits, body mass index changes, physical activity level, and engagement are all associated with this technique. Exergames are types of exercise that aids players in maintaining their normal weight. Exergames uses a platform, like PlayStation or Wii Fit, to monitor the user’s movements. A key demonstration of exergames is to increase an individual’s physical activity level and make physical exercises more enjoyable. According to Forman et al. (2016), Pokémon Go, a game involving players’ virtual characters’ location through walking, stated that users walked 4.6 billion kilometres in just two months while playing the game. Obese patients who lack gaming platforms can play games by installing smartphone applications. The effectiveness of the exergames is only measurable through obese patient implementation. Notably, exergames are economical as the platform does not require an internet connection to enhance full utilization.
Despite electronic scales being in existence for many years and might not appear to be a vital technical improvement in weight maintenance, research has found that many homemade scales have more inaccuracy levels than doctor scales. Calibrated electronic scales tend to have an error of more than 1% while rotating scales are much less accurate. (Frija-Masson et al., 2021) For obese patients, it is essential to use a more accurate digital scale for accurate results. Currently, digital scales are being used widely and have shown to be successful in reporting patient weights.
Online peer support groups have lately gained popularity and effectively support obese people in managing their weight. Online support groups enable members to discuss their weight reduction goals, meal logs, and obstacles from the comfort of their own homes. According to Lee et al. (2018), online communities provide individuals more freedom to discuss delicate issues, offer more privacy, and foster less judgemental relationships. There are no geographical restrictions on participation in the online settings, as there may be in the case of face-to-face support groups. For obese patients, online peer group tends to remove the geographical barriers that may hinder the obese patient’s access to treatment services. Regrettably, online access is dependent on an internet connection. The obese patient that does not have access to the internet may thus be unable to join or utilize the online support groups.
Notably, online support groups are also associated with several drawbacks, such as the possibility of misinterpretation of communications, the loss of visual clues, the absence of facial expressions and speech tones, eye contact, and a lack of body language. Additionally, online support groups could potentially discuss incorrect medical information since healthcare experts do not facilitate them. Research on the impacts of the exergaming and online support groups on cardiovascular disease, quality of life, obesity and physical inactivity on patients outcome have been conducted by earlier scholars. All the previous research proved that exergaming is very effective, like physical therapy.
Care Coordination in Obesity Treatment
Obesity management can be challenging for primary care physicians. Allowing obese patients to develop bridge relationships with other providers and receive support from other community-based resources can help improve the quality of care and services. Care coordination has been shown to reduce hospital readmission rates and health care costs. Continuity of care has been shown to reduce hospital admission rates by 13% and medical expenses by 17% (World Health Organization, 2018). Care coordination enables easy coordination of obese patient care with primary care physicians, cardiologists, therapists, and social workers. By integrating the system, all healthcare providers have access to patient data and health outcomes, ensuring that obese patient receives the best possible care. If all parties are not informed, errors such as duplicating or conflicting medication administration, or performing unnecessary tests and procedures, can occur.
Community Resource Utilization to address obesity
Individuals who are obese can benefit from community resources. Safe sidewalks and easily accessible walking paths have increased physical activity. At the same time, limited access to parks or recreational centres can deter physical activity. Sugar Grove has a scarcity of sidewalks and lacks walking paths, parks, and recreation centres. Although Sugar Grove lacks a recreation centre, the next town has a YMCA that can benefit obese patients and others. The YMCA is a not-for-profit organization dedicated to promoting healthy living and assisting everyone in reaching their full potential.
The obese patient can use the YMCA facility to help them manage their body weight and build relationships in the community. Along with the YMCA, Warren has a newly developed bicycle path that obese patients can use during the warmer months to help them increase their physical activity outside. The 20-minute travel time to these resources is a barrier to their use.
Obese patients can also join a local obesity support group to aid in the discussion of their condition and get assistance with making healthy lifestyle changes. Peer support groups have been shown to assist patients in reducing food temptations and providing support to those who lack them. Other studies have discovered that support groups have drawbacks, such as a lack of confidentiality and personality clashes among members. Additionally, in-person support groups require a high level of functioning as they require attendance and participation.
