Public Relation Campaign Sample Paper

1.0 Executive summary

The study shows the public relation of HNA Technology Investments Holdings company in Hong Kong. Since it is a technological company, the study will develop its strategic planning budgets and social media advertisement that will make the company improve its PR (Casanova & Miroux, 2019). HNA company is a technology company that deals with technology and is based in Hong Kong. It was first known as Advanced Card Systems Holdings, founded in 1995 (Casanova & Miroux, 2019). This report was created as a PR campaign for HNA Technology Investments Holdings company that was put out over the coming two years. The report includes identifying the media that will be used for public relations, promotion of public and social media platforms that will be used. The report will show the objective of the PR using the SMART goals. The other thing is that the report will include research insights that will show the research done about the company and how they were in line with the achievement of the company’s goal. This company is very rich, and a reading technologist in Hong Kong, and hence this study is dedicated to the company.

2.0 Introduction

Company logo

HNA Technology Investments Holdings also runs asset management, investments, and other industries. In the People’s Republic of China, the United States, Fiji, Japan, Turkey, the Philippines, and globally, HNA Technology Investments Holdings Limited produces, sells, and distributes smart card devices, software, and hardware. The Financial Technology and Smart Living Business and the Financial Services and Investment Business are the two segments in which the firm works (United Nations Conference on Trade and Development, 2019). It also offers smart card-related services and advising services such as financial due diligence and corporate operation consulting. In August 2017, the firm changed its name from Advanced Card Systems Holdings Limited to HNA Technology Investments Holdings Limited (Casanova & Miroux, 2019). The firm was created in 1995 and is based in Hong Kong’s Kowloon Bay. HNA Eco-Tech Pioneer Acquisition owns HNA Technology Investments Holdings Limited, a subsidiary of HNA Eco-Tech Pioneer Acquisition.

Company building

The company’s products the provision of sim cards in visa, master cards, and HNA products that are approved and compatible with industry standards both globally and nationally. NFC Forum Certification; EMV Level 1 & 2; Visa payWave; MasterCard Pay Pass; American Express Pay; Discover Zip; UnionPay Quick Pass; Mondex; EMV CAP and VISA DPA; PBOC and PBOC (the People’s Bank of China); NETS (Singapore); CE; UL/CSA; U.S. Federal Communications Commission (FCC); VCCI (Voluntary Control Council for Interference by Information Technology Equipment) (Baldi & Bodmer, 2017).

Product of the company

The firm has achieved significant advancements in its public image, and there are several activities in which the corporation should engage to acquire new customers and maintain its public image. The corporation should be prepared to budget to achieve its public relations objectives. The firm services customers all around the globe, but it is headquartered in Hong Kong, thus the research will focus on methods to improve HVA’s image in Hong Kong and throughout the world.

3.0 Research and insight

Although the firm has had a lot of success, the market rivalry is fierce. Because the firm provides services worldwide, it is competing with other large corporations. These businesses have a strong market presence, and their services are unquestionably competitive with those provided by other well-established businesses throughout the world. The technology must be cutting-edge. Market research is collecting, evaluating, and interpreting market data (Thomas, 2019). It aids in the identification of marketing opportunities and challenges, the monitoring and evaluation of marketing actions and performance, and the communication of results and consequences to management.

In the growth and sales, the company has been one of the grates in Asia due to various investments in different industries. The company has drowned a lot of customers, and some of the investment the company has is in real estate, technology and IT, transport, and communication (Xing, K. 2020). The company investment brought about $100 billion in 2017, and the assets are estimated to be worth $230 billion. The company earnings have decreased by about 20.1% over the last five years. This has been a negative part of the company, and hence it needs to change the market strategies. The other thing is that the decrease in the company’s revenue can be associated with the rise of Covid-19, which became a disaster to the transport industry. The company’s investment in transport was heavily affected due to the closer of flying and traveling abroad and domestically.

