Services For Persons With Dementia In England University Essay Example


Dementia has been portrayed as a major challenge among the disadvantaged aging people in the United Kingdom, particularly in England, the largest country in the region. As a result, much emphasis has been embraced by the England government and its health ministry to combat the challenges. Several services have been made available to the groups despite the research showing the effectiveness of the services to be wanting. Even though the services are entailed at supporting the groups and individuals with dementia, some have at some point proved less successful as projected. The diseases have been associated with several risk factors, which include physical inactivity, obesity, smoking, depression, low social contact, and diabetes, among other factors. Different methods have been used to come out with the evidence, including accumulating several available research studies. While not all the services were effective, the fewer effective ones were recommended for the persons with dementia to keep socially, physically, and cognitively active in later life and midlife. Providing family care interventions with long-lasting effects on anxiety and depression symptoms was recommended as they are cost-effective, increase the quality of care, and save money.


Over the past years, the World Health Organization (WHO), in conjunction with other countries’ ministries of health, has realized the increased health concerns among people of different ages. The move to uncover the increased health concerns has been achieved through research that has been conducted. As a result, there has been a list of diseases, with dementia being one of the prioritized diseases (Bamford et al., 2021, p.411). Even though it may seem that dementia is not much severe to human health, there are its related issues that may need much care; otherwise, it could be a threatening disease to human health. While different authors may define the disease differently, the definition, according to the National Health Service (NHS) of England, is that it entails a group of related symptoms or a syndrome that is associated with the declining functioning of the human brain (Chester et al., 2019, p.63). The human brain consists of billions of nerve cells that send signals throughout the body. It works by sending messages through the spins and across the vast network of nerves contained in the body to distance extremities. Other messages are kept within the brain. As people age, they get exposed to various health issues, with dementia being one of the health issues. These diseases affect people’s health by damaging the brain cells, which are key in relaying messages in the form of signals from the brain to other body nerves (Bamford et al., 2021, p.501). As the cells become damaged, it means that the ability of the brain nerves to communicate and transfer signals to different nerves has been impacted. As a result, feelings, behavior, and thinking are affected by the brain’s inability to communicate normally due to memory loss. While the disease is common to people of every age, it is considered most common among aging people.

According to Clarkson et al. (2021, p.99), the disadvantaged groups in England, such as migrants, refugees, asylum seekers, homeless people, and gypsies, are among the most vulnerable people to dementia disease. As these populations age, their brain functioning and relaying signal messages through the nerves is lowered greatly. As a result, there is a need to have much concern in these populations to reduce the disease. As the England government and the ministry of health focus most effective services to meet the needs of the disadvantaged people in the region, it needs first to determine the definition of the diseases and the various types in which the disease exists. Smith et al. (2018, p.161) show the most common types of dementia to be frontotemporal dementia, Alzheimer’s disease, Lewy body dementia, vascular dementia, and mixed dementia. Even though those mentioned above are considered the most common and non-reversible type of dementia, other disorders exist attached to dementia. These include Huntington’s disease, Parkinson’s disease, traumatic brain injury (TBI), and Creutzfeldt-Jakob disease. Some conditions of dementia that are reversible with treatment include endocrine abnormalities and metabolic problems, infections and immune disorders, nutrition deficiencies, brain tumors, medication side effects, and subdural hematomas (Cunningham et al., 2020, p.2801). With the disease covering a wide range of disorders, there has been the need for England’s ministry of health and government to establish the best services that can help reduce the increasing rate of the disease while also caring for the disadvantaged people affected by the disease.

Some of the prominent services that the NHS of England have offered to people with dementia include physiotherapy, foot care (podiatry), hearing care (audiology), speech and language therapy, eye tests (optometry), and support from Older People’s Mental Health team (Davies et al., 2020, p.1659). The physiotherapy services have been provided to help restore the function and movement of the people who have been affected by disability, illness, and injury. These have been enlisted as some of the factors behind dementia. Thus, to ensure they do not severely impact people’s movement and function, the NHS embraced these physiotherapy services. As the services help prevent further injuries, they also improve physical activity (Delgado et al., 2021, p.464). Some of the conditions that may require physiotherapy include joints, bones, and soft tissue such as neck pain and back pain; brain and nervous systems like movement probe caused by multiple sclerosis (MS), Parkinson’s disease, and stroke; heart and circulation like rehabilitation for heart attack; and breathing and lungs like cystic fibrosis and COPD (Wittenberg et al., 2020, p.266). These services are provided by specially trained practitioners called physiotherapists. They work in medicine and settings, such as some sports charities, clubs, teams, and workplaces, some GP surgeries, community health centers or clinics, and hospitals. Working as part of a multidisciplinary team, the physiotherapists do not focus on an individual aspect of illness or injury, but they consider the body as a whole (Burgon et al., 2019, p.259). Some of the approaches that the physiotherapist uses in providing the services to dementia people include education and guidance where they provide influential advice that can impact one’s daily life and prevent injuries. Another approach is tailored exercise, movement, and physical activity advice which are recommended to help improve morbidity and general health and strengthen specific body parts (Chester et al., 2019, p.68). Manual therapy is also used to encourage better body movement, and also therapist uses their hands to relieve stiffness and pain.

The hearing test is a free service in England and is provided to dementia people by the audiologist (hearing specialist). The services are made available at opticians and in large pharmacies. For foot care (podiatry), the services offered aimed to enhance exercises by dealing with common foot problems. According to Heger et al. (2019, p.21), the services are offered to healthcare professionals who have been trained to treat and diagnose abnormal conditions of the lower limbs and feet. They help keep people active and mobile, treat infections, and relieve pain. The National Institute for Health and Care Excellence (NICE) guidance advocates for the footcare services related to rheumatoid arthritis, peripheral arterial disease, diabetes, and other long-term conditions to be made available in NHS (Eyles et al., 2021, p.8). Besides, the NHS offers NHS continuing healthcare to support the disadvantaged population affected by dementia. This service provides free care to the disadvantaged populations for all the services they receive in their local council and at their home or in a care home. The program is considered to have been made successful through the local clinical commissioning group (CCG) funding. Even though the service is offered to dementia patients, having the disease does not mean it qualifies for the service. According to Clarkson et al. (2021, p.109), it depends on the severity and the complexity of the patient’s needs. Similar to the NHS continuing healthcare is the NHS-funded nursing care that caters to the cost of the dementia populations at nursing homes.

