Expert Answer
This solution was written by a subject matter expert. It’s designed to help students like you learn core concepts.
Let’s break down the questions:
1. Noise in the communication process refers to:
– a. Loud sound that disturbs communication
– b. Cultural differences that interfere with communication
– c. Anything that interrupts communication
– d. A medium/channel of communication
Answer: c. Anything that interrupts communication
2. The main difference between advertising and publicity is:
– a. Advertising is for big companies, while publicity is for small companies with little financial resources
– b. Advertising is more effective than publicity
– c. Advertising is a paid form of communication, while publicity is not
Answer: c. Advertising is a paid form of communication, while publicity is not
3. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales.
– a. Publicity
– b. Advertising
– c. Sponsorship
– d. Sales promotion
Answer: d. Sales promotion
4. The fundamental need that the customer satisfies when they buy the product is:
– a. Product
– b. Augmented product
– c. Core benefit
– d. Service
Answer: c. Core benefit
Answer: c. Anything that interrupts communication
Answer: c. Advertising is a paid form of communication, while publicity is not
Answer: d. Sales promotion
Answer: c. Core benefit