How Does the Relationship between Prospero and Ariel Change During The Tempest The tempest is the last play Shakespeare wrote. The play is simply about a man who was taken away from his dukedom, and was cast on an island. Of course this man is Prospero who has magical powers. Prospero eventually gives up his powers and I believe this is a representation of Shakespeare of his writing and the end of his work. All though the tempest is an unusually short play by Elizabethan standards, yet it continually gives the impression of being much bigger than it actually is. Like an iceberg, it conceals most of its bulk beneath the surface.
So as you can imagine the impact of this play and the deep meaning of it. The main subject of this essay I will be writing will be about how Prospero’s relationship and Ariel’s changes during the play. In this essay I will show how the relationship does in fact change between Prospero and Ariel during the play, and how it grows to a love of sort. I will talk about how Prospero is commanding and violent at the start of the play and then slowly how he gains trust with the spirit, slowly becoming softer, his want for him to be free and finally how he does indeed love Ariel.
Prospero commands Ariel like a slave. The first time he addresses Ariel he says “Come away, servant, come! I am ready now. Approach my Ariel” As we can see Prospero calls the sprite his servant; this shows how he does not consider him as an equal. Some people could consider that when he says my Ariel that it is of endearment and caring like one would say to a child. But I believe Prospero is saying in the way that he owns Ariel rather then being a fatherly figure. I believe this because he calls him his servant and that is already setting the relationship as a master – servant one.
Prospero treats him like a dog, in that sentence he is saying you are mine and you must do what I say, now come to me. We also know that he made Ariel create the tempest for he says “Hast thou, spirit, Performed to point the tempest that I bade thee? ” We can see that he speaks in blank verse; this is to show that there is seriousness about him and that he is in authority but not only does it do this it informs the audience what has happened. He also uses harsh sounding words, which makes him seem more in control. Directors generally keep Ariel below Prospero to also show the status between them and also keep Ariel at a distance from him.
Then we see the violent side of Prospero. He seems to not care about Ariel and has no true bond towards the spirit. He says “Thou liest, malignant thing! ” When Ariel asks for his freedom he scolds him. He is the owner of the island and has been so for many years. This could show that he has never been questioned before, because of this he yells at Ariel profoundly showing how he is not used to this and it also helps the audience understand the story better for he explains of Caliban and Sycorax. While being yelled at Ariel, contrary to how he’s been talking for paragraphs about his work, is now very silent.
People could take this to show that perhaps the servant feels sadness for asking such a thing. Like a child would while being yelled at by a father. Personally I find that Ariel see’s that there is no use in questioning the matter further, Prospero is obviously unwilling at the moment, so Ariel tries to get on his good side again. I believe this because this isn’t the last time Ariel asks for his freedom. I also believe this because Ariel gloats to Prospero over and over again he never just says yes I have done what you asked but instead goes into detail of everything he done for example “To every article. I boarded the King’s ship.
Now on the beak, Now in the waist, the deck, in every cabin I flamed amazement. Sometime I’d divide, And burn in many places…” and even more. He is doing this clearly to sound like a good servant and get Prospero to set him free. All though the audience may see this as a faithful relationship towards Prospero like a spaniel with his master, there is trickery behind it. Prospero though after yelling at Ariel says he shall be free in two days. Most people view this as Prospero being a kind master. All though seeing that he just yelled at him for asking for freedom, I think this is a trick to just get Ariel to be more devoted to work for him.
Then later in the play we see that he slowly opens up to Ariel. There is still a master and slave persona, but we see that he counts Ariel more then just as a slave for he actually asks Ariel for his opinion which you would not do that if the person was lower than you Prospero asks “Dost thou think so, spirit? ” and Ariel replies with “Mine would, sir, were I human”. This means that Prospero likes Ariel; he is also using soft words towards him. They aren’t harsh words but soft and gentle. When Ariel replies, he says that if he were human your words would have such power or me to make me tremble etc.
