Jamil Smith delves into the cultural impact and significance of the movie Black Panther in his article The Revolutionary Power of Black Panther. With discussions surrounding race at an all-time high right now, this film was released at precisely the right moment; it stands out due to its innovative approach to exploring issues related to identity politics while simultaneously tackling inadequate diversity coverage within mass media. This rhetorical analysis evaluates how successfully Jamil Smith communicated his perspective about Black Panther’s relevance. Evaluating claims backed by evidence given potential biases present in a deeper examination process while considering its intended audience can help determine its effectiveness.
Analysis of Claims and Evidence
In his article, The Revolutionary Power of Black Panther, Jamil Smith observes that exploring race and identity makes the movie so significant. In light of what the author wrote regarding this film production, we can gather that its emphasis is on exploring intricate themes related to being a black person today and highlighting noteworthy features such as diverse casting choices and an apt release time in response to current events bolsters affirmations presented in the article. Additionally, the writer effectively supports their claims by providing concrete examples like representation in cinema and a critique of institutional biases. That said, it is important to recognize that there may be a certain degree of bias in the author’s perspective as they advocate for more attention toward African-American narratives and representation. However, despite being potentially biased, the author exhibits a robust application of ethos by using historical and societal context to underscore both pertinence and urgency in conveying their message through film. By and large, the article gives an engaging assessment regarding how significant Black Panther is when addressing questions related to race and identity. The arguments are backed up by substantial evidence and an insightful understanding of the social and political background.
Rhetorical Situation and Audience
In terms of representation and empowerment for black people, the article centers around the Black Panther movie’s release, and it seems like the target demographic for this material is wide-ranging. It will likely appeal to those who favor Marvel movies or hold curiosity about subjects relating to cultures or societies where entertainment shines a light on various critical matters.
The author tailors their argument to persuade their target audience by emphasizing the cultural and social significance of Black Panther, drawing attention to how black characters are underrepresented or poorly portrayed in popular media, negatively affecting the black community’s morale and society overall. The author emphasizes the movie’s entertainment value through its well-timed humor, wonderful performances from a diversified cast, and well-crafted action scenes.
Logos for logic, pathos for emotions, and ethos for credibility are persuasive tools the author employs in this text. Factual information regarding box-office numbers and the significance of having an African-American director and mostly black cast demonstrates Logos in this movie. The author creates an empathetic tone by sharing personal experiences like seeing a black hero on screen and how it impacted their identity and outlook on life. Additionally, establishing ethos is through expertise and a writer’s perspective in analyzing social impacts embedded in a movie.
The key to effective persuasion lies in tapping into the audience’s emotions while also making logical arguments based on their shared experiences, and these persuasive strategies achieve this balance perfectly. In discussing the importance of diverse storytelling alongside limited representation, the author encourages a sense of empathy and equity among readers. By weaving in their own life experiences, an author can relate to readers, and when authors add factual information, it provides more support for their perspective. Considering everything, these plans aid in engrossing the viewership while persuading them about how Black Panther is critical for combating societal norms while advancing inclusivity.
Jamil Smith argues persuasively and uses various rhetoric to emphasize how important Black Panther is for representing black people across multiple forms of mass media. To fully understand this article, we should scrutinize its organization, structure, and author’s use of language to establish a certain tone. Furthermore, analyzing how they capture reader interest through various rhetorical strategies is equally imperative.
An anecdote by the writer about their initial visit to the cinema and its impact on them as African American kick-starts this article organisationally, and the article’s central theme discusses marginalized communities’ need for representation which is highlighted by telling an anecdote as an introduction. The next section discusses how mainstream media often excludes people from diverse backgrounds while highlighting why Black Panther stands out as a film that confronts issues related to race and identity.
