Harley Davidson Detailed Case Study University Essay Example

1. What do you think are the company’s (Harley Davidson) major strengths & weaknesses? Harley Davidson’s major strengths are: customer loyalty, having a strong and popular brand name, they offer a program called HOG (Harley Owners Group) which has members worldwide and offers Harley owners a variety of benefits, and the only American company that sells heavyweight motorcycles. Some weaknesses of Harley Davidson are: Image, people who ride Harleys are sometimes perceived as “bad boys” or a bike gang member, high cost of bike, and not successful in gaining more market share in some European countries.

2. What are several of the potential opportunities and threats facing Harley? Potential opportunities are: Selling outside of the United States, sales growth from women and younger people, by going to China they will have the potential to gain a large number of loyal customers, depending on region buying a motorcycle is less expensive than a car, so people will be more inclined to buy a motorcycle, and a growth in leisure riding worldwide. Some threats are: Law restrictions of two-wheeled vehicles in certain countries, strikes could cause a loss of production, competition from other companies with lower costs, environmental laws are a lot stricter now.

3. Does Harley have a clear and well stated mission? Please explain why or why not. I believe that Harley Davidson’s mission statement is clear and straight to the point. It is clear that they stand behind every product that they produce and sell to their customers.

4. In terms of the generic competitive strategies model, which strategy does Harley appear to be following? Explain why I believe that Harley seems to be following the focused differentiation strategy. Harley Davidson clearly targets higher-income customers. They ensure that they are providing the best quality bike in the motorcycle market.

Analysis Of Poem “Not My Best Side”

Dragons, for example, are usually giant fearless creatures that destroy anything and everything in their way. They capture maidens, kill knights and possess extraordinary confidence, but the dragon in this poem shows none of those characteristics. The majority of his section is filled with complaints about his portrayal in the painting. like the angle he was painted at, and he is upset that two of his feet weren’t in the painting. He also has no interest in the maiden that he has captured, he actually finds her quite ugly.

All he is worrying about is what people are going to think of him, when usually a dragon wouldn’t care, all they want to do is kill, and capture, but this dragon shows little confidence or interest in those tasks. Traditionally maidens are supposed to be pure at heart and pure at mind, but this maiden is in no way like that. She is very much attracted to the dragon who has captured her and she has no interest in being rescued, by the possibly ugly knight.

Her lust towards that dragon is very strong, and her supposed “pure” mind is actually quite dirty. Unfortunately, her little crush must end because the dragon was defeated, which meant she might as well run off with the Knight who “saved” her, because she needs to think about her future. The knight in this story cares little about the maiden he is saving and more about his credibility as a Knight. He has all the latest horse, and weapons, and he is the most qualified to slay the dragon.

He wants to finish the job that was assigned to him and he doesn’t understand why this maiden won’t just get out of his way so he can rescue her and add another achievement to his already stacked resume. He portrays a more modern mind then the customary knight, and work is most important to him. Each speaker from each section is showing a different side, then readers would usually see or expect, and the sides they are showing are pretty unpleasant which is why the poem is called “Not My Best Side”.

There is also humor added to the usually serious love story. the dragon, unlike it’s mythological counterpart has quite a sophisticated vocabulary, use of adjectives like ‘ostentatiously beardless’ and the idiom ‘old chap’ suggests an intelligent, well spoken, stereotypical British, Upper Class gentleman, the antithesis of a ferocious monster. The line ‘Not my best side, I’m afraid. ‘, reveals the dragon’s self conciousness and obsession with appearance, a reocurring theme.

The nouns ‘artist’ and ‘pose’ indicate the poem is about a character in a painting and the dragon is highly critical of both the painter, ‘Poor chap, he had this obsession with Triangles, so he left off two of my Feet. ‘ and the other characters, ‘Why should my victim be so Unattractive as to be inedible,’. It is the comical and conversational tone that makes the dragon so likeable and lots of rhetorical questions draw the reader in, particularly ‘(What, after all, are two feet To a monster? )’ which, enclosed in brackets gives the impression the dragon is addressing the reader directly.

Sarty From Barn Burning And Sammy In A&P Character Analysis


In this article, the two discussed main characters of the story, Sarty and Sammy, are said to be having a similar characters depicting a naivety and immaturity and throughout their stories their situations caused them to learn how to be matured.

The two characters were also put into a situation where their mind is in confusion; Sarty having a confused thought about if he is to follow his morality or his father’s provided moral and Sammy having a confused thought about human’s behavior.


            The main character of the story Barn Burning; Sarty, depicted himself as a person confused in to what decision he must make; he’s confused if he had to go with his father’s morality or decide according to his own moral views (Faulkner)

            Sarty ought to move away from the oppressive situation that his family life’s experiencing (Faulkner)

            He is a courageous boy who took the risk of being cursed by his own family by standing on his own morality.

