Event Sponsorship’s Marketing Plan Writing Sample

Event sponsorship effectively informs the target market about a company’s goods and services, making it a more creative marketing technique than other initiatives like advertisements and product promotional campaigns. The effectiveness of media advertising as a marketing strategy has decreased over time, due to the expanding number of media channels available to clients today and market fragmentation. As a result, the perception of event sponsorship has shifted from what once a charitable endeavor was intended to contribute to the success of an event (Cornwell, 2013. Pp 460). Therefore, the sponsor must establish a clear set of objectives, the market’s size in terms of consumer audience, and the potential for exposure before taking part in an event sponsorship program.

This feature helps a business set up efficient communication channels to draw a significant number of potential customers to the event. Sponsorship is a marketing strategy where a business uses another platform, such as an event, a sport, a movie, or other occasions, to advertise or promote its brand or product (Cornwell, 2013. Pp 460). The business pays the event’s organizers a certain sum in exchange for sponsorship. The primary goal of sponsorship is to communicate to the target audience, which consists of event participants that a corporation desires to sponsor the event. The sponsor and the event are these two stimuli utilized as instruments to assess the value of sponsorship using the simple exposure effect or traditional conditioning techniques. This study aims to demonstrate the pros and cons of sponsorship activities as a strong marketing approach in the present marketing environment.

Event Sponsorship Strengths

A company must have defined aims before sponsorship to properly present a product message in line with the principles of the brand.The three media, corporate, or marketing areas are where the most frequently acknowledged sponsorship goals may be found. Media is a crucial component to consider because it connects the corporation with the event audience. More media exposure is required for the company to reach its target markets. Because this is the company’s primary objective and depends on how its consumers view it, corporate sponsorship must be designed to enhance the company’s reputation and raise awareness in various ways. The company’s main reasons for participating in the sponsorship program are to increase sales and promote its brand. The last two objectives imply that a company’s sponsorship efforts are an investment because they increase customer awareness (McDonnell & Moir, 2013). Business and marketing objectives are likely to have an impact on customers.

The schema theory is crucial for establishing potential reactions when speculating how customers will react to sponsorship. According to the schema theory, information on a thing, idea, or sensory area, encompassing all of its characteristics and how they relate to one another, is represented by a cognitive structure stored in memory. As a result, when target customers learn more about the product through the sponsorship program, they assess how well the event and sponsor fit together based on what they already know about the brand and the event. Due to the spread of the event’s beneficial impacts on the brand schema, a perceived congruence between brand and event typically results in good evaluations of established brands. High-congruence pairing is easier to accept within the previous cognitive schemas (McDonnell & Moir, 2013). It is more easily retained in memory because of the positive relationship, which is a common explanation for these effects. Conversely, the disparity in fitness can frequently lead to customers needing a clearer view of the sponsor’s positioning.

The findings of the schema theory promise a rise in the likelihood that fitness will succeed rather than guaranteeing sponsorship failure or success. So even if the company is still trying to achieve a perfect fit between the event and the brand, there is still a chance that it will succeed in achieving its goals. To make sure the intended message is conveyed to persuade customers of the brand’s relevance to their lives and spending patterns, the company must invest in communication strategy in the case of low congruence (McDonnell & Moir, 2013). The public’s views toward the sponsored event are another good performance demonstrating the sponsorship scheme’s success. People attend events where they can gain benefits; on the other hand, they avoid those that do not enhance their perception of well-being. Therefore, an event must be able to benefit its audience. Therefore, the business must analyze the advantages that the sponsored event will likely confer on the populace to ascertain the event’s capacity to have a sizable target audience.

Challenges of Event Sponsorship Marketing Plan

In contrast to other forms of advertising, where companies may be considerably more inventive and have considerably more discretion in how they present their ads to the public, sponsorship has the disadvantage that there is less tolerance for error and less creative license. Therefore, a business may, for example, run television ads for a few days. However, in the case of sponsorship, the business may only exploit the sponsorship until the conclusion of the competition.