The author of this piece presents more supporting details and careful analysis within their paragraph bodies. Additionally, the discussion revolves around Black Panther as a notable cinematic representation of African culture with an analysis of its role within the Marvel Cinematic Universe and its potential effect on the perception of African-American portrayals in Hollywood. During its premiere showing, significant attention was paid to this film as a way to recognize and celebrate black culture, which is highlighted in an article that also focuses on cast members and attendees. The author goes beyond a surface-level analysis by examining the historical context of the black power movement and its connection to Black Panther in comics while drawing similarities to today’s push toward racial equity.
Black Panther is depicted in the article’s conclusion as a vehicle for challenging conventional power structures and storylines, and it is acknowledged by the author that there has been opposition towards the film due to its strong stance on change. Nonetheless, he strongly believes it will continue on its path regardless of negativity – with a call for everyone to embrace what it offers.
The effective conveyance of an argument is achieved through a thoughtful selection of words and tones used by the author throughout the entire article. The author’s choice to use phrases like revolutionary power and toxic treatment emphasizes the sense of urgency and importance. The author uses strong and passionate language to convey their strong belief in how Black Panther can transform society by representing diversity.
Right from the introduction, different strategies are used by this article to keep readers interested. Through an anecdote about their own experiences as a child about representation, the author establishes an intimate and empathetic atmosphere in the beginning. Also, including current events like the inequality faced by marginalized groups in the entertainment world in conjunction with controversial declarations made by top officials establishes a sense of immediacy that resonates throughout this article.
Using figurative language and vivid imagery helps the author to convey their message and engage readers effectively. At the Black Panther movie premiere event, for example, individuals could be seen wearing headwraps constructed from numerous African textiles that increased in both intricacy and size while Lupita Nyong’o stood looking incredible dressed up in a regal purple bejeweled outfit. The descriptions created using these observations create an image of celebrating black culture. Besides that, the author uses historical references such as the Civil Rights Movement and the Black Panther Party to establish a connection with a broader fight for racial equality. In comparing previous happenings with current situations, the writer cements why this film should be considered significant.
The Revolutionary Power of Black Panther by Jamil Smith successfully uses various rhetorical techniques to communicate its message and engage the reader, from the opening paragraph to the final sentence’s punctuation mark – this written text showcases exceptional coherency through its well-planned structure. The use of impactful words and tone throughout the article helps to convey a strong message about the need for better representation in media.
Through its compelling introduction detailing an important personal memory of interaction with the heroic figures and an insightful exploration of inherent conflicts within story characters during conclusive remarks, this article effectively utilizes opening hooks. Using such techniques in crafting their work allows authors to draw readers in and address crucial social concerns highlighted throughout this movie.
Moreover, the author employs supplementary rhetorical devices like imagery and anecdotal evidence. Adding personal experiences, such as reflections on representation in media, gives an authentic touch to the argument that people can relate to. The way characters are portrayed through descriptive language and figurative devices employed in the film gives viewers an emotional edge leading to a better comprehension of themes
The author effectively conveys their message by analyzing the cultural impact of Black Panther and discussing representation and diversity in mass media. Through strategic organization and rhetoric that includes powerful word choice and attention-grabbing techniques, in addition to varied persuasion strategies, the author convinces readers to recognize the far-reaching impact of this movie. Reflecting on their own identities is encouraged by the powerful cultural and social implications that Black Panther conveys.
Smith, J. (2018, February 8). The Revolutionary Power of Black Panther. Time Magazine. Retrieved from https://time.com/black-panther/?utm_campaign=time&utm_source=twitter.com&utm_medium=social&xid=time_socialflow_twitter
Search Engine Marketing Free Writing Sample
With the increased number of consumers researching and shopping for products online, search engine marketing has become a crucial and essential online marketing strategy for increasing a company’s target. According to Chen (2023), Search Engine Marketing (SEM) is a digital marketing strategy that focuses on increasing website visibility and online presence through search engine platforms. It involves the applicability of search engines like Google and Yahoo to drive targeted website traffic, thus, promoting products, services, or brands.
