LUBS5225M – Strategic Management

Question 1

Part (a)

The U.S. digital pharmacy industry is assessed as “Attractive” for the next 3-5 years


Market Growth Potential

The U.S. has positive trend results and growth forecasted for the digital pharmacy industry market, providing big potential in market capitalization. The digital pharmacy market is growing rapidly due to increasing consumer willingness to use online services in healthcare (Suganya, 2019). This positive trend is significantly impacted by the convenient services digital pharmacies provide and the increasing popularity of telehealth services. When looking ahead, predictions for the industry suggest that there will be a continued upward trend in digital health services adoption. This forward-thinking helps to provide positive market prospects, which indicates that the digital pharmacy sector is well poised for further growth in 3 to 5 years (Suganya, 2019). The anticipated growth includes factors such as increased internet penetration, rising healthcare costs, and an ongoing integration of advanced technology in healthcare services. These elements, in combination, make the atmosphere favorable for the development of prospects and reflect a chance that digital pharmacy will grow steadily and significantly.

Technological Advancements

The landscape of the U.S. digitalized pharmacy industry is shaped by technological advancements, which play a crucial role in it. Innovations such as telehealth and e-prescriptions in the health sector create a hospitable ambiance for digital pharmacies to grow (Trenfield et al., 2022). On the one hand, advanced technology upgrades healthcare services and makes it easy for digital pharmacies to integrate smoothly into a larger health ecosystem. Additionally, there is a noticeable change in the consumers’ expectations within the healthcare sector. More and more consumers have become used to digital solutions when managing their healthcare needs, providing great potential for companies dealing with the concept of the 21st century’s pharmacy. This transition corresponds to the overall move towards technology-informed solutions in different spheres of life, and healthcare cannot be an odd one out. Digital pharmacies step forward against consumers’ growing interest in convenient, available, and hi-tech solutions to handle their health matters (Trenfield et al., 2022). Innovations in the healthcare technology sector and increasing attention to digital solutions converge to highlight how technological breakthroughs can be considered key factors contributing to the continuous growth and relevance of the digital pharmacy market.

Regulatory Environment

The regulatory environment is a crucial determinant of the dynamics in the U.S. digital pharmacy industry (Miller et al., 2021). It is noteworthy that positive changes in the regulatory environment are happening, which suggests a gradual move towards embracing and accommodating digital health services. The digital pharmacy sector will be able to operate in a more positive environment as regulatory frameworks adapt and incorporate technological advancements and innovations within healthcare. One notable effect of this shifting regulatory environment is the opening up barriers to entry for firms operating in digital pharmacy. Regulatory support is a catalyst, helping new entrants to comply with requirements easily and creating an environment that facilitates innovation (Miller, et al., 2021). The lowered entry barriers have a lot to do with the appeal of this industry because they make room for many players who come aboard and contribute their part in growing and developing that digital pharmacy sector. On the whole, not only do positive changes in the regulatory environment demonstrate a responsive approach to technological developments, but they also play an essential role in making it more appealing and sustainable for the digital pharmacy industry altogether.

Competitive Landscape

The competitive environment of the digital pharmacy industry in the United States is dominated by an obvious superiority for incumbents, with GoodRx being identified as one of its pioneering market leaders having a well-established brand reputation (Singh et al., 2020). GoodRx can harness its advantage as the first mover and thus outpace new entrants in terms of competitiveness. It has been early in establishing trust and recognition that accounts for the company’s ability to operate efficiently despite high competition. Despite the well-established player advantage, however, there are also differentiating opportunities over competitors in this industry landscape. Competition can be seen, but there are many opportunities for companies, including GoodRx, to differentiate themselves by adopting innovative services and focusing on customer-centric strategies. The rapidly changing needs and preferences of consumers in the digital pharmacy world can be a dynamic environment where players differentiate themselves by offering unique products, improving consumer experience, or tailoring their services (Singh et al., 2020). In this competitive arena, companies that can innovate and position their strategies along with the changing customer needs not only survive but can prosper. GoodRx, therefore, has a strong position as an institution already in the market. However, given that this trade industry is dynamic by nature allows for further specialization and strategic placement to stay ahead of competitors.

Consumer Behavior Shift

Within the U.S.U.S. digital pharmacy industry, a significant shift in consumer behavior is witnessed with two primary inclinations (Singh et al., 2020). Firstly, increasing consumer preferences are turning to the convenience of online transactions, especially in prescription drug buying. This development is part of a broader tendency for people to look for simple and convenient opportunities to satisfy their health concerns (Singh et al., 2020). This convenience preference even spills over to the more traditional physical face-to-face transactions and aligns with what this digital age seeks: efficiency and availability. Second, consumers require price transparency as it connects to the mentioned strategy of GoodRx. The demand for cost-effective healthcare solutions rises among consumers, and GoodRx aims to fulfill this need by focusing on price transparency in its services. The focus on the availability of clear and understandable price structures fits in with consumers’ needs for equitable and affordable healthcare services, giving them adequate information to consider their choices concerning medication purchases wisely. These shifts in consumer behavior come together to show the importance of convenience and price transparency as key factors in determining whether digital pharmacy platforms will succeed. Companies that focus on these factors tend to resonate much more effectively with their target audience, exploiting the changing preferences of consumers as far as healthcare is concerned. With the industry evolving to customer demands, a personalization model focused on convenience and affordability is integral to success.