Most of the time, every business hoping to be an official sponsor of an event needs clarification. However, a company still determines the likelihood of ambush marketing by other companies and the confusion caused by the target customers’ opinion of the brand. Unfortunately, such ambush marketing frequently originates from the sponsoring company’s direct rival (Michelini et al., 2017. Pp 322). However, there are also drawbacks for the firm in sponsoring this event, including hefty sponsorship costs and exposure to significant risks. Sponsorship is a costly expenditure that might interfere with a company’s budget if not handled properly. Because the event’s market size needs to be clarified, it is difficult to predict how much product inventory needs to be maintained for attendees. High expectations for sales can lead a business to overproduce its goods to satisfy high expectations, which is costly and burdens the company’s resources. The corporation incurs enormous losses if it sells fewer things than anticipated.

The company is also exposed to the significant risks connected to this incident:

  • For an event to be successful, sponsorship must be professional. Due to the incident’s significant exposure immediately generated, the corporation may need more time to manage welfare-related issues.
  • The company’s success would suffer significantly if the event failed. According to the schema theory, target customers infer a company’s brand’s reputation from the event’s reputation, as was already indicated. As a result, the event’s success directly affects the company’s ability to fulfill its sponsorship goals (Preston, 2012).
  • Most spectators stand near the racing track to observe the competitors, which presents an excellent opportunity for other businesses to engage in ambush marketing in chaotic settings.

Dependence on others is another challenge in any event sponsorship marketing plan. The performance of the club or player will determine how successful the sponsorship is. For instance, if an organization sponsors a football event in the world and that team prematurely exits the world cup due to poor play, the sponsorship idea will ultimately fail not because of a poor product or a poor marketing strategy, but rather because of poor play by the team or individual that the company has sponsored.

Conclusion

A business relationship between two parties is involved in the marketing strategy known as sponsorship. The beneficiary is the other party who permits access to the sponsor for the sake of rights and affiliations utilized for economic gain. One party is the sponsor, who supports the beneficiary with money, resources, or services. The primary goal is to promote our products at the event through sponsorship. As a result, the company will be able to quickly spread knowledge of its products to many potential buyers, as described under the benefits of sponsoring the event (Preston, 2012). Consequently, it should have a clear marketing strategy implemented during the event.

The sales income will rise due to the marketing strategy’s success. In addition, sponsoring this event will yield benefits for the sponsor, and the business will use the opportunity to sell its goods. For instance, the business intends to minimize stocks through a change in logistics, whereby company cars will deliver the goods to the event, and the marketing staff will sell them out at market rates. This action will lower supply chain expenses, increase sales income, and protect the sponsorship agreement investment (Preston, 2012). In addition, the event sponsorship is anticipated to boost consumer awareness of the brand’s products, resulting in higher income and sales.

Even in the presence of ambush marketers, the corporation has a good chance of succeeding in the sponsorship since formal sponsorship ensures benefits like media exposure that ambush markets only sometimes receive. However, it is wise for the business to sponsor the event because of all the perks that come with it, from which the business has a chance to gain significant advantages targeted toward reaching its goals.

Reference list

Cornwell, T.B., 2013. State of the art and science in sponsorship-linked marketing. Handbook of research on sport and business, pp.456-476.

McDonnell, I. and Moir, M., 2013. Event sponsorship. Routledge.

Michelini, L., Iasevoli, G. and Theodoraki, E., 2017. Event venue satisfaction and its impact on sponsorship outcomes. Event management21(3), pp.319-331.

Preston, C., 2012. Event marketing: how to successfully promote events, festivals, conventions, and expositions. Wiley.

