Essentials Of Negotiation Sample College Essay

Negotiation is the process of discussion aimed at reaching a compromise or a mutually beneficial solution to an issue. It is a complex skill that involves analyzing information and making strategic decisions, often under time pressure. Naturally, there are common mistakes one should try to avoid when negotiating. One fundamental issue is negotiators incorrectly assessing a situation’s competitiveness (Lewicki, Barry, & Saunders, 2016).

Therefore, one should avoid this bias and attempt to explore both the common interests and differences between the negotiating sides to achieve the best outcome (Lewicki et al., 2016). Another significant concern is the first offer in a negotiation, which can affect the course of the entire process. One suggestion to reach more beneficial terms is starting with an exaggerated offer. Although this can lead to negative outcomes, it is generally advantageous (Lewicki et al., 2016). However, when employing this approach, one should also prepare a viable counter-offer in case his or her opponent refuses to negotiate (Lewicki et al., 2016). Overall, a lack of preparation and analysis of the situation is the common unifying theme of errors in negotiations.


Lewicki, R. J., Barry, B., & Saunders, D. M. (2016). Essentials of Negotiation (6th ed.). New York, NY: McGraw-Hill Education.

Problems Of Sitting For Long And Their Solutions

There are diverse reasons why individuals sit for long, such as watching television or working. However, it is essential to understand that sitting for long causes damage to the body. Therefore, people should implement various measures to ensure that they remain healthy and prevent diseases. Muscles are the primary consumers of blood sugar in the body and, if the muscles are not active, blood sugar begins to build up in the body. As a result, insulin and blood sugar levels rise and become uncontrollable, increasing the possibility of type 2 diabetes. At the same time, the body produces fewer enzymes that are responsible for breaking down fats in the bloodstream. Fats begin to clog in the blood and travel to essential parts of the body such as the liver and the heart. As a result, an individual can experience organ damage, degeneration of muscles, leg disorders, and back pain. Individuals who sit for a long time have a high risk of gaining weight and premature death than those who frequently stand or move.

Exercising and standing are the most appropriate ways to cure the problems caused by sitting for an extended period. For example, standing up after every twenty minutes helps to stop back pain or discomfort. The back and leg muscles are activated by standing and start reactions that are psychologically beneficial to the body. Additionally, understanding the best sitting positions helps an individual minimize the strain caused on the body muscles. For example, an individual can sit on a backless stool or exercise ball. Stretching the hip flexors and trying yoga poses enhance the flexion and extension in a person’s back. I plan to take breaks after every lesson to relax the muscles and prevent the damage caused by sitting for a long time. Additionally, I intend to stand and walk for about twenty to thirty minutes four times a week after classwork to stay healthy and prevent diseases.

Mobile Technology And Its Applications For Customers

New technology has brought about many changes in consumer behavior, an aspect that has made organizations alter their activities to conform to new customer needs. Customers now do not use SMS or MMS to acquire information about a company’s product, instead, they search for the information online (Nathan et al., 2020). Since mobile phones have taken over, television advertising has become irrelevant as someone can get updates online, watch news on their smartphones and pay for purchases on the internet. Since phones are the new norm, organizations have begun creating mobile applications which aim at reaching their customers.

This is an excellent idea as the organizations have increased their customer base and managed to acquire real-time feedback about their services. The growth of mobile technology has increased consumer awareness of company products, which has increased consumption rates of customers and benefited the organzizations more.

Moreover, companies such as Uber have taken the new technology concept as an opportunity to increase their market share as they have an Uber app that allows people to request a ride. They have introduced many services that customers can ask for and receive within a short time, such as Uber eats, Uber helipad which offers flights to clients (Cramer & Krueger, 2016). Technology has led to organizations increasingly using video advertisements, which benefits both customers and organizations through applications such as Youtube. Organizations pay popular people to advertise their products in their social media posts (Asongu & Boateng, 2018).

Advertising on TV has become outdated as current consumers do not watch the news anymore hence the increased use of mobile phones by organziations to pass information to customers. Companies have switched their focus to advertising through video advertisements where a videos pops up on the smart phone screen. Those viewers who are interested in the organizations products may click a link and be redirected to the company’s app (Artal-Tur, 2019). Airbnb has also benefited from mobile technology as it has managed to reach more customers through its Airbnb app. The app allows the customers to book trips and explore the world. The users of the applications can also cancel trips and book accommodation, and they can later leave feedback on their experience.


Artal-Tur, A. (2019). Introduction: New technologies and innovation in the tourism and hospitality sectors. Tourism Analysis, 24(1), 1–2. Web.

Asongu, S., & Boateng, A. (2018). Introduction to special issue: Mobile technologies and inclusive development in africa. Journal of African Business, 19(3), 297–301.

Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of uber. American Economic Review, 106(5), 177–182. Web.

Nathan, R. J., Victor, V., Tan, M., & Fekete-Farkas, M. (2020). Tourists’ use of Airbnb app for visiting a historical city. Information Technology & Tourism, 22(2), 217-242.

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