Retail Management Startegy Of Massimo Dutti Free Writing Sample

The chain was established to sell men’s clothing, but in 1992, they also started offering a full range of women’s clothing. {draw:frame} Massimo Dutti has designed clothing collections for women, men, and children. What do outlets do to improve and enhance the retail experience? They offer personalized tailoring for men aged 25-50, providing both formal and casual wear. The brand also offers the Massimo Dutti soft collection, as well as accessories, fragrances, and more. Their selection is wide and diverse. For example, when it comes to procurement:

Establishing merchandising sources, policies, and practices.


Services provided:

Store atmosphere:

Massimo dutti atmosphere is a high-end atmosphere but classy, with high lighting, wooden flooring, and interiors with no pictures on walls and mannequins on the window. They have a classy look inside and the salespeople are very well dressed and ever ready to assist you and influence you to buy. They have light music playing in the background of the outlet.


*Overall about Massimo dutti* vertical integration

Massimo dutti engages in vertical integration, as it both manufactures and distributes its products in small batches. The company also designs interiors, manages warehousing, and operates its own logistics. This integration has contributed to the success of Massimo dutti’s merchandising strategy, allowing for a rapid and efficient fast fashion system. By having control over production in-house, Massimo dutti can easily introduce new styles and provide tailoring services to customers. In terms of store management and layout, the stores have a very elegant appearance.

The men’s and women’s sections in Massimo Dutti stores are distinct in their placement and atmosphere. The clothing is impeccably arranged in an appealing manner, complete with matching accessories. To showcase the latest trends, the clothes are presented on mannequins with the help of light effects. The accompanying picture illustrates the clothing layout in the stores. As for the designs, they are unique, and the brand offers personal tailoring services to ensure customer satisfaction and foster brand loyalty.

They offer formal to classy casual outfits for both men and women, along with additional accessories. The manager and sales associates are responsible for communicating sales analysis, product life cycle, and store trends to the designers. This enables the designers in Spain to create the right products for the season to meet customer demand. They also provide customer service by assisting with after-sales support, as well as any necessary changes or alterations. In terms of promotions, sales and discounts are available during DSS and DSF in the off-season. {draw:frame} Assignment no 1

Buddhist Economics

Buddhists Economics Ideas of Buddhist economists are foreign to those of western civilization. In a nation where business profit is the number one priority, ethics in Western economics are rarely given the same importance. In Buddha’s Eightfold Path is the principle to Right Livelihood. This means that one must live in such a way that does not bring harm or violence to another being, in all aspects of life, including how one obtains their wealth. This brings about the matters Buddhist feel western economists neglect in their efforts to consume toward happiness.

In E. F. Schumacher’s Essay, Buddhist Economics, he contrasts the ideals of Buddhist economists with those of Western economists regarding the issues of the nature of work, the benefits of mechanization, the relation between material wealth and human well-being, as wells as the use of natural resources. To many, Buddhist ideals are too idealistic and not reality. I believe an integration of Buddhist values into those of Western economists would be ideal in making a strong economy that maximizes profits all the while maintaining moral and ethical behavior.

We often hear the advice that in order to truly be happy you must enjoy what you do. Buddhist economists feel this is true, and that one’s work should be something that helps shape character and not just a means of income. Which they feel is in contrast to those of modern economist who find labor as source of wealth. The author describes the relationship of labor from an employer’s point of view as a cost which is constantly trying to be reduced. As much as this may be true, if a company wishes to remain profitable it must find ways to reduce its cost which often include labor.

However, an employer should find other ways to reduce costs and remember that how much they are willing to pay employees for their labor will show them how much they are valued which will influence their performance. E. F. Schumacer also argues that the employees find their work to be unsatisfying and only a source of income; where as Buddhists economics feels that individuals should find joy in their work and therefore have a purpose in doing it. It is important that in order for work to be fulfilling it must contribute to ones character and values.

In western economics defense, no matter what the job is if there is a will to find satisfaction and enjoyment in it then this can be accomplished and is up to the individual to find it. By doing so one will be able to find more significance in their work which is what Buddhists economics strives for. As much as one may enjoy their work there is always the desire to get away from it. If you are doing what you love then it is easier to be consumed in it but it is too idealistic to think that someone could always want to be working and never think about leisure time.

Modern economists have become lazy and some do prefer leisure time over work, but to say all modern economists think this way would be too broad of a statement and take away from those that do find great meaning in what they do. Work should not be the only source of building character either, activities that one can do without being paid for can bring just as much personal growth. In the essay, the author points out that from the Buddhist point of view machines have the capability of replacing man’s work and in essence taking away from their ability to build character.