Policy Analysis related to obesity
Numerous initiatives were established as part of the Affordable Care Act (ACA) with a patient-centred focus. The ACA’s objective is to enhance patients’ treatment transitions and care coordination. Notably, the ACA established Accountable Care Organizations or groups of medical facilities, physicians and several healthcare providers coordinating services. Additionally, the ACA established a Medicare Community-based Care Transition Team. The group studies methods for optimizing care transitions between hospitals and other healthcare settings. These community-based groups assist patients with education, follow-up visits, and patient support and have aided in reducing hospital rates of readmission. However, several ACA plans require people to enrol in Medicare, so obese patients may have to wait to meet the eligibility requirements to enjoy the program’s benefits (McIntyre & Song, 2019). Care coordination helps lower medical expenses, minimize hospital readmissions, and reduce the number of diagnostic procedures performed repetitively. Obese patient care coordination is critical in ensuring a greater quality of treatment, improved health outcomes, and an overall reduction in medical expenses.
Additionally, new policies are developed to assist in economic growth and current healthcare information technology use. The federal government has made significant financial investments in scientific research by establishing the Agency for Healthcare Research and Quality. The agency’s objective is to provide evidence that will improve healthcare. It also assists in developing tools and strategies to assist health systems in providing better treatment. Additionally, the agency invests in research to determine the most effective methods for delivering high-quality, safe healthcare, mainly via technological progress.
Nursing ethics guides the usable technique to support obese patients in achieving their health objectives. Enabling obese patient to make choices about their treatment and the outcomes they desires reflects the maintenance of the principle of autonomy. The offering of quality services to the patient is inevitable. Treating the patient concerning his characteristics conforms to the principles of justice. Additionally, the healthcare provider must uphold the obese patient’s dignity by maintaining confidentiality. Finally, as a healthcare provider, there is a need to protect the rights of obese patients while providing quality care.
The person chosen for the practicum was Mr Johnson. Mr Johnson is an obese patient living in Sugar Grove, Pennsylvania, a small town known for its vast hills, farms and Amish settlements. There is only one doctor’s office, one gas station and one 24-hour convenience store. The next largest town is Warren, 20 minutes from Sugar Grove and a little further on, and has a local hospital. Johnson spends most of his time at home because he feels unsafe driving. He had difficulty leaving the house because of his weight and health. His cardiologist is an hour away. Due to the lack of public transit, Johnson depended on others to get to his appointments.
Living in the countryside placed some restrictions on his access to technology. Despite having dial-up Internet access, the internet is often slow, and the connection is often turned off. Johnson has a cell phone. He just switched to a smartphone from a flip mobile phone. Johnson should check his blood pressure regularly to monitor his present medical situation. However, he denied always adhering to the blood pressure monitoring. Johnson also has a home scale which is essential in weighing the body, although the patient denied using the home scale very often. He denied being associated with support groups or using any community resource that could help him in the improvement of his health status.
Notably, Johnson has no experience with exergames. However, he received training on improving his fragmented care and overcoming obstacles. As discussed, Johnson has realized the importance of self-management in his care. There was also an examination of Mr James’ readiness to learn. Since Mr James is willing to learn, his care plan will be implemented next.
Technological advancements may aid individuals in improving their health results. They may enable individuals to monitor their health conditions, maintain information flow, and get healthcare services more quickly. Treatment coordination and community resources have enhanced patients’ quality of life and care. With enough research and current regulations, improvements in all areas may be achieved, only serving to raise a patient’s wellbeing.
