Ice-Fili, Russian Ice Cream Company Sample Essay Example

In the early 1990s the ice pick industry was province regulated. It had unreal market. where all production was sold despite immense overrun in the industry. During passage from province governed to market economic system. the industry shrank quickly and was unattractive chiefly because of political and fiscal convulsion. Once Russian economic system reemerged from the crisis. in the late 2001. the industry stabilized. Industry forces started to play major portion in its attraction and macro factors did non overshadowed them any longer.

From 2002 and on. the industry became attractive and houses were able to supply above mean rate of returns.

For any given natural stuff. houses had an option to take from 3-4 providers. They had plentifulness of new offers from possible providers. However. providers could order seasonal monetary value fluctuations of some stuffs. Additionally. the new domestic providers of production equipment were emerging. It resulted in lower power of foreign equipment providers.

Even though barriers to entry were quiet high ( e. g. capital investing was high ( 1-1. 5 million per production line ) ; entree to distribution channel was limited ) . high borders attracted new entrants. The market about tripled from 1996 to 2002.

The replacements ( e. g. beers. sodium carbonates. confects ) stole important market portion from the industry. because these houses had immense advertisement budgets. They were able to alter consumers’ purchasing wonts.

Consumers did non incur any shift costs. but it did non translated into higher bargaining power.

The competition in the industry was turning. but there was still batch of growing chances. In comparing with foreign states. the ingestion of ice pick was really low and really seasonal. The houses should shift merchandises by concentrating on household and eating house concern ingestion. This will spread out the overall industry market and cut down seasonality effects. At the same clip it will take down storage costs. smooth production and distribution.

Firms should besides increase their selling budgets to efficaciously vie with replacement merchandises. By making national association of Russian ice-cream manufacturers. they started to distinguish their merchandises being all natural. preservatives free.

The aging booth distribution system hurts the manufacturers. They should concentrate on fastest turning sections – supermarkets. By rebalancing their distribution to capture these turning sections. the ice pick manufacturers will be able to pull more clients and do them less season dependant.

Their chief nucleus competence is bring forthing superior savoring ice pick – utilizing high quality natural ingredients. without any unreal preservatives or colorants. However. they are trapped with this competence. because they do non leverage it. They do non utilize adequate and proper advertisement and do non distinguish their merchandise. Adjusting their selling run to showcase their merchandises as being the most natural and best tasting might alter this reasonably easy. Their scheme of bring forthing preservative-free ice pick should be congruent with other strategic enterprises. For illustration. they entered western markets. where consumers were wellness. low-fat witting. which did non aline with their nucleus competence. Therefore. they should abandon exports to Western states. but focus on exporting to CIS and other former USSR states. where consumers have comparable savoring wonts.

The other nucleus competence is their strategic confederations with distributers. And once more they failed to recognize the potency of this nucleus competence. Alter-West. one of the major distributers. has 40 % ownership in Ice-Fili. Even more significantly. they specialize in administering ice pick to the turning supermarkets and eating house ironss. By constructing upon this relationship. they can restrict the entree to distribution channels for other rivals. They should beef up relationship with their distributers. alternatively of embarking into really capital extensive and 50 % lower border distribution concern.

During the bid economic system. Ice-Fili had sole rights to bring forth the most popular ice pick trade names ( e. g. Lakonka. Leningradskoe ) . Unfortunately. upon the disintegration of the USSR. they lost these rights and anyone was able to bring forth these trade names. Ice-Fili doomed market portion.

They tried to recover market portion by making tonss of new merchandises. However. they did it without any market research and analysis ; they still operated under old motto: “We produce. they will purchase. ” Sing the current booth distribution system. where each booth carried really narrow scope of merchandises and merely handful merchandises generate most of the grosss. it did non made sense to transport so many merchandise lines. By cut downing figure of merchandises carried. the house will be able to distinguish them better. allocate selling budget to most profitable merchandises. and. therefore. addition trade name acknowledgment. Additionally by concentrating on fewer merchandises. they will be able to derive economic systems of graduated table and distribute their high fixed costs.

Because of the switching tendencies in retail sector toward supermarkets. Ice-Fili’s distribution system should be oriented towards them. By seting its advertisement towards family-oriented consumers and puting their merchandises in the supermarkets. the house will be able to spread out industry’s market and its ain market portion in it.

Additionally. if Ice-Fili promotes fewer trade names and places its merchandises as the best-tasting and preservative free 1s. it will be able to vie on gustatory sensation instead than monetary value. particularly against regional manufacturers. which have cost advantages. This new trade name image will allow Ice-Fili order premium monetary values for its merchandises.

