Group Presentation Performance: Analysis Of IKEA Essay Example For College


In the essay, I am going to give my reflection about a group presentation in a Business Studies class. The essay will focus on my experiences as part of the group as well as lessons learned. The essay will highlight several areas of interest. These areas include giving the basic background information on the topic of the presentation, IKEA, the core areas of presentation such as porters five forces, PESTLE and SWOT analysis, and recommendations. The essay will also focus on the presentation skills employed during the group, the strengths, and weaknesses of the presentation, the justification of this presentation as well as suggestions to consider for future presentation.

Presentation skills

IKEA is a leading retailer of furniture and household goods, with unique commodity brands from Scandinavia. It runs 253 stores in 24 countries located on four continents. The company, which was established in 1943, also runs franchises in many other countries. The group thus sought to present a very solid case on IKEA’s presence in the market (IKEA 2011). As such the group had chosen to adopt a unique presentation style built on teamwork. Several factors affected the group’s presentation, such as time allocated for each presentation. This to some extent affected the quality of presentation.

The reason why the group chose IKEA is because of how it dominates markets in which it operates. The group was able to show the company’s very strong presence in all the 24 countries it operates in, coupled with increasing popularity amongst first-time furniture buyers. Furthermore, the presentation vividly explained how the company employs a unique competing strategy in the market that shuts off prospective new entrants from having any gainful say in those markets.

This leaves IKEA as the dominant market force. Most importantly IKEA provided a perfect case of a multinational that can exploit the overseas market while maintaining both the product and company brand. The case also presented a good opportunity for using Porter’s five forces as well as the PEEST analysis in explaining how IKEA understands its complex business strategy (Management 2011). This is something that the group presentation was able to achieve

The group sought to employ the collaborative technique of presentation where each of the members had their specific areas to cover. The advantages of this type of presentation could not are underestimated. The diversity of members present gave the group the diverse skills it needed. Each member presented the areas of study that they were comfortable with. Most importantly, the collaborative technique adopted by the group ensures that no single member was overwhelmed by the task. As such the teamwork resulted in better quality work than would have an individual (Thiagarajan & Parker1999).

I realized that the group presentation had an uninterrupted flow of information from the introduction to giving recommendations. This resulted in minimal informational gaps. From the introduction which gave very brief but informative background information on the case under study, the group immediately started the company’s mission statement. It was important to state the mission statement at this point as it reflects the company’s social consciousness and explains the company’s intention to be more responsible towards the community. The mission statement thus set the tone for the rest of the presentation.

The group’s presentation on the PESTLE analysis was brief and informative. The group was able to focus on the basic areas of interest under each of the variables represented by the acronym. This analysis was able to describe IKEA as both socially and legally compliant in all the countries that it operates. The analysis also was able to assert the company’s global competitiveness in an increasingly liberal market.

The company’s decision to open shop in WTO member countries only shows its desire to exploit the politics of global economies in achieving sustainable business. In showing that IKEA’s business was affected by foreign exchange rates, the presentation further asserted the company’s global status. The analysis also highlighted the company’s responsibilities towards the natural environment as its products are produced under strict observation of the environmental laws of the specific market.

The presentation of the Porters five forces also gave a very solid position of the company in the market. Porter’s analysis of IKEA was able to explain vividly the company’s strong presence in the market. It also explains how the company utilizes the liberalized supplies market for its benefits as well as to the buyer of its products, further highlighting IKEA’s concern for the buyer. This analysis emphasizes how the company uses its strong brand as a competitive market positioning tool to eliminate rivals from the market.

However, the presentation of PESTLE and Porter’s five forces analyses has certain weaknesses, which if addressed would be useful in future presentations. The group failed to incorporate figures and statistics such as the fluctuation in foreign exchange rates.

Furthermore, the group should also have focused on how local political factors affect local businesses. Moreover, the presentation did not also clearly highlight the weakness that IKEA is exposed to as well as offering credible recommendations that the company should adopt in responding to the threats. Such shortcoming is reflected in the presentation’s inability to offer solid measures to deal with the weaknesses presented by the company’s size in the global market.

The presentation should also have given a more detailed analysis of the company’s buyers and their purchasing patterns (Management 2011). Overall, while the recommendations were good and practical, but they were too general and did not address the specific problems that the group identified as affecting the company’s performance. The presentation was also hurried up and as such, it did not allow the audiences to seek clarifications or ask questions.