HNA company has some competitors in and out of Hong Kong as the IT services are not a monopoly. Some of the competitors in the region include Quantum thinking limited, Wai Chu Group Holding limited, Kantone Holding limited, Yu Tak international Holding limited. Other competitors include dell company, Baibu company, Yonyon, and Taiji computers. The company has to develop ways that will make it stand out from the others (Chihara & Nakamura, 2010).

4.0 Goal and Objective

The goal and objective of the company are to maintain the competition in social media and maintain the competitive advantage over the other companies. The company should ensure that its products remain unmatched in the competitive world. The objective should be SMART. They should be specific, measurable, attainable, realistic, and time bond (Santangelo, 2020). The objective in social media which the report has come up with to include. To maintain public relations, the report will show the identity of the target group, maintain the company image the reputation of the company.

  1. To increase the likes of the company on Facebook by customizing the page and posting on the page frequently, and raising the company’s following to 30000.
  2. Increase the sales of the company to double at the two years of the campaign and increase the company orders by 25%
  3. To protect the company reputation and increase the customer referral by 23% and increase the website visiting by 25%
  4. Two designs for social media/posters/stand design/photos will help you convey/ share/ promote your idea for the organization.
  5. To ensure that the company increases the use of its products across Hong Kong, the company investment increased by 15%.
  6. To ensure that after two years, the use of is technology is about 50 % in Hong Kong and increased from 23% to 30% from other countries of the world.
  7.  To design a poster posted on tom social media and bill bonds.
  8. To write a press release that can be publicized in the media.

5.0 Strategy& PR tactics

The strategy used to improve the company’s public image and the period the HNA company holds may be the best if implemented.

5.1 Improving employees’ living conditions

To ensure that its name remains very good to the public, it must treat its workers. This includes good working conditions and giving them good pay. The workers should be involved in management decisions and involve intrapreneurship skills.

5.2 Community Relation

The company is involved in IT can include installing free internet to the schools in Hong Kong. This will help the company earn a good relationship with the community and lead to its products being used.

5.3 Visiting the customers and giving awards

There should be a report on the promotion technique that the company should use to visit some of their loyal customers. The HNA company holding CEO will have a coffee with the customers and awards rewarded to the most loyal customers. The company to give some discount in services like transport and IT services to increase.

5.4 Interviewing the CEO

The company CEO Zhang Ling will be available for an interview and give directives of the company, and it will be broadcast on television and other major media. The company CEO will give some directives on how the HNA company holding will give quality products.

6.0 Media Strategies

The company is supposed to use some of the media services to promote public relations, including the following.

6.1 Television

Viu TV will introduce a company as the best regarding the action done and videos and photos used to make the company well related to the public. There is a need for the company to prepare a video that will also be broadcast on television stations like BBC.

6.2 Social media

Platforms like Facebook, Twitter, and Instagram account for the company should ensure that the people following HNA holding pages are updated and can comment on their services. The company is to set up social media management in charge of making the company face in social media very good. The comments on social media platforms should be viewed and some policies made in response to the comments and suggestions in social media.

6.3 Magazines and newspapers.

The major magazine should be given contents of the company to appear in pages. The company can also publish the magazine that includes most of its content and give it free to showcase its interest. In Hong Kong Economic Times, there should be a report of the company message to ensure that it reaches most people in the region.

6.4 Press release

The press is called, and some of the issues that the company what to tell the public to be said using the press. They will help the company share the message to the target groups because the media users are many. The sample should be written as below,

6.5 Posters and photos


To guarantee the clarity of the used statements, the company posters will be displayed on bill bonds issued on HNA holdings social media accounts. Posters are very useful in conveying information that cannot be conveyed in the media and may not be available for some time. HNA corporation is to create a poster in order to get public attention by uploading the posters, images, and bill bonds on their website, social media, and bill bonds.

