Disciplined Growth Strategies In Business Sample College Essay


Growth opportunities achieved through development in a business may be divided according to the areas where improvements can be achieved. Based on modern management practices, leaders of organisations often resort to strategies that involve expanding the capabilities of their companies by working in different regions, selling new products or combining business approaches. The concept of continuous growth involves a search for opportunities to expand a firm’s sphere of influence, and employing current development methods allows identifying these areas and using them profitably.

This work is aimed at describing possible development strategies for business companies where management is interested in finding valuable prospects for improving current performance and attracting additional interest to a particular business.

Growth Opportunities from Current or New Geographical Locations

The possibility of expanding business influence through the development of new geographic areas opens up significant growth prospects. According to Cohan, having sufficient economic potential and the ability to provide specific products or services in new locations offers an organisation the possibility to attract the attention of new consumers (57). Accordingly, opportunities and assets will increase, which entails profit and other significant dividends such as resistance to competition.

Frameworks for Choosing Geographic Growth Vectors

The CEOs of companies that expect to increase their influence by working in new geographic vectors should take into account a development strategy in this direction. For example, it may be highly beneficial to maintain a strategy of cooperation with similar organisations in other locations. In this area, Cohan proposes to consider ‘the Cultural, Administrative, Geographic, and Economic (CAGE) framework’ that can be effective when planning business expansion (58). This strategy is efficient in organising future work in a new location as well as comparing current and later business regimes. Moreover, additional advantages appear, including an ability to compare administrative principles, determine economic differences and consider logistics.

Principles of Growth Through Geography

In the process of work, the management of a certain enterprise should take into account specific conventions that arise during the expansion of a business through geographic means. For example, it is crucial to examine the needs of a new customer base carefully so that specific products or services can achieve appropriate demand. Cohan cites in this instance T-Mobile, which has managed to attract about 1.8 million new clients by equipping new territories with wireless networks (61). In addition, as the author notes, the size of a particular organisation is a significant factor; as one example, small companies ‘must assure that the operations in their current location work flawlessly before expanding’ (Cohan 59).

Large corporations also have certain responsibilities and must take into account the relevant principles of growth. Cohan remarks that all products or services offered should be no worse than those of a firm’s competitors; otherwise, the probability of failure occurs (59). For example, Avon’s lack of success in selling its products in developing countries proves that a preliminary analysis of customer preferences is mandatory (Cohan 64).

Moreover, the author gives special recommendations to small enterprises, including advice to look for a target audience in advance in order to secure their business and not suffer losses (Cohan 60). All these principles of expanding business through working in new geographic vectors offer valuable and safe practices.

Growth Opportunities from New Products

The production or acquisition of new products as a tool for business growth and expansion can be an effective strategy when properly implemented. According to Cohan, this approach is relevant if a company follows the trends of a particular market, and consumer interest may be satisfied if the firm offers appropriate updates to its product line or services (90). The principle of introducing new products can be valuable for both small enterprises specialising in narrow-profile goods and large corporations due to the movement towards innovations.

Frameworks for Choosing Products

The frameworks for choosing manufactured or acquired goods differ in their approaches to organising the change process within a particular company. Cohan asserts that ‘identifying customers who are likely to buy the new products’ is an important growth strategy in an updated business mode (90). If the target audience is determined correctly in implementing this strategy, goods or services can be selected quickly and sold with maximum benefit. The author also notes that the framework of creating ‘rapid prototypes’ to distribute among potential consumers with an eye to receiving feedback distinguishes experienced CEOs from novice businessmen (Cohan 90). It is essential to take these implementation strategies into account when planning the transition of a particular business to a new level.

Principles of Growth Through Products

All principles of growth through producing or acquiring new goods may be divided according to the size of an enterprise. In Cohan’s view, large and successful organisations that are seeking to manufacture new products should take into account the competitive factor and thus provide high-quality services to consumers (91). For example, Amazon’s activities aimed at constant improvement of its interface have cemented their success and recognition among consumers (Cohan 92). In comparison, corporations that intend to purchase goods will find it essential to adhere to the principles of ‘industry attractiveness’, including testing the degree of integration (Cohan 91).

Small companies that intend to expand their business by way of manufacturing products should focus on the properties of specific goods to attract as many consumers as possible. Finally, for small enterprises planning to acquire products, it is crucial to calculate all costs correctly and invest only in areas that promise a guaranteed profit. If Facebook acquires Instagram, for example, it means that the company has enough funds to monitor the activities of this platform (Cohan 98). Therefore, adequate and reasonable financial decisions are key to success.