The group presentation scored several points. It managed to present its case within the given time slot. The group managed to cover the case from the introduction to the conclusion where it gave the recommendations for the case study. Moreover, the group also managed to show a clear understanding of the case study (IKEA) and its business strategy, as well as how certain theories such as PESTLE analysis and the Porters five forces are applied to the case.

Furthermore, the group utilized the collaborative presentation which reduced the chances of overwhelming one individual. This was paramount in ensuring that the quality of the work presented remained within acceptable standards. In the future, the group needs to focus on making a more elaborate and detailed presentation in the future. The group needs to give statistical figures and also state recommendations that address the weaknesses identified during the presentation.

Reference List

Hooley, G., Saunders, J., & Piercy, N., 2004, Marketing strategy and competitive positioning. 3rd edition. London: Prentice Hall.

IKEA. (2011). Web.

Management. (2011). How does IKEA approach operations management? Web.

Thiagarajan, S., & Parker, G., 1999, Teamwork and teamplay. San Francisco: Jossey- Bass/Pfeiffer.

Study Of Folklore In Terms Of Development And Evolution

Short Answers

A systematic approach to the study of folklore

Anthropological and psychoanalytic survivals provide systematic approaches in the study of folklore because they offer rich sources of evidence that substantially support modern cultures and traditions relative to ancient times. Both Anthropological and psychoanalytic survivals give a view of ancient life coupled with examining the evolution of folklore throughout all human generations. Anthropological survivals such as cultures, traditions, and artifacts are folklores that the society hands over from one generation to another.

Thus, folklores such as religious beliefs that appear not to have undergone any evolution with time are anthropological survivors. On the other hand, psychoanalytic survivors are cognitive and psychological factors that control human behavior. According to the psychoanalytic perspective of folklore study, human beings have gone through various stages of psychological development and evolution; for instance, supposedly the modern man has undergone an evolution from Homo volens, through Homo mechanics to Homo sapiens as the modern man. Such stages of evolution characterize human beings according to psychological capacities, which determine behavior development across all ages.

Functions of folklore in society

According to William Bascom, folklore has four fundamental functions in society. The first function of folklore is that it bridges the gap between modern society and ancient society by providing a window for modern human beings to perceive and understand the cultural values of the society which enhances problem-solving. Secondly, folklore validates cultural values, institutions, beliefs, and rituals because it depicts their historical origin and importance in society.

The third function of folklore is that it forms the basis for moral values that the society holds since these morals have stood the test of time. Ancient moral values that have stood the test of time are invaluable morals standards, which oblige the modern society to uphold and respect. Fourthly, folklore provides means of educating modern society and controlling social behavior amidst the rapidly changing dynamics of the social world.

Cultural and social forces of members of society

Feminism theory postulates that there is a great distinction between gender and sex in society because they are different entities that everyone possesses. Feminists argue that sex results from biological attributes that are in an individual, which depends on genetic, biochemical, and physical factors. Either a person can be a male or a female, based on biological attributes that feminists refuse to have any relationship with the gender.

In contrast, feminists define gender in terms of social structural factors such as behavior, position, role, and identity, which are subject to cultural values in society. Depending on cultural nature and nurture, a person can be either a man or a woman. The cultural and social forces shape individual members in the society to fit into their respective gender based on the perceived constructs that regulate social behaviors and roles in society.

Essay Questions

Historical and geographical approach to the study of folklore

Historic-geographic theory approaches the study of folklores according to their historical context in terms of time and place. Anthropological research has found out that historic evidence associated with a certain period of history emanates from certain geographical regions. Assumptions regarding historic times and places became evident when scientific studies of carbon dating gave accurate times thus validating subsequent anthropological studies.

According to the historic-geographic theory, the distribution of folklore followed the trend of civilization that progressively occurred throughout history. This theory supports that the distribution of cultures, traditions, and artifacts demonstrates that certain archeological regions relate to certain historic periods. Although the historic-geography theory may be important in studying archeological sites and artifacts, it does not offer a sufficient view of psychoanalytic studies of varied cultures and traditions as distributed in various parts of the world.

Modern scholars have questioned the essence of the historic-geography theory and invented new approaches to studying and classifying folklore in terms of distributions and occurrence periods. Critics argue that the historic-geographic method of studying folklores does not provide a satisfactory basis to justify the distribution and relevance of the folklore materials to the modern world.