7.0 Budget for the year

Activity/item Budget in $
Community Relation 40000
Visiting the customers and giving awards 12090
Media Strategies

· Television

· Social media



Magazine and newspaper 10000
Press release 24500
Posters 4500
Improving employees’ living conditions. 20000
Total 115590


Baldi, G., & Bodmer, A. (2017). R&D investments and corporate cash holdings. Economics of Innovation and New Technology, 1-17.

Casanova, L., & Miroux, A. (2019). The era of Chinese multinationals: Competing for global dominance. Academic Press.

Chihara, H., & Nakamura, N. (2010). undefined. Substances Containing C10H16 … Zn, 1409-1409.

Santangelo, J. J. (2020). Setting goals – Quick & easy worksheet, theory, and SMART goals! John James Santangelo Ph.D.

Thomas, B. (2019). Marketing management. Marketing Management.

United Nations Conference on Trade and Development. (2019). World investment report 2019: Special economic zones. United Nations.

Xing, K. (2020). Economic High-quality Development Research Based on Tax Cut and Fee Reduction.


The poster that is to be designed should contain:

a) The name of the company

b) The new products and the improvements of the previous products

c) The new prices of the products and the discount given by the company services

d) The availability of the company on social media platforms

Press release

“HNA Technology Investments Holdings is a corporation. It’s just gotten larger and better. The company’s services and goods are now available online through your preferred social media channel. We are now on Facebook, where we publish all of our new service promotions; we are also on Twitter, where we answer to whatever you ask for; and we are on Instagram. In case of any inquiries, our phone line is available 24 hours a day, seven days a week. We are pleased to tell you that we will be personally visiting our clients and presenting presents to our most loyal customers. Mr. Zhang Ling, our CEO, will be enjoying breakfast with customers at our Hong Kong headquarters. Thank you for having faith in us throughout the years. Company HNA Technology Investments Holdings, we are your technical growth partner.

Push And Pull Factors Of Migration Essay Sample For College

Migration occurs not only over short distances but also over long distances. People can move to a country or out of a country. Emigration involves people moving out of a country while immigration involves people entering a country. People move for various reasons whether voluntary or forced. Push factors are negative aspects that force individuals to move from that place. Pull factors are positive elements that make people move to a place. Both push and pull factors cause migration of people to and from a place. Migration can be promoted by social, economic, political and environmental factors.

Push factors include low employment opportunities, poor security services to the public, political wars, poor climate and drought among others. Many people leave a country to search for more job opportunities which are highly paying within fewer working hours. Most workers leave a country due to unemployment which makes their way of living hard. Many people are laid off from their jobs due to increased rate of industrialization which employs high technological services. Those with job opportunities are either given low wages or mistreated at the workplace for long working hours. Unemployment often push people to move to better places with more jobs, fewer working hours and better salaries.

Natural calamities such as floods, earthquakes and drought are it unsafe to continue staying in a place. Floods sweep away houses and farms leaving people homeless or sometimes drowns some people. Drought cuts farming opportunities to people leading to extreme poverty since most of the population may be depending on farming for food and income. Poor security of a place puts people’s life at risk compelling them to move to places which are well secured. Increased crime rates in a place also pushes individual to exit the place. Crimes such as gang violence leads to insecurity and people move to avoid such.

Political factors such political wars encourage movement of people in search of safety for their families. Most of the population is also displaced during such wars forcing people to look for peaceful places. Overpopulation and overcrowding forces people with large families and livestock to leave a place. People look for farming land and grazing lands for their cattle in sparsely populated places. People move to escape pandemics such as crop and human diseases. Poor services such as medical and poor education facilities push away individuals looking for better education and treatment facilities.

Pull factors include availability of employment opportunities, search for economic growth, better medical and educational services, high security and availability of land. People move to places with higher income chances, better quality of life in terms of health and security services. Employment opportunities with better working conditions, employee safety and high salaries highly influence migration to a place. Better public services such as education and transport facilities influence migration. People also move to places with no political unrest in pursuit of peaceful environments. Areas unlikely to have disasters like extreme famine and floods are safe for people to move to.