Growth Opportunities from Current or New Capabilities

Considering growth opportunities through current or new capabilities may contribute to companies’ significant growth in a competitive market environment and under conditions involving a variety of goods and services. Corporate executives can adhere to this approach to business expansion since, as Cohan argues, this method helps not only to retain customers but also to attract new clients through effective internal reorganisation (124). For instance, a target audience may perceive changes in the conditions of delivery of goods positively, potentially increasing the demand for specific goods or services. Therefore, it is vital to take such growth opportunities into account when planning business development strategies.

Frameworks for Choosing Capability-Based Growth Vectors

As a framework for choosing a growth strategy that involves current or new capabilities, Cohen proposes the ‘changing external environment’ methodology (124). This tactic of work involves various factors that can affect the success of changes, not only competitiveness and market fullness but other aspects as well. Despite the fact that capabilities usually facilitate changes within companies, these criteria influence performance results and, consequently, growth prospects. In addition, CEOs can pay attention to the ‘superior value,’ a framework that focuses on one area of work such as staff reinforcement by experienced employees (Cohan 124). However, overall improvement has a higher chance of helping an organisation expand its business opportunities.

Principles of Growth Through Capabilities

When evaluating the principles of growth through capabilities, the size of companies plays a significant role. Due to current forces, large corporations are able to transform available resources as, for instance, Apple does by investing in the production of smartphones (Cohan 126). Small organisations can find niches in the market environment due to their unique and non-standard services. Through engaging new opportunities, Cohan considers that large enterprises like Netflix, for example, can acquire technologies from partners and implement them in their own industry, while small firms should establish appropriate contacts (126). These principles should be considered when planning business growth through capabilities.

Important Ideas

Based on the growth opportunities considered, several significant aspects are worth noting. In particular, the size of organisations plays an essential role in planning the expansion and improvement of a particular business. Furthermore, the degree of integration of new strategies depends on the preparedness of the enterprise’s management and the competence of a firm’s governing board. Finally, opportunities for growth may imply engaging different methods, each having unique features and nuances.


Development strategies aimed at the growth and expansion of a specific business can be implemented through various methods. Among the criteria that may be included in the scope of changes, new geographies, products and capabilities bear mentioning. Using corresponding approaches should be accompanied by planning the possible outcomes of innovations and studying the features of new steps in the context of enterprises’ business activities.

Work Cited

Cohan, Peter S. Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies. Apress, 2017.

“The Road Not Taken”, “Fire And Ice”, And “Stopping By The Woods On A Snowy Evening” The Poems By Robert Frost

A theme that can be linked to The Road Not Taken, Fire and Ice, and Stopping by the Woods on a Snowy Evening by Robert Frost, is that of choices and consequences. The three poems discuss the different types of choices the author should make, and the possible consequences that would come out of those decisions. In The Road Not Taken, the author faces a dilemma of choosing between two roads to travel.

The two roads have both similarities and differences. Whichever road he takes will either lead to a secure future or to destruction. In this poem, the theme of choices and consequences is very pronounced as any choice made will affect the author.

In the second poem, Fire and Ice, the issue of choice is presented through the author’s thought process when he tries to determine how the world would eventually end. If it ends in fire it will be in passion, while if it ends in ice it will be in hate. The author has a choice to make between the two endings as a possible school of thought. It is important to note that choices and consequences is not a major theme in the second poem. It is only brought out through a deeper analysis of the stanzas.

Lastly, the poem Stopping by the Woods on a Snowy Evening presents the theme of choices and consequences through the mental anguish of the author to either remain in the woods or move on as he is tired and needs rest. Any choice the author makes will have a consequence. If he stays in the woods he will not be able to fulfill his obligations at home, and if he continues his journey he will not fully appreciate the beauty of the woods.

Leichtamer Vs. American Motors Corp.: Analysis



Ensuring that products manufactured by companies are safe for use and do not lead to injuries is paramount for organisations. The described issue is of especially high concern for vehicle manufacturing companies since road accidents are highly likely to lead to fatal outcomes (Leichtamer v. American Motors Corp). Despite the case of a car accident caused by a flaw in the vehicle, the company never made a recall on the product. Therefore, considering the case of Leichtamer v. American Motors Corp. is essential for understanding how the rights of citizens can be protected from sustaining injuries.

In addition, the case results can serve as the vehicle for encouraging organisations to build a system of quality management and preventing instances of injuries. The specified goal cane be achieved by holding companies liable for negligence in quality management.


The plaintiff argued that the pitch-over that took place as they drove in a Jeep produced by the American Motors Corp. occurred due to the production defect and could be seen as the violation of customer safety, as well as the breach of quality standards. While the defence argued that the case considered in the court did not fall under the category of quality management issues, the further analysis of the problem indicated that the breach of quality standards did take place.

