Nike’s Use Of The Internet Writing Sample

Companies and other organizations utilize web sites for various purposes. In essence, a web site offers an interface, while the Internet presents economical communication capabilities.

Our analysis for this project assignment focuses on Nike Corporation’s expertise in information technology. Nike is renowned for its global scale design, development, and promotion of high-quality footwear, apparel, equipment, and accessories. Being the leading seller of athletic footwear and apparel worldwide, our investigation centers on the website at www. The content below will be divided into five sections: Company Information, Web Site Description, Web Site Analysis, Completing A System, Web Site/Internet Expansion. It was easy and user friendly to search and find company information on the web-site (as will be further discussed).

Nike has a mission statement that focuses on corporate responsibility and emphasizes the importance of caring for various stakeholders, including the world family of Nike, teammates, consumers, and service providers. They have over 500 contract factories in approximately 45 countries across Europe, Asia, North and South America, and Australia. The website provides extensive information on how Nike is working towards achieving its mission statement.

The company addresses various issues related to age limits in factories, environmental health and safety, independent monitoring, education, research, and community affairs. They also mention the recent changes they have made to achieve their mission statement and satisfy their customers. Besides using external sources, the company’s website provides information such as annual reports, earnings releases, historical revenue, live stock quotes, and dividend and stock information. This makes the website even better. Nike operates in the Textile-Apparel/Footwear/Accessories Industry. To understand the company’s size, customer base, and market, one can simply look at the fiscal statistics of 1999 and 2000.

Nike Corporation reported worldwide total revenues of approximately $9 billion last year. While the exact number of customers who purchased Nike products is not disclosed, the substantial revenue suggests a significantly large customer base. This impressive financial success is noteworthy, especially considering the loss of their key endorsee, Michael Jordan, who retired. Additionally, sales were greatly impacted by the NBA’s shortened season resulting from labor disputes.

The web site also provided this information under their fiscal year in review. To understand the size and power of Nike Corp., one can compare its Market Cap on the NYSE (New York Stock Exchange). Market Cap represents the value of a company to investors in the stock market.

The Market Cap for Nike is calculated by taking the number of common shares outstanding and multiplying it by the price per share. In million dollar increments, Nike’s Market Cap was approximately $10,664.63, which significantly surpassed their competitors in the industry.

Guinness World Records holds the top position in their industry, with their nearest competitor, Gucci Group, Inc., falling just half a million behind. None of the other industry competitors, including well-known brands like Timberland, Reebok, Kenneth Cole, Justin Industries, Sketchers, Wolverine, and Velcro, can come close to their success.

According to their fiscal report on their website, Nike Corporation provided interesting data on total shareholder returns. The report revealed that if one had invested $100 in Nike Corporation ten years ago, it would be worth $1,432 as of May 31 this year. Comparatively, the S&P (Standard and Poor’s) 500 would have only amounted to a meager $527 on the same date. After examining this financial information from the website, it became clear just how substantial the Nike Corporation truly is.

The purpose of this website is to serve as an e-commerce platform, enabling the purchase and sale of goods and services via the Internet, networks, and other digital technologies. The site provides the convenience of buying premium sports and fitness products directly from or locating a nearby Nike dealer through our Store Locator.

Nike effectively practices the concept of disintermediation, which is mentioned in the text. Disintermediation involves eliminating intermediary steps within the value chain that are carried out by organizations or business processes. In simpler terms, Nike’s website eliminates the need for a middleman (such as a wholesaler or retailer) when consumers make purchases. This allows for earlier availability of new shoes, resulting in higher customer satisfaction and sales. Hence, the website successfully achieves its goal of facilitating electronic commerce.

They also mention that “regardless of which option you choose, you will still benefit from the excellent design and performance of Nike products.” In addition to its main purpose, the website also offers other intriguing features. It includes a store finder, mentioned earlier, as well as other specialized sites dedicated to specific sports like football and soccer.

) to buy footwear, apparel, and accessories. The website offers a product finder that locates desired products and provides information on price, available sizes, and availability. Three notable sections on the website are nikebiz, which allows users to explore Nike’s business history, transactions, and current activities.

Nikebiz provides a range of information about the company, including its history, notable dates in Nike Corp.’s history, corporate responsibility news and bylaws, global community news, environment news, financial reports, and job listings and overviews for each region with Nike factories. Another interesting feature of the website is the “ask nike” section where visitors can ask any question about the company, and ask nike will research and provide answers about any aspect of the company.