Places with more career opportunities, higher income and low cost of living attract more individuals to settle there. People are attracted to places with large farming lands and highly developed places in terms infrastructure, adequate water and electricity. Push factors of migration can be reduced by adapting peacebuilding strategies in areas with political wars and unrest to reduce political conflicts. The government can aim at providing more security services, abundant water and transportation services to promote development. Countries should create more employment opportunities to stop individuals from moving to places with job opportunities. Education and medical facilities should be improved to provide a better life to the people.

The government of the affected countries should provide relief food to areas affected by drought. Border restrictions can also be set through regional cooperation to stop individuals from moving out of a place.


  1. Parkins, N. C. (2010). Push and pull factors of migration. American Review of Political Economy, 8(2), 6.
  2. Krishnakumar, P., & Indumathi, T. (2014). PULL AND PUSH FACTORS OF MIGRATION. Global Management Review, 8(4).

Quality Improvement In Healthcare Essay Example For College

Quality improvement (QI) relates to a systematic and formal framework that entails the continuous and organized actions that result in quantifiable improvement in general health care services as well as the health status of patients. QI aims to standardize structure and processes to lessen variation, attain predictable outcomes, and enhance healthcare facilities, systems, and patients. In the recent past, patient engagement has been presented as vital to enhancing the healthcare sector’s quality of care. Globally, numerous healthcare facilities engage patients as an effective quality improvement measure. Patient engagement relates to the engagement of patients, their representatives, or families, in working collaboratively with healthcare professionals at different levels across the entire healthcare system to enhance healthcare services and patient care outcomes. Bergeron et al.’s “Patient involvement in quality improvement –a tug of war or a dialogue in the learning process to improve healthcare” seeks to explore what might influence Quality Improvement efforts in which patients are allowed to participate, as experienced by the healthcare providers and patients involved (2020).

According to the article, healthcare givers and patients pose significant experiences of the overall healthcare system, resulting in QI and improved patient healthcare outcomes. Therefore, service co-design and co-production are presented as increasingly significant healthcare development approaches, and that healthcare facilities are required to engage appropriate Microsystems in Quality Improvement interventions. The article puts forward the rights bestowed on patients in association with QI in the healthcare system in various levels: societal, organizational, group and individual. To support this privilege, the article highlights the Swedish Patient Act, which strengthens and regulates patients’ positions and pushes healthcare facilities through healthcare providers to work more enthusiastically with novel approaches to enhance safety and quality at various levels.

The article examines how improvement science focuses on how to carry out Quality Improvement with intentions of narrowing the existing gap between the current QI practices and the best probable practices. It majors on the practices or approaches that work to improve the quality of healthcare services. As presented in the article, improvement science entails constant and systematic actions, which result in quantifiable improvements, making it compatible with the enhancement efforts of healthcare systems. This research is based on the assumption that healthcare systems comprise clinical Microsystems. Formulated around everyday needs or objectives, Bergerum et al. (2020) assert that clinical Microsystems represent the smallest, functional units in which healthcare givers and patients come together and exchange their ideas, thoughts, and concerns in association with Quality Improvement efforts. Patients, their representatives or families, and healthcare givers engaged in the QI efforts are presented in the article as mutually dependent, exchanging information and working collaboratively to co-produce cost, safety, and quality results at the frontier of healthcare.

The article puts forward that Clinical Microsystems are grouped into overarching macro-systems, thereby making clinical macro-system results dependent on clinical Microsystems results. Consequently, to uphold and improve quality in the multifaceted healthcare system, vital influential points are at the clinical Microsystems level clinical Microsystems (Bergeum et al. 2020). In this research, the clinical Microsystems entail patents, representatives of the patients, next of kin, and healthcare givers such as nurses who mutually engage in healthcare Quality Improvement efforts in a healthcare facility.