SEM encompasses various techniques that range from paid search advertising (SEA) and organic search engine optimization (SEO) to enhance a website’s search engine rankings, thus, attracting relevant customers (Chen, 2023). SEM is crucial for potential customers searching for information, products, or services on search engines. By appearing prominently in search engine results, companies can capture the attention of their target audience and direct them to their websites (Chen, 2023). SEM is a potent tool for businesses that aim to advertise their brand as it generates leads, boosts website traffic, and ultimately drives conversions and revenue.
Importance of Search Engine Marketing (SEM) in the Overall Marketing Mix
SEM is a vital component of the broader marketing mix in the digital era. The ever-increasing reliance on search engines for information and purchase decisions calls for many businesses to look at its significance and potential in contributing to the business’s success. The following are some of the primary reasons that explain the significance and relevance of SEM in the marketing mix (Nabih, 2019):
- Targeted Reach: SEM allows businesses to focus on particular demographics and keywords to ensure that their ads and websites are seen by the right people at the right time. Businesses can engage with motivated prospects looking for pertinent information or solutions by coordinating marketing efforts with user intent.
- Measurable results: SEM provides accurate tracking and analytics capabilities, enabling organizations to gauge and assess the success of their campaigns (Nabih, 2019). SEM offers valuable information that helps improve strategy, optimize spending, and maximize return on investment (ROI), including click-through and conversion rates.
- Cost-Effectiveness: SEM frequently offers a more affordable marketing solution when compared to conventional advertising methods. Businesses that employ pay-per-click (PPC) advertising strategies only pay when people click on their adverts, guaranteeing that spending is directed toward potential customers and authentic engagement.
- Flexibility and Control: SEM allows for the customization of campaigns, budget distribution, ad scheduling, and targeting possibilities (Nabih, 2019). Businesses can respond to market developments, real-time adjust their strategy and optimize campaigns for optimum impact thanks to this level of control.
This essay explores the Search Engine Marketing (SEM) concept and its significance in the overall marketing mix. A significant focus will be placed on the sub-disciplines of SEM, which include the following; Search Engine Advertising (SEA) and Search Engine Optimization (SEO), providing an in-depth discussion of their strategic employment in the marketing mix (Nabih, 2019). Moreover, emphasis will be placed on Google Search Engine and how SEO relates to its principles, including established success factors. Furthermore, SEA’s functioning will be analyzed to describe the best-practice approach and derive the success factors (Nabih, 2019). The last section of this essay will highlight the three significant steps for promoting a website through SEM and elaborate on the rationale behind each step. This essay’s approach aims to enable the readers to gain insights into the effective utilization of SEM for business growth and the achievement of marketing strategies and objectives.
Search Engine Marketing (SEM)
Search Engine Marketing, as defined earlier, refers to using search engines as a platform for marketing and advertising. It entails using paid search advertising (SEA) to promote websites and attract targeted traffic, as well as the use of organic search engine optimization (SEO) to increase the optimization of the website (Chen, 2023). SEM employs various tactics and strategies that enhance the website’s visibility, thus boosting its search engine ranks and attracting relevant visitors.
Sub-disciplines of Search Engine Advertising (SEA)
Search Engine Advertising (SEA) is the sub-discipline of SEM that focuses on paid search advertising, commonly called pay-per-click (PPC) advertising. PPC advertising entails creating and managing online ad campaigns to drive traffic and increase the visibility in search engine results pages (SERPs) (Balioglu, 2020). Through SEA, organizations and businesses may show users tailored adverts based on demographics and particular phrases.
Paid Search Advertising
Paid search advertising entails bidding on terms relevant to a company’s products or services. When people enter specific terms into search engines, the ads appear prominently in the sponsored sections of the results (Balioglu, 2020). Advertisers are only charged when users click on their adverts, thus the phrase pay-per-click.
Keyword research and selection
Keyword research is an integral part of the SEA process. It entails identifying and picking the most relevant and high-performing keywords corresponding to a company’s services. Effective keyword research allows advertisers to target the proper demographic and increase the exposure and relevancy of their ads.
