Mental Health Issues Perception In Society Sample College Essay


In developing countries, mental health is currently regarded as a neglected issue. Mental health disorders can affect one out of every four people at some point in their lives, affecting their ability to function, behave, and think. Personal knowledge of the mental illness, knowing and engaging with someone with mental illness, public prejudice against mental illness, media coverage, and knowledge of past institutional practices and limitations influence attitudes and beliefs about mental illness. The role of language in society’s perceptions of mental illness is investigated by first exposing the language to the individual and his identity. I’ll look at how poverty affects mental health care, as well as the link between prison and mental illness. In addition, I’ll investigate various treatment options for mental illness.

Discuss the impact of language on the perception of mental illness. Compare person first and identity first language and explain which approach you think is better.

Impact of language on the perception of mental illness

It’s perhaps unsurprising that the health sector, which has been stigmatized for decades, has used discriminatory terminology in the past. Humans grew up in a society where terms like “crazy,” “schizo,” “moon,” and “crazy” were commonplace. Of course, stigma isn’t limited to mental health, but the extent to which stigma has infiltrated our lexicon compared to other illnesses is astounding. Many people believe that practice, not words, is essential. On the other hand, words serve as a barrier to receiving assistance and a motivation to accept prejudice. This can provide context for many people, trapping them in a vicious cycle of believing they are suffering from “something” they shouldn’t be suffering from — or, worse, that “something” defines them as second-class citizens of their community.

What exactly do words imply?

Many studies have contributed to a better understanding of how the human brain functions and the connections it makes in recent decades. Behavioral psychologists and economists, for example, divide human thinking into two “systems.”

“System 1”

It works automatically and quickly with little or no effort and deliberate control. For the time being, we’ll refer to it as our “Feely Brain.” Most of our daily activities are controlled by this part of our brain, which has learned to distinguish between the unexpected and the expected. It makes it easier to walk, read, and comprehend the complexities of social situations.

“System 2”

Diversify your attention to mentally taxing tasks that necessitate it. It’s referred to as the “mind-brain” in this country. This part of the brain represents our conscious reasoning selves, making decisions, performing complex mathematical calculations, and assisting us with more complicated tasks like parking and writing.

Unlike our Thinking Brain, which is still in its early stages (millennials), our Feely Brain has evolved over millions of years and contains an innate talent that humans and other animals share. It manages our daily lives by completing many complex relationships per minute in our human environment. Because our Thinking Brain is sluggish and doesn’t engage until stimulated, our Feely Brain usually directs our thinking. Our Feely brain is constantly on the lookout for simple causal connections (so that we can give the impression that what we first thought was true too).

Types of Words

When we understand the fundamental processes that activate words in our brains, we may decide to pay more attention to the words we use to express mental health. Words like “crazy” and “mental” are biased and should be avoided. Then some terms have evolved due to various situations and have become too emotional to be used in our current environment. Terms like “psychotic” and “neurotic” are now outdated and stigmatizing, just as we struggled to understand what “inbox,” “stop tracking,” and “selfie” meant ten years ago. Our vocabulary is evolving. The way we talk about mental illness in our neighborhoods is just as essential and evolving. Suicide is an excellent example of this. The term “suicide” is frequently used to describe someone who has committed suicide.

The term “commit” came into use when suicide was considered a crime and a sin. You’ve committed wrongdoing or sin. One of them isn’t suicide. Fortunately, it appears that we are on the verge of reaching a global (though not yet finalized) agreement on this topic.

It is much better to use phrases like “take your own life,” “end your own life,” or “stop killing yourself” because of the impact suicide can have on grieving family, friends, and coworkers. We say someone was “unsuccessful” in taking their own life when they attempt suicide and survive. We imply that we want someone to be “successful” when we say they are “unsuccessful.” There is a vital emotional component to our language.