Challenges and Risks

The U. S. digital pharmacy sector has multiple issues and risks that necessitate strategic consideration and proactive handling (Miller et al., 2021). First among these challenges is the increasing competition within the market. The fact that well-established players in the industry and potential new entrants like Amazon disruptors pose very large challenges for companies such as GoodRx. The competitive dynamics of this field necessitate constant innovation, differentiation strategies, and a focus on maintaining and increasing market share. The other acute challenge is the regulatory arena, where alterations in healthcare regulations can make quite a difference to the overall dynamics of this industry. The changing landscape of regulations, particularly those concerning telehealth and online prescriptions, are sources of uncertainties in this playing field, which requires a much more adaptable nature. At the same time, digital pharmacy companies should stay within regulation changes and rapidly modify their business processes to comply with new provisions of legally evolving frameworks. The capability to maneuver and react appropriately to regulatory changes is paramount for continued success in an industry characterized by its close connection with the provisions of healthcare regulations. Addressing these issues requires proactive measures such as constant monitoring of the regulatory environment, strong competitive strategies, and innovation commitment in order to position companies for resilience and success within a dynamic U.S. digital pharmacy marketplace industry.

Conclusion on Attractiveness

The U.S. technological draw for the digital pharmacy industry is considered “Attractive” because of positive trends on the market, advances in technologies, a supportive regulatory environment, and a friendly competition-related context. While GoodRx has an excellent position as the market leader, proactive strategies should be implemented in order to address possible difficulties and stay ahead of the competition. Continuous innovation, strategic partnerships, and customer needs will be crucial in ensuring the sustained success of this dynamic industry.

Part (b)

Primary Activity – Distribution (Prescription Fulfillment)

  • Resource/Capability Identified: GoodRx’s wide connections with more than 75,000 pharmacies across the United States.
  • Explanation: This network marks this organization to offer customers w variety of options, ranging from different sources for prescription fulfillment. It includes the ability of a company to properly manage and use investments that it has made in partnerships with pharmacies to have a wide distribution of its services (Na et al., 2019).
  • Sustainability as Competitive Advantage: This distribution network is a sustainable competitive advantage. The vast and firmly established partnerships are difficult to replicate by rivals. With this capability, GoodRx has a unique position in the market where it can offer customers an array of choices to fill their prescriptions.

Support Activity – Technological Infrastructure

  • Resource/capability Identified: GoodRx’s sophisticated technology infrastructure, such as its app and website, allows for price transparency, coupon sharing, etc, and online consultations.
  • Explanation: The technological infrastructure improves user experience, simplifies processes, and provides additional services such as online medical consultations (Haseeb et al., 2019). This is an important capability for each activity within the value chain to work efficiently.
  • Sustainability as Competitive Advantage: The technological infrastructure is a sustainable competitive advantage (Haseeb et al., 2019). GoodRx is an industry leader thanks to its constant innovation in technology, data analytics, and user interface design. GoodRx has an established position, which offers a solid base for remaining competitive despite technological changes. The smooth matching of technology to its operations improves the customer experience and establishes a high standard that competitors will meet when trying to replicate similar levels of sophistication.

All these capabilities, like GoodRx’s large distribution network and highly advanced technological infrastructure, can serve as the foundation to develop an enduring competitive advantage. GoodRx’s strategic assets create a difference in the market, making it difficult for competitors to clone either the scale of their pharmacy network or the sophistication of its technology platform. To sustain and bolster GoodRx as a major player in the digital pharmacy sector, constant investment and adequate use of this resource will be necessary.

Question 2:

Part (a)

Corporate Strategy Type: Market Development

The type of corporate strategy utilized in the scenario involving GoodRx’s acquisition of HeyDoctor is “Market Development.” As indicated by Ansoff’s Matrix, market development entails introducing existing products or services to new markets (Zugay & Zakaria, 2023). GoodRx, which was initially established to offer price transparency on prescription medication services, grew its market size by incorporating HeyDoctor’s online medical services into its provision. With the purchase of HeyDoctor, GoodRx entered the market for online healthcare services and broadened its range beyond the traditional focus on prescription drug pricing. By leveraging HeyDoctor’s functionality, GoodRx aimed to explore a new market niche and offer its users a broader range of healthcare services. This strategy matches the idea of market development, as GoodRx sought to increase its current offerings (prescription drug pricing services) in a new space, HeyDoctor online healthcare. The goal is not only to increase the company’s market segments but also to improve its overall value offer by providing a wider range of healthcare-related services provided within users.

Justification: Pros and Cons of Market Development


Diversification of Revenue Streams:

By purchasing HeyDoctor, GoodRx can diversify its sources of income by expanding into market development. The firm can use its entry into the online healthcare services market to earn extra revenue apart from its main line of business in prescription drug pricing (Clarissia, 2020).

Enhanced Customer Value:

Integrating HeyDoctor’s services improves the overall value proposition for GoodRx customers. Online medical services like online consultations and prescriptions lead to the establishment of a more holistic healthcare environment that caters particularly to an enhanced range of user requirements.

Synergies in Brand Loyalty

Users of the existing GoodRx website specializing in prescription pricing may appreciate new healthcare services. This can help grow customer loyalty and retention.


Operational Integration Challenges

The incorporation of HeyDoctor’s services into the GoodRx platform creates operational difficulties. It is necessary to plan and implement the integration of online healthcare services smoothly and effectively. Customer experience can be negatively affected by operational disruptions during integration.

