Royal Society For The Prevention Of Cruelty To Animals Essay Example

I respect that the Royal Society for the Prevention of Cruelty to Animals has been running since 1824 very successfully and I have been analysing your mailbox campaign for a school project.

I am intrigued by your choice of media. I am impressed by the way that you use the mailbox campaign so effectively instead of doing a huge, expensive TV ad. This shows the audience that you use their money to actually help the animals and use their money how it’s supposed to be used instead of using it to make a glossy magazine or flashy TV ad.The Royal Society for the Prevention of Cruelty to Animals was founded in 1824 to work with the government and public to prevent animal cruelty and can prosecute those who neglect the law, on behalf of defenceless animals.

The RSPCA launched this mailbox campaign to press to others what cruel things happen to the poor animals behind closed doors, how they help the ill-treated animals and that they need the help of the public to keep on with this good deed but they would need to make a donation to do this.The medium of print advertising the RSPCA has chosen for this campaign is very effective because it shows the reader that the money they donate will go towards caring for the animals and not into creating an amazing poster with an expensive celebrity on it. The lack of colour on the leaflets inside also does this, but it also makes the logo stand out more and furthermore it has a depressing feel to it making people feel more upset for the animals so they are more likely to donate.The intended audience for this campaign would be animal lovers.

This is appropriate for them because there is a lot of emotive language and pictures to make them feel sorry for the animals and it addresses them as a friend to animals. These advertisements suggest that cruelty and neglect to animals is thought of as acceptable in I our society but actually they shouldn’t be accepted at all. The general layout of this advertisement is effective because it’s not too cluttered and the font is a nice size so it is very easy to read.Plus it makes it feel very personal because it is set out as a letter thus you feel it is your responsibility.

The text with the amount of money you can give is in bold and is larger so your eye is drawn straight to it giving it a purpose. The size of the photographic image compared to the space given to advertising copy is quite large it is a significant presentational device as it is a large image it draws the reader to the image causing the reader to fell sympathetic towards the poor, defenceless animal.In terms of the camera angle the kitten is looking down on the envelope making it look very vulnerable but once you open the envelope on the leaflet the same kitten is looking up so it seems like there is hope for the kitten making the reader feel it is their responsibility to help the kitten get better and find a new home. The white background makes the writing easy to see and it shows the reader that their money will go to the animals and not to make a glossy, fashionable magazine.

The pictures of the suffering animals really play with the readers emotions making them want to make a change. The language used helps support photographic images because emotive language is used to help you feel sympathetic. They use alliteration for example “lovely little” next to a picture of a neglected dog making you ask the questions why did this happen? And how can I help? Therefore slowly drawing you in so you are more likely to donate some money when you get to the end.Other language choices like repeating makes it seem like such a small amount but it can do so much causing the reader to want to help the animals by donating.

It also uses varied sentence types as well which keeps the reader interested because not every sentence has a lot of information in because that would bore the reader but it’s not all simple sentences because otherwise you wouldn’t be able to use the emotive language.Although I would say that you should not have as many animal stories on the main part as you do at the moment because some readers may start to lose interest, but I can see that the reason you put them there was to make the reader feel sorry for the animals, therefore making them feel as if it is their duty to donate to help. I like the way you had “This little kitten was set on fire and left to die.

In the address box because that is the first thing the reader would look at to check if it is their post instantly drawing them in.In conclusion I thought your campaign was very successful because you used the correct presentational devices for example the logo catches our eye because it is in colour but the rest is not and it is an established organisation so we can trust them. The strengths of this campaign were the sympathetic/emotive language causing the reader to feel guilty causing the reader to feel that it is their responsibility to help the animals by donating.

A second strength would be the use of repetition of the meaning the amount of money gets stuck in the readers head making them feel it is not that much money.Even though there are strengths there are weaknesses for example as I said beforehand there are a few too many animal stories which can cause the reader to lose interest and not only this but the actual letter part of the campaign could come across as a bit too long which may cause the reader to skip that part which means you would not get the same affect on the reader as you would if they had read it through. Summing up all that I have said I think you have made a good job of your campaign with only a few minor improvements.

Is Global Warming Natural Or Man-made?

For my GCSE case study I have chosen to study a scientific question in detail. The question is ‘global warming natural or Man made?”.

The reason for me choosing this question is because this has been an increasing concern and a threat to human life on earth.For my case study I will research both sides of the case, comment in detail about the scientific theory of global warming and also justify my conclusion with strong evidence. To make my case study reliable I will be using latest articles, information and books. Old sources will have been out of data because global warming is a changing situation.