Services to the disadvantaged population in England and those diagnosed with dementia are not limited to charities and voluntary organizations (Chenoweth et al., 2021, p.11). For many years, these organizations have shown great support for eradicating diseases in various ways. Some have gone the extra mile in providing free tests and diagnoses to disadvantaged populations, especially those in remote and rural areas. Others have also provided funding support to the services entailed at supporting the population’s care. There is the Dementia UK which offers advice and support to the disadvantaged populations living with dementia disease through the admiral nurses, who are considered the dementia experts and registered nurses (Carey et al., 2018, p.311). Another organization is Alzheimer’s Research UK which conducts research and answers questions about dementia. It provides guidance and help to the populations hence improving the life quality of such people. The Lewy Body Society has helped in funding research for dementia, and its mission has been to raise awareness to the disadvantaged populations with dementia and offer education to both the populations and the medical professions (Carey et al., 2018, p.309). There are other services that dementia patients have been attached to. Some of the social services entailed supporting dementia persons include access to day centers, aids and adaptations, meals on wheels, laundry services, and cares to help in dressing and washing (Buckner et al., 2019, p.1241).

Generally, this research aims at assessing the effectiveness of dementia services in meeting the needs of the disadvantaged groups in England. While the national government and the NHS of England provide a wide range of dementia support to the disadvantaged populations, not all of them have proved successful (Ahmed et al., 2018, p.1283). The objectives behind the research are to determine the gaps within the health services for the people living with dementia to help in more enactment for improvements. Additionally, the research objective will be to determine the extent to which the disadvantaged groups in England are vulnerable to dementia compared to their counterparts and recommend the best approaches to the existing disparity, if any, is found.

Presentation and Evaluation of Data

The fact on the dementia diseases and the effectiveness of the services England has offered to disadvantaged groups have well been portrayed in research sources. The benefits and the effectiveness are accessible to both the qualitative and quantitative evidence. According to Wittenberg, Barraza-Araiza, and Rehill (2019, p.311), there has been evidence of the current rise in the number of people with dementia. The predictions of dementia prevalence on its future trends vary based on the underlying geographical regions and assumptions. However, there is a positive projection that the case might increase as people age. Compared to the cohort from other countries like France, and the USA, there are considerably higher age-specific incidences of dementia in England (Nguyen et al., 2021, p.15). However, there has been a low incidence of dementia in recent years due to lifestyle changes, health care, socio-economic and education. As physical activities reduce, there are increased incidences of diabetes and obesity, which are the risk factor for dementia. It is suggested that modeling the UK lifestyle might see the cases of dementia increase to 57% from 2016 to 2040 (Pujades-Rodriguez et al. p.91). Besides, models also suggest that both the number of individuals with complex care needs and independent ones are projected to increase in the future. For potentially modifiable dementia risks, a life-course model was described in a commission in 2017 (Vohra et al., 2021, p.79). The life course is essential, especially in consideration for risks such as hypertension and obesity in future midlife dementia, but blood pressure and weight fall in later life among individuals developing or with dementia, so blood pressure and lower weight might signify risk absence and illness.

Around 676000 people in England are estimated to have dementia. In the whole United Kingdom (UK), it is estimated that more than 850,000 have dementia showing England to be leading among the four UK countries (Wales, Scotland, and Northern Ireland) (Hossain, and Khan, 2020, p.1633). As the disease increases, there is also an increase in the number of carers in England, with an estimated range of 540000 carers (Ayton et al., 2021, p.194). It is reported that for every five people, three of them report having cared for dementia patients in their lifetime. This shows there are many concerns on the people with dementia in the country, prompting the government and other agencies to take appropriate and immediate action. As the need for carers increases, many people have seen themselves cutting their working hours while others leave their job completely to provide care to family members diagnosed with dementia. According to Murphy et al. (2021, p.954), among those reported to have cut their working hours range around 66000 with 50000 people having left their work to live and provide care to the dementia patients.

As Hall et al. (2018, p.9) state, there exist some dementia protection mechanisms which may involve either maintaining or increasing cognitive reserve despite neuropathological and pathology damage. The noted varying susceptibility to disease and age-related changes and those not consistently used may exhibit different description terms. As Rand et al. (2021, p.601) mention, a reserve can further be divided into a cognitive reserve, brain maintenance (lifestyle or genetics reducing pathology development and brain changes over time), and neurobiological brain reserve (such as the number of synapses and neurons at a given timepoint) as enabling adaptability preservation of everyday functioning or cognition despite brain pathology. The figure shows the brain’s possible mechanisms for enhancing cognitive reserve and reducing potential risk factors in dementia.

Brain's possible mechanisms for enhancing cognitive reserve and reducing potential risk factors in dementia


Education and other early life factors are highly associated with impact to the people ability of cognition. Old age and midlife risk factors trigger neuropathological developments, influencing age-related cognitive decline (Burgon et al., 2019, p.288). This is consistent with the hypothesis that older women are more vulnerable to developing dementia diseases than men of the same age. This is also because older women are considered less educated than older men (Wittenberg et al., 2020, p.266). Some of cognitive mechanisms are increased connectivity in frontal and temporal brain areas. Without even cognitive impairments, there is the possibility of sustaining a higher burden of neuropathology among people with good physical health (Collins, Silarova, and Clare, 2019, p.317). The need for change for cognitive reserve might be obstructed by the drivers such as inequality, poverty, and culture. This has been a major common challenge among the disadvantaged families in England. Many of them live under poverty and exhibit a challenging life of inequality in healthcare. According to Davies‐Kershaw et al. (2018, p.1827), risk factors for dementia among disadvantaged families remain a major challenge. The table below shows the list of the risk factors exhibited din in early life (education), midlife (alcohol misuse, traumatic brain injury, hearing loss, obesity, and hypertension), and in later life (air pollution, diabetes, social isolation, physical inactivity, depression, and smoking).