Comparing Animal Farm To The CUBAN Revolution Sample

One could happen 100s of books refering the Russian revolution ; nevertheless. it was George Orwell’s Animal Farm that shed visible radiation on the corruptness of the revolution. Even though Animal farm is clearly a sarcasm on the Russian Revolution. it can easy be compared to many revolutions. particularly the Cuban. Both revolutions were led by a powerful adult male. or animate being. with strong public support. and spoke of a great state in which everyone was equal. Yet. in the terminal of both revolutions. the supreme leader ended up being corrupt and a fully fledged dictator. Orwell wanted to demo how there is such corruptness merely in world. hence Animal Farm being a novel with speaking animate beings ; moving as an accent on the fact that animate beings would ne’er carry on a state of affairs of any similarity.

The most important item that Orwell included in his book was Napoleon. a powerful and forceful leader who felt he was ever merely. clearly portraying a dictator. Such a character could easy be compared to Fidel Castro. the leader of the Russian revolution. For. every bit shortly as Castro took office in Cuba. he listened to no 1. and did merely as he saw fit. As Castro led the revolution. he gained the love of the bulk of Cuba because most Cubans at the clip were either hapless or in-between category ; and Castro spoke about equality amongst everyone. significance there would be no rich or hapless. However. one time Castro gained the people’s trust he put fright in everyone’s eyes with illustrations of anguish. arbitrary imprisonment. unjust tests. and extra-judicial executings. Much like Castro. Napoleon started out by moving as a compassionate leader. and in concern of the animals’ “well-being” .

He so put fright in the animals’ eyes by let go ofing Jessie’s nine puppies. the tremendous. ferocious Canis familiariss that Napoleon had trained as his helpers. This similarity shows the reader how effectual propaganda genuinely is. particularly when the propaganda is in your benefit. One gets lured in and loves. and so the love is turned to fear ; love and fright is a deathly combination. As stated before. much like Castro. Napoleon brutally killed the animate beings who confessed of their ties to Snowball. “They did non cognize which was more lurid – the perfidy of the animate beings who had leagued themselves with Snowball. or the barbarous requital they had merely witnessed. ” ( Animal Farm 57 ) .

Not merely did both Fidel Castro and Napoleon run a similar fright run. but both seemed to run a totalitarianism-like authorities. Both leaders led their revolutions. and merely proclaimed leading after subverting the former dictator ; neither Castro nor Napoleon was of all time elected. Both leaders were besides highly insecure and paranoiac.

Fidel Castro has refused to keep any kind of elections in effort to maintain himself in office. which he has successfully accomplished for the past 45 old ages. Bonaparte did make up one’s mind to keep elections ; nevertheless. he made sure he was the lone one running for president. and if the animate beings did non ballot they would be murdered ; guaranting his maintaining of power. “Castro besides placed the imperativeness under rigorous censoring. and sentenced to decease a figure of his political enemies. Once once more Cuba’s gaols were filled with political critics. including many of Castro’s former companions. anti-communist labour leaders. and other seasoned oppositions of the Batista government. ” ( George Welling ) .

About indistinguishable to Castro. Napoleon blamed his jobs on his political enemy. Snowball. and ordered that if any animate being is to see Snowball they should slay him instantly. Napoleon besides framed a figure of hogs of being in relation with Snowball and had them torn to pieces by Jessie’s nine puppies. one time once more exerting his dictator musculus and striking all the animals’ hearts with fright. These actions are much like Castro’s imprisonment of all the political critics who voiced against his actions ; nevertheless. Napoleon. alternatively of penalizing those who went against him. he made an illustration of what would go on if anyone did ; by viciously slaying them. frightening the animate beings of even believing about a rebellion.

Much like Fidel Castro. Napoleon used utmost censoring and forced ignorance upon the animate beings to enable him to keep a strong absolutism. In Animal Farm Napoleon does greatly promote instruction. every bit good does Castro. but he merely believes in instruction in what he wants the people to cognize. Hence the alteration of the commandments as Napoleon pleased. Due to merely few animate beings really being able to read. the others merely memorising. Napoleon was able to easy carry through what may be considered “selective acquisition. ” In Cuba. even today. Fidel Castro holds utmost censoring on everything seen. heard. and read in Cuba. If the article. telecasting plan. wireless plan. or even book is non approved by Fidel Castro’s squad of censoring. it does non come in Cuba.

Merely late. Castro ordered a prohibition on the Internet throughout Cuba. and lone authorities functionaries. the military. and choice persons are presently allowed to utilize the Internet. The two leaders besides successfully used propaganda to derive the support of their people. In the Cuban revolution Fidel Castro spoke of entire equality amongst everyone. and the delivery of Cuba back to a democracy. and fring the state of its absolutism ties imposed by Batista. During Castro’s presidential address. 2 doves flew on his shoulders as he spoke. slightly subliminally portraying that life will be better under his regulation.