Person first language

The language that starts with a person and then evolves into descriptions of a disability, medical condition (including mental health disorders), or other physical or cognitive differences is referred to as a person’s mother tongue. Like people with disabilities or little people, I-speech refers to people by using the term person (or people or people) as the first component. Of course, the terms used to designate a person, such as B. child, adult, sick person, or a term that denotes a person’s country, are usually more accurate. The term may also be used in identity languages, discussed in the next section. (First-person pronouns are I, I, we, and we; they are not confused with syntax and first-person literary words, which refer to the speaker or writer’s point of view.) A sentence that begins with a person’s description in the context of a disability, medical condition (including mental health disorders), or other physical or cognitive differences are referred to as first language identity.

Identity first language

Such labels can be disrespectful because they emphasize quality as the only thing that matters to a person. On the other hand, some people prefer such words because they believe the trait in question is an integral part of their identity, as evidenced using the term identity alongside the term. When it comes to relating to themselves, identity language is primarily seen as a way for people to express their pride in who they are and their participation in a community of like-minded people.

Person-first language is better since is widely accepted and promoted in medical and mental health settings, particularly given evidence that it improves health outcomes and decreases stigma. However, under certain circumstances or in people who believe that their condition is an integral part of their identity, the language of identity can be chosen.

Describe the perception of mental health, mental illness and treatment by different groups. Provide examples of at least three different groups.

In their study of ethnocultural beliefs and mental illness stigma, Abdullah et al. (2011) highlight the wide range of cultural attitudes toward mental health. Some Native American tribes, for example, do not stigmatize mental illness, while others stigmatize only certain mental illnesses, while still others stigmatize all mental illnesses. In Asia, where many cultures value “maintaining standards, emotional self-control, and family recognition through achievement,” mental illness is widely stigmatized and seen as a source of shame. However, other factors, such as the disease’s perceived etiology, may influence the stigma associated with mental illness. In a 2003 study, Chinese-Americans and European-Americans were shown a sketch of a person diagnosed with schizophrenia or major depressive disorder.

After that, participants were told that scientists had determined whether the person’s illness was “genetic,” “genetic,” or “non-genetic,” and they were asked to rate how they would feel if one of their children contracted the disease. Sketch, marry, or reproduce a Genetic object mapping of mental illness reduced the likelihood of Chinese-Americans marrying and reproducing while increasing the same rate in European-Americans, confirming previous findings of cultural differences in mental illness stigma patterns.

Several studies have found significant differences in attitudes toward mental illness among ethnic groups in the United States. Carpenter-Song et al. (2010) conducted an 18-month ethnographic study in Hartford, Connecticut, of 25 people with severe mental illness. European-Americans are more likely to seek mental health treatment and have beliefs about mental illness like a biological disease. African Americans and Latinos, on the other hand, favor “non-biomedical interpretations” of mental illness symptoms. Even though participants from all three ethnic groups said they had been stigmatized because of their mental health, stigma was a central theme in African American comments, but not so much in European American comments.

While European Americans consider psychiatric drugs “essential and vital” to treatment, African Americans are dissatisfied with mental health providers’ drug-focused approach.

Furthermore, Latin American participants frequently viewed a job diagnosis as “possibly very socially dangerous,” preferring to label their mental health problem as nervous, which was perceived as less stigmatizing. Because African Americans and Hispanics are much less likely than European Americans to seek and receive mental health care, addressing possible cultural factors contributing to this use pattern can help raise mental awareness.

Discuss the impact of poverty on mental health treatment and the connection between incarceration and mental illness.

Impact of poverty on mental health treatment

Children and families living in poverty face various obstacles that limit their ability to seek mental health services, stick to treatment plans, and achieve positive treatment outcomes. Families in rural areas may be required to travel long distances to receive mental health treatment. Furthermore, due to a lack of insurance or some “limit” and volume of mental health services provided under a managed care plan, children and families may be unable to receive necessary mental health therapy. Inequalities in access to mental health care are also a result of most mental health organizations’ standard practice. Since clinic hours are more frequent during the day, people working low-paying shifts may not have the flexibility to attend scheduled weekly psychiatric visits during office hours regularly. A one-hour wait in a mental hospital is not uncommon, and therapy usually requires multiple visits.