List of the risk factors


According to the information obtained from Quality and Outcomes Framework, England has seen a rise of 10% for the people diagnosed with cancer from the year 2008/2009 (232000 cases) to 2015/2016 (344000) (Bartlett, 2021, p.11). This presents a large rise in disease, considering that it can have a negative impact on a large population in the country. The increase was well spread, with every sector providing services to the dementia people reporting an increase with time. In 2015, two of the care providers of care homes reported an increase of 13% (22000 cases from 450 homes) and 10% (900 from cases15 homes) (Darlington et al., 2021, p.1717). Additionally, Islington in England reported a 2% for care home residents. However, the proportion of the dementia patients admitted on anti-psychotic medication among the acute hospital inpatients fell from 21% to 11% between the years 2014 to 2018, with those taking drugs reducing from 12% to 8% (Davies et al., 2020, p.1660).

The effectiveness of the support services for the dementia disease in England has not much achieved the projected goals, but it has at some point proved successful. Livingston et al. (2020, p.419) denotes that for the past years, the England government and the ministry of health have shown to embrace a positive and more dementia-friendly environment and establish senior clinical leads resulting in improved awareness of dementia diseases among staff in acute hospitals. Low consumption of anti-psychotic medications, for example, has helped reduce adverse incidents like stroke, accelerated cognitive decline, Parkinsonism, and falls. During 2014/1015, approximately 3.1% (474000) individuals were recorded to have been diagnosed with dementia (Tampubolon et al., 2015, p.1130). Since this rate was recorded, hospitals have gone an extra mile to fight the diseases through various approaches. Encouraged by financial incentives, the hospital has increased the diagnosis rates. This required the patients above 75 years and those staying three days or more and without preexisting dementia diagnosis to be assessed (Carey et al., 2018, p.299). According to Arsenault-Lapierre et al. (2021, p.722), despite the support services that were provided to reduce dementia cases, England recorded a rise from 5.5% to 7.4% in 2016/2017, which amounted to over 50,000 referrals. Between 2013 and 2014, the proportion of acute hospitals with dementia care pathways rose from 6% to 36%, as did the proportion with a senior clinical leader, increasing from 44% to 81% (Ahmed et al., 2018, p.1281). The progress on the effectiveness of the support services to the disadvantaged populations with dementia appears slow in some areas.

Staff training has been a key factor behind the improvement and effectiveness of dementia support services. For the past years, the proportion of hospitals with strategies to identify their staff and provide training on dementia prevention and treatment skills has increased from 23% to 78% (Arsenault-Lapierre et al., 2021, p.731). Those with the mandatory training requirements for all staff are approximately 5% to 59% (Heger et al., 2019, p.33). This shows great success towards eradicating the dementia disease.

To evaluate the effectiveness of the dementia support services among disadvantaged people in England, research was conducted involving 131 publications, with 13 being evaluated as low quality, 62 of the publications considered medium quality, and 56 of high quality. The evaluations were presented in a table format summarizing the quality and quantity of the literature ascertained. The types of findings included groupings under headings and sub-topic headings. The table shows the type, quality, and quantity of literature by the topic heading.

Type, quality, and quantity of literature by the topic heading


As seen in the above table, the findings were presented by topics, and it was found that there is interconnectedness between the support area for dementia people, and the considerable thematic overlap evidenced this in the literature. For this reason, some sources had connections to more than one topic. Besides, recent research by Hall et al. (2018, p.7), have identified an existing gap between the actual population with a dementia diagnosis and the predicted number with dementia based on the region’s prevalence rate. Responding to this disparity, NHS England and NHS Scotland have both dedicated targets to recuperate the immediate provision of post-diagnostic support and improve or maintain dementia diagnosis rates (Bartlett, 2021, p.11). The post-diagnostic support in Scotland ought to consider the Alzheimer Scotland’s 5 Pillars model, which ensures dementia people and their families get support and information they need; maintain community connections, make timely decisions, plan for future decision making and understand and manage symptoms. In a study conducted by Mayrhofer et al. (2021, p.2438), among the three groups, Asia, Whites, and the blacks in England, it was evidenced that the black ethnic groups had higher incidence of dementia compared to the rest of the groups. According to the authors, women in this group had a stronger association than men. Besides, the Asia ethnic groups had a higher incidence of dementia than the whites. The table below depicts the incidences of dementia among the three groups.

Incidences of dementia among the three groups


The post-diagnostic support for dementia individuals has been considered a more recent one, and hence there have been limited studies on the inventions. However, some reviews have indicated both the accessibility and focus as an experience of post-diagnostic support. For example, research by Wheatley et al. (2021, p.2231) showed that individuals diagnosed with frontotemporal dementia have challenges engaging and finding suitable community and home-based services as a result of lack of knowledge and understanding of frontotemporal dementia. For some years, non-pharmacological have been used for medication as an alternative intervention. Martin et al. (2021, p.109) proposed the benefits of information and communication technology to people with dementia as it compensates for disability. Cognition-focused interventions were confined to have small effects and were inconsistent on general cognitive ability. The support of paid carers such as post-diagnostic was reported to exhibit challenges. Research conducted by Weetch, O’Dwyer, and Clare (2021, p.1599) focusing on bio-medical support needs showed that England nurses, pharmacists, and doctors don’t receive adequate training on treatment drugs for aging people. Despite the UK Community Psychiatric Nurses (CPNs) reporting rehabilitation delivery to mental problems as part of their job, they claimed to have limited knowledge on aids and memory rehabilitation strategies for people with dementia (Collins, Silarova, and Clare, 2019, p.311).

