International Drug Trafficking Free Sample


International Drug Trafficking is the worldwide illegal trade that involves the manufacture, cultivation, and distribution of substances subject to laws on drug prohibition and is approximated to be 32 billion USD business. The lately launched UNODC campaigning program in international organized crime outlines that drug trafficking continues to be the profitable business for criminals globally (Rousseau, 2017). The solution to international drug trafficking is strengthening sanctions of drug vendors. The government must increase the usage of sanctions on private and public individuals determined to be involved in illegal activities like the expansion of the Chief’s Missions to suspend non-immigrant visas for families and individuals. Because of the scope and jointly constitutional way of intercontinental drug trafficking with worldwide societal, political and economic forces, analytically understanding this matter is vital.

Background Information

The worldwide illicit drug trafficking is huge in scope, with many consequences for the developing and developed world. With the approximated yearly value of around 300 to 400 billion USD, intercontinental drug trafficking overshadows the value of numerous legalized commodities in the worldwide economy (Fritsvold, 2012). This huge underground criminal market also undermines key institutions, gives revenue to entrenched organized criminal groups, infiltrate the financial sector, corrupts law enforcement, destabilizes regions widespread with unrest, and complicates national security matters (Jenner, 2011).

Recent years have intensely reconfigured intercontinental drug trafficking. Whereas the US is considered to be the biggest consumer of illegal drugs, recently, the country has witnessed a diffident shift away from penal prohibition policies (Fritsvold, 2012); many states have relaxed marijuana regulations, and there have been uncertain de-escalation of penalties at the federal level (Chepesiuk & Chepesiuk, 1999).

The previous ten years have similarly witnessed a substantial increase in cocaine usage in Europe, which created the region as a hub in the worldwide market for illegal drugs. Additionally, the main source of the globe’s opium has mainly been transferred from the Golden Triangle to the Golden Crescent and Afghanistan; that change has significantly impacted the political economy and extensive conflicts in the region. Initially delegated to traffic drugs into America by Colombian cartels, Mexican drug trafficking groups have been emerging as possibly, the leading force in the drug business in the modern world (Jenner, 2011). Those deep-seated illicit groups established control over long-lasting trafficking paths into America.

International drug abuse and trafficking in the US virtually affect all aspects of people’s daily lives. The economic cost is huge, approximated to nearly 215 billion. Some of the damages caused by drug addiction and abuse are mirrored in the overworked justice system, a strained health system, environmental distraction and lost productivity. The results of illegal drug abuses are very common, causing emotional and physical damage to the users and negatively affecting their coworkers, families, and others with whom they have contact (Jenner, 2011). Drug abuse negatively affects the health of users, normally resulting in disease and sickness. In most cases, users die prematurely from drug-related illnesses and drug overdoses. Most of the users are productive workers whose deaths leave the organizations paralyzed; others are parents whose parents leave their kids in foster care and relatives (Chepesiuk & Chepesiuk, 1999). Violations of drug law constitute a significant percentage of imprisonment in federal, local and state facilities and represent the most common arrest categories.

The consequences of illicit drug use impact the entire criminal justice system, taxing resources at each stage of the arrest, adjudication, incarceration, and post-release supervision process (Fritsvold, 2012). Even though diversion programs and drug courts in numerous jurisdictions have played a key role in alleviating this problem, drug abuse and drug trafficking in the criminal justice system remains prevalent.

Injury, illness, and premature mortality result in imprisonment and incapacitation all serve to decrease national productivity directly. Public financial resources spent in criminal justice, as well as healthcare due to illegal drug trafficking and abuse, are resources that would in one way be available for policy initiatives (Chepesiuk & Chepesiuk, 1999). There is the greatest loss of productivity related to premature mortality. In the year 2005, there were around 26,858 deaths that were undetermined-intent or unintentional- in 2004, 95% of those poisonings were caused by drugs (Galindo, 2022). Even though it is hard to place cash on the value of human life, a rough estimate of productivity loss can be made on basis of the present discounted value of a person’s lifetime earnings.

There are similarly losses related to health productivity. A person admitted to the healthcare facility or entering a residential drug for treatment becomes incapacitated and is forced to come out from the labour. TEDs data indicate that there were roughly 1.8 million admissions to state-licensed hospitals and clinics for illegal drug abuse and dependence in 2007 (Rousseau, 2017). The loss of productivity in this area is huge.