Forman, E. M., Evans, B. C., Flack, D., & Goldstein, S. P. (2016). Could technology help us tackle the obesity crisis?. Future Science OA, 2(4), FSO151. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5242208/
Frija-Masson, J., Mullaert, J., Vidal-Petiot, E., Pons-Kerjean, N., Flamant, M., & d’Ortho, M. P. (2021). Accuracy of Smart Scales on Weight and Body Composition: Observational Study. JMIR mHealth and uHealth, 9(4), e22487. https://doi.org/10.2196/22487
Inoue, Y., Qin, B., Poti, J., Sokol, R., & Gordon-Larsen, P. (2018). Epidemiology of Obesity in Adults: Latest Trends. Current obesity reports, 7(4), 276–288. https://doi.org/10.1007/s13679-018-0317-8
Lee, S., Schorr, E., Chi, C.-L., Treat-Jacobson, D., Mathiason, M. A., & Lindquist, R. (2018). Peer Group and Text Message-Based Weight-Loss and Management Intervention for African American Women. Western Journal of Nursing Research, 40(8), 1203–1219. https://doi.org/10.1177/0193945917697225
McIntyre, A., & Song, Z. (2019). The US Affordable Care Act: Reflections and directions at the close of a decade. PLoS medicine, 16(2), e1002752. https://doi.org/10.1371/journal.pmed.1002752
World Health Organization. (2018) Continuity and coordination of care. https://apps.who.int/iris/bitstream/handle/10665/274628/9789241514033-eng.pdf?ua=1
Disagreement Argument On Plato’s Objectivism/or Theory Of Forms Sample Paper
Plato showcases one of the most celebrated philosophers of Socrates’ school. Plato uses the theory of forms to express his worldview opinion. The theory of forms is a contestant under Plato’s dialogue and significantly forms the center of controversy to other philosophies. In this theory, Plato asserts that the world in which the human being dwells is not absolute and true. According to Plato, reality is presented by absolute, timeless, and unchangeable ideas (Richardson 121). The theory further suggests that ideas conceptualized and translated as “ideas” or “forms” often have no physical meaning relative to all other things in the world. The theory means that the objects and substances within the world are mere imitations of reality. Notably, Plato’s theory concludes that the above-mentioned forms are objects to provide knowledge in various studies.
Even though the theory of the form is significantly considered for providing solutions to universe problems, this discussion seeks to disagree with Plato’s point of argument. Various scholars agree with the opinion outlined in this discussion that Plato’s theory of forms tries to intimidate the general human character of the nation, social and public life, and particularly other philosophers’ work (Richardson 129). Through reasoning, the discussion will seek to unfold various unnecessary arguments that Plato asserts in his different views concerning people’s matters which will be important in encouraging people out of Plato’s burden of intimidation.
Taking a stance on Plato’s view on forms, he suggests that the objects surrounding human beings in their physical world are not independent and mainly self-sufficient. He further argues that the physical world is not the real world (Novakovic et al. 15). Additionally, the theory of forms argues that true realism cannot be discovered through bodily sensitivity or perceptions but is apprehended through reasoning. It can be assessed that Plato’s concept is entirely built on contradiction. The statements and argument seem not to have any connections but mere contradictions. For instance, arguing that the beauty possessed by various objects in the world is a result of the world in which they dwell. In this, Plato tries to unfold the concept that these objects are not independent and self-sufficient.
To some extent, he makes sense; however, he seems to forget that in his statement, there is a clear depiction of independence, taking it from the view of the world, yet he goes on to suggest the world is not real. Furthermore, asserting that the objects’ beauty is the ideal essence of their form. This means that the object’s fact of being beautiful makes them independent and self-sufficient.
Moreover, the empiricist Aristotle vividly disagrees with Plato’s objectivism while explaining the view of forms better. According to Aristotle, there cannot be an accurate form of lint or dirt. Therefore it would be irrational for Plato’s theory of forms to describe what perfect dirt looks like. The same holds for items like railway tickets, for example, and what would constitute the ideal train ticket. In Aristotle’s opinion, Plato was not very concerned with these issues, but he made a critical error by stating that everything has a shape (Trizio and Emiliano 94). It would have made more sense if only morality, justice, and kindness were the basis of his reasoning.
Furthermore, the theory is presented in very ambiguous ways beyond human understanding. For instance, object participation in form is quite complex. Yet, Plato claims to be employing efforts to provide solutions to the world’s challenges, which is questionable how it would be to solve a difficulty with another challenge.