Another study focused on day care services as a provision area for minority people with dementia. Despite limited recent research, many of the available ones have explored reasons for leaving day services or refusing to attend day services and questioned how such services could be of value. A study by Ayton et al. (2021, p.185) found substantial evidence among the asylum seekers and the immigrants with dementia who lived with dementia being unable to cooperate and embrace the day care opportunities. Many of these people gave several reasons behind individual perceptions of failure to enjoy the day services linked to questions about being institutionalized, losing independence, and meeting new people. The researchers suggested the possibility of undiagnosed depression among those declining the day care. Another study conducted by Hossain and Mughal (2021, p.214) concerning the day services showed that a third of refugees with dementia in England gave up within one year, and a further third dropped within four months. High physical care levels and behavioral disturbances need short-term uptake predictors of the services, resulting in questioning the value of tendering day care to individuals with behavioral disturbances (Darlington et al., 2021, p.1121). The value of day care was also questioned in a systematic review conducted. This was after a lack of reliable evidence on the adverse effects or benefits of respite on care recipients and delays in entry to residential care. The available evidence by Vohra et al. (2021, p.311) showed caregivers perceived day care benefits for themselves and their relatives, concluding on limited positive effects on carers’ burden and physical or mental health.

Community-based services supporting disadvantaged people living in England and with dementia entail those services available at the community level, such as residential respite care facilities, support for carers, and information provision. In a systematic review by Stamou et al. (2021, p.1131), the relative detriments of varying community-based support models were deemed to have very limited comparative evidence calling for rigorously evaluated models for comparison and assessment. As noted by Livingston et al. (2020, p.431) respite care lacks evidence or has little evidence that it benefits individuals diagnosed with dementia, is more cost-effective compared to other supports forms, or delays their residential care transition. However, an assisted vacation intervention evaluation for the gypsies diagnosed with dementia found lasting and immediate benefits for the carers and persons with dementia. Making information accessible to the people can help make timely decisions about accessing services and better understand local provisions. However, since people do not know where to get the services’ information from, Stanyon et al. (2021, p.151) suggested that they rely on primary care physicians or general practitioners (GP). Several reviews and studies identify lack of evidence in technology utilization in the context of intervention and living with dementia. There is limited knowledge and recognition of the role of e-health technology as an intervention in supporting people with dementia and addressing the unmet needs as perceived by dementia individual and their carers (Farina et al., 2021, p.1119). Despite the limited evidence base, it is assumed that technology-based interventions are significant in reducing carer burden, improving safety at home, and reducing the home-based care overall cost for people with dementia (Burgon et al., 2019, p.301). Currently, there is evidence emerging on the benefits of horticulture therapy and other physical and outdoor activity interventions as part of the remit for the minority groups in the UK and particularly those with dementia, although more vigorous interventions evaluation is needed. Gage et al. (2021, p.421) show joint working in support for nutrition by services for support and monitoring to have value, especially to the people with advanced dementia who need care.

Critique of the Findings and Data from The Literature

Despite the literature presenting different findings in different capacities, some critiques have trailed the findings. Some critiques have been posed on the estimation to the great challenges on true prevalence. As argued by Heward et al. (2021, p.522), it could be imprecise to distinguish mild cognitive impairments from dementia, and changes in international definitions mean the alteration to the boundary. While the influence of professional judgment can be reduced by the availability of clinical criteria, it does not disregard this source of variation. Secondly, there was an inevitable prevalence in reviewing the population survey results based on the experts’ consensus view in the past. As critiqued by Heger (2019, p.21), there might exist a big variation currently considering that the estimated number of disadvantaged populations in England and those with dementia have been reassessed in light of aging study and cognitive functioning. This finding results in the suggestion by the latest expert group that there are approximately 40,000 people with early-onset dementia and 686000 with dementia (Chenoweth et al., 2021, p.7).

The diagnosis rate between clinical commissioning groups is also reported to exhibit variations from 39% to 75%, though given the uncertainties, there needs to consider the cautions of such estimations (MacLeod et al., 2021, p.111). If this is real, then it may echo the utilization of memory assessment services and their availability created with the drive for dementia diagnosis. Despite some national surveys, the extent of waiting and provision times remains uncertain, as does their efficiency and effectiveness (Delgado et al., 2021, p.459). Little may be recognized about changes with time as attributed by the differences in the methodologies used between surveys, even though the number of asylum seekers and refugees in England attending dementia services was reported to increase by 5% from 2010 to 2017 (Nguyen et al., 2021, p.13). The mean waiting time in 2012 was 5.2 weeks, even though the recent reports on anecdotal suggest their increase. Individuals diagnosed with primary care have increased more than those referred to specialist clinics, and as a result, it becomes more complicated to interpret data on memory assessment services (Wittenberg, Barraza-Araiza, and Rehill, 2019, p.566). Despite embracing hospital care, its improvement benefits lack clear evidence. However, the recent initiatives are likely to improve care for disadvantaged people with dementia. The scope for further improvements remains equally apparent. As noted by Giebel, Morley, and Komuravelli (2021, p.331), studies in 56% of the hospital showed that personal assessment for both the immigrants and refugee care needs were not identified, and the care aspects in relation to social, emotional and mental health necessities were deprived in 42% of the hospitals.

While some researchers have not identified an increased use and provision of psycho-social therapies among the disadvantaged populations in the UK, there is growing evidence on its effectiveness in intervening with people with dementia. Lepore et al. (2021, p.109) state that individuals with mild to moderate dementia benefit from cognitive stimulation therapy and enhance their self-reported life quality. Further, long-term therapy use appears to be significantly effective and beneficial (Hall et al., 2018, p.6). Other therapies with less scientific evidence showed promise include reminiscence therapy, music therapy, cognitive behavior therapy, and cognitive rehabilitation. According to Potter et al. (2021, p.1651), medication prescriptions aimed at alleviating the symptoms of dementia have been estimated to increase 50% since 2010. Clinical benefits evidence of memantine, rivastigmine, donepezil, galantamine, and other drugs have also increased even though they are limited by the dementia severity where medications are effective, small effect sizes, short duration of trials, and unsatisfactory attention to the paid adverse effects (Carey et al., 2018, p.221).