There is roughly 25 percent of criminals in local and federal correctional facilities. More than fifty percent of these criminals are in federal hospitals imprisoned on charges related to drugs representing approximately 620,000 individuals who aren’t in the labor force (Rousseau, 2017). The costs of their imprisonment thus have two elements: the outcome of their nonproductivity and keeping them behind bars.


The solution is to set up government agencies designed to reduce drug supply and demand. For example, the Inter-US Drug Abuse Control Commission and Violence Commission, both working under the sponsorships of the Organization of States in the US, the Training, Treatment and Rehabilitation of Drug Abuse and Certification Program for Prevention, together with the same multifaceted mechanisms, must be strengthened to assist the governments in expanding drug prevention programs (Galindo, 2022). Strengthening sanctions on traffickers is significant because it puts punitive measures on the traffickers so that they become fearful of such trade. Regional governments ought to upsurge the usage of sanctions on private and public individuals involving themselves in illegal activities, including suspending non-migrant who do not have visas and those who are on the mission of drug business (Galindo, 2022).

The government should also aggressively expand collaborative efforts in order to counter corruption and money laundering with the Caribbean government and Latin America. Justice Department and the US treasury attempts to trace and indict money laundering presently do not have adequate personnel resources and a matched implementation mechanism that match the existing challenges (Galindo, 2022). If these attempts and requirements are strengthened and supported, American bilateral relations become a priority.

Interpretation of Statistical Data

The statistics of the three types of research are valid because the researchers used past research and genuine articles to collect information about the trends of international drug trafficking in different parts of the world. The authors performed a content analysis of those trends in order to determine how drug trafficking has been happening in the selected parts of the world. The statistics can be unreliable because there were no internal consistencies, alternate form method, and intra-rater reliability. The authors can be said to have been unbiased because they used the qualitative research method, which only focuses on previous research about the topic. As such, they were no way they could tamper with the results of those past studies about the topic.

Bagley’s (2015) findings indicate that the passage of California Proposition that attempted to legalize the possession, distribution and cultivation of marijuana in the state would signal the culmination of America led-war on drugs and permit Mexico as well as other nations in that region to deviate from prohibitionist stratagem which has produced violence related to drugs in the Caribbean and Latin America recently.

Nevertheless, several political leaders from Latin America openly oppose marijuana legalization in California and are forcefully against the decriminalization or legalization of hard drugs in America and the entire world. As a result, Proposition 19 was lost at the polls by 52 percent against 48 percent amongst California voters. Undiscouraged, the Marijuana proponent’s validation in California is likely to put another Prop-19 style initiative. The strength of this research is that the researcher used qualitative data, which is considered to be cost-effective and generalizable. The saved some cash that would have been used to conduct research in the field, making it costly. The weakness of this research is that the researcher focused on the Caribbean and Latin America, which does not reflect the true picture of international drug trafficking globally. Based on this, future research must focus on different reports worldwide and capture them in the studies in order to show the real picture of international drug trafficking.

Giommoni et al. (2021) findings indicate that between 2011-2016, the IDS dataset has around 13,021 records of seizing coca spinoffs and 8052 records of seizing opium and its spinoffs, indicating 11,652 and 19,155 networks in heroin and cocaine trafficking networks. The resultant cocaine network consisted of 817 edges and 147 countries and whereas the heroin network encompassed 137 nations as well as 437 edges. The strength of this research is that the researcher used qualitative data, which is considered to be cost-effective and generalizable. Generalization is considered to be an important component of the broader research process. Ideally, it permits researchers to take what they have discovered on a smaller scale and link it to the bigger picture. The limitation of this study is that seizing did not fully represent the actual flow of drugs. Where seizing accounts for a higher percentage of inflows in many nations, they have limitations and just account for a smaller percentage of total flows. There are also uncertainties regarding the presumptions about the consumers and purity of the drug. The lack of data homogeneity available across nations forces the researchers to depend on regional values. Based on this, future research needs to seize accounts worldwide to identify the actual drug flow in the world. The researcher should ensure that data is homogenous in future research to avoid depending on information from one region and assume it represents the whole world.

