Customers are at the heart of any successful business. Therefore, if you want to survive and prosper in a competitive environment, you should be excellent at meeting your customers’ needs. However, how would you know who your customers are and what needs they have? Consider creating a buyer persona, which is a useful tool for this purpose. A buyer persona is a detailed generalized description of your target customer, based on thorough research and analysis. The following five steps describe what information about your customers should be included in a buyer persona. If you struggle with identifying some of them, Lehnert et al. (2020) recommend picturing one day in your buyer persona’s life and thinking of daily experiences a person encounters throughout the day.
Research Your Customers’ Personal and Professional Demographics
Such demographics as age, gender, socio-economic status, marital status, and geographic location are basic characteristics that are included in the analysis of your target audience. You can also consider researching your customers’ position at work and career paths because customer needs tend to vary depending on their professional stage. For example, if your firm sells office supplies, you can develop different solutions for support personnel and managers to address the needs of each professional group better.
Understand Customers’ Values and Emotions
You need to gain an insight into what personal and professional values your target customers possess, as well as what influences their decision-making. At this stage, you should identify your customers’ important goals, for which your business may offer a useful solution. You can also identify fears that prevent your target customers from buying your products.
Identify Your Customers’ Motivations and Intentions
Identifying customers’ desires, priorities, challenges, and ways of dealing with problems helps to better understand their personalities and draw up a more realistic buyer persona. This step is helpful because you need to know why customers may want to use your solutions. Your customers may purchase your products or services for varied reasons, so you may need to create several buyer personas to target these different groups.
Uncover Customers’ Concerns
While knowing customers’ goals and challenges is essential for understanding their personalities, it is also necessary to know what prevents them from fulfilling their goals and addressing challenges. Perhaps, there are some internal costs involved, or no effective solution exists to solve the customer’s problem. Discovering such concerns may offer you valuable insights into how your business can meet the specific needs of your target audience.
Understand Customers’ Communication and Search Styles
Knowing where a person comes to search for information and communication is useful for two reasons. First, it will allow you to reach your target customers at places where they tend to spend most of their time. For example, if your audience prefers to rely on information they find in professional journals than in social media, there will be little use in extensive social media marketing. Second, understanding your customers’ communication and search styles will let you identify what sources influence customers’ opinions about your business. For instance, if you know that your customers tend to search for customer reviews on social media, you will be better prepared to address negative customer feedback.
To create a realistic and useful buyer persona, you will need to research information about your customers’ personal and professional demographics, emotions and values, intentions and motivations, concerns, and communication and search styles. In some cases, you may find it helpful to imagine your target customers’ day and identify their common daily struggles. Since your customers may not represent a homogenous group, you may need to create more than one buyer persona for each group of your target customers.
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Lehnert, K., Goupil, S., & Brand, P. (2020). Content and the customer: Inbound ad strategies gain traction. Journal of Business Strategy, ahead-of-print. Web.
Industry And Agriculture: Use Of Technology
Technological progress has skyrocketed over the past few decades, allowing for the simplification and enhancement of a variety of processes within every domain. Industry and agriculture are among the areas that have experienced a vast rise in effectiveness and performance quality due to the integration of new types of technology into them (Dehnen-Schmutz et al, p. 25.). By incorporating smart technologies, tools for improved monitoring of quality, and the devices for enhancing communication, one will encourage economic growth and allow agriculture, a well as the industry, in general, to thrive. Moreover, creating the culture of knowledge sharing and exchange of essential recommendations among farmers across the globe will help to build a more resilient system of quality management and allow to increase the amount of produced crops. Therefore, the use of technology in the industry and particularly agriculture should be seen as an essential task; moreover, technology has to be updated regularly to promote the culture of innovation in agriculture and ensure that the performance of agricultural companies meets the required sustainability and health-related standards to increase the levels of public well-being.
Technology in Agriculture
The use of robots has become ubiquitous in most areas of agriculture, which has helped in automatizing processes and reducing the probability of an error being made manually. As a result, the velocity of performance in agriculture has risen exponentially, allowing farmers to increase the quality of the crops produced, as well as maximize the output and increase the amount of food harvested each year (Rillig et al, p. 1625). Among the key innovations that have been introduced to the agricultural technology market so far, one should mention automatic moisture sensors, multiple robots performing basic functions on a large scale, and GPS technology as the method of navigating large areas and monitoring every field closely (Rillig et al, p. 1625). According to the recent statistics, the use of smart technology for improving agriculture services and reducing the threats to crops has increased and advanced to a new level, with the compound annual rate of growth in the rates of technology application approaching 19.4% (“Compound Annual Growth Rate (CAGR)”).