Another systematic review by Murphy et al. (2021, p.949) found modest effects of respite care in improvement in carer’s mental and physical health than those populations diagnosed of dementia, implying limited or no evidence that it delays institutional care admission. Despite the available research on minority groups in the UK, there is very little attempt by the service providers to engage the minority communities. As highlighted by Delgado et al. (2021, p.461), there was also the feeling that the disadvantaged individuals with dementia, compared to the end-of-life care, are less consulted than carers for a group not diagnosed with dementia despite the evidence that end-of-life admission of individuals with dementia is particularly detrimental.

The mini-mental state examination has been used among people with dementia in assessing their cognitive abilities. According to Darlington et al. (2021, p.1119, the assessment entails many questions that are used to assess one’s cognitive ability. Despite the mini-mental state examination being widely used, it is posed with contradictory to the modern ethos amongst other limitations. Created by Hug and Folstein in 1975, the author claimed that the method was valid, reliable, quick, and acceptable to testers and patients (Parveen et al., 2021, p.393). However, a recent study conducted by Ayton et al. (2021, p.191) to retest the method’s validity and reliability found that the method lacked a standardized score and had too many cutoff points, too many easy times, and low reliability. As a result, the authors argued and concluded that cognitive screening assessment might not be effective when used on its own. They, however, did not acknowledge the reliability and validity parameters changed since the publishing of the test. Further, Hoe et al. (2021, p.62) found that despite using the method among the highly educated individuals, it did not yield optimal classification accuracy with a cutoff point score of 24.


The diagnosis review’s findings for different disadvantaged groups in England suggest variable experiences accenting the essence of recognizing and addressing the needs and experience diversities. According to the post-diagnostic support, the review hints that multi-component, cognitive rehabilitation, training, stimulation, education, and other locally based interventions may be beneficial in championing for persons with dementia and the family carers (Smith et al., 2018, p.161). The literature highlights the Community Psychiatric Nurses (CPNs) as exhibiting under-utilized potentials and stresses key practitioners’ knowledge gap (Weetch, O’Dwyer, and Clare, 2021, p.1601). Overall, there is limited evidence that community-based services support the minority groups of England with dementia living in their homes, and hence more specific England research is needed to provide clear information. However, the field of support and care to dementia have identified newly emerging concerns such as the use of technology in support for dementia, use of multidisciplinary, fast response teams, and take up and use of self-directed support (Gage et al., 2021, p.422).

From the literature review, it could be suggested that the dementia support services with the best outcome are associated with services that are tailored to individual needs, flexible, responsive, and timely. However, according to Livingston et al. (2020, p.441), dementia services like community-based support are considered a rapidly changing landscape, implying the need for knowledge areas. For an instant, the shift from institutionalized and hospital-based forms of care to support is well underway, but its research in preventive services has not kept pace with the changes (Leverton et al., 2021, p.9). As persons with dementia need more support services to stay longer, the pressure on dementia services to accommodate the changing needs increases with time to promote more productive working ways, apprehend changes from the views of individuals diagnosed with the disease and their carers, and into service design. Many authors revealed the healthcare-related areas of interest need additional research. According to Sawan et al. (2021, p.3), some involve identifying and exploring what is more beneficial in delaying or preventing the dementia onset, testing, and developing more effective end-of-life care methods.

Additionally, there are limited and local positive effects on many one-off interventions, but its compelling to the evidence on the likelihood of a successful multi-component approach. The success of this one-off brings a key unanswered question on whether their success is due to the engagement vehicle they provide rather than their actual content (Collins, Silarova, and Clare, 2019, p.318). Another major issue with the ineffectiveness of the dementia services among the disadvantaged groups is informal or unpaid care which reasserts the vital role of unpaid carers and the need to have them supported to carry on with their work (Chirico et al., 2021, p.3422). Some of the issues neglected in this area include the continence and the end-of-life care, both being difficult and sensitive for addressing dementia carers at home. Besides, there is an essential issue of supporting and identifying people without informal care. This area exhibits a relative paucity of research, and it is thus important for the policy not to assume that individuals always have support from their own networks or carers are always present. A study by Heger (2019, p.17) emphasized the connection with refusal day care with the importance of ascertaining their view as unimportant.

In the review course, issues and themes connected to all or most of the areas contemplated have been identified. For instance, despite the dementia studies from social sciences and humanities having significant contributions, it was found that much of the literature was characterized by a focus upon management and their symptoms and thus adhering to a bio-medical model of dementia (Hoe et al., 2021, p.52). Some signs of change were, however, exhibited. In particular, the recommendations and study designs have growing recognition on the essence of engaging carers and people with the disease in policy, delivery, and research.

The recognition for the disadvantaged people with dementia in England has been a major concern in more recently emerging themes. For example, there is a shred of increasing research evidence concerning the challenges and needs encountered by the individuals diagnosed with the disease in rural and remote communities in the UK (Tampubolon et al., 2018, p.1129). Further, the research evidence has grown among people with different experiences of different forms of dementia. Majority of these groups have no access to service and support, and most include minority ethnic communities like Asians, black, and others (Csipke et al., 2018, p.191). Changing policy and economic landscapes, improved understanding of dementia prevalence, and demographic change are all acting as drivers for services innovation globally, and they at large influence both the extent and the pace of change. According to Mayrhofer et al. (2021, p.2439), when the evidence base exhibits some weaknesses, it may pose challenges to both the practitioners who needs guidance about evidence-based services delivery or design them to comfort people in communities with dementia, their carers, and those people responsible for reviewing such services.