Increased Competition

GoodRx faces increased competition from more specialized players in this segment by venturing into an online healthcare market. The company has to operate in a new competitive environment in which other suppliers may already have developed expertise and brand name recognition (Clarissia, 2020).

Resource Allocation and Management

Market development requires a substantial commitment of resources and effective management. The diversification into healthcare services involves making a substantial investment in technology, personnel, and marketing. Market development could be stopped due to misallocating resources or a lack of proper management.

Consumer Perception and Trust

Introducing new services might affect consumers’ perceptions and trust. Users used to GoodRx mainly for prescription drug prices may need reminders and education regarding the trustworthiness and efficacy of newly added health care services.

Regulatory Compliance

Healthcare is a highly regulated industry. The introduction of online healthcare services as a market development introduces additional regulatory compliance challenges (Chintalapati, 2020). It is essential to observe healthcare regulations and standards to avoid legal problems.


In this regard, acquiring HeyDoctor and the market development strategy by GoodRx is one strategic move with noteworthy potential. However, to ensure the success of this expansion, the following recommendations are proposed:

  • Strategic Integration Planning: Formulate an inclusive integration plan that helps deal with operational challenges resulting from merging HeyDoctor’s services as a part GoodRx platform. For this plan to be effective, it should focus on an easy user experience with minimal interruptions during the integration process.
  • Investment in Technological Capabilities: Invest in further developing and integrating technological capacities. The efficacy of online healthcare services depends on advanced and convenient technology (Miller et al., 2021). User interface improvements and telehealth infrastructure investments will be crucial.
  • Market Positioning and Communication: Emphasize the advantages of implementing additional platform options and indicate doubts about their reliability and quality. Trust is critical in building user acceptance (Iyer et al., 2019).
  • Competitive Intelligence: Conduct a detailed competitive analysis of the online healthcare services market to understand its dynamics. Identify leading competitors, their strengths, and potential differences to differentiate. This knowledge will support strategic decisions and allow GoodRx to position itself well in the new market.
  • Regulatory Compliance Oversight: Establish a dedicated team or partner with professionals to navigate the regulatory field of online health services. Ensure the company complies with healthcare regulations to reduce legal risks and create a good reputation regarding regulatory integrity.
  • User Education and Support: Develop educational materials and support tools to enable users to know how the new healthcare services work (Blakeman, 2023). Guiding clear instructions and F.A.Q.s and defining how users can contact customer support will address most confusion or concerns.
  • Continuous Monitoring and Adaptation: A continuous monitoring system to monitor user feedback or market trends about the performance of the integrated services is good. Be prepared to adjust your strategies as users’ preferences, competitive moves, and regulatory changes change.
  • Strategic Partnerships and Collaborations: Consider potential strategic partnerships or collaborations within the healthcare industry to increase the depth and range of services. Therefore, the initiative on collaborative ventures would enable GoodRx to gain access to specialized resources and expertise that will strengthen its competitive standing.

Part (b)

Motives of Strategic Alliances

Strategic alliances are cooperative partnerships between firms meant for mutual gains. The motives behind forming such alliances can include:

  • Access to Resources and Capabilities: Strategic alliances are created by companies to leverage the resources and capabilities of their partners (Li et al., 2019). This can range from technology to expertise, distribution networks, or intellectual property. With the pooling of resources, companies will become more competitive and address their weaknesses.
  • Risk Sharing: Strategic alliances enable companies to share risks related to market entry, product development, or other strategic ventures (Li et al., 2019). Partnerships allow sharing of the cost of doing business, uncertainty, and potential failures, which makes ventures less risky for each involved party.
  • Market Expansion: Collaborative agreements support a company in gaining access to another business’s established presence, client base, and other elements that have made it successful (Li et al., 2019). This is especially helpful when entering a new geographic area or targeting different demographics. Alliances make it easier to enter the market without setting up a completely new presence.
  • Synergy and Innovation: Companies are looking for alliances to help them form synergies that become a more powerful and innovative force. The partnering of complementary strengths in technology, expertise, or market access can culminate in creating new products and services that neither can achieve alone.

Analysis of GoodRx’s Alliance with Wheel

The GoodRx-Wheel alliance can be characterized as a strategic move by GoodRX to broaden its service offerings and strengthen its position in the digital healthcare space. Several key factors contribute to the analysis of this alliance:

  • Strategic Alignment: The partnership supports GoodRx’s goal to create a full digital healthcare platform. The virtual care platform of Wheel offers additional options to GoodRx’s current services by allowing users to use online medical consultations. This strategic alignment allows GoodRx to provide users with a more comprehensive healthcare experience.
  • Access to Virtual Care Technology: Wheel valuable virtual care technology to the alliance. This allows GoodRx to offer online consultations, improving its range of services. GoodRx can seamlessly integrate virtual care into its platform without the complications of an acquisition, as it has access to Wheel’s technological resources.
  • Cost-Effectiveness: A collaborative business with Wheel as an ally rather than a purchase can also be cost-effective. Alliances usually require lower initial costs than acquisitions. Thus, they appeal to companies that want a smooth entry into new markets or plan on increasing the range of services provided without significant financial commitment.
  • Flexibility and Adaptability: GoodRx can be flexible when choosing to ally. This allows the company to test if virtual care services can be integrated into its platform without fully acquiring it. This adaptability is indispensable in the ever-changing and evolving world of digital healthcare.
  • Preservation of Autonomy: GoodRx can have some independence in its core business due to the alliance. GoodRx can benefit from the virtual care expertise provided by Wheel while remaining focused on its primary strengths, including prescription drug pricing and digital pharmacy service provision.
  • Market Expansion Opportunities: The partnership with Wheel provides market growth opportunities. GoodRx can benefit from Wheel’s technology and its clinician network, spanning the entire country to penetrate new markets with specific demographics, thereby increasing its user base and market share in digital health.
  • Strategic Partnerships and Collaborations: The partnership provides the foundation for potential future associations (Doz, 2023). By collaborating with Wheel, GoodRx can investigate other strategic partnerships among healthcare providers and thus consolidate its presence in the wider healthcare environment.
  • Risk Mitigation: Shared risks are common in strategic alliances. GoodRx can partially reduce some risks involved in entering and establishing a presence within the virtual care space by partnering with Wheel. Partnerships help share the responsibilities and expertise that can lead to more reinforced and resilient implementation of online healthcare services (Doz, 2023).
  • Patient-Centric Approach: The integration of the virtual care services proposed by Wheel supports a patient-centric approach. The collaboration makes healthcare services more convenient and accessible to users, reflecting the commitment to address changing consumer needs.