Technology in the Industry
Similarly, the application of technology in the industry as a whole has increased, with the focus on the internet of things (IoT) and smart technologies, as well as the use of advanced communication techniques, has become the main trend in the development of products and provision of services. In addition, with the rise in the need for interdisciplinary collaboration in the industry, new opportunities for data sharing have been sought. As a result, the use of cloud computing as the main tool behind knowledge sharing and efficient data management has become one of the main industry trends (L et al, p. 2).
Another crucial innovation that has shaped the industry significantly, blockchain technology deserves a mentioning. Blockchain has become one of the crucial tools in encouraging quick and accurate information sharing due to the connectivity options that it provides (Kamilaris et al, p. 643). When introduced into the organizational setting, blockchain begins to offer immensely vast opportunities for enhancing the management of the supply chain and the reconfiguration of communication within an organization. As a result, industries benefit both from the improvement in the internal environment, namely, better communication between stakeholders, and external influences, such as ta more accurate management of changes in the economic environment, prevention of failures in meeting set deadlines, and other aspects of SCM performance. Thus, the importance that smart technologies have had on the industry is truly immense.
With the integration of innovative technology into the realm of agriculture and industry as a whole, improvements in performance rates and consistent economic growth have been observed in the global setting. Although some of the technological innovations require further testing and may not necessarily be applicable to any environment, the general trend toward improved and enhanced communication along with more stringent control over the quality management processes evidently has a positive impact on the industry and agriculture. Therefore, the application of innovative tools in the specified settings has to be encouraged as a critical step in managing key production processes and quality concerns within the specified environments.
Moreover, the incorporation of the described tools leads to a significant increase in the levels of sustainability, which is currently one of the main concerns for agriculture-related entrepreneurship. By introducing devices that allow for a more rigid control over production and the management of key tasks, one will reduce waste levels significantly. Consequently, the environment will suffer much lesser damage than it would have otherwise, which suggests that the incorporation of smart technology, innovative communication devices, and other types of the latest technology into agriculture and the industry as a whole are strongly needed. By promoting the vision of continuous improvement and regular upgrade of quality management techniques with the help of the latest tools, one will be able to achieve excellent quality in producing goods. The quality issue is particularly important for agriculture and the industry, in general, which is why innovative technologies have to be supported as a crucial part of the processes within them.
“Compound Annual Growth Rate (CAGR).” Statista.com, 2019.
Dehnen-Schmutz, Katharina, et al. “Exploring the role of smartphone technology for citizen science in agriculture.” Agronomy for Sustainable Development, vol. 36, no. 2, 2016, p. 25.
Kamilaris, Andreas, et al. “The rise of blockchain technology in agriculture and food supply chains.” Trends in Food Science & Technology, vol. 91, 2019, pp. 640-652.
Li, Juntao, et al. “Research on IOT technology applied to intelligent agriculture.” Proceedings of the 5th International Conference on Electrical Engineering and Automatic Control. Springer, 2016.
Rillig, Matthias C., et al. “Towards an Integrated Mycorrhizal Technology: Harnessing Mycorrhiza for Sustainable Intensification in Agriculture.” Frontiers in Plant Science, vol. 7, 2016, p. 1625.
Watson’s Theory To The Nursing Process
Nursing practice has continually improved over the recent years due to the integration of theoretical frameworks that advocate for more involving learning strategies and nursing process (Billings and Halstead, 2009, p.4). Furthermore, the embracement of community oriented and consumer driven system and its incorporation in learning has led to improvement in the nursing care. Mission statements in the institutions have regularly been reviewed in order to strike a balance between the teaching, research and eventually into service (De Young, 2009, p.12). The research paper will contrast and compare the mission statement of VA Southern Nevada Healthcare System and Loma Linda University (LLU) with regard to Jean Watson theory.
VA southern Nevada healthcare system is renowned for its service in the improvement of the general health for over 240000 former military service personnel for many years. The facility envisages providing exceptional health care services aimed at improving their well being through integration of research and education and patient centered and community oriented services to veterans. Loma Linda University is one of the most respected Christian training institution that specializes in educating, expanding knowledge and providing comprehensive health that is in line with the ministry of Jesus Christ. Involvement of the students, staff, church and patients have driven the agenda of the facility thereby making it achieve its goals. Jean Watson theory is mainly interested in science of caring where she espouses 10 carative factors that are imperative in the satisfaction of human needs in nursing practice (Cara, n.d, para 10).