Nike’s website prominently showcases its standout feature, which allows users to create their own unique shoe designs. Not only does Nike manufacture these customized shoes, but they also handle the delivery process, showcasing their dedication to fulfilling every consumer’s wants and requirements.

They have made significant progress in customer compliance and also achieved great strides in customer satisfaction. This is accomplished by enabling consumers to customize and personalize their shoes, including selecting colors, sizes, fits, textures, and more. Ultimately, this choice concerning information systems will result in considerable revenue growth.

When analyzing this website, one word that comes to mind is “thorough”. It is extremely suitable and user-friendly for both occasional browsers and permanent consumers. The website is very in-depth, leaving little missing (as mentioned earlier). Additionally, it includes financial and historical information about the company, which adds great convenience for research purposes.

The ask nike and product finder functionalities offer extra convenience for users seeking specific information. Nonetheless, the website’s standout feature is the ability to customize and design one’s own shoes, which makes it exceptional. While some customers may not find suitable options in Nike’s existing market offerings, their loyalty to the brand prompts them to still choose Nike shoes. By incorporating this feature, Nike empowers consumers to have complete control over their purchasing decisions, resulting in substantial revenue and sales growth.

Nike has developed a chat room to enhance the custom shoe building process. Customers can now discuss the details with employees, making the process less cumbersome. This website is nearly comprehensive, but there is one potential suggestion to complete the initial step. However, a significant problem does arise.

To address the issue of customers encountering difficulties while customizing and building their shoes, the current solution of contacting a 1-800-number requires going offline, thereby undoing any progress made. In order to achieve all of Nike’s objectives, my recommendation is to integrate state-of-the-art technology into the customization process to provide additional customer support.

I propose that Nike add to their homepage as a link. At, customers can engage in real-time text-chat with Nike using their hosted text-chat software.

At, customers can easily have their questions answered by clicking on a text-chat button that opens a new window. They are able to browse Nike’s website while a support representative addresses their inquiries.

With LivePerson, your service representatives can send you pages as a customer. If you are having trouble finding information after asking a question, Nike’s online representative can easily send you the specific page you need. This may initially be expensive for Nike, but I assure you that it will ultimately lead to further increased sales. Nike has invested in efficiency early on in their customized shoe site, which has resulted in improved customer support and satisfaction. Additionally, Nike can enhance their website by adding more activities to make it more appealing and interesting, thereby increasing business from the website.

Nike Corporations takes pride in its sales of sports/athletic apparel, footwear, and accessories. Furthermore, Nike has effectively enhanced its brand recognition by collaborating with renowned athletes like Tiger Woods, Michael Jordan, Barry Sanders, Kobe Bryant, and Ken Griffey Jr. Given Nike’s dedication to sports products, utilizing their website as a medium for bolstering customers’ perception of athletes donning Nike gear is logical. To heighten customer satisfaction and ultimately enhance online sales performance, I suggest integrating two supplementary activities into their website.

My first suggestion is to add a constant sports ticker on the web page. This will allow consumers to stay updated on their favorite teams while shopping. Having this convenience and interesting feature will likely boost sales as customers will have sports to think about while purchasing Nike gear. Additionally, I recommend adding more links on the website to specific places like www.espn.

There are websites like or which focus primarily on sports.

The inclusion of multiple “sports” websites will boost daily visitor counts and ultimately attract more customers to Nike Corporation. This integration will reinforce the association between sports and Nike products like apparel, footwear, and accessories, ultimately satisfying and expanding the customer base.

Automotive Industry In The United States

The Automotive Industry is one of the largest industries in the world. Transportation needs is something that effects all of us. In the automative industry there are several production types, parts, accessories, vans, mini vans, trucks, SUV’s, compacts, sedans, sports and luxuries. There is over 30 different manufacturing automotive companies. Many of these companies have merged and have part ownership of each other. The two largest companies today are GMC #1 and Ford Motor Company #2. Ford and GMC both consist of about ten companies each. Sales of these cars is done form companies to dealers and dealers to consumers. Consumers can do this over the Internet or at a dealer.

In 1998 Internet sales were 80 billion and expected to be 726 billion by 2003. The Internet seems to be a convenience because you don’t have to find your vehicle and deal with sales men. You can even have it delivered at your door for a similar cost. The Internet decreases incremental marketing, advertising, and personal cost per sale. Prices range from lowest around ten thousand and highest around one hundred thousand.

