Kohinoor Chemical Ltd University Essay Example

Kohinoor Chemical Co. (Bangladesh) Ltd. (KCCL) was established in 1956 and became a leader in producing top-quality beauty and personal care products in this region. By incorporating advanced machinery and consistently sourcing state-of-the-art raw materials from the best global suppliers, KCCL has set a high standard in manufacturing fine cosmetics, toiletries, soap, perfume, glycerin, and more.

It is a Public Limited Company, listed with both the bourses of Bangladesh, the Dhaka Stock Exchange and the Chittagong Stock Exchange. Upon the emancipation of independence of the country the enterprise of Kohinoor along with its age-old goodwill of TIBET brand name was nationalized and included under the Bangladesh Chemical: Industries Corporation (BCIC). On august 03, 1993 the unit was awarded from the management of Sector Corporation (BCIC) as it was acquired by the ORION GROUP under the Privatization Policy.

Under private sector management, KCCL started a new journey of turning losses into profits, failures into successes, and moving from a backward to forward outlook. This involved a complete overhaul of production, personnel, and staff management systems, as well as the introduction of new technology to either replace or update existing ones. The new management also took on the challenge of diversifying brand positioning and introducing a new range of products.

In short order, KCCL regained its position in the market and the public once again embraced its traditional consumer response. In certain sectors, the corporate brand logo ‘TIBET’ has emerged as a market leader. TIBET has consistently maintained unwavering brand loyalty from rural consumers, and as the company’s reach and presence expands into new areas, the market for TIBET products has also grown proportionately while preserving the same level of brand loyalty.

KCCL has been successful in entering export markets, which is in contrast to its usual customer base of middle-class response. In order to achieve this success, KCCL consistently conducts a long-term program of BMER with foreign collaboration. Another factor contributing to KCCL’s success is its establishment of various marketing networks throughout the country, as well as its dedication to maintaining quality. The goal is to sustain success, and to do so, KCCL continuously updates its HRD resources and ensures quality control on a batch-by-batch and even piece-by-piece basis.

Under the able leadership of Orion Group, KCCL has regained its lost glory and penetrated into export markets. The company conducts a prolonged program of BMRE with full foreign collaboration to ensure quality and efficiency among its workforce. This workforce includes 1500 plus employees, including technical and management executives, who are provided with various welfare measures such as subsidized canteen, free uniform, Medicare facilities, and a welfare center. They are ready to respond to any consumer need. KCCL has achieved high productivity ratings in the country. Recently, KCCL has entered the export market and now exports its products to various parts of the world. This expansion represents new frontiers for the leading Toiletries and Cosmetics Company of Bangladesh.

Designer Labels Vs Fakes (Bulgaria) Commentary

It is nowadays, more than ever when the market is flooded with all kinds of fakes. That market is so immense especially in the small countries where people are underpaid and the grey economy is in power. Not only, is the desire for being dressed well driving these people to buy fakes, but also the public pressure to wear designer’s label. In Bulgaria there is unwritten rule which stands “the bigger the label the better”. And if you do so later on you become known in the public space as a “dude” or a “chick”. Actually, this is a very typical characteristic of the Bulgarian culture.

Due to the lack of money in the most families and the national ambition always to be the first and the best in everything, Bulgaria has become one of the best markets for fakes. There are tons of business people in Bulgaria who have their own Malls and they see the perfect opportunity to sell these fakes there as a genuine goods. Moreover, they order trucks full of fake designer clothes and then distribute them on the market as a genuine. According, to many trustful sources a pair of fake jeans of the designer’s label Giorgio Armani costs somewhere between two and four dollars on the black market.

Nevertheless, people have to think before act and in Bulgaria’s case think well before buy. People that are buying these fakes are not reasonably thinking what their actions are causing. On the one hand, a brand is something that has been built for many years and wearing an exact brand has its message over the people. On the other hand, when one is buying an imitation, he or she is getting something that cannot stand up on its own as a product of quality or something which has had its true market price hyped up because it appears to look like something it isn’t.

Often, these goods are of poor quality which is why they are cheap in comparison to the originals. Furthermore, buying all these imitations is bad for our national gross product if I can define it that way. Bulgaria’s skillful and talented designers are starving and factories are closing down. Thus, there will be much more people on the job market looking for an employment which is not even in their field of knowledge. Therefore, there will be a high level of redundancy and actually everything will go down just because we buy fakes to make us look “cool”.

As I mentioned, there are skillful and talented Bulgarian designers who are literally starving. Even though, they have their clothes sewed by people who are in fact sewing for export, and they are offering the lowest price for a brand clothes they do not have many people buying their pieces of work. Mainly, this problem is very broad topic and has lots of aspects but one of them is exactly how to popularize our national dress making industry. Bulgarians have to be persuaded that our “home-made” pieces are of high quality.

Also, it is important to be emphasized on the fact that these clothes also carry with them a meaning. Moreover, in business world no one is actually taking you suit off to see the label. What are people looking at during first impression meetings or in working conditions is you to look clean and shiny and dressed properly according to the business’ dress codes. The standards are simple- black suit and white shirt and in women’s clothing one more detail is if worn skirt it has to be knee length. Another reason why we should not buy replica goods is the organized crime.

By purchasing a designer fake, we are supporting illegal activity. Also, if we are buying something just because it looks good we will not buy fakes because of the poor quality, spilled glue on them and messy threads. Hopefully, soon people will become more cautious and more selective when they are buying clothes. In real life the haute couture dress cannot save you when you are all dirty and smelly. Thus, it becomes clear that looking “cool” and “fashionable” is not all about wearing designers’ label it is also about hygiene. Designers are one of the few things that keep the world spinning.

The collections developed are not only on clothing, they are for car accessories, they are now even mobile phones produced with designer’s logos on them like the LG’s PRADA and GIORGIO ARMANI. In this century where we have the copy right and all kinds of rights to protect ourselves it is a shame that a nation whit such a rich history is facing this problem. Here in Bulgaria we have so many talented, brilliant and gifted people and it is very hard to understand and figure out where this greediness comes from. Probably it is all because of the bad standard of life brought by the government???

Good: Health Maintenance Organization And Supplementary Product Elements

A dentist decides not to become a health maintenance organization (HMO) provider, because she feels she can’t provide good dental care for her patients at the reimbursement rates provided by the HMOs. With the help of a consultant, she decides to differentiate her practice on the basis of quality.

Because the dentist’s patients may be charged fees that are not covered by their insurance policies, she must convince them that her superior quality offsets the additional financial costs. She constructs a new office building and redesigns her entire practice to communicate high quality to her patients and to improve productivity through increased efficiency. Explain why quality is difficult to evaluate in services high in credence attributes < Describe how productivity and quality are related in a high-contact, people-processing service

< Discuss how the core and supplementary product elements can be designed to create a consistent impression of service quality < Understand the need for integrated service management (marketing, operations, and human resources) in a professional service firm < Which of the eight elements of the services marketing mix are addressed in this case? Give examples of each “P” you identify. Why do people dislike going to the dentist? Do you feel that Beckett has addressed the problem effectively? < How do Beckett and her staff educate patients about the service they are receiving? What else could they do? < What supplementary services are offered? How do they enhance service delivery? < Contrast your own dental care experiences with those offered by Beckett’s practice. What differences do you see? Based on your review of this case, what advice would you give (a) to your current or former dentist and (b) to Dr. Beckett?

error: Content is protected !!