The daily pressures and responsibilities of poverty can make it difficult for families to meet their mental health needs, exacerbating the problem. Families who are poor face additional social and psychological challenges. Because families are prevented from receiving help, the stigma associated with mental health care and the shame associated with poverty can lead to self-blame and self-loathing. As a result, many families are wary of the mental health care system, fearing that identifying mental health issues will lead to hospitalization, over-care, or the separation of children from their families. Instead, families may rely on their coping skills or the support of family and friends, who may be resistant to formal mental health treatment.

Incarceration and mental illness

Studies have shown that incarceration is linked to mood disorders like major depression and bipolar disorder, though it varies from person to person. Solitary confinement is inherently harmful to mental health because it isolates people from society and deprives them of the meaning and purpose of their lives. Furthermore, the harsh conditions expected in prisons and jails, such as overcrowding, isolation, and the use of force regularly, can have far-reaching consequences.

Disconnection from families

Psychologists have long known that people with strong social support and strong family ties are happier. Separation from family and friends was identified as a significant stressor for inmates in a 2015 assessment of the mental health impact of prisons; it is also linked to psychological complaints. Indeed, many people claim that saying goodbye to a loved one was the most challenging part of their incarceration.

Loss of purpose and autonomy

Prisoners have little control over their daily lives, including when they wake up, what they eat, how much work they do, and how much free time they have. This can make you feel helpless and reliant on others.

Discuss three different treatment approaches that are used to treat mental illnesses.


Psychiatric medications cannot cure mental illness, but they can often help alleviate symptoms. Psychotropic drugs may be beneficial in other therapies, such as psychotherapy. Your unique circumstances and your body’s response will determine the best medication for you. The following are some of the most frequently prescribed psychotropic medications:

Antidepressants are a type of medication that is used to treat depression. Antidepressants are prescription medications used to treat depression, anxiety, and other mental illnesses. They can assist with sadness, depression, fatigue, poor concentration, and a loss of interest in activities. Antidepressants have no addictive properties.

Anti-anxiety medications treats anxiety disorders such as generalized anxiety disorder and panic disorder. They may also aid in the reduction of anxiety and insomnia. Long-term anti-anxiety medications are frequently antidepressants, which also treat anxiety. Fast-acting anxiety medications provide immediate relief, but they are addictive and should be used only for a short period.

Mood stabilizers medications are most commonly used to treat bipolar disorder, marked by alternating periods of mania and depression. Antidepressants are sometimes combined with mood stabilizers to treat depression.

Antipsychotic medications are frequently used to treat psychotic disorders like schizophrenia. Antipsychotics can also treat bipolar disorder and depression when combined with antidepressants.


A conversation with a mental health professional about your illness and the difficulties it causes is known as psychotherapy or talk therapy. You learn about your condition and your emotions, feelings, ideas, and behaviors during psychotherapy. Using the insights and information you receive, you can develop techniques for managing and managing stress. There are many different types of psychotherapy, each approaching mental health improvement. Although psychotherapy can usually be completed in a few months, long-term treatment may be required in some cases. This can be done alone, with a group, or with family members. When selecting a therapist, you must remain calm and confident that they will listen to and understand your concerns. Your therapist should also be aware of the events in your life that have shaped who you are and how you live in the world.

Brain-stimulation treatments

Depression and other mental health issues are sometimes treated with stimulation therapy. They’re usually used when other treatments and psychotherapy have failed. Some treatments include electroconvulsive therapy, transcranial magnetic stimulations, deep brain stimulation, and vagus nerve stimulation. Make sure you understand all the risks and benefits of any therapy you’re thinking about.