Mobile App With Bluetooth Wireless/Wearable Medical Device Sensors For Heart Rate Monitoring Sample Paper

Introduction

Information advancements have made it possible to get information about our bodies that can be used to help us live healthier. Technology such as wearable devices gives us information like heart rate at our fingertips. Our heart rate can provide important information such as workouts, recovery, and general health that medical practitioners can use to offer advice and recommendations to help us live healthier. According to Dr. Travers, maintaining a specific heart rate for a given period can help one to burn more calories and fat, improving cardiovascular health (Cleveland Clinic, 2021). This project investigates how people can use heart rate monitoring mobile apps with Bluetooth wireless/wearable medical device sensors to stay healthy.

This project focus on “staying healthy” as the area of care delivery. We shall especially be looking at how one can use Mobile App with Bluetooth wireless/wearable medical device sensors to monitor heart rate and how this information can be used to improve a person’s life health wise.

According to Lamboley (2022), the leading cause of death in the United States is a cardiovascular disease caused by inactivity, tobacco and alcohol abuse, and an unhealthy diet. Bayoumy et al. (2021) explain that using smart wearable devices for heart rate measurement during rest and exercise can predict the risk of cardiovascular disease. He explains that a healthy person’s high heart rate while resting may be a predictor of the risk of cardiovascular disease. In contrast, an impaired heart rate recovery after exercising may also indicate that the person is at risk of cardiovascular disease. Additionally, a varying heart rate may also be an indicator of cardiovascular disease.

How it works

Heart rate monitoring is mainly used by people seeking to burn calories and fats, especially by exercising. Monitoring heart rate and maintaining it at a level recommended by a medical practitioner enables one to burn the optimal calories and fats. Some benefits of monitoring heart rate include; It is a source of constant feedback on a person’s cardiovascular system, especially while doing physical activity, safe exercise so as not to work out for too long or to under-exercise, enhanced fitness level since the time that it takes for your heart to come down to normal after doing physical activity indicates how to fit one is, making quick adjustments to workouts and other physical activities since heart rate monitors provide information that can help one adjust their actions.

Before starting heart rate monitoring, it is essential to determine the heart rate zones. Heart rate zones refer to heartbeats per minute best suited to achieve the objective of heart rate monitoring. It is obtained by subtracting one’s age from 200 (Cleveland clinic, 2021). There are various types of heart rate monitors that people can use in the market, including;

Fitness trackers

Fitness trackers have become popular in the market as they help people to monitor fitness goals such as steps taken, distance run, calories burned, and heart rate;

Chest trap models

This model consists of a chest trap and wristwatch receiver. This model is more accurate than strapless models and offers continuous heart rate monitoring, but it is more expensive.

Wrist/forearm wearables

They are worn on the wrist, as the name suggests, and are accurate while resting or walking. Inaccurate readings can be caused by activities that involve hand exercise.

Smart rings

These are pretty new in the market but have been proven to be very accurate while one is resting.

Pulse oximeters

They are mainly used in hospitals to take heart rate readings from patients and are very accurate.

Challenges

The challenges faced by both medics and patients in using Mobile App with Bluetooth wireless/wearable medical device sensors for heart rate monitoring include;

  • Lack of knowledge on the use of wearable devices among the users. Issues such as static from wearing the device over clothing or slippages from not wearing the chest strap correctly have been reported to interfere with the data being transmitted from the patient to the doctors.
  • Another concern is connectivity where patients are in areas where there is poor internet or patients do not have the internet at all to transmit the data collected to the doctors for monitoring (Harvey and Seiler, 2022)
  • Inadequate devices also pose a challenge to using such devices in heart rate monitoring. There are more patients that require the heart rate monitoring devices than there are device (Harvey and Seiler, 2022)
  • The challenges faced by both medics and patients in using Mobile App with Bluetooth wireless/wearable medical device sensors for heart rate monitoring include;
  • Lack of knowledge on the use of wearable devices among the users. Issues such static from wearing device over clothing or slippages from not wearing the chest strap correctly have been reported to interfere with the data being transmitted from the patient to the doctors
  • Another concern is connectivity where patients are in areas where there is poor internet or patients do not have internet at all to transmit the data collected to the doctors for monitoring (Harvey and Seiler, 2022)
  • Inadequate devices also pause a challenge to the use of such devices in heart rate monitoring. There are more patients that require the heart rate monitoring devices than there are device (Harvey and Seiler, 2022)

Opportunities

The use of wearable devices for heart rate monitoring to help people to live better lives can be made more ideal if the following opportunities are explored.