The theory view of form is further criticized under nominalism scholasticism, which asserts that the ideal universal held in Plato’s theory of forms is just mere names created by human beings and varies based on localities. Scholasticism was an international school of philosophy, and anyone wishing to cite an example of any philosophical truth would quote a scholasticism argument. Therefore it would be more logical to believe in the scholasticism argument over Plato’s theory of forms. Contrary to Plato’s theory of forms, scholasticism gives an analytical example: explaining color perceptions and different linguistic groups (Nedzel 30). According to scholasticism, various colors may be perceived differently in other language groups. For instance, the blue color in one group may be green in another. Therefore, as long as these groups manage to communicate, there is no basis for proving them wrong. The extent to which these concepts overlap depicts that they are just names created by human beings for communication purposes. Thus it would be impossible to have instances of single forms or even several mutually exclusive forms, as suggested by Plato’s theory of forms.
Tadeusz Kotarbinski disagreed with the notion of forms and said that Plato was guilty of his language mistakes. He continued by saying that concepts like “nothing” and “infinity” have an objective meaning but only exist in our language. Plato believed that concepts like justice, goodness, and beauty exist independently (Filipkowski 7). It cannot be claimed that they exist in an absolute sense; they only live in the sense that someone is nice or right. It can be assessed that Kotarbinski makes more sense of Plato’s assertions since it is known what justice is based on the fact that some individuals are and other people aren’t. If everyone in this world were fair, the concept of justice would be obsolete. These words are our creations because there was a need for them. Plato’s theory of forms is fundamentally wrong since it looks for notions that don’t exist outside of human language.
Plato’s forms of theory also express his view on art. In this, the theories consider art the most prominent ideal form. In his theoretical framework, Plato asserts that any ideal form object must come from imagination and present the most significant concrete embodiment. In this, Plato explains that the imagined idea is what shows originality. At the same time, an object created out of the imagination is just a photocopy of the notion (Richardson 119). It is undeniable that paintings, sculptures, and much more are artistic works that most artists use to reveal various teachings to society. The term photocopy used by Plato in describing the work of art deprives it of the essence of reality. Considering artistic work from Plato’s point of view, it can be assessed that the colors, writings, and other decorations used in the art objects are copies of photocopies. According to Plato, there is clear communication that artwork must be imperfect since it is reproduced from copies. Thus, individuals trying to study and learn from such work are just being eroded from reality. Therefore according to Plato, art is of no sense to society and should be removed from the community since it neither adds value nor knowledge to society. He mainly argues that artwork is brought in to deceive society.
From the description above, it can be seen that Plato’s theory of forms concretely attacks the matters that concern human beings. It’s known that most people benefit from such artistic works. In the current world, the artwork conveys teachings on various issues relating to human beings. Not to mention that even some people go to schools and artwork becomes their way of living. Yet Plato’s theory forms a strong critique of removing such an essential aspect from society. This seems contrary to what he calls the provision of solutions to worldly problems that people encounter. Instead, this theory seems to create more problems for the world.
Elsewhere in his argument Plato try to provide any evidence for his theory by confronting a slave boy with simple geometry questions to show that even educated people have an understanding of the forms. In this, he argues that recalling the knowledge of the forms is not a big deal but instead calls for using the mind. He emphasized that individuals do not learn as a result of teaching but only as a matter of recalling (Roy and Donald 109). This argument is wrong according to tabula rasa, which suggests that infancy are born without any knowledge in their minds, nor do they have any concept during the birth period. Rasa provides a reasonable argument where he argues that from birth to adulthood, individuals learn from the environment from which the primary ways of learning is through experiences that an individual encounters. Most importantly, such knowledge is gained through language.
It can be concluded that Plato’s theory of forms tries to solve worldly problems in a way that is different from other philosophies. From Plato’s method of argument, it’s depicted that his theory is deductive. The theory tries to deduct national character through various critics of matters which concerns people living in the world. His argument is only apprehensible but doesn’t make any sense, for instance, holding into the current physical world and dismissing art’s importance. In contrast, other arguments from Aristotle, Scholasticism, Kotarbinski, and rasa philosophies make sense in addressing things that are manageable by a human being and assessable through common sense. Plato’s theory is highly invalid for promoting justice in the world; however, through the critics present by the other theories, the world may recover the judge that Plato’s theory is trying to erode.
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