Despite the dementia services among the disadvantaged people in England living with dementia entailed minimizing the disease and the challenges, the effectiveness of the services has remained a major concern (Rand et al., 2021, p.122). As a result, several interventions are recommended to ensure the effectiveness of the services. One of the key recommendations significant to dementia people is keeping socially, physically, and cognitively active in later life and midlife. Using hearing aids, for example, help reduce hearing loss and its related risks (Frost et al., 2021, p.1389). Further, sustained exercise in both later life and midlife decreases the risk of cardiovascular, diabetes, and obesity, reducing dementia. Even though behavior changes may not be possible to some extent, avoiding behavior associated with depression can greatly help reduce the chances of dementia (Delgado et al., 2021, p.458). It is recommended that for the support of persons with dementia, there is the need to consider holistic post-diagnostic care, which should address mental and physical health, support, and social care (Martin et al., 2021, p.171). As people battle with dementia, they might also have other illnesses that need to be considered to ensure the persons are not exposed to potentially preventable hospitalization, which might make them struggle to look after their health. Besides, some family care interventions may have long-lasting effects on anxiety and depression symptoms, are cost-effective, increase the quality of care, and might save money (Parveen et al., p.390).

The prevalence of dementia among the disadvantaged populations in England has called for the need to furnish the staff with education and training. As reported from the review, many of the staff were noted to have limited skills in attending and caring for people with dementia (Hossain, and Khan, 2020, p.1631). As a result, it has made the services’ success a challenge. The support and care providers need to be trained on outcome-focused and person-centered care for individuals with dementia. Some of the essential skills needed to attend to people with dementia include recognizing the symptoms and signs of dementia and the expected changes with the progression of the condition (Farina et al., 2021, p.1121). Staff providing support and delivering care to populations with dementia needs to be provided with mentoring and face-to-face training. Last but not least, more emphasis needs to be considered when it comes to medications. According to Carey et al. (2018, p.255), some of the medication associated with increased anticholinergic burden needs to be avoided due to cognitive impairment. People need to look for alternatives and consider minimizing the use of medicine with negative health effects (Giebel, Morley, and Komuravelli, 2021, p.501). While some of the medicine used in reducing dementia effects have been said to be good, they have negative impacts as they can result in other health problems associated with dementia disease.


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Davies‐Kershaw, H.R., Hackett, R.A., Cadar, D., Herbert, A., Orrell, M. and Steptoe, A., 2018. Vision impairment and risk of dementia: findings from the English Longitudinal Study of Ageing. Journal of the American Geriatrics Society66(9), pp.1823-1829.

Delgado, J., Jones, L., Bradley, M.C., Allan, L.M., Ballard, C., Clare, L., Fortinsky, R.H., Hughes, C.M. and Melzer, D., 2021. Potentially inappropriate prescribing in dementia, multi-morbidity and incidence of adverse health outcomes. Age and Ageing50(2), pp.457-464.

Eyles, E., Redaniel, M.T., Purdy, S., Tilling, K. and Ben-Shlomo, Y., 2021. Associations of GP practice characteristics with the rate of ambulatory care sensitive conditions in people living with dementia in England: an ecological analysis of routine data. BMC Health Services Research21(1), pp.1-10.

Farina, N., Williams, A., Clarke, K., Hughes, L.J., Thomas, S., Lowry, R.G. and Banerjee, S., 2021. Barriers, motivators and facilitators of physical activity in people with dementia and their family carers in England: dyadic interviews. Aging & mental health25(6), pp.1115-1124.

Frost, R., Rait, G., Aw, S., Brunskill, G., Wilcock, J., Robinson, L., Knapp, M., Hogan, N., Harrison Dening, K., Allan, L. and Manthorpe, J., 2021. Implementing post diagnostic dementia care in primary care: a mixed-methods systematic review. Aging & Mental Health25(8), pp.1381-1394.

Gage, H., Jones, B., Stamou, V., La Fontaine, J., Williams, P., O’Malley, M., Parkes, J., Carter, J. and Oyebode, J., 2021. Services for people with young onset dementia: The ‘Angela’project national UK survey of service use and satisfaction. International Journal of Geriatric Psychiatry36(3), pp.411-422.

Giebel, C., Morley, N. and Komuravelli, A., 2021. A socially prescribed community service for people living with dementia and family carers and its long‐term effects on well‐being. Health & Social Care in the Community.

Hall, A.J., Burrows, L., Lang, I.A., Endacott, R. and Goodwin, V.A., 2018. Are physiotherapists employing person-centred care for people with dementia? An exploratory qualitative study examining the experiences of people with dementia and their carers. BMC geriatrics18(1), pp.1-10.

Heger, I., Deckers, K., van Boxtel, M., de Vugt, M., Hajema, K., Verhey, F. and Köhler, S., 2019. Dementia awareness and risk perception in middle-aged and older individuals: baseline results of the MijnBreincoach survey on the association between lifestyle and brain health. BMC public health19(1), pp.1-37.

Heward, M., Board, M., Spriggs, A., Emerson, L. and Murphy, J., 2021. Impact of education intervention on trainer dementia knowledge and confidence to utilise innovative training approaches: A national pre-test–post-test survey. Nurse Education Today97, p.104-694.

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Hossain, M.Z. and Khan, H.T., 2020. Barriers to access and ways to improve dementia services for a minority ethnic group in England. Journal of evaluation in clinical practice26(6), pp.1629-1637.

Hossain, M.Z. and Mughal, F., 2021. Dementia and revivalist Islam: New perspectives to understanding dementia and tackling stigma. Journal of Evaluation in Clinical Practice27(2), pp.213-217.

Lepore, M., Edvardsson, D., Meyer, J. and Igarashi, A., 2021. How long-term care quality assurance measures address dementia in Australia, England, Japan, and the United States. Aging and Health Research1(2), p.100-113.