I believe this shows the great bond between them that even though Ariel is a spirit he can relate to the humans because of the power of Prospero’s story. This leads me to my next point that Prospero speaks to Ariel much softer. Prospero says “Come with a thought, I thank thee, Ariel. Come! ” and “This was well done, my bird” So as we can see that he is no longer calling Ariel as a slave and as ownership but his bird which is like a pet which you love and take care, we know that he means this because he says “I thank thee”. Prospero has never said thank you to Ariel before.
This shows that he is finding that he needs Ariel and is happy and is thankful for what Ariel does for him. There is a bond forming between them, and there is appreciation for the work the spirit has been doing. Prospero seems to slowly want to give Ariel freedom, contrary to how he acted to when Ariel first asked for freedom. Ariel in the play later asks for freedom but he is not yelled at how he was before with such fierceness. Instead of this reaction Prospero says you shall be free soon. This means that Prospero wants Ariel to be free. Prospero says “Why that’s my dainty Ariel!
I shall miss thee, But yet thou shalt have freedom” Clearly even though Prospero likes Ariel and wants to have him stay he says you shall have freedom. He is no longer reluctant but has come to terms thinking that it isn’t right for him to keep Ariel. For he soon will has his dukedom in Milan. Ariel has done what was needed, and he wants to let him go for that is what Ariel wants. Finally it is proven that Prospero loves Ariel. We know this from the points I mentioned earlier but we get full 100% proof when Ariel says “Do you love me, master? No? and Prospero responds with “Dearly, my delicate Ariel. ” But what should be questioned is does Ariel love Prospero. Ariel is a spirit after all; can a spirit have human feelings as such? It’s a sad thought to think, because we know that Prospero has become fond of Ariel, but is he only after his freedom is there any connection? Is this a one way love? I believe that it is because at the end Prospero says “My Ariel, chick, That is thy charge. Then to the elements Be free, and fare thou well. – Please you, draw near. ” and Ariel afterwards says nothing.
People say that Ariel just whizzes off into the air as some directors do. Frankly I believe that Ariel could not fully love Prospero. He is a spirit after all. As mentioned earlier Ariel said “Mine would, sir, were I human” this shows that Ariel could not feel like a human would. Ariel is like a wild animal, you may love them but you could not tame them nor could you keep them. I believe that Prospero knows this that’s why he lets him go, no matter how much he loves Ariel. Prospero even has to distract himself with the men that are around them and talk about the plans ahead.
Market Analysis Of Kellogg Company
The Kellogg Company provides a variety of products such as breakfast cereal, frozen specialty food, and commercial bakeries that offer cookies and crackers. It also possesses multiple brands targeted towards different consumer groups (“Kellogg Company – Company Profile, Information, Business Description, History, Background Information on Kellogg Company”, n. D.). This report’s objective is to examine Kellogg’s market mix and determine its market segments through an analysis using Kellogg’s 2013 annual report, its 2014 third-quarter financial results, and various articles.
It also aims to showcase the process of customer purchase decision-making and compare it with Kellogg’s major competitor, Nestle, in the market. Additionally, it explores marketing mix and market trends. According to the report “Breakfast in Australia” (2014), breakfast cereal experienced a 5% value growth in 2013, with volume growing by 4% after two years of slow or negative growth. The Australia Bureau of Statistics (2013) found that 1 in 7 children in Australia starts the day without breakfast, as revealed by the nationwide project, Concatenations, which gathers relevant real data for students.
The increase in value mentioned above can be attributed to the fact that while certain customers are skipping breakfast, others are willing to spend more on it. Another study reveals that the cereal, pasta, and baking mix manufacturing sector has experienced slight growth over the past five years, with projected annual industry revenue growth of 1.1% until 2013-2014. This includes an expected increase in revenue from 1 to $2.6 billion in 2013-2014 (“Cereal, Pasta and Baking Mix Manufacturing in Australia: Market Research Report”, 2014).