Robles et al. (2013) findings show that the interaction of drug trafficking organizations with national and local governments has transformed with political liberalization in the nation and entry of many political parties and actors, complicating drug trafficking operations. Due to profound structural and domestic changes, the number of persons participating in international drug trafficking has increased. Unlike the groups and organizations taking part in legal markets, drug cartels normally don’t compete on prices but rather compete to monopolize distribution channels into the US by force. The increasing competition between international drug trafficking factions has led to an unprecedented increase in violence in the nation.

Ethical Outcomes of Solutions

The positive ethical outcome of the solution is that strengthening sanctions on traffickers by executing punitive measures on the traffickers will prevent them from involving themselves in such illegal business. Punitive measures are meant to scare and cation them that they will face dire consequences if they happen to be involved in drug trafficking. On the other hand, a negative ethical outcome is that punitive measures tend to go against humanity. Thus, the concerned agencies that deals with drug traffickers ought to use humanitarian measures while dealing with them because they do not really deserve capital punishment.

The first ethical issue related to a positive outcome is that punitive measures might be dismissed as unnecessary. Secondly, the government agencies cannot deal with drug traffickers until the case is heard and determined, which may delay the process of prosecuting the criminals. The first ethical issue related to negative outcomes is that it is likely to lead to more drug trafficking because of the less punitive rules. Secondly, the governments might find it hard to end international drug trafficking due to poor coordination.


Drug trafficking flows have worldwide dimensions connecting continents and regions, at some point with drastic results for the nations they affect. Stressing the main societal and monetary costs of international organized delinquency, the campaign has been established to help in raising awareness on matters such as counterfeiting of goods, environmental crimes and drug trafficking. Recent years have intensely reconfigured intercontinental drug trafficking. Whereas the US is considered the biggest consumer of illegal drugs, the country has recently witnessed a diffident shift away from penal prohibition policies.


Bagley, B. (2015). Drug trafficking and organized crime in Latin America and the Caribbean in the twenty-first century: challenges to democracy. Drug trafficking, organized crime, and violence in the Americas today, 1-19.

Chepesiuk, R., & Chepesiuk, R. (1999). Hard target: the United States war against international drug trafficking, 1982-1997. Jefferson, NC: McFarland.

Fritsvold, E. D. (2012). International drug trafficking. Oxford University Press.

Galindo, J. (2022). An Improved Strategy to Fight Drug Trafficking, Organized Crime and Corruption in the Hemisphere. Retrieved from

Giommoni, L., Berlusconi, G., & Aziani, A. (2021). Interdicting international drug trafficking: a network approach for coordinated and targeted interventions. European Journal on Criminal Policy and Research, 1-28.

Jenner, M. S. (2011). International drug trafficking: A global problem with a domestic solution. Indiana Journal of Global Legal Studies18(2), 901-927.

Montagne, M. (1990). The social epidemiology of international drug trafficking: comparison of source of supply and distribution networks. International journal of the addictions25(5), 557-577.

Robles, G., Calderón, G., & Magaloni, B. (2013). The economic consequences of drug trafficking violence in Mexico. Poverty and Governance Series Working Paper, Stanford University.

Rousseau, R. (2017). West Africa–the Region’s Pivotal Role in International Drug Trafficking.

International Human Rights Law Essay Example


International human rights law refers to guidelines and principles that protect universal features of human beings from sovereign power exercise. Human rights also possess international legal significance (Chowdhury & Bhuiyan, 2010). The committee monitors the distribution of justices of the international legal order. International human rights law came because of the Second World War. The National General Assembly later adopted the Universal Declaration on Human Rights in 1948. The declaration significantly strengthened international human rights law. The declaration elaborated common standards that all nations needed to achieve (Shelton, 2013). Noteworthy, all societies cross-culturally manifest the concept of human rights. Regardless, states can never be forced to comply with their obligation under international human rights law. The allegation firmly arises when states do not want to comply with the law.

The Obligation of the International Human Rights Law

The guideline surrounding international treaties weakens the ability to force member states to comply with the law. The international treaty mandates all member states to comply and respect international human rights law (Chowdhury & Bhuiyan, 2010). Member states must carry out legal duties under the laws in respecting human rights. The guideline is silent because it does not stipulate legal obligations whenever states operate outside the law. The guidelines major in offering policies that states need to follow to ensure respect for human rights (Chowdhury & Bhuiyan, 2010). Legal duties regarding non-compliance are not in the guidelines. Acts of non-compliance are attributes of state legislation. The guideline significantly contradicts the obligation of the UN Committee (Shelton, 2013). It contradicts the committee’s role in making states comply with international human rights law obligations. The policies further give States absolute power in protecting human rights.