In other words, the language we use impacts how we think about mental illness. The language was chosen because it improves the population’s well-being while reducing stigma. Different cultures have different attitudes toward mental illness, which impacts whether people seek help. Poverty can be seen as limiting one’s ability to seek treatment and their desire to do so. There are numerous approaches to treating mental illness that should all be utilized to improve mental health of the society.


Gopalkrishnan, N. (2018). Cultural diversity and mental health: Considerations for policy and practice. Frontiers in Public Health6, 179.

Greene, L. M. (2020). Effects of Opinions on Personal Mental Illness Perception.

Grob, G. N. (2019). Mental Illness and American Society, 1875-1940. Princeton University Press.

Gross, J. J., Uusberg, H., & Uusberg, A. (2019). Mental illness and well‐being: an affect regulation perspective. World Psychiatry18(2), 130-139.

Hall, D., Lee, L. W., Manseau, M. W., Pope, L., Watson, A. C., & Compton, M. T. (2019). Major mental illness as a risk factor for incarceration. Psychiatric Services70(12), 1088-1093.

Marcussen, K., Gallagher, M., & Ritter, C. (2019). Mental illness as a stigmatized identity. Society and Mental Health9(2), 211-227.

Mohan, G. (2021). The impact of household energy poverty on the mental health of parents of young children. Journal of Public Health.

Microorganism Profile; Treponema Pallidum Essay Example

Treponema pallidum is a pathogenic spiral-shaped, delicate, and motile bacteria made of distinct subspecies responsible for causing syphilis; thus, it is sometimes referred to as the syphilis spirochete. When coiled, Treponema pallidum is usual between 6 to 15 micro millimeters in length and roughly 0.15 micro millimeters in width with a turbinate structure of the letter T or corkscrew shape in other cases (Haynes et al., 2021). This microorganism comprises an outer membrane made of lipoproteins encircles the periplasmic flagella that intertwine to form the cell envelop, protoplasmic cylinder, and peptidoglycan cytoplasm. It also has a cone-like structure that is found in the periplasm. This delicate outer membrane can be removed tenderly, with the cytoplasm intact (Lu et al., 2021). Through isolation, amplification, and reverse engineering, scientists have been to identify the DNA and RNA of T. pallidum, which have distinct percentages during different stages of syphilis (Lian et al., 2022). Being gram-negative and minute in nature, researchers have recommended using Ryu’s stain and silver impregnation stain to view Treponema pallidum cells under a compound microscope. T. pallidum has limited metabolic activities due to its small structure. It is important to note that this bacterium can only be transmitted to human beings.

Virulence Factors

T. pallidum being a bacterium, brings about different diseases such as syphilis and chronic illnesses like fever once it invades the human body. Following the genome sequence of Treponema pallidum, it is difficult to pinpoint which one of its virulence factors causes syphilis in human beings (Lu et al., 2021). The absence of lipopolysaccharides on the outer membrane of this bacterium causes inflammation and fever upon invasion of the host’s body. Additionally, the gram-negative feature of Treponema pallidum uses the type three secretion system to produce proteins that are virulence-related into the human body’s cytoplasm, thus causing infections; however, these bacteria lack the necessary homologs which are essential in recognition of the type three secretion system components (Lu et al., 2021). Scientists have illustrated that cytotoxins and other cytolytic enzymes produced by T. pallidum do not play an active role in the pathogenesis of syphilis in the human body. However, many of these bacteria can result in cytophasis on cell membranes (Haynes et al., 2021). Protein components in T. pallidum play different roles in the pathogenesis of syphilis.