The average car today runs about twenty-five thousand dollars new. There are many factors in the price of cars. Prices rise when options become standard like airbags, safety standards and emission controls become strict. When consumers demands fluctuate prices go up and down. When sales go down automakers offer rebates and discounts to bring them up again. Also the demand factor goes up when the economic growth and employment are good. Also safety, style, and engineering helps sell cars. Having a name is important also. Safety captures every buyers interest because of the great danger in driving. Scrap rates also help sell cars because getting beaters of the road causes people to buy new cars. Twelve and a half million cars were scraped since 1998. This made sales grow greatly.

Over the years there has been around 125 million cars less than three years old on the road. This shows how people continue to want new cars and that business will never completely die. Before 1999 the US light vehicle markets volume had stayed around 15 million units. In 1999 the record was set at 16.9 million units. Trucks, SUV’s, and mini-vans rose at 8.7 percent and production of these has grown. Hybrid vehicles of these three types has also began in production. Vehicles for sale now are the Chevy Avalanche, Ford Sport Trac, and the Pontiac Aztec. This industry operates in steps.

First the car is produced then sold to a dealer and the then sold to a consumer. Automobiles are built in factories in North and South America, Eastern and Western Europe, and Asia. A major location in the US were cars are made is Detroit, Michigan the United States auto capital. Another part in sales is replacement parts and accessories. This is a whole other part in a car dealer. Money isn’t just made in sales but in repair and service. People like accessories and need service.

The world impacts this industry greatly. People, oil, and banks all take part in auto sales. If people aren’t making money then they cant afford cars. If there is a bad reputation for a company people wont buy either. If banks aren’t giving low loan rates then cars wont sell because people cant afford them. If oil prices are high then people are going to want efficient cars andalso they will choose public transportation. All these factors have to stay stable and they will keep the economy flowing. Also the companies have to be competitive and produce cars as cheap and safe as possible.

The US industry also try to beat foreign company competition cars will be produce cheaper if companies merge and have to concentrate on less competition. This industry usually stays strong when our economy is strong. The United Sates economy seems to keep growing and a long with the automotive industry. Each year more cars are sold and profits keep going up. Sales have reached record marks and 2000 is looking good for this industry.

Technology is so advanced and every one wants new cars. People and economy are doing well which will lead the industry of cars to continue to up roar like a bull market. I have chosen to give a capsule on Ford and Mitsubishi. Ford Motor company is the #2 Automotive leader of the nation. Ford was founded and began production in 1903. It first produced the Model A. twelve investors produce a 28,000 dollar company. In 1908 the model T was invented and more then 10,000 were sold for $825.

In 1913 ford introduced the assembly line and was able to produce a model t every ten seconds. In 1920 60 percent of all vehicles are Fords. Ford had a 58 million dollar debt and was able to pay it off with there 80 million dollars in cash, 1921. Henry Ford raises the company’s minimum wage to $6 dollars a day in 1935. 1946 Ford takes a hit and has losses at a rate of 10 million a month. In 1946 Henry Ford dies but bye 1946 Ford brought its profits up to $177 million dollars. In 1958 the company lost 250 million dollars in low sales of the Edsel a very expensive car. Bye 1983 Ford had to lay off 33% of the work force and experienced a 658 million dollar loss. Ford invents top selling Taurus in 87.

In the last ten years Ford has continued to grow and now owns Aston Martin, Ford, Jaguar, Land Rover, Lincoln, part of Mazda, Mercury, Think, and Volvo. They have gone through there usual ups and downs. Right know Ford is number 2, but has plans to pass GMC up. It employs about 370,000 people and pays its CEO 6 million a year.

Financially they are doing well. It is going threw a struggle over a Tire crisis right know. Ford is going to take a loss due to Firestone. Both companies new about a problem in atx tires for at least two years. It is in defect for 6.5 milliontires. Ford is doing everything it can to fix the problem and plans to but Michelin tires on all 2002 Explorers.

This affects both companies greatly and make them look bad. Stocks have dropped and the problem still hasn’t been completely fixed. General information on financial and stocks is located in these charts…. (seen at end of report) as you can see the company goes up and down with Mitsubishi is a smaller company in the industry. It dates back to the 1920’s when it started making engines and aircraft’s.