Writing convincing ad copy
Writing compelling ad copy is the process of creating text ads. Advertisers must create succinct, captivating ad copy that communicates the value proposition, piques users’ curiosity, and persuades them to click on the ad (Schultheiß, Häußler, & Lewandowski, 2022).
Setting and changing the maximum price advertisers are ready to pay for each click on their advertising is known as bid management (Schultheiß, Häußler, & Lewandowski, 2022). To balance ad visibility and cost-effectiveness, bids must be monitored and optimized.
Performance tracking and analysis
Tracking and analyzing performance is critical for determining the effectiveness of SEA operations. Advertisers use a variety of metrics and analytics tools to track CTRs, conversion rates, return on ad spend (ROAS), and other critical performance indicators (Schultheiß, Häußler, & Lewandowski, 2022). This information provides insights into campaign effectiveness and a roadmap for future optimization efforts.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a sub-discipline of Search Engine Marketing (SEM) that places a significant focus on optimizing websites to improve their visibility and rankings in organic search engine results (Matta, Gupta & Agarwal, 2020). SEO comprises various strategies and methods to enhance a website’s relevance, authority, and overall user experience.
On-page optimization, or on-page optimization, makes individual web pages more visible to search engines. This includes enhancing URL structure, optimizing graphics, inserting essential keywords into the page text, optimizing meta tags (title tags and meta descriptions), and ensuring good internal linking. Matta, Gupta & Agarwal (2020) explain that a web page’s chances of appearing higher in search results are increased by on-page SEO, which ensures that search engines can quickly crawl and interpret the content of a page.
This technique increases a website’s authority and trustworthiness by utilizing outside variables. It primarily entails creating trustworthy backlinks from relevant websites. Backlinks serve as “votes of confidence” from other websites, telling search engines that the website being linked to is reputable and worthwhile (Matta, Gupta & Agarwal, 2020). A website’s online visibility and authority can be increased through influencer alliances, social media marketing, online reputation management, and other tactics, all included in off-page optimization.
Technical optimization entails making a website’s technical components more user- and search engine-friendly. According to Matta, Gupta & Agarwal (2020), This includes enhancing website performance and speed, implementing responsive design for mobile devices, optimizing site architecture and navigation, developing XML sitemaps, enhancing crawlability with robots, txt files, and making sure that web pages are correctly indexed. Technical optimization makes it simpler for people to navigate and access a website’s information by assisting search engines in correctly understanding and indexing it.
Content generation and optimization
These are essential components of SEO. It entails producing top-notch, educational, and exciting content that satisfies user wants and matches their search intent. Incorporating pertinent keywords naturally into the text, optimizing headings and subheadings, employing attractive and descriptive meta descriptions, and enhancing readability and user experience are all examples of content optimization (Matta, Gupta & Agarwal, 2020). A website’s chances of appearing higher in search results are increased by well-optimized content, which enables search engines to recognize the importance and worth of the website.
Strategies for link building
Link building is a crucial off-page optimization tactic focusing on obtaining high-quality backlinks from other websites. Matta, Gupta & Agarwal (2020) explain that reaching out to relevant websites, producing great content that others want to link to, doing guest blogging, and participating in link exchanges are all necessary for effective link building. Quality backlinks from authoritative sources signal to search engines that a website is reputable and valuable, positively impacting its search rankings.
Importance of Integrating SEA and SEO in the Marketing Mix
Integrating Search Engine Advertising (SEA) and Search Engine Optimization (SEO) in the marketing mix offers numerous benefits and opportunities. Therefore, it is essential to integrate these tools for various reasons (Matta, Gupta & Agarwal, 2020); to increase a website’s presence on search engine results pages (SERPs), SEA and SEO collaborate. SEA enables businesses to target more keywords and display paid advertisements, expanding their presence on the SERPs and attracting a larger audience, whereas SEO focuses on enhancing organic ranks. By enhancing a website’s content and relevance to particular keywords and search queries, SEO helps generate organic visitors. In contrast, SEA allows companies to target particular demographics, keywords, and geographic regions, resulting in highly focused ad placements. A varied spectrum of traffic, reaching both organic and sponsored search audiences, is ensured by integrating SEA and SEO (Matta, Gupta & Agarwal, 2020).