Procedural History

The procedural history includes the plaintiffs filing the case, the defendants’ argument against the plaintiffs using the risk-benefit theory and the further ruling of the court that found the defendant liable. The defence used the risk-benefit theoretical framework that could potentially be utilised as the tool for proving the argument of the American Motors Corp., yet the inconsistency in these statements allowed denying the validity thereof.


Leichtamer v. American Motors Corp. 7 Ohio St. 2d 456 (1981), Supreme Court of Ohio: should companies be held accountable for the flaws in their products that have led to injuries in the cases that could be addressed from the perspective of the risk-benefit theory?


Yes. After considering the arguments of both sides, the court held that the instance of the breach of quality standards that led to the injuries of customers took place. Therefore, it was decided that the organisation was liable directly for the malfunctioning of the car and the trauma that the passengers suffered. As the court decision read, the case was representative of “a cause of action for damages for injuries caused or enhanced by a product design defect” (“Leichtamer v. American Motors Corp. 7 Ohio St. 2d 456” 5). The solution produced by the court responds directly to the question posed above by outlining that a company should be held as liable for the defects of the goods that it produces and the failures in their functioning.


Case Law

In order to support the decision described above, the court produced a range of arguments, including the ones that pertain to the case law directly. For example, the case of Temple v. Wean United, Inc. (1977), 50 Ohio St. 2d 317 provides substantial grounds for making a conclusion regarding the subject matter and passing verdict. In the case mentioned above, the court ruling states that a company offering a product with any type of defect in it that may potentially lead to physical damages and injuries should be held legally responsible (Leichtamer v. American Motors Corp).

The case of Temple v. Wean United, Inc. (1977), 50 Ohio St. 2d 317. Applies directly to the specified case since it mirrors the situation that occurred in Leichtamer v. American Motors Corp. Specifically, because of the flaws that were created at the production stage and affected the further functioning of the vehicles, passengers were exposed to high risks to their lives. Thus, the car manufacturing company is to provide compensation for the physical and emotional harm that passengers sustained, as well as the expenses that they took.

Statutory Law

The court decision is also valid from the standpoint of the statutory law. The decision to hold the American Motors Corp. liable for the damages that the passengers sustained aligns with the principles of the Strict Liability Law, which implies that a tortious act causing damages or injuries should entail legal responsibilities for the manufacturer (Leichtamer v. American Motors Corp). The specified principle justifies the decision that the court made and implies that the American Motors Corp. remains liable for the damages that the passengers suffered despite the arguments concerning the reasonability of the plaintiff’s actions during driving.

Indeed, the arguments that the defence provided could not be regarded as valid since the risk-benefit theory. Utilised in the case under consideration did not align with the specified scenario. Particularly, using the risk-benefit theory as the justification for the faults of the mechanism implied that there was a limit to the extent of safety provided to customers by the organisation.

Shifting the perspective from the inherent problems of the vehicle’s design to the actions of the plaintiff cannot be regarded as justifiable in the case in point, which the court’s decision showed quite clearly. The existing Warranty Law indicates that refusing to provide compensation for the malfunctioning of a vehicle from the company to passengers is unacceptable under any circumstances (Leichtamer v. American Motors Corp). Furthermore, the law allows preventing similar instances form happening in the future by holding organisations producing faulty vehicles accountable for the lack of quality management strategies within their system. Therefore, the statutory laws contributed to the management of the issue and the management of the problem in court.


The facts of the case are quite simple, and they inform the further actions to be taken to address the specified concern. Although the company attempted at using the risk-benefit theory as the means of declining any further responsibility, the application of the Strict Liability Law and the use of a similar case set as the precedent for addressing similar instances have contributed to the resolution of the problem. The court decision is fully justified and should be regarded as the platform for managing similar issues in the future.

Therefore, it was critical to ensure that the case should be analysed in a due fashion since the outcomes thereof would define the further safety of people purchasing any products or services from any organisation.

The customers of companies producing cars and other types of vehicles would have been the first to suffer the consequences if the court had been inclined toward supporting the American Motors Corp. and viewing the issue from the tenets of the risk-benefit theory that the defence used. By taking the plight of the plaintiffs into consideration and acknowledging the need to hold the American Motors Corp. accountable for the flaws in its products, the court made it possible to reinforce the safety of passengers.

Work Cited

Leichtamer v. American Motors Corp. 7 Ohio St. 2d 456 (1981), Supreme Court of Ohio. Web.

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