In summary, the GoodRx – Wheel partnership looks to be a strategically viable one as per their shared goals, cost efficiency, and adaptability levels, along with possible growth in market penetration, Successful collaboration, smooth integration of technologies, and the flexibility to adapt to forthcoming changes in the digital healthcare landscape will be crucial for this alliance. Continuous monitoring and strategic changes will be necessary to derive the most out of this partnership.

Decision Evaluation:

The decision to ally with Wheel instead of acquiring it aligns with the motives mentioned above and can be considered strategically sound for several reasons:

  • Cost-Effective Entry: GoodRx can afford to enter the digital healthcare market by forming an alliance with Wheel. This is especially true in an industry where technological changes are frequent and measured approaches can be effective (Li et al., 2019).
  • Preservation of Autonomy: Alliances enable companies to stay somewhat independent (Doz, 2023). The Wheel will allow GoodRx to focus on prescription pricing and related services while benefiting from its experience without completely integrating its operations.
  • Flexibility for Future Decisions: The coalition offers GoodRx an opportunity to re-evaluate its strategy based on the results of the implementation of integrated services. This adaptability plays a critical role in a constantly changing industry, where the fate of new ventures can be quite unpredictable (Doz, 2023).
  • Strategic Partnership Opportunities: This can create platforms for further collaborations and synergies in the future.

Alliances provide some benefits, but it is also necessary to regularly evaluate an alliance’s success and potential future scenarios. GoodRx should maintain an ongoing awareness of industry trends, user comments, and the competitive environment to assess whether further coordination or acquisition could be appropriate in the long term. The opting to partner with Wheel aligns with a calculated, gradual strategy toward helping GoodRx achieve its larger ambitions in the digital healthcare space.


Blakeman, R. (2023). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield.

Chintalapati, S. (2020). BankBuddy. Ai—Business Expansion and Marketing Dilemma: A Case Study to Discuss the Ansoff Growth Matrix Concepts Combined with Business Expansion Strategies for Expanding into Emerging Markets. Emerging Economies Cases Journal, 2(1), 44–53.

Clarissia, S. M. S. (2020). A study on Ansoff Matrix Technique: As a growth strategy and an adaptive learning technique adopted in the leading brand of products. B.I.M.S. Journal of Management, 18.

Doz, Y. L. (2023). Strategic alliances.

Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability, 11(14), 3811.

Iyer, P., Davari, A., Zolfagharian, M., & Paswan, A. (2019). Market orientation, positioning strategy, and brand performance. Industrial Marketing Management, 81, 16-29.

Li, K., Qiu, J., & Wang, J. (2019). Technology conglomeration, strategic alliances, and corporate innovation. Management Science, 65(11), 5065-5090.

Miller, R., Wafula, F., Onoka, C. A., Saligram, P., Musiega, A., Ogira, D., … & Goodman, C. (2021). When technology precedes regulation: the challenges and opportunities of e-pharmacy in low-income and middle-income countries. B.M.J. Global Health, 6(5).

Na, Y. K., Kang, S., & Jeong, H. Y. (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability, 11(3), 729.

Singh, H., Majumdar, A., & Malviya, N. (2020). A review of E-Pharmacy impacts society and the pharma sector in the economic pandemic situation. Journal of drug delivery and therapeutics, 10(3-s), 335-340.

Suganya, S. (2019). Global Macrotrends in Pharmaceutical Industry. In Global Supply Chains in the Pharmaceutical Industry (pp. 86–110). I.G.I. Global.

Trenfield, S. J., Awad, A., McCoubrey, L. E., Elbadawi, M., Goyanes, A., Gaisford, S., & Basit, A. W. (2022). Advancing pharmacy and healthcare with virtual digital technologies. Advanced Drug Delivery Reviews, p. 182, 114098.

Zugay, B., & Zakaria, R. (2023). Ansoff Matrix.

Strategic Synthesis: Aligning SciNapse’s Evolutionary Pharma Triumph With A Holistic People Agenda


As the newly appointed HR Director of SciNapse, I have been entrusted with charting a new course for the organization after Doloreze’s successful launch. This transitional period demands astute analysis of the internal and external factors shaping SciNapse’s future strategy. This report illuminates the contextual landscape and formulates aligned Vision and Mission statements through comprehensive PESTLE, SWOT, and strategy models. Furthermore, placing the proposed method within the framework of Whittington and Porter highlights the appropriateness of the methodological approach. By integrating organizational social and HR practice models, the customized recommendations aim to address the growing concerns of employee relations and prepare SciNapse for global expansion (Marchington et al., 2021). With a combination of dynamic insights and people strategy, this report aims to capture the transformation of SciNapse into an international pharmaceutical leader powered by solid talent.