The methods used by Fidel Castro and Napoleon to change over their prevarications of equality to the acrimonious truth of absolutism were besides really similar. “Taking advantage of his ain personal appeal and of the people’s trust in him. Castro managed to enforce a totalitarian system in barely three old ages. He used fraudulence and implacable repression. He eliminated all possible political challengers. He seized control of the labour brotherhoods and the pupil and professional organisations. He took over the media and bit by bit confiscated all private endeavor. every bit good as all private instruction and the first-class HMO-type wellness attention system.

Even the smallest concerns were eliminated as private endeavor became a offense. ” ( Cuba: Exodus… ) . Napoleon’s actions were really similar. for he bit by bit changed commandments to suit his ain penchants. and easy imposed longer and harder work on the animate beings but portrayed it as good for the animate beings. It is apparent that both happenings resulted in a absolutism ; nevertheless. Cuba has one of the best economic systems in Latin America. and Animal Farm was thriving more than of all time after Napoleon had modified the commandments. and enforced the new work agenda and began trade with the worlds. As stated before. Animal Farm is merely a novel. and a sarcasm. doing it apparent that corruptness of this quality has and can ne’er happen in any other animate beings ; in a sense rendering world slightly inferior. mentally. to that of animate beings.

Work Cited Page:


Coltman. Leycestet. and Julia E. Sweig. The Real Fidel Castro. New Haven: Yale

University Press. 2003.

Leonard. Thomas M. Fidel Castro: A Biography. New York: Greenwood Publication

Group. 2004.

Orwell. George. Animal Farm. New York: Penguin Books. 1996.

Web Pages:

Welling. George. Castro Comes To Power In Cuba. 3 June 2003

From Revolution to Reconstruction… and what happened afterwards. 8 Apr. 2004

Clark. Juan. Cuba: Exodus. Populating Conditionss and Human Rights. 12 July 1999

Florida International University. 8 Apr. 2004

Fidel Castro. 8 Apr. 2004

Wikipedia. 9 Apr. 2004

Animal Farm – Persuasive Speech Sample

Good morning/ afternoon Mrs xxx and fellow schoolmates. Today I will be carrying to you that I strongly believe the function of a possible leader would be most suited for Benjamin the donkey. In my address today I will be converting that Benjamin is the best campaigner for a new leader. I will be discoursing many good grounds to vote for Benjamin and will besides be stating you about what Benjamin will be probably to accomplish when he is voted as a leader.

To get down my address. I would wish to province the legion good points about Benjamin. Although Benjamin was clearly the wisest animate being of the farm. he ne’er thought of himself to be better than any other animate being. This shows that he has the first-class quality of unimportance. which if he was a leader. could utilize most beneficially into hearing the sentiment of the others on the farm. On the other manus. the old leader. Napoleon ever thought most extremely of himself. and ne’er refrained from touting about his illustriousness. He ne’er listened to the sentiments of the other animate beings on the farm.

Benjamin is besides one of the most hard-working animate beings on the farm. During the movie. he besides appeared to work overtime and into the dark when other animate beings were resting. Unlike the hogs. if Benjamin were to be a future leader. he would non be lazy but would go on to work strenuously possibly even more than earlier. Future life on the farm would be guaranteed to be more gratifying if a wise leader alike Benjamin were elected. He would guarantee a better life for all of the animate beings by taking attention of all his duties and non to be lazy and selfish as shown by the evil rabble of hogs. There are so many more positive inside informations of Benjamin’s personality. Benjamin shows the features of: being low. hard-working. wise. responsible. sort and lovingness and most significantly of all. he will merely make things that would be for the benefit of his fellow farm animate beings.

Imagine if Benjamin was voted to be the following leader of Animal Farm. What would he carry through in his place? The definite reply is that he would do life much more easy and more pleasant. He will utilize his power in a most effectual manner. taking attention non to mistreat his authorization likewise Napoleon. Benjamin would be able to easy command the animate beings and assist them in the right way by steering them with his good influences. This would be wholly unlike the aggressive dictator. Napoleon. who had to command and coerce the animate beings to populate arduous life. Benjamin would besides be just and merely in delegating sensible and equal work loads in order that the farm would run swimmingly. The animate beings would be much happier with their easier life styles under the regulation of Benjamin. They all would be willing to collaborate with one another in an improved farm community.

In decision. I would wish to reinform you of the fact that Benjamin has the best leading potency due to the broad array of good facets shown through his sort and lovingness personality. If the animate beings vote for Benjamin. they are doing certain that they will non endure once more under the corrupt reign of a wicked leader. Napoleon. As a leader. Benjamin would utilize his wisdom and duty to greatly profit and better the life style of all animate beings. This low donkey would learn his fellow companions to populate merrily and harmoniously on Animal Farm in the yearss to come.

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