Leverton, M., Burton, A., Beresford-Dent, J., Rapaport, P., Manthorpe, J., Azocar, I., Giebel, C., Lord, K. and Cooper, C., 2021. Supporting independence at home for people living with dementia: A qualitative ethnographic study of homecare. Social psychiatry and psychiatric epidemiology, pp.1-14.

Livingston, G., Huntley, J., Sommerlad, A., Ames, D., Ballard, C., Banerjee, S., Brayne, C., Burns, A., Cohen-Mansfield, J., Cooper, C. and Costafreda, S.G., 2020. Dementia prevention, intervention, and care: 2020 report of the Lancet Commission. The Lancet396(10248), pp.413-446.

MacLeod, C.A., Bu, F., Rutherford, A.C., Phillips, J., Woods, R. and CFAS WALES research team, 2021. Cognitive impairment negatively impacts allied health service uptake: investigating the association between health and service use. SSM-population health13, p.100-120.

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Small Business Financial Plan Free Essay

Business Model

Technology is one of the major developments made by humankind. With each new day, new technologies are innovated and designed to improve the quality of life and how various activities are carried out. A smartphone is one of the most owned treceheno0logicaal devices. In Canada, 86% of the citizens own a smartphone (Hardy, 2018). Moreover, smartphone ownership tends to vary across the various demographical groups, and some will have more than one. Given the millions of smartphones owned by Canadian citizens, the cell phone repair business is one sector most businesses have not explored. According to Cell Store (2018), more than 24% of all smartphone’s owned have cracked screens. However, smartphones will also tend to have other repair-related issues, including battery, speaker, camera, performance, and viruses problems.

Given the high number of smartphone owners in the USA, Wefix Tech is an n expert smartphone repair business located in Edmond, Alberta, Canada. Wefix Tech offers its customers an efficient and straightforward solution to repairing their phone problems. The businesses’ activities have been tailored to meet each customer’s needs, which make its services unmatched and excellent. More importantly, given that most phone repair businesses charge customers expensively, Wefix Tech will offer not only the most reliable but affordable phone repair solutions to its customers the high-quality services offered by Wefix Tech are made possible through using state of the art repair tools and having qualified phone repair technicians.

Wefix Tech targets all consumers who own smartphones in Edmond, Alberta. Currently, smartphones are owned by users of all ages. However, Wefix Tech will not only target customers from Edmond but also from other Alberta cities that visit Edmond and need their smartphones repaired. As of October 2021, Alberta’s population was over 4 million people, with Edmond having over 900,000 people. Hardy (2018) notes that smartphone penetration is highest in Alberta, whereby 92% of all households reported owning a smartphone compared to 86% of the national average. This indicates that Edmond’s cell phone repair business is very lucrative, given the high smartphone ownership.

Market Analysis

The need to remain interconnected and own personal devices will make the smartphone industry continue thriving in Canada and globally. Over 300 million smartphone units were shipped in the second quarter of 2021, representing a 13.2% increase compared to the previous quarter (International Data Corporation, 2021). This increase displays that the smartphone business is still growing. The smartphone industry’s stiff competition indicates companies will always release new phone versions, and customers will always want the new models. However, most companies have very complex after-sales support services if a customer’s phone gets damaged. The high costs involved have made most smartphone users opt for cell phone repair shops. Losing personal information is another factor in people choosing to repair their damaged phones.

Marketing Strategies

The success of any business is based on considering various factors. Given that quality products and services play an avital role, it will not generate profits if the business does not grab the user’s attention. The cell phone repair business is highly competitive, given the low start-up costs. The only way a business will outshine competitors is by having the best marketing strategy to increase customer numbers. Having a pool of loyal customers is vital to the success of the sofa business.

In order to generate customer attention, Wefix Tech is going to rely on creating a robust digital marketing strategy. The first strategy will involve designing a website since this will be the business face. The website will be compelling, appealing, and visually irresistible. Kaplan (2020) stated that having an online presence irrespective of the industry is key to success. The website will be user-friendly, whereby it will be based on an omnichannel approach allowing customers to access the site via different devices. More importantly, search engine optimization (SEO) will be employed in the website. This allows the various search engine algorithms to detect the website and display it in the search result every time an individual searches for a phone repair service. Search optimization tools such as SemRush or Ahrefs will be used in the website

Traffic generation on the website will be supported through using ads.

Some of the most effective advertising platforms and strategies are supported by Facebook and Instagram ads. Social media provides unique and powerful advertising tools. Given that there are billions of users’ son social media platforms, they can help generate traffic. Facebook and Instagram ads will help appeal to potential customers based on their interests, behavior, and location. Google ads are also essential advertising tools. They allow a business in being featured amongst top search results. Wefix Tech is a local business an indication using Google ads will ensure that the business appears if a potential client searches for similar services offered by Wefix Tech. Retargeting ads are also very essential in attracting potential clients. Retargeting ads will be used to show various targeted ads to users who visited Wefix Tech’s website and did not complete a conversion; in this case, fill out the contact form or request for services. Retargeting ads will ensure that the services offered by the business stay in the past customer’s minds every time they are browsing Google Display Network websites.

Marketing Cost Estimates

According to BDC (2021), the average marketing costs for small Canadian businesses average about $30,000 a year. Wefix Tech will mostly rely on a digital marketing strategy that will involve designing its website, built-in analytics to help track customers, optimized content, website administrator, Facebook, Instagram, Google, and retargeting ads to generate traffic to the website.