This topic will have to be the most interesting questions nowadays. Is the climate changing and if it is whether the reasons are man-made or natural, or even both. In the recent years government and research have assured us that climate change is due to man made emissions of ‘greenhouse gases’. This has led many of us to change our luxury lifestyles down a notch to a much greener and eco friendly lifestyle.

We are told that this is a very intense scientific agreement about the cause of climate change.However, is all the information that we receive from the public, environmental groups, the media, government and scientists reliable?The greenhouse effect – A natural Cause -The ScienceFor a start global warming increases with an increase in the level of the heat absorbing gases. Our earth atmosphere is like a filter. It absorbs some of the ultraviolet light and visible light but reflects the others.

The 50 % of radiation that does get through gets to the earth’s surface and warms it up then it gets reflected back in to space in the form of infrared radiation. Greenhouse effect is the when the infrared radiation is unable to leave the atmosphere. Radiation from the earth’s surface varies in wavelength with temperature.These are the greenhouse gases and, in order of importance, water vapor, carbon dioxide, methane and nitrous oxide.

Each greenhouse gas gets absorbed at certain wavelength range. When the molecules absorb radiation it vibrates causing it to emit infrared radiation in all directions into the atmosphere and earth’s surface. This leads to increased temperature. This contributes to climate change.

This is a natural cause. I have illustrated a picture showing what happens in the greenhouse effect:Continental drifts, volcanoes and ocean currents also contribute to the earth’s global warming.Global warming- Man made – The ScienceIn 2007 many scientists said that global warming was caused by humans. Many of this was caused by combustion of carbon based fossil fuels.

These gases are also part of the greenhouse gas family, for example carbon dioxide, methane and nitrous oxide. All of these are emitted. All these gases contribute towards to the atmosphere’s layer. These are permeable to ultraviolet light, but are not to infrared radiation.

As more and more fossil fuels are burned the atmosphere layer will get thicker and thicker. All this warms the atmosphere up, this is called global warming. If we reduce deforestation and conserve fossil fuels we will have more chance of infrared radiation going out of the atmosphere. We cannot prevent the atmospheric layer from absorbing in visible and light radiation.

Below I have shown a picture showing man made contribution towards global warming:Chlorofluorocarbons, I personally think that this causes an awful lot of damage. The CFC’s trap heat and also make the protective ozone layer thin. This will accelerate the process of climate change. According to CFCs absorb 20,000 times as much heat; however as however international decisions have been taken to decrease CFC emissions and help stabilize CFC levels in the air.

We need radiation from the sun. The Greenhouse effect is definitely real because of the fact that it keeps the Earth warm, whereas if there was no greenhouse effect it will be 30 degrees colder, which will be extremely cold for the existing life on earth.EvidenceThe evidence for scientists blaming human activities for global warming has been provided by supercomputers. These are computer climate models, based on different amounts of carbon dioxide in the atmosphere; produce the same changes as have been observed in the real world.

These models show short to medium impacts on the increase of global warming. The models show the increase in warmth but no what the cause is.The daily mail in 2007 – many experts said that global warming was a natural cycle. They thought it was due to a natural 1,500 year cycle.

2007 was the highest record for global warming. At that time many scientists said that climate was more likely to be part of a cycle of warming and cooling which happened every 1500 years they said.In 2007 a climate physicist called Fred Singer, thought that the slighter warmer climate with the carbon dioxide in many ways was beneficial rather than damaging. Economic studies showed him that modest warming and higher Co2 levels was going to increase GNP and also raise the standards of living.

He thought it will improve agriculture and forestry. He knew that Co2 was a plant food and it was vital for the growth of various crops and trees. He said that climate had been changing clinically for the last million years and had shown a huge variation over geological time. He also stated that humans had adapted, and will carry on doing so.

In 2008 some experts doubted the data supporting the global warming theory. The exact temperature records only went back few hundred years, this was only a short term trend, and nothing could have predicted using this. They tried measuring sea levels but it was too hard on a planetary scale.Jim pinto, an environmentalist, in 2010 wrote a balanced argument on manmade and natural causes.

He said that 18,000 years ago the earth emerged from the ice age. There has been a variation of temperature over millions of year’s history. His solution was to reduce human effects through emissions. He also said to not spend the national budget trying to stop or reverse the natural process.