SEA increases website traffic and visibility by allowing ads to be launched fast. On the other hand, SEO calls for patience and continuing work to boost organic ranks. By combining SEA and SEO, businesses can gain from both fast results from paid advertising and long-term sustainable growth from organic search optimization. SEA and SEO offer helpful information and insights to guide marketing plans (Matta, Gupta & Agarwal, 2020). SEA campaigns’ performance indicators are available immediately, including ROI, conversion rates, and click-through rates (CTRs). Information about keyword rankings, trends in organic traffic, and user behavior on a website can all be found in SEO data. Businesses can use these data points collectively to optimize their marketing approach by integrating SEA and SEO.
Theoretical Frameworks Supporting the Integration of Search Engine Advertising (SEA) and Search Engine Optimization (SEO)
Marketing Mix (4Ps)
The marketing mix is a fundamental framework comprising four main elements: product, price, place, and promotion. These are the fundamental components of a marketing strategy. When it comes to merging SEA and SEO, the promotion component of the marketing mix is crucial (Lahtinen, Dietrich & Rundle-Thiele, 2020). Promotions are conducted to communicate and promote a product or service to the target market. By merging SEA and SEO, businesses may establish a unified promotional plan that includes paid and organic search channels. This integration enables a holistic approach to effectively reaching and engaging target audiences. SEA plays an integral part in the promotion by displaying tailored adverts in search engine results via paid advertising. Lahtinen, Dietrich & Rundle-Thiele, (2020) explain that SEA allows businesses to promote their products and services to a targeted audience directly. Conversely, SEO focuses on increasing a website’s visibility in organic search results by ensuring that it ranks well for relevant keywords. Businesses may ensure a balanced promotional plan that harnesses paid and organic search benefits, optimizing their reach and effect by merging SEA and SEO.
Search Engine Marketing Mix
The Search Engine Marketing Mix is a framework designed for marketing that emphasizes the value of sponsored (SEA) and organic (SEO) search techniques. It acknowledges that an effective search engine marketing strategy necessitates a balanced approach considering paid and organic search aspects (Panchal, Shah & Kansara, 2021). The methodology highlights the need to optimize SEA and SEO investments to enhance exposure, reach, and conversions. Through paid advertising, SEA gives businesses rapid visibility and traffic while allowing them to target specific keywords and demographics. Conversely, SEO focuses on long-term organic growth and presence in search engine results, ensuring long-term ranks. Businesses can construct a well-rounded search engine marketing mix by combining SEA and SEO (Panchal, Shah & Kansara, 2021). This integration enables strategic budget allocation, keyword targeting, and overall marketing strategy decision-making. It guarantees that organizations do not rely entirely on one technique but rather leverage the benefits of paid and organic search to generate the most outstanding results possible.
Google Search Engine and How it Operates
Crawling and indexing
The Google search engine gathers information about websites and their content by crawling and indexing billions of web pages. This process starts with Googlebot, a web crawler that examines web pages and follows links to find fresh material. The crawler examines each website’s HTML code and text, extracting pertinent data such as keywords, links, and metadata. After crawling it, Google adds a web page to its index, which is a vast database that keeps information about all the web pages it has discovered. The index enables Google to get relevant sites when users browse searches swiftly.
When a user types a search query, Google’s ranking algorithms take over to identify the most relevant and valuable results to display. These algorithms consider a variety of characteristics to determine the quality, relevancy, and authority of online pages. Google uses complex algorithms, such as the well-known PageRank algorithm, to determine the relevance and value of web pages based on characteristics such as the amount and quality of backlinks. Hundreds of other signals, such as keyword relevance, website loading speed, user experience metrics, and content quality, are also used by Google to rank pages accurately.