Invasion of the human body by Treponema pallidum causes syphilis; however, the continuous attack causes the human body to develop an immunity against this disease. Despite hypersensitivity to oxygen, decreased viability to high temperatures, and low metabolism, T. pallidum finds a way of surviving in the host’s body dependent on an individual’s immunity, time, and site of invasion (Lian et al., 2022). Time translates to the stages of infection in this scenario, i.e., primary, secondary, and tertiary stages, which are clinically represented by different symptoms. One’s ability to defend themselves against the disease is dependent on the stages of infection, with the first stage being the easiest and the final stage being the hardest (Lian et al., 2022). It is easier to develop an immunity against syphilis in the first stage as the bacteria have not multiplied significantly. At the same time, it’s hard in the last stage as one’s nerves have been damaged, making it hard to respond to stimuli.

Essentially, the survival of T. pallidum in the human body is dependent on one’s body temperature. The temperatures have to be optimal for the bacteria to thrive and multiply to different places, which will be sites of infection (Lu et al., 2021). The average body temperatures of a human body are too high for the survival of T. pallidum; thus, during an invasion, the body temperatures may rise beyond normal to prevent the bacteria from thriving hence immunity against the disease. During secondary and tertiary stages, CD8+ cytotoxic T-cells in the host’s body cannot defend one against the disease or prevent spreading as delayed hypersensitivity (DTH) is ineffective (Haynes et al., 2021). The host’s body can develop immunity against these pathogens by making its conditions inadequate for survival; however, it is essential to note that in extreme cases, the human body cannot defend itself, thus using prescribed drugs to boost one’s immunity.


Treponema pallidum is a highly pathogenic bacteria that cause infectious diseases such as syphilis and other conditions like inflammation and fever. Each subspecies of Treponema causes a different kind of syphilis, i.e., subspecies endimicum causes endemic syphilis, Treponema carateum causes pinta syphilis, while Treponema pertenue leads yaws (De Lay et al., 2021). Syphilis, an infectious disease caused by different subspecies of Treponema, tends to affect various body organs, especially the internal ones, which include but are not limited to blood vessels, heart, liver, bones, the brain, and joints. In most cases, an ulcer or chancre develops at the point of invasion in the host’s body. These ulcers that may form on genitals or mouth tend to be painless and firm (Lian et al., 2022). Treponema pallidum is a stealth pathogen since it only manifests once it has invaded the human body and is inactive outside the human body. Infections like syphilis, fever, and inflammation caused by T. pallidum are chronic and may affect the nervous system. If not treated for long, syphilis may lead to brain damage, dementia, and blindness.


Syphilis, a chronic infection caused by T. pallidum, is sexually transmitted from mother to child. It has infected over twelve million people since 1999. A significant percentage of this population is found in developing countries, i.e., sub-Saharan Africa.

Epidemiology of Syphilis


Syphilis can be transmitted from mother to child and through sexual contact. Treating an expectant mother with syphilis can prevent it from spreading to the child. Syphilis in expectant mothers tends to lead to stillbirth, miscarriages, and abortions in extreme cases (De Lay et al., 2021). Attempts to develop a vaccine for prevention have been futile; however, strategies are still underway. The only effective way of preventing the spread of syphilis from mother to child during pregnancy is by treating these women and their partners.


Once diagnosed, it is essential to treat syphilis infections to prevent their spread. Antibodies like penicillin can be used to treat by killing T. pallidum, bacteria that causes syphilis. The most common drug used is Benzathine penicillin G, which injections administer (Haynes et al., 2021). If one is allergic to penicillin, their doctor may recommend other antibodies which kill T. pallidum. It is crucial to treat syphilis in its early stages to prevent progression, which may cause blindness and dementia in extreme cases.

Clinical Relevance

Continuous exposure to antibiotics has made some strains of Treponema pallidum resistant drugs (De Lay et al., 2021). This is especially common in developing countries. An example of these MDR strains is methicillin-resistant Staphylococcus aureus which is resistant to penicillin. Scientists have developed a second-line penicillin alternative for treating these MDRs. A combination of ceftriaxone and azithromycin can be used to treat MDRs.