On both sides of the argument, the data is misintertpresnted or misused. Politicians on the other hand just provide a cause to support man made global warming. It is not the job of politicians to sort the fact and opinion about global warming.So what is the answer is global warming man made or natural?Above I have my scientific theories of various manmade and natural contributions to global warming.

I also gathered information from sources and noted down some strong evidences. I am now going to sum everything up and give my final opinion.EvaluationMany natural activities have been scrutinized in the past by a minority of scientists; many others including the (IPCC) are blaming humans for the cause of global warming. Many people have been affected by global warming, for example hurricanes are cause by the warm water from the seas.

Many oceans and seas absorb a lot of radiation, which makes the water warm. I do agree that this has been a problem with the natural activities, but humans should also be guilty for this.If there had been less fossil fuels burned, less deforestation and less CFC’s, we could have kept the edge of the atmosphere very thin. If we did have, we would have been able to reflect more infrared radiation out of our atmosphere.

We have to bear in mind that natural activities have been happening since earth was created, there could have not been a sudden plunge in warming in the world.

Automated Food Ordering System With Real

The purpose of this research is to improve the food ordering process and enhance customer experience by automating it. The main focus of the study is to develop and implement an automated food ordering system with real-time customer feedback (ASS-RTF) for restaurants. This system uses wireless data access to servers, enabling users to view menu details through an android application on their mobile devices. The order information from customers’ mobile devices is wirelessly sent to a central database and then forwarded to the kitchen and cashier as needed.

The restaurant owner can easily manage menu modifications using the wireless application on mobile devices. This provides convenience, improves efficiency and accuracy by saving time, reducing human errors, and allowing for real-time customer feedback. This system effectively addresses the limitations of previous PDA-based food ordering systems and is more cost-effective and efficient compared to multi-touchable restaurant management systems.

The business transactions have been greatly influenced by the advancement in information and communication technology (ITCH). The automation in the hospitality industry has been led by the adoption of wireless technology and the emergence of mobile devices. The combination of wireless and mobile technologies has the potential to improve business in the hospitality industry, including restaurants. The advancements in food ordering techniques have increased competition in the restaurant business [1]. The previous food ordering system used to be a manual process involving waiters, pen, and paper.

The waiter is responsible for taking orders from customers and delivering them to the kitchen. They also update order records and create the bill. However, the manual system used for this process is prone to human errors in noting down the orders. To address this issue, alternative systems such as PDA-based systems and multi-touchable restaurant management systems were developed to automate the food ordering process [2]. Although PDA devices have the advantage of portability and communication with personal computers, they also have their limitations.

PDA-based systems have limitations including lack of ubiquitous communication, exposure to health hazards, lower SPIN (graphical processing unit), and hardware support. These limitations prevent menu customization and real-time communication, and can increase restaurant expenses when needed in large quantities [2]. Similarly, multi-touchable restaurant management systems also have drawbacks. They often require low resolution output from the monitor and can produce unintended activation without touching the screen. Additionally, the cost to produce the special Infrared bezel for touch screens is very high [3].

The COOS-RTF [6] was created as a solution for PDA-based systems. It is a wireless food ordering system that utilizes smart phones for order placement. Building upon this concept, we have developed our system, ASS-RTF, specifically designed for Android Devices. The remainder of this paper is structured as follows: Section II provides a review of existing PDA-based food ordering systems, discusses the use of high cost touch screens in a multi-touchable restaurant management system, and presents the application of Android technology.

Section III of the text introduces the ASS-RTF architecture and system design. Following that, Section IV discusses the Results & Analysis of ASS-RTF. Lastly, Section V covers the conclusion and future work. II. RELATED WORK A. Need of Automation in Restaurant Sector The Hospitality industry, particularly the assistant sectors, have been playing a crucial role in supporting economies globally for many years. The typical method for food ordering in restaurants has traditionally been a manual process.

Waiters are responsible for recording customers’ menu preferences, transferring orders to the kitchen, serving food, and preparing bills. However, this seemingly simple process is prone to human errors and delays, leading to unsatisfactory experiences for customers. In today’s modern world, there is a strong interest in adopting new technologies and automating daily tasks.

New technologies and approaches have been introduced to automate the conventional food ordering system, aiming to enhance efficiency and minimize errors [1]. Wireless food ordering systems like W, I-menu [4], and FOSS [2] are examples of these technologies. These systems utilize Personal Digital Assistants (PDAs) for customers or waiters to enter orders. Once an order is finished, waiters collect the PDAs for use by other customers. PDAs are compact and portable devices.

error: Content is protected !!