Using Query Processing
When a user enters a search query, Google’s search engine analyses the query to determine the user’s intent and give the most relevant results. To generate customized results, Google uses natural language processing techniques to assess the query, considering characteristics such as synonyms, user location, and search history (Ziakis et al. 2019). Based on the query context, Google’s search engine strives to comprehend the user’s search intent. For example, if a user searches for “best restaurants,” Google will recognize that the user is seeking restaurant recommendations rather than general restaurant information. Based on the query analysis and ranking algorithms, the search engine extracts relevant sites from its index (Ziakis et al. 2019). The search results are often given to the user as a list of web page titles, excerpts, and URLs, with the most relevant and authoritative pages ranking higher.
Google’s search engine and SEO
Search Engine Optimization (SEO) improves a website’s visibility and ranking in search engine results. SEO strives to align websites with Google’s ranking algorithms and best practices for them to rank higher for relevant search queries. Here’s how SEO ties to the fundamental concepts of Google’s search engine (Ziakis et al., 2019; Sheffield, 2020): Crawling and indexing: SEO optimizes website aspects like as metadata, site structure, and XML sitemaps to make crawling and indexing easier. SEO ensures that web pages are correctly indexed by making websites more accessible and intelligible to search engine crawlers. SEO entails improving several on-page and off-page elements, such as keyword usage, content quality, backlinks, and user experience, to coincide with Google’s ranking algorithms. SEO professionals strive to improve these variables to boost websites’ relevance and authority in search engines’ eyes (Sheffield, 2020). Based on the query analysis and ranking algorithms, the search engine extracts relevant sites from its index (Ziakis et al. 2019). User query processing: SEO considers user intent and behavior while optimizing website content. SEO helps websites match people’s queries by conducting keyword research and naturally inserting relevant keywords into the content. Furthermore, user experience optimization, such as website speed, mobile friendliness, and easy navigation, improves a website’s overall user pleasure and relevancy.
Description of how Search Engine Advertising (SEA) works
Search Engine Advertising works in various ways to enhance the operations of businesses. First, SEA allows for creating ads and setting up campaigns on online platforms. Lies (2019) explains that the SEA process begins with creating attractive ads and establishing advertising campaigns on the chosen search engine platform, with Google Ads being the most popular and commonly used. Advertisers establish their target audience, choose the keywords they wish to target, and write appropriate and attractive ad copy. Moreover, SEA promotes keyword research and selection (Lies, 2019). Keyword research is an essential step in SEO.
Advertisers research to determine relevant keywords and phrases that potential buyers will likely type into search engines when looking for products or services. Advertisers can boost the likelihood of their adverts appearing when users conduct relevant searches by picking the proper keywords. Finally, SEA allows for ad auction and rank. When a user types a search query, the search engine conducts an ad auction to choose which advertisements to display (Lies, 2019). The auction considers various aspects, including bid amount, ad quality score, and ad extensions. The ad with the most significant ad rank, as determined by these parameters, is often placed at the top of the SERP.
Promoting a Website through SEM
Several critical elements are included in a best-practice approach to Search Engine Marketing (SEM). To begin, undertake extensive keyword research to uncover relevant and high-performing keywords to target. This involves understanding the target audience and their search intent to identify the most relevant keywords for both Search Engine Optimization (SEO) and Search Engine Advertising (SEA) (Ahuja, Simon & Kaushik, 2022). Next, write engaging ad copy that corresponds with the selected keywords. Establish a competitive bid strategy to optimize ad placement and visibility. Monitor and assess campaign performance regularly, making data-driven adjustments to optimize keywords, bids, and ad copy (Ahuja, Simon & Kaushik, 2022). Finally, regularly test and tweak ad campaigns to improve efficacy and achieve the intended objectives. Businesses may maximize the effect of their SEA initiatives and create tangible results by following these best practices.