  • Work-fitness programs – Human resource managers should introduce mandatory fitness programs for the employees. They could provide wearable devices such as smartwatches to monitor the heart rate of their employees along with other measures such as mandatory steps per day to ensure that they are healthy. This will reduce the number of sick days as well as ensure the employees are fit therefore leading to higher productivity.
  • Improved technology – Innovators should come up with better technology that measures heart rate more preciously so that doctors can be able to offer insight to the patients more precisely. The technology should overcome challenges such as charges associated with putting on the devices on top of clothes or the issue of slippages associated with loose connections between the body contact and the device.

Summary

Our bodies give us vital information that can be used to translate how fit we are. One of those information is the heart rate. Our heartrate can give us important information such as workout, recovery and general health that medical practitioners can use to offer advice and recommendations that can help us live healthier. Heart rate can also be used to determine how much at risk one is to getting the cardiovascular disease. Heart rate zones are the ranges of where the heartbeat of an individual should range if they are healthy. Some challenges of using heart rate monitoring include lack of knowledge of how to use the devices by patients, understaffed medics to handle the data, inadequate devices, poor connectivity and few clinics involved. Some of the opportunities associated with heart rate monitoring include the advancement of technology to measure heart rate more precisely and incorporation of fitness programs in work.

Recommendation

We recommend the following actions to be taken in order to make use of heart rate monitoring more efficient in helping people

  • Investment in better technology that will enable the users to take more precise and accurate readings while overcoming challenges static charge and or slippages from not wearing the chest strap correctly
  • Education of doctors and other health practitioners on how to interpret and handle the data from the wearable devices so that they can be able to assists patients better
  • Hospitals should also increase the number of staff to handle the large volumes of data from the wearable devices.
  • More hospitals should allow integration of data from the wearable devices into their electronic medical records to help in assisting more people

References

Cleveland Clinic. (2021, January 15). Why to Wear a Heart Rate Monitor to the Gym. https://health.clevelandclinic.org/serious-about-your-workouts-get-a-heart-rate-monitor/

Bayoumy, K., Gaber, M., Elshafeey, A., Mhaimeed, O., Dineen, E. H., Marvel, F. A. & Elshazly, M. B. (2021). Smart wearable devices in cardiovascular care: where we are and how to move forward. Nature Reviews Cardiology, 18(8), 581-599

Lamboley, L. (2022). Improve Preventive Care With a Better Cardiovascular Risk Assessment. Prevounce Blog | Chronic Care Management and Medicare Preventive Services. https://blog.prevounce.com/improve-preventive-care-with-a-better-cardiovascular-risk-assessment?_gl=1*pg1sr4*_ga*MTQwNzUxODgzOC4xNjY1MDc0MzQ1*_ga_ZMCB725XC7*MTY2NTA3NDM0NS4xLjEuMTY2NTA3NDQ2Ny40NC4wLjA

Harvey, M., & Seiler, A. (2022). Challenges in managing a remote monitoring device clinic. Heart Rhythm O2, 3(1), 3-7.

Examination Of Laws And Processes Women And Men Play In Jewish Orthodox Divorce University Essay Example

Jewish Orthodox divorce is a complicated and contentious process in which men and women play important roles. This paper will examine the laws that govern Jewish Orthodox divorce and the roles men and women play in the process. It will investigate how Jewish Orthodox divorce differs from traditional civil divorce, the roles of rabbis and religious courts, and the impact of gender roles on the process. It will also look at how the laws have changed over time, balancing men’s and women’s rights and modernizing the process. Discussing the implications of these laws and processes and interpreting them in a modern context will conclude the essay. This paper will provide a comprehensive view of the role of men and women in Jewish Orthodox divorce by examining all of these factors.