De Lay, B. D., Cameron, T. A., De Lay, N. R., Norris, S. J., & Edmondson, D. G. (2021). Comparison of transcriptional profiles of Treponema pallidum during experimental infection of rabbits and in vitro culture: Highly similar, yet different. PLoS pathogens17(9).

Haynes, A. M., Giacani, L., Mayans, M. V., Ubals, M., Nieto, C., Pérez-Mañá, C., … & Mitjà, O. (2021). Efficacy of linezolid on Treponema pallidum, the syphilis agent: A preclinical study. Biomedicine65.

Lian, T., Zhang, B., Giacani, L., Kou, C., Yang, X., Zhang, R., & Wang, Q. (2022). Full-length Turk of Treponema pallidum subsp. Pallidum in lipid nanodiscs is a monomeric prion: enzyme and Microbial Technology153.

Lu, S., Zheng, K., Wang, J., Xu, M., Xie, Y., Yuan, S., … & Wu, Y. (2021). Characterization of Treponema pallidum Dissemination in C57BL/6 Mice. Frontiers in Immunology11.

Microsoft Consumer Protection Sample Essay


An unprecedented commercial and trade revolution has been unleashed with the advent of technology and the internet. Today, communication through the internet is considered a critical platform for connecting businesses with one another and with their customers. Prospective consumers looking for information about particular business goods before making a purchase have come to rely on corporate websites as their primary source of information in today’s age of information. Aside from that, websites have developed as essential and cost-effective marketing platforms via which firms may present new products and deliver key marketing information to end consumers (Arnold et al., 2011, p. 56). Consequently, even while the internet and other online technologies have unquestionable benefits, the growth of these technologies has resulted in the formation of security loopholes that, when actively exploited, expose the connected organizations to enormous financial risk (Garfinkel & Spafford, 2002, p. 48). Microsoft is the selected company for the paper. Microsoft has grown to become a well-known US software development business whose products, such as Windows, have become household names all over the globe, will discuss internet technology, marketing, and security from their perspective. It will be focused on the description and evaluation of Microsoft’s website in terms of product information, corporate contact details, tailoring things for customers based on their preferences, and collecting customer information at the moment of purchase. Additionally, as part of the inquiry, an audit and review of Microsoft’s privacy and security policies, as well as the expected corporate response to a security breach, will be carried out.

Digital Consumer Culture

Typically, privacy is referred to as “the right to be alone,” which is related to feelings of confidence, secrecy, and autonomy among individuals. It is undeniable that consumer data is altering the nature of operations, and firms handle the information they gather responsibly (Kerber, 2016.). McKinsey surveyed consumers to get more insight into what customers think about privacy and data collection to understand more. They were interrogated about their trust in the companies they frequented and their opinions on data gathering, hacking and violations, policies, interactions, and various industries, among other things. Based on the responses, it seems that consumers are getting more selective about the types of information they reveal and with whom they share that information. When individuals are not offered a choice, they are substantially more likely to provide personal information critical to their business relationships with firms than when they are. There are other areas where users are most confident providing information with institutions. Despite this, no industry’s trust rating was 50 percent and above for data security (Anant et al., 2020). With the history of data breaches and violations of consumer data privacy, it is understandable that individuals are hesitant to place their trust in businesses. As a result, participants were conscious of data breaches, which influenced their replies to the survey question on trust. When the most catastrophic data breaches occur, massive volumes of client information are made publicly available. According to a study from cybersecurity firm UpGuard, a security flaw involving Microsoft Power Applications revealed 38 million files including personal and sensitive information (Health IT Security). The data hack had an effect on 47 companies from a variety of sectors, including several government-sponsored public health institutions. It was discovered that millions of files had been exposed due to a breach at several other firms. Even customers who were not directly damaged by the data breaches were paying close to how the companies responded to the issues since the stakes were so high for those companies that manage customer data.