Search engine marketing (SEM) is critical in today’s digital marketing world. Businesses must use SEM to boost their online visibility and interact with their target audience, as most consumers use search engines to discover products, services, and information. Businesses that use SEA and SEO efficiently can increase brand visibility, deliver qualified traffic to their website, and ultimately fulfill their marketing objectives in a highly competitive online environment. A complete and successful online marketing approach is essential. While SEA provides businesses with rapid visibility and control over their marketing efforts, SEO lays the groundwork for long-term organic development. Integrating SEA with SEO ensures a comprehensive strategy to search engine marketing, focusing on each discipline’s strengths to increase reach, engagement, and conversions. Businesses may stay ahead in the digital marketplace and achieve long-term success by regularly monitoring, assessing, and refining their SEA and SEO activities.
Ahuja, L., Simon, R., & Kaushik, A. (2022). Search Engine Optimization and its Implications in the Internet Marketing. Global Journal of Enterprise Information System, 14(1), 45-50.
Balioglu, G. (2020). Turkish millennial consumers’ attitudes and beliefs towards paid search engine advertising (Doctoral dissertation, Dublin Business School).
Chen, J. C. (2023). State-of-the-art in the search engine optimization world. EuroMed Journal of Management, 5(2), 151-167.
Lahtinen, V., Dietrich, T., & Rundle-Thiele, S. (2020). Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context. Journal of Social Marketing, 10(3), 357-375.
Lies, J. (2019). Marketing intelligence and big data: Digital marketing techniques on their way to becoming social engineering techniques in marketing.
Matta, H., Gupta, R., & Agarwal, S. (2020, June). Search Engine Optimization in digital marketing: present scenario and future scope. In 2020 International Conference on Intelligent Engineering and Management (ICIEM) (pp. 530-534). IEEE.
NABIH, K. (2019). Digital Marketing: Search Engine Optimization and Search Engine Marketing in Germany and its Possibilities for Reviews International (Doctoral dissertation, Universitas Gadjah Mada).
Panchal, A., Shah, A., & Kansara, K. (2021). Digital marketing-search engine optimization (SEO) and search engine marketing (SEM). International Research Journal of Innovations in Engineering and Technology, 5(12), 17.
Schultheiß, S., Häußler, H., & Lewandowski, D. (2022). Does Search Engine Optimization come along with high-quality content?
Sheffield, J. P. (2020). Search engine optimization and business communication instruction: interviews with experts. Business and professional communication quarterly, 83(2), 153-183.
Ziakis, C., Vlachopoulou, M., Kyrkoudis, T., & Karagkiozidou, M. (2019). Important factors for improving Google search rank. Future internet, 11(2), 32.
Shattered Glass – Film Story Journalism Lessons Essay Sample For College
The rise and fall of a young journalist named Stephen Glass are shown in the true-life story-based movie Shattered Glass. Glass became well-known for creating fantastic articles. The producer presents the consumers with several thought-provoking issues, including journalistic ethics, media accountability, and the effects of false reporting as we continue reading the story. This article will examine The movie’s narrative and any implications it may have for journalism. The audience can learn important lessons for journalists and appreciate the significance of upholding ethical standards in the profession by tackling important issues like the unique nature of Glass’s deception, the function of management, the reasons behind Glass’s actions, and the various leadership styles.
The movie emphasizes how management botched the handling of the Glass affair right away. Due to Glass’s reputation as a good writer, the administration, especially editor Michael Kelly, initially refrained from carefully reviewing his work. They forgot to verify the sources and information in his pieces and did not exercise sufficient oversight. This carelessness allowed Glass’ dishonest tactics to continue (Ningsih et al., 2023). It highlights how important it is for management to promote an ethical workplace, encourage fact-checking, and set up effective editorial procedures to stop such ethical lapses.