International treaties on human rights law only offer assistance and cooperation to States thus can not force the state to comply. For example, states must fulfill the policies (Chowdhury & Bhuiyan, 2010). It mandates states to take administrative, budgetary, and judicial measures in realizing human rights. The scope of the obligation also depends and involves the establishment of institutional machinery by the state. States take the central role in realizing international human rights. States create all procedural conditions institutions and provide various material benefits essential in realizing human rights. The obligation to fulfill further involves the States positive action (Chowdhury & Bhuiyan, 2010). States’ proactive roles make them immune to being forced to comply with international human rights law. Thus, international treaties cannot force states to comply with international human rights obligations.

Secondly, international treaties on human rights law were a product of experience and not a product of logic since each state has a unique experience on human rights. For example, most States tend to align individual implementation of human rights law with religious beliefs (Chowdhury & Bhuiyan, 2010). Religion has generated the massive difference between western and non-western conceptions of human rights. The western view mirrors human rights as a weapon people can use to defend themselves. The argument on international law and domestic law taking precedence also protects states. The two legal instruments make it hard to determine the supremacy of international treaties on human rights law (Shelton, 2013). Thus, if states do not wish to align with their obligations under international human rights law, they cannot be forced to comply.

Thirdly, it is difficult to force states to comply with international human rights law because of ideological differences in human rights. The assertion arises from the deliberation commission recognizing two crucial human rights ideas (Chowdhury & Bhuiyan, 2010). For example, western states align with ideologies that heavily rely on civil liberties. Western ideologies on international human rights law further major on individual freedom. The states rely heavily on the liberal philosophies of their founding fathers. The commission also recognizes states that view human rights as part of deliverable obligations (Chowdhury & Bhuiyan, 2010). Further, these states allege that human rights are mere obligations directed to them by other interventionist states. The two polar views significantly influence how states comply with international human rights law. The human rights committee can only undertake discussions on clarifying the parameter of the rights (Shelton, 2013). The committee further monitors the issues hindering the effective implementation of covenant rights. Compliance complaints are authoritative despite not being legally binding. The international community units can only deal with cases of states overstepping human rights through criticism (Chowdhury & Bhuiyan, 2010). The international units further criticize the state for upholding the set consensual values. For example, the United States has faced several criticisms of human rights values like other nations. Thus, it is difficult to force states to comply with their obligations.

Lastly, extraterritorial human rights implementation and jurisdictions can never be interfered with by other states. The rights of other states in the covenant are limited by extraterritorial human rights jurisdiction (Chowdhury & Bhuiyan, 2010). External states lack sufficient rights to interfere with the human rights laws implementation of the victims’ countries. The obligation usually applies to all member states and does not merit sweeping statements of the initial draft. It is upon the victims’ state to protect and promote human rights to its citizens. The human rights law mandates states to protect their citizens from various forms of human rights abuses (Shelton, 2013). Jurisdiction aspects implementation focuses on protecting and promoting human rights (Chowdhury & Bhuiyan, 2010). External states can only impose sanctions on states that disregard their obligation. Thus, states can never be made to comply with their international human rights law obligations if they do not wish to.

Sovereignty of States

The sovereignty of states significantly draws a boundary between domestic legal law and international law because conflict always arises in determining the superior law (Chowdhury & Bhuiyan, 2010). Besides, legal disciplines draw several debates regarding the nature of applicable law. Despite international law being considered superior, the sovereignty of states crucially determines the nation’s constitution. States’ constitution further elaborates its jurisdiction and other jurisdictional competence on its people (Shelton, 2013). The international treaties have a minimal role in implementing the set guidelines on international human rights law. States take total responsibility for regulating extraterritorial activities in their jurisdiction. The only infringement that international treaties offer is concerning safeguarding human rights (Shelton, 2013). It is upon the state to take protective and preventive measures towards international human rights laws.