Personal data processing is normally required to be legal, restricted, transparent, accurate, and secure under the terms of data protection regulations. According to Nas (2019), organizations often strive to preserve people’s privacy and provide them with some level of choice over how personal data is used and stored. They often create organizations with authority to conduct investigations and enforce responsibilities as part of this process. In the digital economy, a robust data security framework offers assurance that may foster investment, competitiveness, and innovation in the digital economy and the adoption of digital government and private sector services. There are hazards associated with gathering and processing large volumes of personal data. With digital marketing, loss, theft, disclosure without authorization, and abuse of personal information are all possibilities. According to the Federal Trade Commission (2021), inappropriate or humiliating disclosures, identity theft, information loss, or uninvited solicitation or marketing are possible outcomes. Additionally, personal data may be utilized for corporate and government surveillance and the biased handling of vulnerable persons and groups (Voigt, 2019). In certain cases, individuals are oblivious to how their personal information is being utilized or to which companies their information is being transmitted, and their confidence should not be disregarded. Consumers who are more conscious about the hazards associated with their data are more likely to avoid or restrict their use of digital services, which might impede attempts to promote economic growth and inclusiveness. Recent research has shown that customers in both high- and low-income nations place a high value on their data security.

Digital Media

One’s corporate website acts as the company’s online shop. Therefore, its performance is vital to the success of any online business venture (Catalano & Smith, 2000, p. 118). As with any subjective concept, the web material on any respected company website must emphasize specific concerns for which they supply solutions to consumers and the main goals they help customers reach. Among other things, web content must establish credibility and include a call to action that encourages the user to go to the next step, such as buying the product or service in question. As an example, on the Microsoft web page, the tabs that connect to product information are prominently displayed on the top page of the website. Even though they are a touch cluttered, the product pages for the software, business software, and hardware categories and the entertainment categories provide a short synopsis of what is available in each category. The corporation’s decision to communicate product information makes sense when you consider the vast number of things they provide in each category and the diverse range of products they offer. As shown by the positioning of product information on the pages, the layout indicates a subtle knowledge of the enormity of the product portfolio, as seen by the efforts taken to ensure that the information provided is evenly distributed across the pages.

The product information on the Microsoft website is precise and adequate to enable a potential customer to make an informed decision. On the surface, it seems that the company’s website does not pay any special attention to its contact information, which is understandable. Contact information is presented on the website in the standard method that can be seen on the vast majority of the company and personal websites. Information on contacting the company may be found on the “contact us” page, which offers links to e-mail, chat, and phone options for getting in touch with the organization. Sub links are included in each of the three links, making it easier for prospective customers to get the information they want with more ease and precision. It is critical, however, to update the “Contact us” link on the home page in such a way that it adds to the overall image of “great” customer service. The production of items that are specifically customized to the needs of individual customers is a serious undertaking. As a result of the dynamic and changeable nature of corporate needs, Microsoft’s website has done an excellent job of defining the underlying meaning of goods, as well as the conditions in which they are most suited and where they are most successful.

One specific benefit of the website when it comes to personalizing items for customers is the absence of broad promises that may lead purchasers to assume that the company can fix their software problems “no matter what they are.” In light of the intricacy and one-of-a-kindness of Microsoft’s products, its website does not have an online purchasing portal that would enable consumers to place orders straight from the website itself. Following the transaction, it is evident that the business will rely on the contact information to provide “additional assistance” and presumably provide customer information after the transaction has been completed. As a result, there is a serious lack of information regarding customer purchases available on the website due to this. Because such information is not accessible, even in the most general terms, the website has committed a strategic failure, which is true despite the presence of connections to relevant resources on other websites.