In the movie, Michael Kelly and Chuck Lane, his successor as editor, are shown to have quite different leadership and communication philosophies. A Glass supporter at first, Kelly later adopted a more detached demeanor and avoided having direct conversations with the personnel. In contrast, Lane demonstrated a more proactive and confrontational leadership style, openly questioning Glass’s legitimacy and promoting careful fact-checking (Sklar et al., 2003). This comparison draws attention to the importance of good leadership that promotes responsibility, candid communication, and openness inside the company.
There were several reasons why Glass made up stories. Driven by a deep-seated yearning to be loved and respected, he sought acknowledgment and approval. A further factor in his dishonest behavior was the pressure he felt to fulfill deadlines, win the approval of his superiors, and surpass his peers. This highlights the necessity for organizations to develop an atmosphere that promotes ethical conduct and supports journalists, limiting the temptation of compromising integrity for personal gain. It also highlights the pressure journalists may experience in a highly competitive field.
Long-term consequences would have been severe if the organization had not addressed the issue. Reader trust would have been undermined, and The New Republic’s integrity and reputation might have been permanently tarnished. In addition to possible legal repercussions, this would have led to declining subscriptions and losing advertising. However, dealing with the issue came at a price, including the money spent on the inquiries and the bad press the company received. The advantages of acting, such as upholding the organization’s integrity and ethical standards, exceeded these costs.
Due to a combination of his outstanding narrative abilities, a lack of rigorous editorial monitoring, and a culture that prioritized individual accomplishments over journalistic integrity, Stephen Glass was able to develop his career and publish many phony articles. For a long time, Glass avoided suspicion thanks to his skill at manipulating sources, creating false proof, and charming his coworkers. It highlights the necessity for journalism organizations to prioritize truth, comprehensive fact-checking, and an atmosphere that promotes teamwork and transparency.
Charles “Chuck” Lane, the new editor, had a sense of accountability and tenacity in confronting Glass’ dishonest tactics. He placed a high value on what was true and made Glass answerable for his deeds. Lane demonstrated his devotion to the fundamental values of journalism through his ethical stance and commitment to upholding the publication’s integrity (Sklar et al., 2003). Lane is a good illustration of the kind of editor who knows how important it is to uphold journalistic ethics, even if it involves confronting and punishing bright people.
Ensuring that journalists behave ethically is crucially dependent on editors and news organizations. Setting precise rules and codes of behavior, encouraging fact-checking procedures, and creating an atmosphere where ethical issues may be discussed openly is crucial. The value of integrity can be emphasized through regular training sessions and conversations, giving journalists the skills they need to resolve moral conundrums (Sari, 2022). Essential editorial practices to implement include extensive fact-checking and source validation.
To summarize, Shattered Glass serves as a warning story for the journalistic industry to highlight the adverse effects of unethical behavior. The film emphasizes the value of journalistic integrity, accountability, and leadership by depicting Stephen Glass’s deceptions, management’s errors, and the organization’s ensuing responses. By critically evaluating the movie and its ramifications, we can learn a lot about the significance of journalism in society and the ethical dilemmas that journalists face. It highlights the importance of journalists upholding the highest ethical standards, exercising skepticism, and prioritizing accurate and true reporting in an age of widespread disinformation and declining public confidence.
Ningsih, S. P., Nasution, N. H., & Jufrizal. (2023). Representasi Etika Jurnalistik Investigasi Dalam Film Shattered Glass Karya Billy Ray (Analisis Semiotika Roland Barthes). Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS), 3(1), 252–263. https://doi.org/10.47233/jkomdis.v3i1.627
Sari, R. P. (2022). An Analysis of Code Ethics in Billy Ray’s” Shattered Glass.” Rizki Purnama Sari: 187010025 (Doctoral dissertation, Sastra Inggris).
Sklar, R., Baumgarten, C., Merims, A., Hirsch, G., Christensen, T., & Ray, B. (2003). Review of Shattered Glass. Cinéaste, 29(1), 23–25. https://www.jstor.org/stable/41689669