International laws and treaties are mere interpretation tools essential in developing domestic laws. International treaties on human rights law are also not universally agreed on based on differences in societies (Chowdhury & Bhuiyan, 2010). These treaties are only useful for judicial review in sovereign states. States like other corporate bodies can only bear obligations to these international treaties. States build dependencies on domestic legal law making it hard to force them to comply with international treaties (Shelton, 2013). It is vital to note the interdependence between domestic and international laws. Thus, it is difficult to force states to comply with international human rights obligations if they do not wish to comply.

Forcing states to comply with their obligation can also trigger issues of external military intervention. Military interventions are usually costly, especially in external countries (Chowdhury & Bhuiyan, 2010). Further, forcing states to comply with obligations can trigger resistance from other member states due to issues of respecting the states’ sovereignty. Forcing states to comply with their obligations rarely benefits their citizens (Shelton, 2013). The Economic, Social, and Cultural Rights Committee stresses preventing interference with other states. It stresses that third parties need to respect the enjoyment of human rights in other countries. Third parties can only influence other states through legal and political means. The legal and political means need to be per the United Nations Charter (Chowdhury & Bhuiyan, 2010). Thus, it is difficult to force states to comply with their human rights law obligations if they do not intend to do so.

Lack of Enforcement Body

States are also free to withdraw from international treaties. Therefore, they need not comply with the law. States have a central obligation to obey their domestic laws (Chowdhury & Bhuiyan, 2010). People tend to work hand-in-hand with a particular state’s monopoly. The absence of a direct international, federal marshal also contributes to most non-compliance due to a lack of standing international law enforcement officers to implement compliance mandates. There is no strong political support advocating for creating an enforcement body. The inefficiency poses a major threat to international human rights law (Shelton, 2013). As a result, this greatly disregards the fact that states constantly violate their legal obligations. For example, states use religion, culture, and faith in violating some international human rights laws.

It is difficult to build enforcement bodies because treaties are a mere exchange of promises not accompanied by solemn acts (Shelton, 2013). It is further vital to note that treaties are more like contracts. The treaties are never morally binding. Despite the international-law commentators’ argument that treaties are binding because of the state consents, their assertions are never the whole story. Further, a state’s act of consent is never a useful condition in creating compliance obligations for member states (Chowdhury & Bhuiyan, 2010). The human rights committee can only create legal obligations through additional formalities. Regardless, the member states themselves cannot create a neutral body.

Economic Constraints

States cannot comply with international human rights law obligations because of the heavy financial burden. For example, if powerful states take the role of the police force, they might face severe economic challenges since the job is an enormous burden (Chowdhury & Bhuiyan, 2010). The applicable international law also mandates other states to work towards the realization of human rights. It requires states to take necessary preventative, punitive, and protective measures in realizing international human rights law (Shelton, 2013). The economic burden of forcing states to comply with their obligation under international human rights law is massive.


States can comply with international human rights law obligations if they intend to respect the law. The assertion arises that the Human Rights committee lacks an enforcement body to conduct policy mandates. All member states must promote international human rights laws. The sovereignty of a state is also highly respected at the international level. Economic challenges also significantly influence how other states politically and legally intervene. It is difficult to force states to comply with their international human rights obligations.


Chowdhury, A. R., & Bhuiyan, J. H. (Eds.). (2010). An introduction to international human rights law. Brill.

Shelton, D. (Ed.). (2013). The Oxford handbook of international human rights law. OUP Oxford.

International Marketing Strategy For Global Expansion Sample College Essay


Globalization has taken an essential role in many businesses, companies, and people’s lives today, based on International Products’ utility for daily use and leisure. Additionally, many consumers tend to choose products from other countries over the local products based on different perspectives, facts, and logic. The main reason for this is the quality of products. Many consumers say that the products from other countries have a high quality in their formation compared to the local ones. Other reasons that lead to the globalization of products are the branding and prices despite the sophistication of quality improvement by the local industries. Malaysia Company Operating in the Food and Beverages have grown steadily and now it has decided to sell its products internationally. This company’s leading brand is the Tealive bubble Tea to South Korea. With the help of the local government and other International Organizations, the company will be able to cope with the challenges of globalization and economic liberations to defeat its competitors and serve the customers of South Korea. (Fahy et al. 2019)

