Family Members’ Support For Chronically Ill Free Sample

In one respect, the support of close family members actually can benefit chronically ill people by creating a friendly environment in which they have a chance to relax. On the contrary, Martire & Schulz (2007) mention that randomized controlled studies do not show any considerable effect of such psychosocial interventions. A possible reason for this is the lack of mutual understanding between all parties, that is, the patient, the medical practitioner(s), and the family. Tiearra has given the relatives’ attitude to physicians, whom they may consider incompetent, as a valid example, but this is not the only possible challenge. It would be relevant to add, in particular, that the relationships within the family may be abrasive, in which case the constant presence of relatives demotivates and suppresses the patient rather than inspires.

A social worker must develop a relationship of trust with the patients nearest. The emotional well-being of a chronically ill individual, on which physical is partly dependent, correlates with that of the people around him or her. Meanwhile, according to Golics et al. (2013), the sphere of emotions is the first to be influenced by illness. The task, therefore, does not lie simply in reassuring and comforting; being trustworthy is essential.

This does presuppose understanding the values, needs, strengths, and challenges of the particular family, but it is worth noting that a relationship is mutual by definition. Simply stated strategies that aim at presenting the social worker as a personality that the family members find appropriate would be helpful as well. Among those is not solely presenting qualifications or others, but also searching for points of intersection, which is especially important in case the relationship between the patient and the relative lacks warmth.


Golics, C. J., Basra, M. K., Finlay, A. Y., & Salek, S. (2013). The impact of disease on family members: A critical aspect of medical care. Journal of the Royal Society of Medicine, 106(10), 399-407. Web.

Martire, L. M., & Schulz, R. (2007). Involving family in psychosocial interventions for chronic illness. Current Directions in Psychological Science, 16(2), 90–94. Web.

Preparing For International Expansion: The Case Of Google’s Failure In China


Entering a foreign market can be a remarkable challenge even for highly developed large-scale companies. The case of Google China, a product designed specifically for the Chinese region, is an excellent example of a failed method of cross-country growth, an endeavor that cost Google substantial time and resources. This work focuses on Google China’s launch in 2006 and its subsequent closing in 2010, ascertaining the implemented entry strategy and suggesting recommendations that could improve the attempted marketing campaign.

Foreign Market Advancement: Google’s Entry Methods

To secure the success of launching campaigns in other countries, most enterprises devise marketing approaches adapted to their economic and cultural characteristics. Google’s initial entry method for the Chinese market was largely based on complying with the censorship laws, necessitating that the content is filtered before displaying (Yeo, 2016). Moreover, the corporation heavily invested in several Chinese firms, attempting to establish a stronger standing in the market. At first, Google upheld the governmental demands but chose to demonstrate notifications stating that a portion of information was hidden. This detail negatively impacted the relationship between the company and Chinese officials, who majorly disliked the notice (Sheehan, 2018). After four years of censorship, government discussions, and competition with rival companies, followed by the Google systems breach, the corporation withdrew from China.

A crucial complication experienced by Google concerned the entry method implemented. Given that the organization strives to deliver anonymous and free access to the Internet sources to all users, the choice to corroborate the restrictions directly compromised the company’s reputation, causing a substantial public outrage (Levchuk, 2018). The lack of consideration towards potential responses and other entry options was a tremendous disadvantage that possibly impacted the future of Google in China.

Overall, Chinese authorities and the search engine enterprise were following distinctly different goals impossible to align: while Google aimed at transparency and knowledge access, the officials sought to control the distribution of information. In this regard, the corporation followed an unjustified assumption focused on altering the availability of online data in the Chinese Republic. The executives were prompted by the idea of serving a broader market, even while censored, which could potentially lead to greater openness in Internet usage (Sheehan, 2018). Nevertheless, such a global shift in domestic policies and cultural attitudes could not be accomplished so easily, especially given the slow pace of change evident in the Chinese culture (Jia & Winseck, 2018). Therefore, although the product was initially positively welcomed, its further development was significantly hindered, resulting in share loss and withdrawal.

Chinese Market and the Elements Influencing Successful Entry

A majority of shares in the Chinese sector of Internet usage is controlled by a search engine company Baidu, a domestic organization that has proven to be a fierce competitor for Google. Baidu excellently fits the Chinese government requirements, being a local corporation that embraces strict regulations and generally resembles Google’s engine (Yeo, 2016). It is possible that Google underestimated the impact of Baidu on the online sector and its suitability. In contrast with its Chinese counterpart, Google attempted to maintain the idea of accessible knowledge, which contradicted its compliance with regulations and presented additional difficulties in collaborating with the country’s government. Therefore, primary research conducted by Google did not represent the market environment and potential strength of the competitors, while the positioning of the product remained misplaced.

Google’s Product Compatibility with Ethical, Regulatory, and Organizational Factors

A considerable disadvantage concerning Google’s product introduction is connected to the issues of distribution and promotion, which are tremendously distinct from the complications usually encountered in other markets. The unique environment of China, which heavily guards the availability of knowledge and attempts to repress the possibilities to access specific information, decreased the potential of the Google search engine (Stevens et al., 2016). Although the corporation initially considered these restrictions, hoping to overcome them in the near future, they directly contradicted the corporate values. Thus, Google was unable to promote the primary qualities of its product, namely knowledge accessibility, due to the media and advertisement restrictions. Such a dramatic rivalry between corporate and government ethics became the major reason behind Google’s withdrawal.