            Sarty became matured through knowing what is definitely right from that of what his father taught him. His father was the one who triggered his naivety to be enhanced and turn to knowing what is definitely right (Faulkner)

            Sarty does know that what his father did is an act of immorality but he knows that acting against his father’s will would be an act of betraying his own blood that he considers father and so as to his whole family (Faulkner)

Making the decision did not turn out to be easy for the young man because Sarty knows that choosing to defend his father is an act of betrayal on the justice’s side and being a part of the evilness while choosing to be on his father’s side is also an act of betrayal to his father (Faulkner)

            These characters depicted by Sarty shows his innocence which at the end turned into a sense of maturity.


On the other hand, Sammy as the main character of the A&P story is a young boy who does seem to be innocent. He does not care about anything and he is said to be making fun of the costumers that enters the A&P store where he use to work  (Updike)

            Sammy’s character is truly changed into a mature state when he felt empathy for the girls who came in to the store and were being scolded by their manager and he realized that the act was not just and so he decided to quit from the store (Updike)

            He became matured that he realized that standing to defend anybody being mistreated is something that he could and should do.

In Sammy’s situation, he figured out that people’s policy comes from those who are on the authority and that what they want is what’s considered as a rule and or policy while what other people want is a kind of violating the law (Updike)

This situation is also depicted in Sarty’s part because he is under his father’s authority that’s why he use to follow what his father tells him to do so and that; not obeying to his father’s morality is considered as an act of betrayal

Support and evidence for the thesis

Discussing the characteristics of both characters of the two different stories, both the characters faced a tough situation of making a difficult decision.

Sarty created a big decision of standing for justice though it meant betraying his own father and Sammy making a difficult decision of quitting on his job though the manager was his fathers friend.

            It is evidence that they both undergo into a situation in which their decision relied on their choice and stand and that is to stand for what they believe even if it meant hurting or moving away from someone special or good to them just to give justice to those who are in the right side.

            It is said that they are both a young man who changed and became matured through what they have experienced because they where able to make the right decision.

            The decision they made caused them to realize that things around them are not as easy as they see it.

            Sarty grew up believing on what his father taught him and obeyed his father’s morality and at the end realizes that what his father taught him was a kind of evilness by oppressing other people.

            On the other hand, Sammy is an easy going boy who does not seem to care for anyone but then realizes that what his manager did was also an act of evilness by not respecting other people’s right.

Quotations Explained

“Betraying your own father is not a small matter, and the writer’s aim to this story is that he wanted to depict Sarty as a boy at the age of ten already possesses the courage not to follow his father’s morality.”(5) (Pamela Hindman Hearn)

            This quote means that it is not easy to betray or disobey the will of your own father and that Faulkner, the writer of the story want’s his readers to believe that a boy like Sarty would have the strength and or courage to do such thing for the sake of justice (5)

“Through Sarty’s view, Abner is a man who praises fire, and uses it as his ace or weapon in order to fight back in a society that does not possess justice, Sarty also considered him as a man whom you can compare with a stiff and ruthless limp…”(8) (Pamela Hindman Hearn)

This quote explains how Sarty depicted his father’s character as someone who is really evil. Considering that Abner is not really as evil as what they thought hence he is considered as some kind of a cult member, a worshipper of the evilness (8).

            Lengel said “he don’t want to have an argument with the three girls and he wanted them to cover their shoulders when they will go inside the A&P next time because that is the policy of the store.”(Last page) (Updike).

            The manager scolded the three girls because of their attire, and the manager said that he wanted them in a decent dress next time that they will enter the store because that is one of the store’s policy or stated rule (Last page).

“That is a policy you made. Policy is what the kingpin states as a policy; it is what the kingpin wants, what the other people want is a kind of juvenile act or juvenile delinquency.”(Last page) (Updike).

Sammy stated that the policy is what Lengel wants. He viewed the policy as what a certain authority wants and what other people wants is a kind of a violating act (Last page).


            There are a lot of characteristics and situation in which we can compare the main characters of the story Barn Burning and A&P.

            We can compare Sarty and Sammy through their innocence or naivety when it comes to the evil act or the unjust act in their surroundings.

Then we can compare their similarities with regards on how they became matured by acting against that certain unjust act made by the others and standing on their own views of morality and beliefs.

            Therefore although the story, both their situations caused them to make a decision basing on their own will to defend the side of justice.

Works Cited

Faulkner, William. “Barn Burning.” 1938.

Pamela Hindman Hearn, Southeast Missouri State University “Teaching Faulkner: Meaning through Metaphor “, 2003-2007.

Updike, John. “A&P.” 1961.


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