PESTLE Analysis for SciNapse

Factor Description
Political · Collaborative partnership with industry giant Zen indicates SciNapse has strong political connections and lobbying power for favorable patent laws and regulations.
Economic · The multi-billion dollar revenue potential of the breakthrough blockbuster drug Doloreze presents massive economic growth opportunities.

· Successful IPO and access to capital markets strengthen financial position for funding R&D and global expansion.

Social · The shift in employee morale and escalating grievances post-Doloreze’s success indicates profound social challenges and a growing schism between staff and executive leadership.
Technological · The successful re-engineering of 414 showcases SciNapse’s technological capabilities.

· SciNapse’s proven expertise in re-engineering intractable molecules demonstrates cutting-edge technological capabilities that can be leveraged across R&D.

Legal · Ticking the patent clock and narrowing the window for market exclusivity makes navigating complex regulatory approvals and accelerated market entry critical.
Environmental · The clean toxicity profile and minimal side effects of Doloreze align with growing societal expectations for more sustainable and safer medications.



SciNapse’s work with pharmaceutical leader Zen means good political connections, allowing them to navigate regulatory frameworks and expand into new markets. Zen’s industry influence could pave the way for matching partnerships and accelerated drug approvals through her associations with agencies like the FDA.


Thanks to Dolorez’s incredible blockbuster revenue potential, SciNapse is poised for great financial success. Recent IPOs have also demonstrated financial strength to finance R&D and fuel global growth. However, broader economic factors, such as a recession, can affect drug sales.


Despite the initial euphoria around Doloreze, increasing employee satisfaction indicates increasing organizational connectedness. The departure of top talent raises concerns about retention and alignment with SciNapse’s new strategic direction (Buye, 2021). Rebuilding employee relationships is essential.


SciNapse’s expertise in re-engineering the 414 molecule cements its position as a leader in applying technology to drive innovation in drug discovery. Maintaining this competitive edge will be critical.


With Doloreze’s patent clock ticking, regulatory timelines and requirements to enter global markets are essential to maximize commercial potential before patent expiration. Legal expertise will be critical.


Doloreze’s clean toxicity profile aligns with the growing demand for safe, sustainable products with few side effects. This creates reputational benefits and pressures to support ethical, environmentally friendly practices (PESTLE Analysis, 2023). Thus, this PESTLE study reveals that SciNapse must leverage the positives and minimize the risks to strategically leverage the promise of Doloreze and turn it into an internationalpharmaceutical superpower.

SWOT Analysis for SciNapse

Strengths Weaknesses
– Scientific Innovation – Employee Dissatisfaction
– Financial Resources – Lack of Consultation on Key Decisions

Opportunities Threats
– Global Expansion – Leadership Credibility
– New Therapeutic Focus – Employee Relations


At a strategic crossroads following the launch of its breakthrough drug Doloreze, SciNapse must leverage internal strengths while mitigating weaknesses to capitalize on external opportunities and combat threats. A comprehensive SWOT analysis provides clarity.


  • Scientific Innovation -SciNapse’s successful re-engineering of the challenging 414 molecule demonstrates world-class scientific innovation and expertise in drug discovery. This capacity for breakthrough R&D is a competitive advantage.
  • Financial Resources -The revenue windfall from Doloreze combined with the recent IPO has endowed SciNapse with robust financial resources to fund expansion plans.


  • Employee dissatisfaction -Increasing complaints and departures of top scientific talent indicate strong dissatisfaction in the company. This lack of human capital threatens productivity and conservation.
  • Lack of consultation on critical decisions -Key decisions in the company, such as access to facilities and public registration, are characterized by poor Communication and a lack of transparent leadership. This leaves employees powerless.


  • Global Expansion -Establishing US and European operations provides access to those lucrative chemical markets, enabling international expansion.
  • New therapeutic focus -Expanding into other areas of neuroscience beyond pain management diversifies SciNapse’s product pipeline for continued innovation.


  • Leadership beliefs -The unilateral actions of leaders have undermined their trust among employees, which can undermine trust, engagement, and productivity.
  • Employee Relations -Strong relationships between employees and employee representatives such as UNITED risk reputational damage and legal issues that competitors can use to recruit talent.

As rapid global expansion comes with the risk of job losses and loss of talent, SciNapse can leverage substantial capital and R&D to seize opportunities through focused capabilities in the sector in Communication, recruitment, and leadership fall particularly important in creating trust in collaboration and commitment in the absence of market variables ( Benzaghta et al., 2021). Investing in cultural cornerstones that have fueled innovation and growth will ground SciNapse to amplify internal and external success during transitions (Teoli et al., 2019). Global diversification relies first on nurturing the capabilities, trust, and focus, enabling the agility to compete across new frontiers.

Vision Statements

“To pioneer transformative neuroscience therapies that dramatically improve human health and wellbeing for people worldwide, establishing SciNapse as a leading international pharmaceutical company.”

Mission Statements

“We discover, develop, and deliver breakthrough neuroscience treatments through scientific excellence and patient compassion. By leveraging our world-class talent, we aim to address unmet medical needs and positively impact patients’ lives.”