Personal Recommendations to Improve the Marketing Strategy

In addition to the contrasting values, a significant cause of Google China’s decline was the competition with the Baidu search engine. To overcome such a tremendous presence, it is essential to create a marketing approach that highlights the benefits of Google, simultaneously explaining its prevalence over the well-known competitor. Therefore, it might have been advantageous to focus on the distinction between the two search systems, adapting the marketing strategy to represent the product’s uniqueness. For instance, the speed of search and design, categories previously favored by Chinese users, could be used (Jia & Winseck, 2018). In addition, referring to the cultural attributes would also be efficient, as this method focuses on the users’ ethnic identity.


To conclude, the case of Google’s launch in China and the reasons behind its failure were discussed in detail in this work. Such precautions as entry strategies, extensive research, product promotion, and regulatory factors are the primary elements to be examined prior to attempting international expansion. Although the company seemed prepared to launch in the Chinese sector, the consequences proved that analysis of additional options and reliable evaluations are required to establish a strong presence in a foreign country. Furthermore, securing company presence in the Chinese sector of the global market can be incredibly strenuous without careful consideration of the economic and regulatory environment.


Sheehan, M. (2018). How Google took on China—and lost. MIT Technology Review. Web.

Jia, L., & Winseck, D. (2018). The political economy of Chinese internet companies: Financialization, concentration, and capitalization. International Communication Gazette, 80(1), 30–59. Web.

Levchuk, K. (2018). Why China is a no-go land for Google. Forbes. Web.

Stevens, C. E., Xie, E., & Peng, M. W. (2016). Toward a legitimacy-based view of political risk: The case of Google and Yahoo in China. Strategic Management Journal, 37(5), 945–963. Web.

Yeo, S. (2016). Geopolitics of search: Google versus China? Media, Culture & Society, 38(4), 591–605. Web.

Cultural Humanism And Exclusion

Frantz Fanon’s chapter titled ‘On National Culture’, from his book ‘The Wretched of the Earth’ relays the ways in which colonization created a distinctly dehumanizing effect on the colonized individuals and societies. Fanon coined the term, ‘colonized intellectuals’, which may seem slightly outdated but illustrates a class of cultured individuals within colonized countries that acknowledges the recognition of national culture and the right to its existence (Fanon, 2005). Fanon’s work still holds merit for arguing against racism, colonization, and other exclusionary notions through unique methods and sources.

His thesis is formulated on the basis that colonization was not only exclusionary for outcasting and ignoring colonized nations but by stifling or desolating their cultures and diversity. Fanon held what some may consider a controversial opinion, in which he argued that the formulation of certain generalizations such as black culture in the United States is unrealistic. He thought this was due to the fact that all black people could not have universally shared traits, and the only true unifying feature would be their own definition in relation to white people. This hypothesis can and has been debated, but there is beneficial knowledge in the acceptance of isolated diversity and inclusion outside the influence of colonizers that should be brought to attention.

Fanon’s thesis concerning cultural humanism can be interpreted as a way to approach the ethics of identity, and in turn, diversity and exclusion. Though much previous writing, even by the likes of Huntington and Kant has tried to understand the variety of cultures, much of the analysis was still Euro-American-centric, nationalistic, and essentialist (Mba, 2018). Much of these approaches are no longer relevant in our understanding of the complexity of identity in relation to culture and diversity. However, Fanon’s approach argues for the equality of all cultures, but also raises that all people have equal claim to the appropriation of any culture.

This may sound appropriate in theory, but in practice is controversial, especially in the cases of appropriation of the culture of minorities or marginalized groups. Still, Fanon’s ideology of cultural humanism upholds justice and equality of all cultures which is an essential aspect of addressing issues of diversity and exclusion.

The misidentification and exclusion of certain religious and cultural groups continue to occur, such as in the case of Islamophobia. Recently, the Islamic Cooperation Youth Forum, or the ICYF, held a two-day seminar titled “Youth Global Action Countering Islamophobia” (Yeni Şafak, 2021). The conference targeted much of the misinformation and association with terrorism that is led by Islamaphobic individuals, especially with sources in the Western world.

The situation is reflective of Fanon’s thesis concerning the stifling influence of ‘colonizers’ or other influential groups, which can misinterpret or exclude a culture based on their own biases. Islamophobia manifests in the Western world and returns to Muslim youth, which changes their own perspective on their own culture. What this cycle creates is a division of cultures, an exclusion that is driven by disrespect towards a culture by not understanding it on a level that is given to one’s own culture. It stunts the diversification that can be seen in global culture and hinders coexistence and inclusion.

Cultural stifling and exclusion can begin to manifest issues in social infrastructures such as employment, education, healthcare, and political settings. It starts to form situations in which populations begin to experience difficult access to resources of their own culture as well as the resources that are unquestionably provided to cultures favored by a nation’s majority (González, 2017). The educational limitations that are first experienced by these groups begin to overlap with other socio-economic hardships, such as deprivation of social and governmental resources, unemployment, housing issues, and a myriad of other challenges. The exclusion or inequality of culture affects every aspect of a nation’s infrastructure, diminishing its effectiveness and progress.

Works Cited

Fanon, Frantz. The Wretched of the Earth. Grove Press, 2005.

“Islamophobia hinders coexistence of diverse cultures, says Turkish official.” Yeni Şafak. 2021. Web.

Mba, Chika. “Conceiving global culture: Frantz Fanon and the politics of identity.” Act Academica, vol. 51, no. 2, 2018. Web.

Ana Marta González | PASS Plenary Session 2017 | Day 1.YouTube, uploaded by Casina Pio IV, 2017. Web.

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