Wefix Tech will rely on a professionally designed website, which will be customized to match business requirements. According to the New Design Group (2022), a professionally designed website will cost about $5,000-$50,000. However, Wefix Tech will design a $5,000 website. Out of this, $2,000 will be used in paying for web design time, $450 generation of high-quality stock photos, $300 addition of contact form, $1,000 incorporation of an e-commerce feature, $250 for content creation, and another $1,000 for incorporation of CMS to the website. The web design costs will be one-time costs. BDC (2021) noted that online advertisements using a search engine will cost about $1,000 a month. WebFX (2022) indicated that social media advertisements vary depending on the platform used. Facebook and Instagram charge $5 per day for clicks, likes, and views. Wefix will thus use this option in generating traffic to its website. Other marketing costs will include $600 a month for the marketing team. Therefore, the forecasted 12 months marketing costs are highlighted in the table below;

Item Cost Total
Website design $5,000 $5,000
Google ads $1,000 a month $ 12,000
Facebook and Instagram ads $10 per day $3,650
Marketing team salaries $600 per month $7,200
Miscellaneous $2,500 $2,500
Total Costs $30,350

Revenue Forecast

Wefix Tech will offer the following services to its clients, with each having a listed price;

  • Jammed lock button at $20-$40
  • Power button replacement at $15-$35
  • Bulging or swollen battery $20-$80
  • Keyboard repair at $10-$25
  • Earpiece repair at $26-$34
  • Charger or issues $ 17-$22
  • Chip repair $ 58-$100
  • Cracked screen repair $ 45- $120
  • Front and back camera repair $10- $35
  • Software problems $ 60- $150

The minimum price charged for phone repair services is $ 24 is, while the maximum is $ 64. This indicates that the average price for services at Wefix Tech is $44. The business aims at serving about five customers per day during the first three months. This indicates that the business anticipates making about $19,800. However, the customer numbers are anticipated to increase to about ten starting from the fourth month by the first year generating about $118,800. For the first year, the business anticipates generating about $138,600. The income statement below highlights the anticipated profits;

Profit and Loss Statement
Year 2022 ($)
Sales 138,600
Cost of Goods 20,000
Operating Income 118,600
Employee Salaries 10,000
Administrative and Management Staff Salaries 15,000
Marketing Expenses 30,350
Professional Fees and Licenses 2,650
Rent and Utilities 6,500
Miscellaneous Costs 8,000
Payroll Taxes 2,500
Total Operating Costs 75,000
Federal Income Tax 2,000
State Income Tax 600
Interest Expense 3,700
Total 6,300
Net Profit 37,300

General and Administrative Expenses Forecast

The general and administrative expenses represent the costs that Wefix Tech will incur in the business’s day-to-day running whether or not it gets customers. Some general and administrative expenses include insurance payments, utilities, rennet, wages and sales, accounting and legal costs and human resource service. The forecasted general and administrative expenses to be incurred by Wefix Tech for the first year are highlighted in the table below;

Employee Salaries 10,000
Administrative and Management Staff Salaries 15,000
Marketing Expenses 30,350
Professional Fees and Licenses 2,650
Rent and Utilities 6,500
Miscellaneous Costs 8,000
Payroll Taxes 2,500
Total Operating Costs 75,000


BDC. (2021, August 27). What is an average marketing budget for a small business? BDC.

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Hardy, I. (2018, November 6). 86 per cent of Canadians own a smartphone, says CTA report. MobileSyrup. Retrieved from

International Data Corporation. (2021). The Global Smartphone Market Grew 13.2% in the Second Quarter Despite Supply Concerns and Vendor Shakeups, According to IDC. Retrieved from

Kaplan, K. (2021, December 10). Council post: Why every business needs a website. Forbes. Retrieved from

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WebFX. (2022, January 11). How much does social media advertising cost in 2022? WebFX. Retrieved from

Social Media Platforms Are The Better Option For Making Friends Essay Sample For College

Social media plays a significant role in connecting people to new friends, especially teenagers. Most people may feel that they have no one to go to or talk to; thus, social media allows them to meet and learn about new friends and get to know them better(Anderson et al.). Research has shown that sixty-four percent of teenagers have made new friends through social media platforms. When asked, teenagers say that social media platforms are the best options for connecting with friends by sharing their feelings and lives.

Social media platforms help people to keep in touch with friends or families that relocate. Most teenagers using social media say they feel more connected to their companions’ lives. Girls connect through social media platforms differently from boys. Most girls prefer to connect online more than meeting them in person, while boys prefer to hang out in person and do other fun things than talk through social media. Nowadays, social media platforms are considered toxic and harmful since they lead to inadequate communication among teenagers, obesity, less intellectual society, and lack of concentration. But people fail to understand that social media platforms are important for people to connect with the online world and make good use of it. For example, a social platform like Facebook allows people to network socially by posting about their hobbies, interests, and building relationships with like-minded people. On the brighter side, one can even meet a life partner on this platform, which is good.

These platforms make it practicable for teenagers and people of all ages the difference in culture, where they live, or status. Having friends in social media platforms connects teenagers to friends and information and connects them to possibilities of social support from their peers or friends and larger social networks. About sixty-eight percent of teenagers have received support from their friends on social media during hard times or challenges. However, it is ironic that one may have many friends on social media and still feel lonely, but it is better than lacking friends in real life and social media.

Eighty-five percent of teenagers using social media say that people get the opportunity to show their different sides of who they are than they cannot show in person. Many teenagers consider this positive side of social media since it allows them to show a different version of themselves and talk about different things. In most cases, teenagers are not usually comfortable talking about serious issues face to face. Mostly it is all about jokes. Still, they get comfortable chatting online with their friends. Seventy-seven percent of teenagers say that people using social media are real compared to when they are offline. The ethos of social media is that everyone is given an equal chance to air their views or say something interesting to their friends even if they have few followers. Pathos used on social media by teenagers is seen in emotional communication like heart-touching quotes or pictures to gain friends’ sympathy. Teenagers use logos to rely on their friend’s intelligence in giving dependable evidence to support a discussion.

In conclusion, social media platforms are better for making friends since one can have control to choose the kind of friends one wants to have and the amount of information they want to share.

Work cited

Anderson, Monica, and Jingjing Jiang. “Teens’ social media habits and experiences.” Pew Research Center 28 (2018).

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