Understanding the traditional roles that men and women are expected to play within an Orthodox community is the first step in familiarizing oneself with the distinctive aspects of Jewish divorce law and practice. The body of Jewish law known as Halacha assigns distinct roles to men and women in Jewish society. While men are required to study and uphold the Torah’s laws, women must maintain the home and fulfill the mitzvot (commandments) associated with home maintenance. Men are required to study and uphold the Torah’s laws. This division of responsibilities is commonly interpreted as a reflection of the gender roles that the Torah attributes to God (Butler & Kuzmarov, 2022).

When divorce is involved in an Orthodox Jewish marriage, the differences between men’s and women’s responsibilities become more pronounced. According to Halacha, the husband is the only person who can begin the divorce process, which in Jewish law is referred to as a “get.” The procedure of obtaining a divorce for Orthodox Jews begins with the completion of the get, a legal document that dissolves the marriage. The husband is accountable for locating a rabbinical court and submitting the request to be written. The get is then presented to the wife, who must accept it for the divorce to be finalized. Even if the wife does not have the right to initiate the get or refuse to accept it, she is permitted to appeal to her husband or the rabbinical court before doing so (Cooper & Guzman, 2022).

In contrast to the husband’s role during the process of getting a divorce, the wife’s function is primarily one of passivity. Although Halacha does allow for the possibility of a wife seeking a divorce even if her husband refuses to do so, the mechanism by which this is accomplished is significantly more complicated than the role of the husband in beginning the divorce process. The rabbinical court requires the wife to submit evidence of her husband’s refusal and a list of witnesses who can attest to her husband’s refusal. In addition, the wife must provide a list of witnesses who can testify to her husband’s refusal. Suppose the rabbinical court finds the husband has refused to grant a divorce without justification. In that case, the court may provide the wife with a “heter meah rabbanim,” which grants her a divorce sanctioned by the rabbinical court (Gudefin, 2022).

In the context of Jewish Orthodox divorce, how men and women are expected to behave can be quite distinct from one another, which can considerably influence the lives of the people involved. Because he is the one who is ultimately responsible for the dissolution of the marriage, the process of initiating a divorce can be stressful on both the emotional and spiritual well-being of the husband. The process of seeking a divorce can be lengthy and complex for the wife since it requires her to go through a complicated legal procedure to acquire a divorce that the court has approved. These differences in roles and responsibilities can also lead to a power imbalance between the husband and wife, which makes it difficult for the wife to have her voice heard and forces her to rely on the court to grant her a divorce. As a result of this power imbalance, the wife is forced to rely on the court to grant her a divorce (Kalev, 2022).

The procedure of Jewish Orthodox divorce is unquestionably tricky since it is governed by many rules, all of which can differ from one jurisdiction to the next. As a result of considerable differences in the roles that men and women play throughout the process, it is also a process that is strongly weighted with gender roles. In this paper, we will investigate the specific rules and practices that regulate Jewish Orthodox divorce and explain the responsibilities that men and women play throughout the process (Knauss, 2022).

Jewish Orthodox divorce, or “get,” is a unique and intricate procedure that needs a substantial amount of education and comprehension of the Jewish religion. Jewish law, also known as Halacha, governs divorce following Jewish tradition. A divorce must be granted by a rabbinical court known as a “Beit Din” for it to be legal. The procedure of obtaining a Jewish Orthodox divorce begins with the husband initiated the process by filing a “get” proclaiming his intent to divorce his wife. During a formal ceremony, two witnesses will witness the exchange of vows. The husband must next provide his wife a written document known as a “get” that legally dissolves the marriage.

The rabbinical court must receive the get, which the spouse and two witnesses must sign. (Rosenbach et al. 2022).

