Silo Busting: Making The Most Of Corporate Social Responsibility Free Sample

A customer-centered culture creates solutions that cater to their needs. A company that employs this approach must study and understand its market. It frames its ideas, products, and solutions in a manner that makes sense for consumers. The culture, values, metrics, and power structures of a customer-centered organization reward behavior that generates solutions for customer needs (Gulati). A person is more likely to make a purchase when they understand how it will improve their life. Consequently, a consumer-centric culture leads to an increase in sales for a business.

Although organizational restructuring could yield many benefits for a company, it also has certain disadvantages. First, it is an expensive process because it necessitates a change in a business’ normal operations. A company will have to dedicate time and resources to make this shift. Additionally, it requires employees to develop new skills such as multi-domain and boundary-spanning skills (Gulati). Employees may be hesitant to learn new generalist skills that are outside their career path. They may also be unwilling to cooperate with members of different silos. Organizational restructuring is disadvantageous because it is costly, time-consuming, and difficult to implement.

Cisco created a culture of cooperation in three main ways. First, the company established a central marketing arrangement that incorporated its three sales groups. Although the sales groups were established around customer segments, the marketing organization was an overlap between technology and sales. Second, Cisco fostered collaboration by creating a cross-silo team that encompassed solutions and engineering. This team worked to create technologies that would solve end-user problems. Finally, Cisco created a culture of teamwork through cross-functional leadership teams that oversaw processes across functional boundaries (Gulati). In summary, the company fostered cooperation by uniting members of different silos to work together towards a common goal.

Philanthropy as a Corporate Social Responsibility (CSR) strategy is ineffective because it often results in one-sided benefits for either society or a company. Additionally, it may generate publicity for a business but in the process bring it a negative reputation when the public realizes that the company uses this strategy as a marketing tool. In contrast, smart-partnering yields multiple long-term benefits to both society and the business (Keys et al.). Smart-partnering is a better strategy because its goal is not to enhance company reputation. Rather, it improves the way a business operates by resolving strategic issues.

Project Shakti links and benefits Unilever as well as India’s rural population. The initiative benefits society by creating employment for rural Indian women, thereby improving their living standards. By training them and lending them capital, Unilever empowers them to become financially independent entrepreneurs (Keys et al.). Moreover, Unilever benefits by an increase in sales because the women sell their products to the villages. Additionally, the program creates brand royalty because Cisco serves markets that were previously unreachable. Therefore, Project Shakti is a long-term initiative that results in a two-way benefit for the involved parties.

Building a business case for CSR projects requires clearly defined potential benefits for both society and the business. The business should begin by outlining the time frame for the project. This entails setting short-term and long-term objectives of the partnering. Next, the business should define the type of benefits expected from the initiative. Examples of benefits include tangible benefits, such as increased revenue, and intangible ones, such as improved employee morale (Keys et al.). Finally, the business should clarify the benefits split between itself and society. It is important to define the gains realizable from smart partnering so that the initiative does not morph into a philanthropy or propaganda strategy.

Works Cited

Gulati, Ranjay. “How to Execute Silo on the Promise of Customer Focus.” Harvard Business Review, 2007, Web.

Keys, Tracey, Thomas W. Malnight, and Kees Van Der Graaf. “Making the Most of Corporate Social Responsibility.” McKinsey Quarterly, 2009, Web.

“Entrepreneur” Magazine: The Latest Issue

The latest issue of “Entrepreneur,” the world-renowned business trends magazine, discusses the emerging changes and news of 2021. One of the topics is the opening of Drew Barrymore’s brand in the face of the COVID-19 pandemic. The actress tells the public about the peculiarities of entrepreneurial work in conditions of massive social restrictions and the methods that allow her to profit from her lifestyle brand.

Another important topic is the discussion of the most sustainable and influential franchises for early 2021. In the face of the challenges that many business owners have faced globally due to the pandemic, maintaining stable sales and high customer demand are significant achievements. In the magazine, an extensive article is devoted to evaluating successful projects and the methods they use to withstand market competition and, at the same time, make a profit and stay at the top. This discussion revolves around a new business environment that has entered the lives of entrepreneurs in 2020 and how franchise owners have used social isolation measures and lockdowns to their advantage.

The main number of topics in the latest issue of “Entrepreneur” touches on the pandemic as one of the determining factors affecting the conventions of business in 2021. Even the article dedicated to the opening of a new educational model mentions COVID-19 as one of the challenges holding back free entrepreneurship. The methods of operation of different companies are presented in the light of the existing limitations and how they can be overcome without jeopardizing public health and, at the same time, for generating profit. Therefore, the topic of the pandemic remains one of the dominant ones in the context of trends that determine today’s business areas.