The company continued to grow and in 1964 the company had 77,000 employees and $700 million in sales. Chrysler Corp. took over 15% of Mitsubishi in 1971 and started selling Mitsubishi in the US In 1982 Mitsubishi invested in Hyundai. Revenue reaches 1 trillion dollars in March of 83. Mitsubishi launches its first commercial on television while trying to reach its goal of increasing sales by 40% in 1989.

In 1992 the agreement with Daimler-Benz group remained limited to several Mitsubishi dealers selling Mercedes Benzes. Chrysler finally sold its 2 percent share in 1993 and both continued to buy from each other. Mitsubishi remained the worlds third largest automotive company. 1996 Mitsubishi planned for a 10% reduction in workforce by 2000. This year Daimler took over 34% of Mitsubishi. Also discovered that Mitsubishi admitted that it had been concealing consumercomplaints about defects since 1977.

Said it secretly repaired cars to avoid recall. It has recalled 620,000 vehicles and was banned for 18 months from selling cars. This company owes 1.47 trillion dollars and faces criminal charges. This kills its stock and make Mitsubishi tumble down. General information on financial and stocks is located in these charts…. (seen at end of report) as you can see the company goes up and down Buying stock is a major decision.

Every company goes through its up and downs. Buying is like gambling and you either make money or u don’t. Buying in Ford seems logical to me. Ford has continued to up roar with economy over the last 100 years. Mitsubishi doesn’t seem to be such a great companies to buy stock with. It is at a greater fall right now and may not roar again like Ford. Ford seems to be a sure money making investment if you have time. It has went up and down a few times but still remains one of the best

Ms Fields Cookies

According to the textbook, Information Technology in Business – Principles, Practices and Opportunities, the purpose of information systems is defined as a system where data and information flow between individuals or departments (Senn, 1998, p.643). Additionally, the book discusses Business Information Systems as IT applications that support business operations. This paper will explore how Mrs. Fields Cookies utilizes both of these interchangeable components and examine the impact on the Information Age roles of assistance, adviser, and communicator. Furthermore, the paper will address how Mrs. Fields can operate as an organization using a small-scale management to employee ratio.

Debbi Fields, a young mother with no business experience, opened her first cookie store in Palo Alto, California in 1977. Starting from humble beginnings, Mrs. Fields became a worldwide celebrity and her company emerged as the leading chain of cookie and baked goods stores (source). To establish itself as a premier player in the industry, Mrs. Fields realized that her success couldn’t rely solely on cookie dough. In collaboration with her husband Randy, who coincidentally was a computer programmer at IBM, they developed and implemented an Information Technology system to efficiently handle the extensive managerial requirements of the organization.

The Paper-less Management System created by Ms. Fields is currently being used at other franchise operations, such as Burger King (Senn, 1998, p.650). This streamlined and centralized computer system plays a significant role in Mrs. Fields’ success. It quickly processes sales information and provides managers with immediate access. The system tracks sales volume, cookie production needs, and sales quotas, contributing to waste reduction, efficient time utilization, and the ability to make immediate and future plans at Mrs. Fields headquarters ( Additionally, the system allows for the integration of in-store personal computers and consists of 20 software modules. The five most important modules are the Daily Production Planner, Sales and Reporting Analysis, Labor Scheduler, Interviewing, and Skills Assessment and Computer-aided Instruction.

The Daily Production Planner is a system for creating “to-do-lists” and forecasting. It monitors the daily progress and transactions of Ms. Fields franchise locations and offers suggestions if sales fall below target. The Sales Reporting and Analysis System compares actual sales to the budget and provides suggestions for correction if the organization falls behind. The Labor Scheduler creates employee work schedules, minimizing overtime and maximizing alternative schedules. The Interviewing System ensures unbiased ½ hour interviews for all applicants of Mrs. Fields. Lastly, the Skills Assessment and Computer Aided Instruction Program identifies employee weaknesses and provides corrective training. All of these systems, combined with Ms. Fields’ management techniques, contribute to the organization’s success.

The Managers of Mrs. Fields have more time to manage the operational efficiency of the company and its employees due to being freed from paperwork constraints. With 5,000 employees in 700 stores and only 130 headquarter employees, this allows for maximum production of freshly baked cookies and minimal waste. The use of a system like the Paper-less Management System enables companies to operate in a more flat-lined organization, providing a stronger grasp on operations.

The saying that supports Debbie Fields is “One Smart Cookie,” which details how she and her husband Randy built their cookie empire.

Senn, James, A., Information Technology in Business — Principles, Practices, and Opportunities, Prentice Hall Publishing, New Jersey, 1998.

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