Machines have become important in Western economics and as technology continues to progress so will the presence of machines. Machines have brought great advances to the Western economy that is undervalued by the Buddhist view. Buddhist feel craftsmanship has been lost with the use of machines. On the other hand machines have created other types of jobs such as designing and maintaining them. Machines do not have the power to take away from mans ability to build character because work is not the only way to build character one has other means of building character such as life experiences as well as activities they are involved in.

With the jobs machines take away there are also new jobs created that can replace the older ones where creativity can still be exercised. Also, machines prevent mindless work by allowing the machine to perform the same process over and over again. They also bring value to consumers since they help to lower prices by the amount of quantities that are able to be produced, which otherwise would not be. Western economists can learn from the Buddhist point of view to use creativity in their work and Buddhist economists can learn that advances in technology are not harmful ones character.

The Buddhist view on woman not working seems to be unjustifiable. I think it is important that woman take care of their children, but who is to say that woman can’t do this while working at the same time. In the Buddhist theory that work teaches character, woman should be able to build character by working just as men do. Buddhist measure human well being by simplicity and non-violence which they feel is created by minimum consumption. There goal is to reach satisfaction with the least amount of consumption. This allows people to live without pressure and strain, as stated by the author.

Since there is not a high level of competition people tend to be less violent. Modern economists well being is described as their ability to consume, the more the better. They desire things and have become too attached to wealth. In this highly competitive world, creates violence since they must fight for resources. Modern economists do depend on consumption, but that is not how they measure their standard of living. There are other factors that would need to be involved. Just because someone has wealth wouldn’t mean they aim to consume more than others.

Competition helps to motivate people to perform at their top level instead being satisfied with being mediocre. The more someone desires to obtain the harder they will work for it. The Buddhist point of view could cause people to be lazy and achieve less than their potential. Because a person has less desires does not necessarily make them better or happier, they could still be seeking other things in life to make them happy. Western economists could learn to minimize some of their desires but should not have to dismiss all.

Lastly discussed in the article is the difference between the use of natural resources between Buddhist economics and Western economics. Modern economists are believed to have no regards for nature or the resources it produces as long as there is a profit to be made off it. They also do not differentiate between renewable and non-renewable materials, they only chose by the cheapest price. Buddhist economics believes in the conservation of natural resources. They also distinguish between renewable and non-renewable resources; stating that non-renewable goods should only be used if it is absolutely necessary and that they be used sparingly.

They also put high importance on trees, and they expect Buddhist follows to plan trees every few years. Most modern economists wouldn’t say they aim to use up natural resources as much as they can because this wouldn’t be a good idea. Not only would they prevent themselves from using those resources in the future, the public would also disagree with their choices. There also are laws in place that prevent people from abusing the resources available. However, there could be more precautions put in place to prevent harm done to the cosystem. Western Economics could learn from the Buddhist point of view to not use more than what is needed when it comes to natural materials. They could be more Buddhist economics brings up very interesting concepts that deserve to be examined. They help us to realize how making ethical choices can have a great impact on our economy. This essay brought to surface Buddhist ideals that go beyond religion and are relevant in the world of economics. However, to survive in the modern world the concepts may be too abstract or idealistic.

They strive for a perfection that is unattainable. The author makes the differences between Buddhist economics and Western economics too extreme. It would be impossible to choose a definite side which is why I believe that with the influence of Buddhist ideas in Western Economics it would make a great middle ground. In doing so, Western economics could incorporate some of the important Buddhist goals such as conserving natural resources, lessening one’s desires, and taking pride in ones work to become a better economy with future growth potential.

Pizza Hut Promotional Strategies


Pizza Hut is one of the flagship brands of Yum! Brands, Inc. , which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country

Pizza Hut Story

  • 1958: The legacy of Pizza Hut began, when two college-aged brothers from Whichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their mother.
  • 1959: Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka, Kansas.
  • 1968: International market entered with opening of Pizza Hut restaurant in Canada.
  • 1969:Red roof adopted for restaurants.
  • 1972:Pizza Hut, Inc. isted on New York Stock Exchange under the symbol PIZ.
  • 1977:Pizza Hut, Inc. stockholders overwhelmingly approve merger with PepsiCo, Inc. for an undisclosed sum.
  • 1986:Delivery service, as a new concept, is initiated
  • 1996:Pizza hut comes to India with a dine in restaurant Banglore that has special vegetarian pizzas.
  • 1997:Pizza hut opens a dine-in restaurant in Delhi.
  • 2007 Pizza hut brought out our Thick n Thin Pizza and began to re-franchise our dine-in restaurants.

Promotional Strategies

Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Nearly all organizations, whether for-profit or not-for-profit, in all types of industries, must engage in some form of promotion.

Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local businessperson’s meeting.

Like most marketing decisions, an effective promotional strategy requires the marketer understand how promotion fits with other pieces of the marketing puzzle (e. g. , product, distribution, pricing, target markets).