The company will create a competitive analysis to get the global understanding and the global scale. It will have to follow the standardization strategy to cope in international markets. The company will have to differentiate and mix the tea branding advertising strategies, defeating the other companies or industries with similar production. Furthermore, for the company to get more customers from South Korea, it will have to raise the quality of Tea because other local markets have low-quality products and brands, thus leaving the customers unsatisfied. Moreover, the pricing rate of products in South Korea is higher for customers, thus leaving people from low families unserved. Still, this company will have to lower the prices to attract customers to purchase the products. (Gillespie et al., 2021)

Environmental Analysis

In South Korea, the population has improved compared to other years, brought by a low death rate and an increase in the birth rate. According to the Korean Culture, minority groups share a common language, live in a common area, and share social values. In context to this, the minority are highly populated compared to the majority group. The government has developed strategies to develop minority groups, positively impacting the company. A company will benefit from introducing the Free Trade Agreement, a passion for UK goods. In this case, the goods from other countries like British are ranked high by Korean consumers, thus giving opportunities in exports. In context to this, Malaysia Company can get a chance to export its product, leading to its growth.

Furthermore, the economy of South Korea has grown by a rate of 3.6%, and it has been rated being the fastest in Organization for Economic Support and Expansion. The higher the economy, the higher the increase of market opportunities. In addition to this, this country has a hi-tech economy. It is the leading country with the manufacture of electronics. For instance, Samsung’s most significant company for producing electronics started in South Korea.

Furthermore, it has the uppermost level of wideband infiltration globally. It has the highest speed in the network; thus, the company can benefit by advertising its products online, and more people will get the message. (Hecht et al. 2020)

Despite the country having opportunities for external markets, it has challenges and risks. Firstly, the government has confusing rules and regulations, thus being difficult for the company to market its product and remain compliant with all pertinent laws. Before the company market its products, it must navigate and explore the regulations and do testing. Secondly, there is a deep respect for tradition in South Korea, making it hard for the company to set market there because it is deeply rooted in heavily Korean Culture, which Confucianism and male-dominated emphasize. Additionally, foreign businesses perceive the employment law system as inflexible because it is hard to terminate a Korean employee (Shtal et al., 2018).

Global Market Entry Strategy

To engage in foreign investments, it should analyze the market prospect and its competencies to determine the best strategy. Businesses begin with a lower-risk approach and progress to other methods by involving additional investment and risk and additional opportunity after having proven the previous success. The following are main markets strategies and firstly is, exporting is where goods are produced in one country and then sold to the other country. Many businesses and companies find exporting a low-risk strategy and see it as attractive. Additionally, the domestic products find a new growth chance in the other country, enabling the company to sell the existing products and avoid developing new ones. Some effects find a cyclical internal demand and decide to export them overseas, which helps them balance their seasonal need in their revenue streams. In addition, a company may choose to ship its product because the competition is low in the other country. Smaller businesses majored in exports because the risks are low and reasonable costs. Secondly, the different strategy is licensing. Here, the licensor gives the licensee the product by granting the right to use the firm’s manufacturing process, brand name, copyrights, and sale ideas in return for payment. The good thing with this strategy is that the firm enters the foreign market quickly. In context, the firm may use this strategy if it has inadequate capital, rules, and regulations being rigid or government restrictions.

Furthermore, it is a risky market strategy for a firm hence being a long-term contract. If the licensee does not produce the approved products or is marketed ineffectively, the original product’s image tarnishes. (Watson et al., 2018)

Malaysia Company Operating in Food and Beverages should use export market strategy because it is less risky and controls costs. Additionally, if the company faces competition in the local market, it may export the products overseas with less stiff competition (Terech et al., 2018).

Market Analysis

Segmenting the marketplace into position groups is vital because the company can identify the profitable market segment and imperative to new firms and new products before other companies select the profitable marketing segments. Customers are different in terms of desires, wants, and anxieties. However, segmentation activities are essential because the potential and current customers are reached out effectively; thus, they can match their communication products offered with the needs of different customers. The company must use four basic questions in segmenting the market and include; “who has the need?, Do they have money for product?, Who is the decision-maker? Do they have distinction needs as a segment?” In context to this, there are segmentation variables which are geographic, demographic, psychographic, and behavioral characteristics.