Whittington’s Quadrant

Whittington’s Quadrant

Description And Justification Of How Scinapse’s Proposed Strategy Aligns With Whittington’s Evolutionary Perspective

SciNapse’s new global expansion strategy and shift into an international pharmaceutical player aligns closely with Whittington’s Evolutionary perspective. The collaboration with Zen, acquisition of international labs, and IPO represent intentional, planned strategic moves to systematically scale up SciNapse’s capabilities and market footprint in the wake of Doloreze’s success (Whittington, 2001; Van & Hardjono, 2019). This builds on existing strengths rather than radically reinventing the firm. While internal tensions have emerged, SciNapse deliberately adapts its strategy in response to the changing external landscape (Whittington, 2001; Celik, 2019). The evolutionary approach enables SciNapse to capitalize on Doloreze’s potential and emerge as an industry leader.

The proposed strategy indicates a judicious, step-wise evolution rather than a dramatic transformation, consistent with Whittington’s framework. The combination of planning and emergent flexibility positions SciNapse for continued, sustainable growth.

Porter’s Competitive Advantage model

Porter’s Competitive Advantage model

Description and justification of how SciNapse’s proposed strategy aligns with Porter’s Differentiation approach

SciNapse’s proposed strategy strongly reflects Porter’s Differentiation approach in aiming to deliver highly innovative products and services. Doloreze’s unprecedented mechanism of action and superior efficacy offer a uniquely powerful pain therapy that differentiates it from rivals (Porter & Strategy,1980; Ali & Anwar, 2021). While SciNapse could leverage this innovation to command premium pricing, its strategy has been to prioritize broad access through lower pricing. This further differentiates SciNapse in the pharmaceutical industry, which is dominated by high prices.

Additionally, SciNapse aims to outdo its competitors based on the distinctiveness of its therapies rather than just cost. The company’s emphasis on developmental R&D treatments that offer safety is consistent with the differentiation principle of Porter’s model (Islami et al., 2020). Thus, by providing these unique patient benefits, SciNapse will gain market share and increase competitive advantage in the global pharmaceutical industry.

Life Cycle Model Integration


By implementing competitive and flexible remuneration, SciNapse can draw in and keep top talent that aligns with regional performance requirements. Through frequent coaching and feedback, outcomes-based incentives enhance contributions and encourage ongoing skill development. This promotes an excellence-driven culture that is centered on advancement and mastery.


SciNapse can draw and keep exceptional talent for its global operations by providing flexible and locally competitive rewards. Rewarding performance immediately stimulates skills, synchronizes employee goals with company objectives, and encourages ongoing growth.


As the organization matures, it must implement proactive employment relations tactics that provide global team members a voice in ownership through participatory forums. Despite market uncertainties, promoting transparency shows responsiveness and helps to retain talent (Marchington et al., 2021). This reduces the danger of decline by empowering and aligning personnel to propel continuous waves of innovation, emphasizing global inclusiveness.

Sisson and Storey Model Integration


Greater integration will be possible for SciNapse if personnel are strategically hired from various recruitment pools. Other than that, when the emphasis switches to changing the market landscape, it will increase competence in leading clinical areas. This makes the neurology department more flexible, which lowers the danger of overspecialization.


When SciNapse’s global strategy is fully activated, it can accelerate vertical integration by deeply developing world-class competencies in strategic markets. Aside from that, SciNapse will be able to solidify future-proofing capabilities through contextualized planning, maintaining flexibility in the face of increasing complexity resulting from expanding portfolios.


Fair, competitive pay will be encouraged by formalized job analysis and compensation benchmarking versus pertinent external markets. As a result, this compensation will draw in the best individuals worldwide and maximize expenses through internal equity.


Vertical integration with long-term global diversification objectives is made possible by proactively integrating affirmative action principles and inclusive culture stewardship. Synergistically, representation supports solid and fair procedures that promote cohesiveness and adaptability via continuous changes. This unified HR vision blends horizontal and vertical streams to keep an empowered workforce and a resilient culture that sustains SciNapse’s position as the industry leader through quick cycles of specialization, diversification, and expansion (Marchington et al., 2021). The potential that would otherwise be limited by strategy, access, and capacity inconsistencies is released.


In summary, strategic alignment of HR policies with the company’s integrated growth plan is necessary to realize SciNapse’s neuroscience leadership potential fully. Relentless innovation requires talent engines that adapt to changing markets. SciNapse may maintain excellence through recurrent specialization, diversification, and globalization cycles by embracing an adaptive, forward-looking approach to developing human capital (Marchington et al., 2021). Agile systems are, therefore, required to take advantage of opportunities as they arise and reduce risks by mobilizing optimal capabilities at the appropriate times. SciNapse’s goal of revolutionizing neuroscience and providing patients with life-altering treatments globally can be achieved via the concerted development of talent and strategy.


Marchington, M; Wilkinson, A; Donnelly R. and Kynighou, A (2021) Human Resource Management At Work. CIPD/Kogan Page, London.

Whittington, R. (2001). What is Strategy – and Does it Matter? London: Thomson Learning.

Porter, M. E., & Strategy, C. (1980). Techniques for analyzing industries and competitors. Competitive Strategy. New York: Free.

Buye, R. (2021). Critical examination of the PESTEL Analysis Model. Project: Action Research for Development.

PESTLE Analysis. (2023). CIPD.