With its resources and inventiveness, Microsoft established what might be described as “monopoly status” in the internet and software development marketplaces when the business initially entered the markets. In recent years, however, the company has faced intense competition from counterfeits and other quickly rising firms like Google and Apple (Boone & Kurtz, 2011, p. 175). It has put in place a marketing strategy that places a strong emphasis on the usage of the internet as a medium for marketing. Beyond partnerships with social networking sites, which are particularly crucial for promoting Microsoft’s search engine Bing, Microsoft also posts adverts in rival search engines. It promotes sales and specials on its main website (Beyazitoglu, 2010, p. 98). However, although the approaches outlined above are likely to provide excellent results, they are also a part of the normal internet marketing strategies. Their effectiveness is thus likely to be restricted as a consequence of this.


While social networking sites have not yet achieved their full marketing potential, it is an effective technique that the company should continue to improve and concentrate on to stay competitive. It is said that a company’s ability to surpass competitors by doing what they do better or in a completely different way is the cornerstone of its competitive advantage (McDaniel and Gitman, 2008, p. 108). However, even if Microsoft’s website is up to date, it does not give any competitive advantage compared to its rivals’ websites. Because the website offers the company’s flagship goods, such as Windows, which have practically become a need for all computer users, this may be the only competitive advantage the website has to offer in this market area. Increasing corporate espionage has caused internet security to come to the top of many firms’ priority lists, and it is expected to continue to increase (Mackey, 2003, p. 78). On the website of a company like Microsoft, you will see a detailed privacy policy that describes precisely what information the company collects and how it uses that information. Following the policy’s clarification that personal information is collected with a customer’s consent explains how personal information is used. Also, it provides contact information in the event of a privacy issue and emphasizes the customer’s choices and options when it comes to receiving promotional communications from the company (Chu, 2008). Overall, the policy is comprehensive and addresses most of the privacy concerns that a normal Microsoft website user would have about their personal information, which is a good thing. As a result of these factors and growing public awareness of these issues, how Microsoft handles personal consumer data could be a differentiator and, in certain situations, a measure of competitive economic advantage.


Even though Microsoft has one of the most powerful cyber security systems accessible in the corporate world (Ratliff & Ballard, 2006, p. 24), it still grapples with security challenges. The website has been targeted by an attackers severally, despite the company’s promises that personal information was protected. Such events cast doubt on the company’s ability to detect and repel hackers who attempted to steal information from the website due to the incident. Using credentials sent to an external e-mail address in Russia, the hackers launched their attack. They could download source code from the Microsoft website from a distant location. A Trojan horse called QAZ was used in the attack, which, according to the corporation, lasted 12 days and gained access to the company’s computer system via an employee’s e-mail account (Dunham, 2003). Most likely, Microsoft did not adequately safeguard their network’s access points, hence exposing their remote access system and resulting in a security compromise on Microsoft’s end. When the breach occurred, one of the company’s first responses was to invite an FBI Computer Analysis Response Team to examine the company’s systems, which included a study of network logs to identify recognizable fingerprints of the intruder. Additionally, Microsoft blocked and, in some cases, limited access to its network for some of its employees when they were away from the office. As a consequence of this decision, Microsoft prevented any hacker from re-entering its network. Therefore, the firm must strengthen its virus scanning and prevention procedures and its network access point protection in light of the security, as mentioned earlier issue. This attack may have happened due to a failure in virus and access point security procedures. As a result, logging systems have become some of the most vulnerable security points in any network system, making them an attractive target for cybercriminals (Bhasin, 2003, p. 67). In addition to having a rigorous monitoring system for the logging system, the business must deactivate any ports that are no longer required.


According to Dell, the internet’s ability to aid firms in decreasing expenditures indicates that its potential in business and commerce has not yet achieved its pinnacle. Beyond e-commerce, there are a variety of additional novel applications for the Internet that corporations have yet to make use of. With the increasing availability of internet access throughout the globe, especially among previously unreached populations in Africa, Asia, and Eastern Europe, there is a tremendous marketing potential for businesses to capitalize on. In contrast, the threat of unlawful entrance is becoming more prevalent with each passing day. Consequently, companies should invest in secure internet technologies via research and development to ensure safe online transactions while also safeguarding themselves from data theft.


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