A Global City. London After Brexit

Several towns have tremendous influence not only within one country but throughout the world. Cities like these are critical to entire regions, with cultural, economic and political impact. Often, they have a rich history, which is why most of the global cities are vital settlements of the most developed world countries: America, Great Britain, China. This essay aims to research one of the most famous capitals of Europe, London, to analyze its belonging to this category of cities.

London is one of the oldest cities in Europe, dating back to the Roman Empire’s days. Throughout its history, the city was the capital of Roman Britain, Britain’s united kingdom, the British Empire (Ehrlich, 2019). In the last two historical periods, the city acquired tremendous significance in world culture, economy, and politics. As the capital of the British Empire, the city was the concentration of a vast number of forces and cultures. From the capital, the administration of settlements located in other parts of the world was carried out. Historically, Britain’s influence on the world was very significant; accordingly, London’s significance among other cities, even European ones, was enormous.

Thus, London has all the historical justification for being a global city. This characteristic was inherent in the city even in the post-war years after World War II when the region’s economy and politics declined (Bosetti and Brown, 2017). First of all, the accumulated history guarantees one of the most critical factors in this context – the cultural one. London attracts many people every year, and a considerable number of them are tourists eager to visit well-known places. Besides, the city is home to many world-famous politicians, scientists, creators, thanks to a massive network of first-class educational institutions. London’s universities regularly rank in the top 10 of the best universities, and the city has over 100,000 international students eager to pursue a famous British education (Bosetti and Brown, 2017). Thus, London attracts many people from all over the world due to its diverse cultural wealth.

However, while some come to get experience or knowledge, many business people visit London to make deals, sign contracts or find investors. The influence and position of the capital in the world economy are also due to the British Empire’s history. The Industrial Revolution, which the British Empire launched, helped significantly boost London’s position (Ehrlich, 2019). Thus, the foundations for the city’s massive influence on the global economy are also laid in its history. London retains its legacy by being one of the world’s largest financial centers on a par with New York (Bosetti and Brown, 2017). The human, market and digital potential of the UK capital are hard to overestimate.

The economic possibilities of London are genuinely endless due to several factors. First of all, the city historically has a colossal network of economic ties that are deeply rooted in history. Secondly, London is one of the leading centers of innovation (The global city, 2020). Finally, the capital is the central city of one of the most influential powers in the region. Even after leaving the European Union, the UK is still a powerful player in the global market, distinguished by the scale of investments. This is manifested at the level of international interactions and the household level through tens of thousands of workers who come to London every year. Like many other global cities, London’s economy is geared towards providing services, thus attracting the best talent and being an advantageous location for headquarters (Brown, 2020). Therefore, this factor is one of the strongest arguments in favor of London is a global city with a significant impact on the entire world economy.

Finally, the political significance of the capital of one of the most famous and influential European states should not be forgotten. Although Great Britain’s territory is relatively small, huge areas were part of Her Majesty’s lands at the moment of the British Empire. The influence of the English crown is still largely preserved in the former colonies. Besides, many factors give Great Britain a unique global position. For example, English is widely used as an international language, and Greenwich Mean Time is one of the world’s central time-of-day systems. Considering these factors, the enormous political influence of such a state’s capital is not surprising.

Besides, London is distinguished by introducing a variety of policies in line with current global trends. For example, the city is actively moving towards supporting cultural and national diversity in various spheres of society. According to the Mayor of London, the city should be a beacon of hope and tolerance, thereby accepting different people (Raco and Kesten, 2018). The current mayor himself is an excellent example of such a policy since he is a Muslim. Consequently, due to the quantity and quality of influence on international politics, London can be considered a global city in this aspect as well.

Thus, Great Britain’s capital has several distinctive qualities that allow it to be given such a status. First of all, the city has a rich history that goes back almost two thousand years. These historical elements have shaped London’s current culture, bringing up many of the greatest personalities who influence the rest of the world. Thanks to the concentration of forces, London has historically been one of the most important centers of the world economy, hosting the headquarters of many of the world’s companies and supporting the global investment market. Finally, London is the capital of one of the most essential and powerful world states, a nuclear power responsible for maintaining peace on the planet and many of the world’s most important decisions. Combining all these factors, it is safe to say that London is a global city in the complete sense of these words.

Reference List

Bosetti N. and Brown J. (2017) Open city: London after Brexit. Web.

Brown, J. (2020) Is the rise of the ‘global city’ coming to an end? Web.

Ehrlich, B. (2019). London. Web.

Raco, M. and Kesten, J. (2018) ‘The politicisation of diversity planning in a global city: Lessons from London’, Urban Studies, 55(4), pp. 891-916.

The global city (2020). Web.

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