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights6(1), 55-73.

Teoli, D., Sanvictores, T., & An, J. (2019). SWOT analysis.

van Kemenade, E., & Hardjono, T. W. (2019). Twenty-first-century total quality management: the emergence paradigm. The TQM Journal31(2), 150-166.

Celik, T. S. (2019). The Rational vs. Behavioral Approaches to Strategy Thinking. International Journal of Contemporary Economics and Administrative Sciences9(1), 184–204.

Ali, B. J., & Anwar, G. (2021). Porter’s Generic Competitive Strategies and its Influence on the Competitive Advantage. Ali, BJ, & Anwar, G.(2021). Porter’s Generic Competitive Strategies and its Influence on the Competitive Advantage. International Journal of Advanced Engineering, Management and Science7(6), 42-51.

Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal6, 1-15.

The Impact Of Globalization On Public Policy In The United Kingdom Since 2010.


Because of the constantly shifting and interrelated nature of the global landscape, lawmakers have now been pushed to address globalization’s impact on our public policy. Over the past decade, the largest economy in the world has undergone significant policy changes. At the turn of the century, several modifications were implemented. This study aims to conduct an in-depth investigation of globalization’s impact on public policy in the United Kingdom. By examining economic, social, and political issues, we can determine the extent to which foreign influences have influenced the policies of the United Kingdom.

Each of these three spheres is influenced by globalization: politics, culture, and the economy. The study of globalization takes into account a wide variety of perspectives. It has been widely acknowledged that the free flow of information, goods, and people has been one of the most significant contributors to establishing national identities. Because globalization increases interconnection, it is essential to analyze the performance of the United Kingdom after the year 2011. The era in consideration was distinguished by shifting political ideologies, economic problems, and a globe still reeling from the 2008 financial crisis.

Economic policies, social and cultural shifts, and politics will be considered to understand globalization’s impact on UK public policy. This will be accomplished by considering all of these factors. It is critical to grasp the dynamic character of globalization and its link with policymaking. The reason is that globalization is dynamic. The following sections will present a detailed analysis of these processes, illuminating the intricate web of connections between globalization and UK government policy.


Economic Policies in the Globalized Era

The United Kingdom’s economic policy has been significantly influenced by globalization, especially regarding trade agreements; this effect is noticeable. Following the 2010 Brexit vote, the country’s stance on foreign commerce shifted. They are looking at how people and communities are dealing with these problems. The impact of international trade agreements extends beyond paperwork and into people’s everyday lives. Local businesses’ responses to globalization can be studied using an ethnographic approach. It can be used to learn more about nearby companies. This data sheds light on the challenges small businesses face, the resilience of local economies, and the personal stories shaping the macroeconomic policies imposed by globalization (Moran, 2009).

“Business, Politics, and Society: An Anglo-American Comparison, shines a light on the intricate web that connects economic policy, corporate interests, and foreign investment. In this increasingly interconnected world, the political and social impacts of foreign investment are substantial(Morris, 2009). There is more to foreign investment than just a single financial deal. Foreign investments impact local communities by using an anthropological lens to be studied. This breaks down barriers between businesses and governments, allowing researchers to understand better how to influence public policy. By revealing how globalization has impacted them, ethnography aids in comprehending the local impacts of global and corporate decisions on economic policy. This sheds light on how economic policies are impacted by globalization. Economic policies are crucial in the modern era of globalization because of how pervasive they are. By offering a human-centered viewpoint on the economic alterations brought about by globalization, ethnographic results, and comparative techniques bolster our investigation. Both of them provide this viewpoint (Kyove et al., 2021).

Social and Cultural Transformations

Globalization and immigration policies have caused significant social and cultural changes in the UK, and recent times have seen these changes. As a whole, immigration rules affect both the law and popular culture. By utilizing an anthropological framework, one may explore immigrant narratives and gain an understanding of their aspirations, challenges, and the effects of policies on them. Understanding the social effects of globalization requires an appreciation of the human element in immigration laws. By taking this approach, one may delve into the multifaceted nature of immigration and its impact on identity and belonging. The effect on cultural ties between the UK and other countries is one of the most apparent results of globalization (Miller, 1997).

In a cultural exchange, everyone’s activities impact everyone else. The field of anthropology provides valuable insight into human interactions with diverse cultural systems. This approach has the potential to shed light on how globalization has altered society. Understanding how cultural policy and international alliances have affected communities all across the globe is crucial for reaching this goal (Khondker & Schuerkens, 2014).

According to Moran (2009), every facet of society, from policy documents to daily living, is affected by social and cultural changes brought about by globalization. Ethnography offers a potential lens through which to examine the human dimension of globalization’s impact on UK social and cultural policies. Results from ethnographic studies in these fields are promising.

Political Decision-Making in a Global Context

As a result of globalization, the political decision-making system in the UK has been reevaluated. “Globalization” is to blame. International diplomacy is essential to shape national policies in this era of globalization; international diplomacy is essential because of that involvement on a global scale. To obtain and utilize this framework, understanding the political reality shaped by the global political system is also made possible by these realizations. This perspective is worth taking into account. International politics is the fabric upon which diplomatic exchanges are sewn rather than isolated encounters. There are no diplomatic contacts. It knows much more about the interplay between economic interests and political decisions. The impact of diplomatic acts on communities and individuals can be better understood through ethnography. One can learn about the effects of global diplomacy on regular people and stakeholders by looking at human dimensions (Staerklé, 2015).