Moreover, the proponents of the historic-geographic theory assert that folklore studies are complex in that no single approach would satisfactorily give robust findings that would clearly define the distribution. Distribution of folklore has occurred in specific periods and places, thus historic-geographic studies would give sufficient information regarding folklore studies. Since the historic-geographic approach has been an invaluable strategy of exploring folklores for over a hundred years, it has demarcated historical periods and archeological sites and this aspect has made it easy for the selective study of folklore in the modern world.

The distribution of folklore across the world follows archeological and evolutionary patterns as folklorists concentrate on already established patterns, which enable the use of other approaches in folklore research. Given the diversity of folklores in the world, a generalization of their nature by assumptions and predictive scientific skills would not suffice to explain unique folklore attributes that depend on the specific periods and places. Thus, the geographical distribution of folklores enables the modern society to understand its origin while historic periods give evolutionary progress of culture and traditions that the society currently upholds.

Folklore in modern society

Applied folklore is very essential in revolutionizing modern society in terms of social, economic, and technological problems. Socially, applied folklore helps address social problems such as ethnicity, tribalism, racism, and religious intolerance.

When people realize through folklore studies that they have a common evolutionary origin, they tend to live harmoniously in society. Normally, the diversity of cultures, religions, and traditions as reflected in the society give the perception that people have different origins, which leads to animosity thus promoting social vices due to the allegedly existent differences. Since folklore provides historical and evolutional insights concerning the nature of human beings, it has a positive effect on social issues that threaten to tear society apart. Therefore, applied folklore is relevant in demystifying cultural and religious differences that elicit conflicts and hatred in society by enabling people to realize their common origin and destiny.

Applied folklore is relevant in solving economic and technological problems that modern society is facing. For instance, folklore studies offer an opportunity for modern economic and technological experts to understand underlying cultural and traditional values relative to ancient values that define contemporary society. Comparative studies of ancient and modern society provide an in-depth view of economic and technological problems, making it easy to formulate probable solutions.

For instance, folklore enables economic experts to understand ancient lifestyles of various racial or ethnic groups, how they managed to survive through all generations into modern society, and formulate customized economic policies unique to their lifestyles. By doing so, economic experts do not only revolutionize their cultural and traditional lifestyles but also boost their economic standards in society. In solving technological problems, applied folklore is essential in designing user-friendly technological machines and software relative to symbolic communications.

For example, since communication is indispensable in modern society, designing communication symbols should relate to the folklore symbols and language to enhance effective learning and communication. Overall, applied folklore is imperative in solving modern problems as it provides the scope and orientation of problems that seem to perpetuate in society.

International Market Development At Edutot Japan


  • International markets differ in terms of legal systems, economic status, language, religion and culture.
  • Legal system affects operations of a company.
  • 4ps of marketing mix should be considered.
  • Natural resources and geography of a country affects economic growth and thus performance of a company.

EduTot’s market infrastructure in Japan

  • EduTot Company Markets products to schools and Parents
  • Market segmented in to two segments
  • One segment markets to school districts (both private and public schools)


  • Second segment targets parents and guardians.
  • EduTot will comply with target country’s laws.

Utilization of EduTot’s products by education systems

  • EduTot’s target market will be children aged three to six years.
  • Kindergartens form part of Japan’s education system.
  • Having fun is also part of the activities in the kindergarten schools in Japan.


  • Ideal to market toy products.
  • The company will be more competitive as the market is promising.

Impact of cultural, religious, or political situations

  • School culture enhances socialization and learning culture.
  • EduTot products will be influenced by culotural changes.
  • Political ties between Japan and US will be vital.

Demographics, cultural, religious, and political environments

  • High population provides good market.
  • Japan is an economic power in Asia.
  • Buddhism is the main religion.
  • Cultural factors associated with Japanese will affect the EduTot’s products.

The potential demand for EduTot-type products in Japan

  • Modern technological advancement affects market.
  • Japan is among the highly developed countries.
  • The products of the company are not toys only but games and software.
  • Japan has a well developed education system.


  • Kindergarten education is not compulsory.
  • EduTot’s products will be used to attract more pupils.

Cultural issues regarding education practices

  • Japan’s culture practices group consciousness.
  • EduTot Company to produce products to be used in group sessions.
  • The company will collaborate with Kindergarten Education Conference, Educational Ministry and kindergartens themselves.

Works Cited

Anon. (2010). The four P’s of marketing for EduTot in Germany and Japan. Web.

Education in Japan. (2011). Education in Japan. Web.

Nemoto, Y. (1999). The Japanese Education System. Florida: Universal Publishers. Web.

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