According to the data provided, Kellogg (Australia) Pity Ltd maintains its position as the leading player in the breakfast cereals market in Australia, holding a significant 38% market share in 2013 (“Breakfast in Australia,” 2014). Kellogg Australia Holdings Pity Ltd, a proprietary company, was ranked 724 among the top 2000 companies in Australia. In 2013, the company generated a total revenue of $481,765,000, which includes sales and other incomes (“Kellogg Australia Holdings Pity Ltd – Premium Company Report Australia,” 2014).
When it comes to the geographical distribution of cereal products, they primarily focus on and are located along the eastern coastline of mainland Australia. New South Wales, Queensland, and Victoria are projected to make up around 80% of all industry establishments (“Cereal, Pasta and Baking Mix Manufacturing in Australia: Market Research Report”, 2014). Market segments and opportunities arise from the limited resources, leading organizations to engage in the market by dividing segments and creating various products tailored to meet the specific needs of these segments.
When setting up a market segment and determining the appropriate targeting strategy, it is crucial for a company to identify groups of potential customers or Organizations with similar needs. By doing so, the company can tailor its marketing mix to meet their specific requirements (Pride, W., Ferret, CO, Lukas, B., Shimmer, S., & Out, N., 2012). Kellogg, for example, targets different segments of the market based on the product being offered. For its star product – cereal – Kellogg develops various specific brands and formulas designed for targeting specific groups of customers.
For example, Kellogg Frostiest are targeted towards children with the multicolumn package. The Special K cereal is aimed at female customers, in response to Kellogg’s recognition of the growing demand for healthy diet products among women (“The Importance of Marketing Segments”, 2014). Kellogg Rice Crispies, on the other hand, have a greater appeal to children as a fun cereal that “snap crackle & pops”. Lastly, Kellogg Crunchy Nut Cornflakes target adults by providing daily energy and nutrition (Katherine Mullah, 2011). It is important to note that Kellogg’s target market extends globally, reaching beyond select areas.
Currently, Kellogg products are produced in 18 countries and marketed in over 180 countries worldwide (“Kellogg History’, 2014). These products target not only children and women but also busy individuals who do not have time for breakfast. Kellogg’s ready-to-eat food, formula, packaging, advertisement, promotion, and brand image have successfully met the needs of its target consumers. Many customers now consider Kellogg products to be essential and indispensable.
Kellogg has become the world’s largest cereal manufacturing company due to its high quality products and effective marketing segments. The customer purchase decision-making process, which applies to individuals or households purchasing products for personal or household use rather than for business purposes, is a type of customer behavior (Pride, W., Ferret, CO, Lukas, B., Shimmer, S., & Out, N., 2012, p. 116). This process involves customers solving their problems through routines response behavior, emitted problem-solving, extend problem solving, and limited problem-solving.
Impulse buying is a common phenomenon that occurs during the five stages of the customer buying decision process. These stages include problem recognition evaluation, information search, evaluation of alternatives, purchase, and post-purchase evaluation. In the case of Kellogg customers, the first stage involves identifying the root cause of their problem. For instance, individuals who have busy morning schedules may not have enough time for breakfast. As a result, they are highly motivated to find a product that can meet their needs. This product should be easy to prepare, quick, and provide long-lasting energy throughout the day.
Breakfast cereal is commonly seen as a convenient choice, although the wide variety of brands and options in stores can be overwhelming. When making a purchase, people take into account factors like price, quality, and nutrition. They evaluate various types and brands before ultimately deciding. The preferences and needs of Kellogg cereal customers differ among different groups.
The parents are more likely to consider the ingredient table and taste of the product, based on their children’s preferences. The office-going people may prefer a cereal that can be quickly cooked and easily taken away. The health enthusiasts are primarily concerned with finding a cereal that is low in fat and carbohydrates, but high in fiber to support their balanced diet. According to the Kellogg 2013 Annual Report, the company faces competition from other advertised and branded products that are similar in nature but often sold at lower prices.