The United Kingdom is confronted with numerous challenges in this era of globalization, such as public health and climate change. The environmental implications of globalization can give birth to other problems. How a country deals with its foreign relations greatly influences its political decisions. This occurs as a result of the interdependence of the processes. Methodological parallels and discrepancies are laid bare. Policies must transcend borders and necessitate international collaboration to address global issues. To solve these problems, this is the one option. Anthropological research can shed light on the social impacts of proposed policy solutions. The effectiveness and impact of government policies in addressing global issues can be better understood by seeing how communities respond to these policies. Political decisions in today’s interconnected world necessitate comprehensive research. Global linkages at the macro and micro levels and their impacts on individuals and communities are essential (Staerklé, 2015).

Environmental Impact of Globalization

As early as 2010, the environmental consequences of globalization began to influence policy decisions in the UK. Global trade has caused numerous severe environmental problems due to the carbon footprint it leaves behind. From an anthropological point of view, communities are impacted by changes. According to ethnography, global trade can affect the environment in many ways, such as changing the climate, the availability of resources, and the environment’s biodiversity. Investigating environmental realities through an ethnographic lens can help environmental policymakers comprehend the tangible effects of globalization’s economic policies in areas struck by climate change and other types of industrial pollution (Moran, 2009).

According to Ben Amar (2021), Some have drawn parallels between global efforts to combat climate change and UK environmental policy initiatives to assess the effectiveness of these responses. To better comprehend sustainability’s possibilities, difficulties, and unexpected consequences, anthropological studies should look into how other cultures respond to environmental policies. This holistic view of globalization’s environmental impacts allows for a more thorough comprehension of the interplay between economic activity, policy initiatives, and people’s and communities’ direct encounters with the natural world.

Role of Technology in Shaping Public Policy

Since 2010, technological innovations have significantly impacted the policy environment in the United Kingdom. Technology improvements have a wide range of implications for international relations and world government, and these implications are multifaceted. Implementing digital governance can improve several aspects, including public service delivery, citizen involvement with representatives in real-time, and other aspects of government transparency. It is possible to have a better understanding of the impact that digital technology has had on public engagement through the use of ethnography. The International Society for Public Policy (2023) asserts that ethnographic research on digital civic participation and accessibility to government services has the potential to shed light on the development of technology and governance.

This technological advancement raises several ethical questions. Ethnographic research could show how algorithmic decision-making, digital inclusion, and online privacy affect underrepresented societal groups. An understanding of these topics can be gained through ethnography, which sheds light on the advantages, ethical problems, and distributional imbalances produced by technology. We have research methods available to us. (Moran, 2009).


There has been a tangled web of political, social, and economic effects of globalization on UK policymaking since 2010. A thorough examination was conducted, drawing from “Capitalism: An Ethnographic Approach” and “Business, Politics, and Society: An Anglo-American Comparison,” to shed light on the multifaceted effects of globalization on the public policy and administration of capitalism in the UK. The economic policies in place demonstrate the influence that globalization has had on business, market dynamics, foreign investment, and the interests of corporations. When managing the pressures of the global economy, local communities and businesses need human judgment. This is an anthropological interpretation of the phenomenon. As a consequence of globalization, there have been shifts in both immigration and cultural norms. Ethnographic studies shed light on the experiences of immigrants and demonstrated that globalization is beneficial to preserving cultural diversity.

Diplomacy and examining global issues impact public policy and the political decision-making process in a society that is becoming more globalized. The complex nexus that exists between business and politics was brought to light. ShedThe anthropological lens was utilized to shed light on the social repercussions of diplomatic operations and governmental responses to international crises. This illustrated the impact that governmental activities have on the day-to-day lives of residents.

All of these factors demonstrate that the world is constantly evolving and interrelated and that globalization impacts individual nations’ policies. Interactions occur between the various globalized economic, social, and political forces. Within the next few years, globalization will impact the public policy of the United Kingdom. According to Miller (1997), legislators must consider human factors when making decisions regarding economic, social, and political matters. Comparative perspectives are utilized in the process of formulating international policy.

Since 2010, globalization has resulted in several changes, including resistance, modifications, and transformations in the public policy of the United Kingdom. Even when the dynamics of the global environment are challenging, the nation remains resilient and able to adapt. Every single economic transaction, cultural encounter, and diplomatic decision can be classified under this category. Because of its comprehensive understanding of globalization and public policy, the United Kingdom will be in a better position to deal with the challenges and opportunities it faces.

Reference list

Ben Amar, A. (2021). Economic Growth and Environment in the United Kingdom: Robust Evidence Using More than 250 Years Data. Environmental Economics and Policy Studies, p. 23.

ISPP (2023). Role of Information Technology In Shaping Public Policies. [online]

Khondker, H. and Schuerkens, U. (2014). Progress and classical sociology. Social transformation, development, and globalization

Kyove, J., Streltsova, K., Odibo, U. and Cirella, G.T. (2021). Globalization Impact on Multinational Enterprises. World, [online] 2(2), pp.216–230.

Miller, D. (1997). Capitalism: An Ethnographic Approach (Explorations in Anthropology) – Miller, Daniel: 9781859731284 – AbeBooks.

Moran, M. (2009). Business, Politics, and Society: An Anglo-American Comparison – Moran, Michael: 9780199202560 – AbeBooks.

Staerklé, C. (2015). Political Decision Making – an overview | ScienceDirect Topics. [online]