The mission statements of the two institutions share several similarities with regard to the principles spelt out in the Jean Watson theory in nursing practice. LLU and the VA southern Nevada healthcare system advocates and instills hope and faith in the lives of their patients and students. LLU is vocal in its provision of compassion services targeting the development of the whole person through the students and experienced faculty. In tandem with the global mission of LLU and VA southern Nevada, integration of spiritual and social growth dimensions is given priority as espoused in Watson nursing theory. The incorporation of these dimensions are vital since enhance the capabilities and courage of the nurses to offer carative and other curative processes (Morphew & Hartley, 2006, p. 459).
The provision of research and education is fundamental in the carative and curative process. In line with this, LLU has put tangible measures that enhance ethical education and expansion of knowledge by way of instruction from the professionals. Likewise, VA southern Nevada system incorporates a culture of education and research that has enhanced its role as the best provider of exceptional health services to the war veterans. Their mission statements are in line with the tenets spelt out in the Watson theory and are a reflection of the paradigm shift in the running of training and medical facilities especially in modern times (Cara, n.d, para 17; Morphew & Hartley, 2006, p. 459).
The integration of liberal arts is imperative in the development of humanistic philosophies and values. Liberal arts enhance the functioning of the health systems through ensuring efficacy in communication and delivery of services occurs. The respect the cultural and ethnic backgrounds of the students and the staff has received priority in LLU due to its far reaching implications in the transfer of knowledge, values, and appropriate skills and behaviors. UV southern Nevada has high regard for excellence, commitment and to larger extent compassion particularly when delivering nursing care to the war veterans. Compassion to the sick helps boost their morale and instill hope in the curing process (Cara, n.d, para 17)..
The caring environment provided offers encouragement and motivation to the staff since it unlocks their potential thereby allowing them to diversify into many areas of the nursing profession. Likewise, LLU provides a very important avenue for career development through provision of holistic teaching strategies and clinical settings. Efficacy of medication is overly dependent on the caring process thus the need to improve its quality (Cara, n.d, para 17). The values of the two institutions support the development of appropriate values as espoused by Watson in her theory. The nurturing of these humanistic policies has resulted in the overall betterment of the recovery process while boosting the quality of life of the patients. Both institutions acknowledge the need to utilize systematic scientific techniques through embracement of research.
While the two institutions share several similarities, some differing perspectives exist particularly with regard to the Watson theory. According to Watson, a certain stage in life reaches where the curing process looks set to fail regardless of its degree of effectiveness (Billings & Halstead, 2009, p. 49). The spiritual component comes into play whereby the patient requires hope and faith that they can make it. LLU acknowledges the role played by spirituality by aligning all their activities with the doctrines of the seventh day Adventist while seeking to address the demands for health professionals with Christian backgrounds. While the LLU mission statement unequivocally advocates this idea, the UV southern Nevada does not give it much emphasis. Its failure is contrary to the assertions by Watson that faith is essential in offering a sense of hope and wellbeing through meaning beliefs to the affected individuals.
Watson’s theory espoused that cultivation of sensitivity to the caring environment, one self and the other individuals is paramount in the delivery of effective nursing care (Cara, n.d, para. 23; DeYoung, 2009, p.56). In this case, the nurses are supposed to explore several ways that will enhance their experiences during the nursing process. Achievement of the sensitivity requires the integration of all component of social life including the spiritual aspect that plays a major role especially during the onset of treatment failure. LLU has made several steps towards the actualization of this component that presents a major agreement with Watson theory.
The mastery of social and spiritual backgrounds is imperative when taking care of patients thereby offering golden opportunities for them to develop superb interpersonal relationships. However, the UV southern Nevada health system is overly interested in improving quality and financial integrity without necessarily taking into account the impact of spirituality in their achievement. The contrasting approach may be useful in explaining any differences in health outcomes especially in patients exposed to the two types of environment during their recovery period (Billings & Halstead, 2009, p. 46)
Watson theory is useful to the nursing process since it provides invaluable concepts in practice and education. The broadness and thoroughness of the theory makes it easily adaptable to mission statements of various training and medical facilities. LLU and UV southern Nevada health system mission statements reflects majority of the principles and assertions made by Watson thereby making them centers of excellence in their own right. More importantly, the usage of Watson assertions is imperative since it offers an opportunity to the institutions to provide quality healthcare services to the patients.
Billings, D.M. & Halstead, J.A. (2009). Teaching in Nursing: A Guide for Faculty. St. Louis: Elsevier Sanders.
Cara, C. (u.n). A Pragmatic View of Jean Watson’s Caring Theory. Web.
DeYoung, S. (2009). Teaching Strategies for nurse educators, (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
Morphew, C & Hartley, M. (2006). Mission Statements: A Thematic Analysis of Rhetoric across Institutional Type. The Journal of Higher Education, 77(3), 456-471.