Garuda Indonesia: Detailed Action Plan University Essay Example



  1. Low cost manufacturing capabilities
  2. Technological know-how
  3. Proprietary technology / superior technological skills
  4. Superior intellectual capital
  5. Better product quality
  6. Market share leadership
  7. Strong financial condition
  8. An attractive customer base
  9. Product Innovation skills
  10. An attractive customer base
  11. Reputation of good customer service
  12. Fruitful collaborative partnerships with suppliers and marketing allies.


  1. Systems in all aspects: sales, preparation, flight, supervisory.
  2. The quality of preflight, in-flight, and post-flight services which are still low.
  3. The biggest international market segment is low yield.
  4. Spareparts and other aircraft equipment are still imported; this needs longer time.
  5. The company’s organization is still unsteady. This situation makes “organizational behavior” incompetent in supporting the company.

What measures must be undertaken to eliminate the burdening high debt of the company and what alternatives must be undergone in order to boost up its service competitiveness, visibility and distribution so to have profitable operation?


  1. The top management must reconstruct its organization structure into a more credible and competent one.
  2. There must be a thorough assessment with regards to product diversification to identify the different problems plagued with such business.
  3. Conduct a comprehensive and credible feasibility study for every business undertaking before going into its implementation and operation.
  4. Reinforce the working personnel by training them according to the objective compliance of the company.
  5. Improve the customer service rendered from domestic to foreign.


Since the burdening high debts of the company and its overall weak system is of much the serious problem, Garuda Indonesia must conduct a through study and better assessment on how to solve these internal problems plagued within and beyond the company’s control. Primarily, there must be reconstruction or reorganization among the working force or the management team in order to have a smooth flow of monitoring with regards to the operation of its business not merely its main product but as well as those business diversifications it has.

In addition, the top management must improve its customers service, both domestic and foreign. The company must assure the full satisfaction of its passenger and never disregard their concerns to such. More importantly, there must be a credible and thorough feasibility study for every future moves, project or any undertaking of the company prior to their implementation in order to assure the better operation result.


  1. Aside from making use of publishing materials like magazine, journals and newspaper, the use of Internet or e-commerce technology is a very good alternative that the company may opt to towards advertisement and service promotion.
  2. Training its personnel according to the company’s objective is a better move for the company to have a better customer service.
  3. The company’s effort towards great and better customer dealings must be manifested not merely by advertisement but also through to its service itself and to its operation.
  4. There must be a proper resource utilization about the company’s’ every move aside making loans as the only option for its future project.
  5. The company must seek ways on how to build a competitive edge over the foreign market and build a competitive edge over its competitors.


Indeed, Garuda Indonesia has of much advantage for its monopoly position compare to its domestic competitors. Even though it is a state-owned enterprise that is an agent of development, it assures government support towards its continuous operation.

Nevertheless, because of its overall weak system from within and beyond operation, the company experienced losses that its overall efficiency is affected by improper management and monitoring to its function. More so, the cost disadvantage of the company became more severe as a result of its skyrocketing debt burdening the whole company. Only if the company conducts a comprehensive and massive feasibility study to its every future move prior to the implementation of such undertaking, the company, perhaps, could expect better result from these projects and plans.

Oscar Wilde’s Use Of Satire In The Importance Of Being Earnest Analysis

Oscar Wilde’s use of satire in The Importance of Being Earnest “Ignorance is like an exotic fruit…” writes Oscar Wilde as he sets the literary table with a rich display of Victorian satire (Wilde). Born in Dublin to affluent parents, Wilde experienced a social advantage that gave him more than a taste of indulgent upper class life to ridicule. He attended Oxford on a scholarship and was considered a genius. Wilde was characterized as humorous, frank, and showy. Writing novels, poems, and essays as well, The Importance of Being Earnest was his most popular work.

Oscar Wilde uses satire to ridicule Victorian concepts of earnestness, marriage, and female independence. In the play, Wilde satirizes Earnest to mean more than just a name. The name is pun by itself (Moss). The characters, sober Jack and blithe Algornon, are thrown into the same title (Moss). Earnestness was a good, wanted quality of the Victorian time (Moss). Earnest means to be intellectual, to have deep thoughts, and to question things such as life. Earnest people are clear-headed and serious (Moss). It is ironic that two childish ladies, Gwendolen and Cecily, would long for a man named Earnest. It has always been a girlish dream of mine to love someone whose name was Earnest. There is something in that name that seems to inspire absolute confidence,” admits Cecily (Wilde). Cecily bases her standards for a relationship on a name. Algornon is also caught-up in the Victorian “dream” of being Earnest (Moss). When Jack tells the truth of his name being Jack, Algornon replies very shocked with, “You answer to the name of Earnest. You look like an Earnest. You are the most Earnest-looking person I ever saw in my life”(Wilde). Algornon characterizes his personality to his title, “Earnest. Shockingly, Earnest does not only mean intellectual. It also takes the definition of homosexual. To “love in Earnest” also means to love someone of the same sex (Moss). “He may even have taken a secret pleasure in perpetrating this esoteric pun on a largely unsuspecting Victorian audience” (Moss 180). The irony of this definition is that the couples in the end are of the opposite sex (Moss). Marriage is also satirize in The Importance of Being Earnest. Picking a mate was very important to these men because their wife’s financial status became their’s after marriage.