The competition in the cereal market was affected by several factors, including new product introductions, decreased quality and taste, convenience, nutritional value, advertising, and promotion. Despite being a leading global brand, Kellogg faces intense competition. Nestle, a Swiss food company, entered the cereal market in 1989 and quickly gained market share from Kellogg in various countries (Company profile, Information, Business Description, History, Background Information on Kellogg Company). Nestle is headquartered in Switzerland and is globally recognized as the top brand for health and nutrition food. It is also the largest food company in terms of revenue. Their product range includes baby food, bottled water, breakfast cereal coffee and tea confectionery dairy products ice cream frozen food pet food and snacks. Nestle operates 447 factories worldwide across 194 countries with approximately 333000 employees. In 2013 alone,Nestle achieved a total revenue of $92.16 billion with a profit of $10.2 billion (Annual Result 2013). According to SWOT Analysis Strengths,Nestle holds the position as the largest food company with an unassailable strong brand image.Earning over $1 billion annually from its 29 operating brands,Nestle offers more than8000 different products(Nestle The Popular Food Brand2009).Their dairy products have earned unwavering loyalty from millions of consumers who use them daily worldwide
Nestle has formed alliances with other major companies, including L’Oreal, the world’s largest cosmetics company, to maintain its top position. However, due to its extensive size, Nestle sometimes faces challenges in maintaining consistent quality in its food products. Consequently, the company has had to issue product recalls that have negatively impacted its brand reputation. Moreover, there have been reports and confirmation of Nestle employing illegal child labor for its cocoa supply chain in developing nations.
Although Nestle’s efforts to address its misconduct have been made, the scandal has had a significant negative impact on its global reputation (“Child Labor and Slavery in the Chocolate Industry,” n.d.). However, there is a chance for Nestle to take advantage of consumers’ increasing emphasis on health by expanding its market and providing a wider range of nutritious food products to meet the growing demand. Furthermore, through partnerships with influential companies such as L’Oreal and Coca-Cola, Nestle could potentially benefit from advantageous promotional opportunities that would aid in expanding its customer base.
Even though Nestle is recognized as a global leader in producing nutritious food, it encounters obstacles related to import resistance from certain countries. The company’s attempts to grow its market are impeded by protectionist policies implemented by numerous developing nations. Moreover, Nestle confronts fierce competition from prominent corporations like Kellogg, particularly within the breakfast cereal sector, which significantly jeopardizes its market dominance.
Nestleg, the leading supplier of chocolate and cocoa products, could experience a decrease in its previous market shares because of the rising desire for healthier food choices and the growing trend of health-conscious eating. According to the 2013 annual report by Kellogg, their main rival is a comparable product available at a cheaper price. Consequently, Kellogg must adopt a strategy that enables them to cut costs throughout different stages of production. In 2013, Kellogg launched Project K as an initiative to achieve this goal.
This four-year project aimed to decrease expenses and boost earnings. In 2013, Kellogg implemented further measures to cut costs by terminating 7% of its worldwide staff. Furthermore, Kellogg has the chance to grow its presence in the global market. Thanks to its achievements in the breakfast cereal sector, Kellogg has acquired a dedicated customer base and strengthened its brand. This allegiance facilitates the introduction and marketing of new products that cater to the health-conscious choices of its customers.
To achieve greater success, it is crucial to be proactive and have a keen understanding of the market.
The Human Resource Management Of Bashundhara Group
All aspects of employment within the Company are governed on the basis Of merit, competence and qualification.
Recruitment All decisions with respect to recruiting, hiring and promotions for all jobs are made solely on the basis of individual qualification related to the requirements of the position, likewise, the administration of all other HRS matters such as compensation, benefits, transfers, reduction-in- force, recall, training, education and social/ recreational programs are free from any discriminatory practices. Staff Development
Training & Differentiations and Development is focused on helping employees perform better. The objective of all Training and Development activities is to develop human resources for sustained performance improvement. The performance management process enables Appraisers to meet specific development objectives by:
- Linking all ‘Training and Development’ to performance objectives.
- Proportioning Training and Development’ events in terms of business imperative.