The rabbinical court then examines the get to determine whether or not it complies with Halacha standards. The court will issue a certificate of divorce, also known as a “Gittin,” if it deems it legal. After the Gittin is dispersed, the husband and wife are no longer considered married, and their marriage is said to have ended. The requirement that both the husband and wife consent to the divorce for it to be lawful is one of the distinguishing aspects of Jewish Orthodox divorce. This agreement between the two parties is known as the “get-mehira,” and it is negotiated as a contract. Following the terms of this agreement, if his wife consents to the dissolution of their marriage, he will pay her monetarily or in some other way. The name for this document is “ketubah.” (Sperber, 2022).

In Jewish Orthodox marriages, the fact that only the husband can apply for a divorce is another characteristic of this type of divorce. Since the spouse is the primary breadwinner and family head, this is the case. The husband’s financial resources can influence the divorce proceedings since he can threaten to withhold financial support or other resources to force his wife to consent to the divorce. In divorce proceedings, the husband often has an advantage due to the power dynamics of the situation. Jewish Orthodox divorce is a lengthy and challenging process. Because it needs a substantial quantity of paperwork and various legal procedures, an expert rabbi or attorney is strongly advised to manage it. Extensive negotiation and compromise required throughout the process can be emotionally demanding for both sides (Zion-Waldoks, 2022).

The Jewish Orthodox divorce is a one-of-a-kind and complicated procedure that necessitates familiarity with Jewish legal customs and principles. A ceremonial ceremony in which the husband announces his decision to divorce his wife is followed by the reading of a get, the signing of a contract called a get-mehira, and the reading of a ketubah. In addition, the husband is the only one who may file for divorce, and the procedure is complicated emotionally. As a result, it is strongly recommended that an experienced rabbi or lawyer deal with it.

In conclusion, Jewish Orthodox divorce is an extraordinarily complex procedure requiring knowledge of its intricate laws and procedures. This paper examines the differences between the roles of men and women in the context of Jewish Orthodox divorce and the effects these differences can have on those involved. The traditional gender roles assigned by Halacha can result in an imbalance of power between husbands and wives and make it difficult for wives to obtain a divorce. Consequently, it is essential to acknowledge the unique challenges women face in Jewish Orthodox divorce proceedings and ensure that their voices are heard and respected.

References

Butler, D., & Appel Kuzmarov, B. (2022). A Canadian Story of Jewish Divorce: Listening to Rabbis Across Denominations Wrestle with Egalitarianism and K’lal Yisrael. Studies in Religion/Sciences Religieuses, 00084298221095192.

Cooper, S., & Guzmen-Carmeli, S. (2022). Inventing culture: structure and symmetry in Jewish life and ritual. Journal of Modern Jewish Studies, 1-21.

Gudefin, G. (2022). “Should I go to other Rabbis… or should I go to court”: Eastern European Jewish women and Marital Litigation, 1900–1920. American Jewish History, 106(1), 1-30.

Kalev, H. D. (2022). Canon and Tradition in Transition: The Case of Gender in Israel. Religious Diversity, State, and Law (pp. 247-264). Brill Nijhoff.

Knauss, S. (2022). Teaching Religion and Gender with THE COHEN’S WIFE (IL 2000): Where, Why, How, and what? Journal for Religion, Film, and Media (JRFM), 8(2), 33-48.

Rosenbach, N., Sokol, Y., Rosensweig, C., Bernstein, D., Salamon, M. J., & Schechter, I. (2022). Struggles in the Orthodox Jewish shidduch dating system—A large‐scale qualitative analysis. Journal of Community Psychology.

Sperber, H. (2022). The Plight of Jewish Deserted Wives, 1851-1900: A Social History of East European Agunah. Liverpool University Press.

Zion-Waldoks, T. (2022). Rescuing the Jewish Family, One Divorce at a Time: An Israeli Take on the “Jewish Continuity Crisis” Debates. Contemporary Jewry, 1-24.