Quality Improvement can be difficult when engaging patients at different levels of the healthcare system. The article puts forward a gap in literature featured by a comparative lack of literature evidence about how patient involvement may work when employed in Quality Improvement. This clarifies the need for Quality Improvement facilitation, asserting that they should be sensitive and flexible to every context of interventions at the group and individual levels. Consequently, the study seeks to explore what may manipulate inter-departmental hospital process Quality Improvement teams when engaging patients in QI strategies or measures as similarly experienced by other members.

This study adopts a qualitative research design based on the constructivist grounded theory model, which has its roots sourced from the original Strauss and Glaser grounded theory research design. The authors focus more on exploring the current practice concerning quality improvement and the interactive and comparative representation of the constructivist grounded theory methodology, allowing for instantaneous gathering and analysis of data to obtain answers to the study questions. Bergeron et al.’s is founded on field notes acquired from 53 Quality Improvement team meetings and twenty-four personal interviews that are semi-structured with partaking patients, their representatives, next of kin, and healthcare providers (2020).

In a middle-sized regional healthcare facility in Sweden, a patient process institution serves as the study’s context. The healthcare facility used as the setting for the study offers healthcare services in different areas of specialties. The patient process institution refers to an approach adopted for patients with regular, critical illnesses; relies on the cooperation of various healthcare professionals across different levels in the healthcare facility and between other healthcare facilities. The objective of every patient process is typically to enhance patient healthcare processes. Consequently, Quality improvement efforts are conducted at organizational and group levels. The healthcare facility under study entailed 12 patient processes with patients in different levels being engaged in Quality Improvement groups consisting of 6 out of the total processes

The researchers used a purposive sampling approach to identify interview informers, enabling the sampling strategies’ flexibility throughout the study process. Six patient processes were preferred for the research. One of the researchers attended team meetings with three of the total selected patient processes. Patients, their representatives, and their next of kin took part actively in eight Quality Improvement meetings attended by one of the researchers. Healthcare givers who attended the Quality Improvement meetings included; speech therapists, physicians, counselors, team secretaries, and development leaders. Healthcare givers and patients from the six selected Quality Improvement teams took part in the personal interviews.

The study’s data collection entailed field notes spontaneously written during team meetings, with the main focus being on patient engagement in decision procedures, considerations, communication, and social interaction. One of the researchers interacted with the Quality Improvement efforts. The field notes were used in complementing the interviews conducted, providing information used in the data analysis process. The interviews were carried out in different settings according to the convenience of the study participants. Some of the patients who took part in the study were interviewed at the healthcare facility, and some patients were interviewed in their homes. Each interview had an average time limit of 48 minutes. Healthcare professionals were interviewed at their places of work.

The data analysis process was carried out in the Swedish language and written out in English. The information obtained from the interviews was transcribed and read out by the researchers to offer a complete view of the data. An Excel sheet was used in the coding process of data and information coded. Data were categorized and converted into three different concepts to comprehend what may influence Quality Improvement efforts to engage patients in a healthcare facility patient process organization. The study results indicate that the healthcare providers’ and patients’ expressions of what may affect Quality Improvement efforts involving patients were comparable in different ways.

The article emphasizes on the significance of organizational culture and structure. The article highlights that Quality Improvement teams acknowledge collaborative thinking and regular dialogue through exchanging preferences and experiences between healthcare providers and patients as significant for attaining suitable matches between patient requirements and healthcare facilities in their Quality Improvement efforts. Essential cultural and structural aspects of conducting QI in healthcare facilities are presented in the article as some of the hindrances to improved health outcomes.


Bergerum, C., Engström, A. K., Thor, J., & Wolmesjö, M. (2020). Patient involvement in quality improvement–a ‘tug of war or a dialogue in a learning process to improve healthcare?. BMC health services research20(1), 1-13.