Demographic segmentation is one of the common forms of marketing segmentation, and it involves dividing the buyers based on observable and people-based differences. The qualities in these segments include; sex, marital status, race, religion, etc. It is the greatest generally used variable because the collection of data and information is accessible, thorough interaction of customer one by one, tally data logical computer software among others. However, it is essential to use this approach because it can help to narrow the market downward. Additionally, the information is easily accessible, and the cost needed is meager. Data is placid directly from the customers, which helps establish and aim the market campaigns.

Furthermore, it allows the company to clarify its visualization, getting more direction with its future advertising plans, thus optimizing its properties, stretch, and budget. In addition to that, Geographical segmentation is another used approach by companies and businesses, and it involves dividing the marketing according to the location of customers. It helps in understanding the customers’ needs better and therefore sending the products to a different site. The best method in this segmentation is identifying the buyers in their state-run, region, and zip-code. It is very critical to use this approach because it requires the company to choose a specific AD to use in different locations.

Key Competition Analysis

The beverage sector is the most demanding business around the World. In South Korea, a number one leading food and beverage company makes a sales revenue of approximately 2.8 trillion. However, many companies have declined, led by the CJ Cheiljedag Corporation. The corporation is well known for producing most food brands around the country. Additionally, it acquired the food manufacturing company Kahiki foods. The company has quality products, which attracts most of the customers in the company. Also, their product pricing is not severe compared to other local markets. The sales values of the corporation improve day by day, whereas the country itself benefits a lot because of the taxes it collects from it. Furthermore, the consumers of food and beverages have entrusted the corporation’s products, which may be hard to convince them about our products. (Morgan et al. 2020)

What makes the business to be successful is its unique selling proposition. The CJ Cheiljedag cooperation has a unique selling proposition compared to other local and foreign markets. What they consider most is the prices and quality of their products. If a corporation produces goods of high quality and prices are at equilibrium, the more it will attract the customers to the products. Furthermore, the cooperation has put more health considerations on its customers. Before the products are taken to the customers around the country, they check if they are in an excellent state to consume them.

Additionally, the methods used in advertising the products are highly digitalized and hi-tech. The core reason for using these methods is that conveying the message will reach more customers globally. Furthermore, another unique selling proposition is that the company promotes its customers. For instance, if an individual purchases product worth 25 Seoul and above, they provide a gift to the customer, hence attracting more people to buy to be gifted (Khan et al. 2020).

Marketing Strategies

Global marketing is marketing products across international borders to meet the critical needs of consumers around the World. Before creating or selecting global marketing strategies, every department in the company should begin a long time before drafting the marketing materials. Using the right global marketing strategies is essential because of their effectiveness. The more the company gets more skills and knowledge, the more the company will produce new products effectively and give services. Secondly, there will be a definite competitive advantage when a company markets its products in the Worldwide market where its competitors cannot, thus making it a strong force in the marketing sector. However, a good marketing strategy should incorporate the countries around the regions in the World and coordinate its marketing accordingly. There must be a branding name, identical packages, similar products, and standardized advertising. (Samiee et al. 2019)

In addition to that, most companies use two marketing strategies internationally. Firstly, it is creating a strong brand culture. It should make a strong brand familiar to the target customers to grow globally. An effective brand should reflect the customers’ culture, and if the brand’s culture is compromised, it can be very damaging. Secondly, the other strategy is marketing, bearing in mind there are no borders. There are many digital platforms and brands, and the company cannot adopt them in each country. The best thing for a country is to adopt a good marketing approach that is more or less unified (Alon et al., 2020).

Furthermore, there is an export strategy, where the company is primarily concerned with its domestic operations. The intention of the company to use this method is that it does not have any need to expand globally, but it exports its products to take advantage of international chances. In conclusion, there is a standardization strategy where the company treats the whole World as a common market with minimal variations. This strategy assumes that one product can meet the requirements of consumers everywhere. Using this strategy produces efficiencies by centralizing many activities in common; hence, the products are not customized.


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Fahy, J., & Jobber, D. (2019). EBOOK: Foundations of Marketing, 6e. McGraw Hill.

Gillespie, K., & Swan, K. S. (2021). Global marketing. Routledge.

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Khan, R. S., Surkov, V. V., Fedosenko, A. A., & Olatalo, O. A. (2020, August). Construction enterprises’ marketing activities in the economic turbulence period. IOP Conference Series: Materials Science and Engineering (Vol. 913, No. 5, p. 052013). IOP Publishing.

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