Consequently, promotion decisions should be made with an appreciation for how it affects other areas of the company. For instance, running a major advertising campaign for a new product without first assuring there will be enough inventory to meet potential demand generated by the advertising would certainly not go over well with the company’s production department (not to mention other key company executives).

Thus, marketers should not work in a vacuum when making promotion decisions. Rather, the overall success of a promotional strategy requires input from others in impacted functional areas.

Types of Promotion

  • Advertising
  • Sales Promotion
  • Events/ Experiences
  • Public Relations
  • Personal Selling

Pizza Hut Promotional Strategies Product

Worldwide and in India, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof’. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks.

It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal.

A critical factor in Pizza Hut’s success has been its unique dining experience. Crewmembers at Pizza Hut strive each day to provide ‘customer mania’ – the kind of service that ensures that every visit of the customer is a memorable one. In fact, to ensure stringent international bench-marks in the quality of products and services at all its restaurants across the world, Pizza Hut has a mystery shopper program in which an unknown official visits a restaurant and evaluates it on certain defined parameters called C. H. A. M. P. S. that stand for Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed.

Based on the report submitted by the official, the restaurants are rated and in the rare case of finding under performers, they are kept under strict vigil A critical factor in Pizza Hut’s success has been a menu that has constantly evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world. In having understood the pulse of the customers in India, Pizza Hut has clearly established itself as a brand with an Indian heart.

Besides offering an extensive range of vegetarian pizzas, it was the first pizza chain to open a 100% vegetarian restaurant in India in Surat and later in Ahmedabad and Chowpatty, where it offers a Jain menu sans all root-based ingredients. Over the years Pizza Hut has also developed and successfully introduced a range of products especially suited to the Indian palate.

These products like Chicken Tikka, Spicy Korma, Spicy Paneer and the Masala and Tandoori pizzas have been a tremendous success. What has also given Pizza Hut a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in India the menu offers the option of a complete meal.

It includes appetizers, a Salad Bar – where the customers can make their own fresh salads, a range of soups, pastas and desserts.


Pizza Hut was among the first multinational brands to enter the food retail sector in India. When the first Pizza Hut restaurant opened in Bangalore the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in India. Since then the market has sustained considerable growth.

A dramatic shift in lifestyle trends, substantial increase in disposable income, a burgeoning middle class and the entry of a significant number of international and national players has contributed to a boom in the industry. The market has become greatly competitive and the customer has become more discerning and adventurous. This however has not affected Pizza Hut’s comfortable reign over the Indian pizza industry and the ever-increasing number of loyal customers who have made it possible for Pizza Hut to aggressively extend its presence.

Promotional Of Pizza Hut

The strength of Pizza Hut’s success globally lies in a marketing strategy that builds connections with customer’s everyday in different parts of the world. Many customer service initiatives have been uniquely developed for India and have been greatly instrumental in building an emotional bond with the customer. For instance the crewmembers at Pizza Hut break into a Boogie at restaurants in Delhi and Mumbai and do the Bhangra in Chandigarh and Amritsar.

While a bell hangs at each Pizza Hut restaurant, which is rung by customers who as they leave wish to thank the servers for yet another memorable visit.

In India, eating out is perceived as a form of entertainment. Which is why Pizza Hut servers not only serve our customers great food, they also sing and dance for them. And many of Pizza Hut’s customers would, we are certain, love to participate in this process. Giving them an opportunity to showcase their talent – they conceived the Jig n Jeeto contest.

Organized in Delhi for the first time, it received a phenomenal response with super star Fardeen Khan judging the show. Pizza Hut hopes to continue this contest as a tradition for the years to follow.

Pizza Hut’s communication has also always struck a chord with the Indian customer. Its very first television commercial in India featured a boy and girl, who meet at a Pizza Hut restaurant in a traditional arranged marriage setting. They lose their inhibitions when the pizza arrives.

When the sequel went on air featuring the same couple, now married, with the girl’s father consoling her over a pizza as her bridegroom waits outside the restaurant to escort her after their wedding – the customer’s involvement was so complete that several wrote in to inquire whether the couple had children

The more recent campaign that was launched with the introduction of the Tandoori pizzas featured a typical Indian wedding procession abandoning the bridegroom when enticed by delicious aromas from a Pizza Hut restaurant.

While the famous ‘Good times start with great pizzas’ slogan has been prominent in the communication, the focus has remained on the best and most distinct pizzas.

  • Pizza Hut laid more emphasis on its “restaurant dining experience”.
  • Pizza Hut localizes it menu to capture local Indian Market.
  • In 2000 Pizza Hut launched its innovative Pizza Pooch menu and Pizza Pooch Birthday Party package exclusively for kids in the 6-10 age groups.
  • It positioned itself as family restaurant and also concentrated on wooing kids.