This hints that the Victorian time was not a romantic period (Moss). “I really don’t see anything romantic in proposing,” stated Algernon (Wilde). Flirting and proposing is uncommon and abnormal to him. “She will place me next Mary Farqunar, who always flirts with her own husband across the dinner table,” Algernon. Algernon’s thoughts on marriage are viewed to be miserable (Reinert). The ladies associate the name with the idea. Earnest is only for the look. In order to live up to the social expectations, Jack pretends to be named Earnest (Sandie). You can hardly imagine that I and Lord Bracknell would dream of allowing our only daughter – a girl brought up with the utmost of care- to marry into a cloak-room, and form an alliance with a parcel. Good Morning Mr. Worthing! ” Mrs. Bracknell (Wilde). His care and love for Gwendolen does not matter, only his money and social status. Algernon and Cecily have plans of being wed. Lady Bracknell would not allow this until she finds out Cecily has a lot of money to her name (Becnel). Lady Bracknell believes marriage is first about money and society status and second for superiority in the relationship (Mullen). An engagement should come on a young girl as a surprise, pleasant or unpleasant, as the case may be,” Lady Brackness (Wilde). Love is no where in the picture for marriage. Through the characters of Gwendolen and Cecily, Wilde satirizes female independence. Wilde keeps in mind the changing status of women during the Victorian time (Schmict). A “new woman” came about; They did not want to stay home and be mothers and wives any longer, but wanted to branch out and have careers (Moss). A perfect example of this “new woman” is Gwendolen and Cecily.

Both girls are well-educated and just as sharp as the men (Mullen). Cecily seems to be an innocent country girl and Gwendolen is thought to be an upper class town woman. Their true colors shine through when they think they are engaged to the same man. ”When I see a spade I call it a spade,” says Cecily during a boiling fight with Gwendolen (Wilde). They were quick to switch gender roles in the fight for dominance. Another point of satirize female independence is the legal age of Cecily. Jack is said to have Cecily as his ward till she has reached the age of thirty-five (Mullen).

This ridiculous rule is clearly outrageous. Algornon saves her from this rule with the loop hole of marriage. Cecily woos Algoron into loving her with her beauty. “I don’t seem to care about anything anymore… I only care for you. I love you Cecily. Will you marry me? ” asked Algornon to Cecily (Wilde). Marriage to Algornon will save her from the whole thirty-five year ward-ship. Female independence, marriage, and Earnestness are all the main concepts satirize in The Importance of Being Earnest. Oscar Wilde ridicules Victorian times in his play.

To help develop his concepts he uses his frank and humorous personality. His farce mocks Victorian lifestyle in a humorous way. Works Cited 1. Becnel, Kim. 2. Moss, Joyce. “Literature and It’s Times” 3. Mullen, Raymond. “The Importance of Being Earnest. ” 2005 March 24, 2009 http://www. literatureclassics. com/essays/1021/ 4. Reinert, Otto. “The Importance of Being Earnest (Critical Overview). ” 5. Schmidt, Arnold. “An essay for The Importance of Being Earnest. ” March 24, 2009 http://galenet. galegroup. com . 6. Wilde, Oscar. The Importance of Being Earnest. New York: Modern Livrary Paperback Edition, 2003.

Chinese Zodiac- Sheng Xiao

The Year of the Monkey starts from Feb. 8, 2016 (Chinese New Year) and lasts to Jan. 27, 2017. The Chinese Zodiac, known as Sheng Xiao, is based on a twelve-year cycle, each year in that cycle related to an animal sign. These signs are the rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog and pig. It is calculated according to Chinese lunar calendar. You can use the zodiac calculator to search for your Chinese zodiac animal sign. Select your Gregorian date of birth, and you’ll reveal your date of birth according to the lunar calendar, together with your sign.

12 Zodiac Signs

There has been a relationship between human and the 12 zodiacal animals. It is believed that the years represented by the animals affect the characters of people in the same way like the western astrology signs. Click the following signs to know the personalities of persons under different signs. Facts like years, strengths, weaknesses, best matches and fortune of 2016 and 2015 of each sign are introduced.

Some signs are perfect matches while some are less compatible or even born opponents. Use the tool to test the compatibility for you and your partner.

Best Matches for 12 Signs:

  • Rat: Ox, Rabbit and Dragon
  • Ox: Rat, Monkey and Rooster
  • Tiger: Dragon, Horse and Pig
  • Rabbit: Sheep, Monkey, Dog and Pig
  • Dragon: Rat, Tiger and Snake
  • Snake: Dragon and Rooster
  • Horse: Tiger, Sheep and Rabbit
  • Sheep: Rabbit, Horse and Pig
  • Monkey: Ox and Rabbit
  • Rooster: Ox and Snake
  • Dog: Rabbit
  • Pig: Tiger, Rabbit and Sheep Origin of Chinese Zodiac

Similar to the ten heavenly stems and twelve earthly branches, animals in Chinese zodiac were also created for counting years as the system that is now universally accepted based on the Gregorian calendar. The selection and order of the animals that influence people’s lives very much was originated in the Han Dynasty (202BC – 220AD) and based upon each.

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