- Assessing the contribution made by ‘Training and Development.
Safety, Health & Environment All employees are expected to comply with the company’s safety procedures, to work in safe manner and to report any safety procedures, to work in safe manner and to report any safety breach or concerns to their supervisors.
Personal Conduct As a part of employment responsibilities, employees are expected to maintain good relationship with colleagues, acceptable behavior with customers and those having business with the Company. If an employee has access to or is authorized to use Bash Andorra Group supplies, funds etc, honesty and integrity is expected.
Terms and Conditions of Service Every employee is issued with the terms and conditions Of service at the time Of his/her appointment which is required to be signed by him/her on each and every page as an expression of acceptance. These are always binding on him/her while on the service.
Standards of Conducts Pachysandra Group are committed to follow a set of core values – their guiding principles. These outline how they expect their people to treat their customers, suppliers and markets, their fellow employees, shareholders, and the communities in which they work and live. The code of conduct is based on important social, environmental and good governance business principles. Radian’s employees have a personal responsibility to ensure they understand these principles and comply with Radiant’s standards of conduct.
Office Attendance All Management Staff are required to work as per the mime set in respective work space. No employee shall leave the establishment during working hours without prior permission. Attendance of all employees at all the locations is recorded electronically through time punch/ID card both at the time of reporting for duty and at the time of departure after the end of his/her duty. Where there is no electronic attendance control machine yet, attendance to be recorded in the Attendance Register by marking self- attendance and counter signed by supervising management staff.
Safety Policy Pachysandra Group regards the health and safety of its employees, temporary workers, contractors and customers as number one priority. Company policy is to have a safe and healthy working condition for everyone and committed to a number of principles: a. No business activity will come before safety. B. All workplace injuries and occupational illnesses are preventable. C. People are the most critical element in the success of the health and safety process. . Safety audits will be conducted on a regular basis. E. Everyone has a responsibility for safety. F. All Radiant systems and procedures are to comply with the relevant health and safety legislation.
Grievance Procedure A grievance is any discontent or sense of injustice felt by an employee in connection with his employment in the organization. It is a dissatisfaction which an employee feels when he/she believes, rightly or wrongly that he/she has not been treated fairly concerning his/her seen rarity, hours of work, leaves and holidays, eligibility and Other related terms or notations of employment or when he/she believes a mistake has been made in the administration of a rule, plan or a Company policy.
Salary Administration Pay roll is prepared, administered and authorized by the designated person in HRS Department. Salary payments to employees are made on monthly basis preferably through bank transfer. Individual salary information is to be kept confidential and cannot be divulged to any other person in the Company.
Car Scheme Certain categories of management staff may be assigned Company vehicles which would allow them to facilitate their job related activities and transportation. Brand new or re-conditioned vehicles can be bought by the Company or the employee may be given a loan to buy the vehicle depending upon the local situation and approved investment budget.
Gratuity All permanent employees having served the company for 5 year r more is entitled with the payment of gratuity at the time of separation of employment with the company. Gratuity is paid on the basis of the length of employment and the last basic salary/wages drawn of the employee according to a fixed and predetermined scale.
Provident fund Permanent employees are required to join the company’s provident fund on confirmation into permanent employment after completion of probationary period. The employee subscribe to the fund by providing 7. % of their basic salary every month up to 5 years of service and 10% after 5 years of services to which an equal amount is added by the many as the company contribution which to be paid in total to the employee.
Medical support Consultation, medicines and treatment to all permanent employees and their family as prescribed by a registered doctor are provided by the company. No bill is admissible if not claimed within two months. Permanent employees are entitled to take a medical support of maximum TX. Peppered calendar year.
An Duty Facilities Whenever management staff is required to travel on many businesses he/ she is entitled to the fixed policy and margin. Both for the domestic and abroad there is different policy and ceiling is set. For the domestic transport the coach and accommodation ceiling is different for the upper and lower grade Of employees. International trip is authorized by the chairman/MD. LEAVE