Starbucks Company Analysis University Essay Example

Company synopsis

The company’s synopsis makes it clear that it only sold drinks when it was started when Howard Schultz bought it and made it sell coffee as a bar. This development to a coffee bar made it shift and have new consumers as the product changed from the original product the company used to manufacture. This led to more companies that also offered coffee emerging, but this did not affect Starbuck company much as it continued to grow much more in terms of revenue, the opening of new stores to increase the scale of operation and serve more customers, and also increase in the profit for the sales in the company, as the consumers and the market for the company were still increasing.

As discussed by Howard Schultz, this company was a victim of its overexpansion as it used its growth as a competitive strategy and edge in operation rather than considering other business operation tactics, which led to the company having difficulties in financial issues. The company then considered closing the stores that were not performing well and operating internationally as initiatives to ensure that the company was doing well in terms of customer service delivery and profit-making (Geereddy, 2017). This led to the company returning to its original operation goal and increasing its brand value.

SWOT analysis

Strength

Starbucks has many strengths that can make it move forward, including its big brand name and a growing capability that withstands and outweighs its new invading competitors from the market Sarsby (Sarsby, 2016). The company ensures that there is customer satisfaction and that there is quality assurance in the company.

Weaknesses

The company used its fast-growing capability and ability as an operational strategy rather than majoring in the tactics that will enable it to grow further to operate in the international market. This led to the company’s underperforming branches (Benzaghta et al., 2021). This pulled the company back and made the competitors use it as a competitive edge.

Opportunities

The company has a big brand name that can work as security in financial institutions. This can lead to the company being able to obtain more finances for operation and also lead to the company increasing the scale of operation to operate at the international level (Aiello, G., & Dickinson, 2019). Having a good brand name makes the company more competitive in the market as it can lead to more customers, leading to the company making more profits.

Threats

There are threats from the competitors as new companies are also making similar products in the same market that the Starbucks Company serves. This is a threat to the company because it can be outweighed in the market by a small mistake happening in the market.

Situational analysis

Situational analysis majors on the 5c analysis: our company, customers, and climate. Collaborators and competitors.

Company

Majoring on the company has a brand name that enables it to have a large market to serve, as the customers are attracted to purchase its products (Clarke et al., 2019). The company also used advanced technology in production and also customer service, which has improved the quality of production in the company.

Customers

Looking at the customers, the company serves a large base of customers as the product sold by the company is not specified on gender or sex. This makes the company have unspecified customers to serve, which makes the company serve a large number of customers to serve. The company also ensures it sustains its customers by operating fairly on them and maintaining affordable prices.

Competitors

The company has highly developing competitors as new companies evolve and produce the same product as Starbucks. This makes the company improve on how it serves the customers and the quality of products it offers in the market, as the competitors can easily throw it away in case of poor performance in the market.

Climate

The company requires the climate to be sustainable because the company produces a commodity that is best consumed in a cold environment. The climate plays a critical role in the consumption of the company products.

Cost

The company has ensured that the product is affordable to the customers by considering the welfare of the customers and the economic factors affecting the customers. It has lowered the products for the commodities to suit every class of customers, making it have a large base market for the products.

Target customers

The target customers for the company include people who consume coffee drinks and related products. The company also serves many travelers and tourists who visit the area because its operation hours give it adequate time to meet its target customers (Haskova, 2020). The company has attracted many customers from different social classes due to the lower and more affordable prices, leading to more sales in the market.

How can the company improve on the success in the marketing strategy?

The company can consider serving the customers more effectively and first major on the domestic customers by ensuring that the customers are satisfied at the domestic level. This ensures that the customers in the domestic market popularise the product and have a wide knowledge of the products from the company (Chang, 2017). The company can also consider improving the technology in the production of coffee drinks to ensure improved product quality which will lead to the company building its brand name. After building this brand name, the company can successfully venture into the international market and still have a large market to serve.

How this company can put together the segmenting and targeting together.

To put segmenting and targeting together, the company can consider ensuring that there is good performance and that there is good organizational culture, as organizational behavior is critical to the performance of the company. By understanding its potential customers well, the company can achieve its target with few challenges. After understanding its different groups of customers based on culture, demographic factors, and their needs, the company can work towards what the customers require, making it meet its target. This will make the company able to operate in a stable environment in the market where it will be able to satisfy its customer’s target by evaluating the segments of the customers.

References

Aiello, G., & Dickinson, G. (2019). Beyond authenticity: A visual-material analysis of locality in the global redesign of Starbucks stores. Visual Communication13(3), 303-321.

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights6(1), 55-73.

Chang, C. Y. (2017). Visualizing brand personality and personal branding: Case analysis on Starbucks and Nike’s brand value co-creation on Instagram. The University of Iowa.

Clarke, A. E., Washburn, R., & Friese, C. (2019). Introducing situational analysis. In Situational analysis in practice (pp. 5–36). Routledge.

Geereddy, N. (2017). Strategic analysis of Starbucks corporation. Harward [Електронний ресурс].–Режим доступу: http://scholar. Harvard. Edu/files/nithingeereddy/files/starbucks_ case_analysis. Pdf.

Haskova, K. (2020). Starbucks marketing analysis. CRIS-Bulletin of the Centre for Research and Interdisciplinary Studypp. 1, 11–29.

Sarsby, A. (2016). SWOT analysis. Lulu. com.

Sudan Attempted Coup Event Essay Sample For College

Article Number: 1

Title: “Sudan military leader accuses rival of ‘attempted coup’ as vicious fighting grips capital.”

Summary

An attempted coup against the government of Sudan resulted in the emergence of a full-blown conflict between the nation’s military and the Rapid Support Forces. Residents in the capital Khartoum have been fully exposed to the warfare. The aspect presents itself where the medical facilities, the capital city, and the presidential palace are under attack. Amid the crisis, both parties are seeking a sense of control of the capital.

Analysis

The continuous emergence of conflict in the region can be traced back to the policies implemented by colonial powers that are divide and rule. In the colonial period, it was eminent that Sudan was characterized by various ethnic settings. The implementation of policies that result in division as opposed to cohesion resulted in the ethnic society not entrusting each other. The lack of trust presents itself in the ubiquitous society. The conflicting groups that are the nation’s army and RSF, which are under the leadership of Burhan and Dagalo, who had initially collaborated in outing Omar al-Bashir in 2019, are now engaged in warfare.

Elbagir, Nima, et al. “Sudan Military Leader Accuses Rival of ‘Attempted Coup’ As Vicious Fighting Grips Capital.” CNN, 17 Apr. 2023, edition.cnn.com/2023/04/17/africa/sudan-fighting-evacuation-suspension-intl-hnk/index.html. Accessed 4 May 2023.

Article Number: 2

Title: “Top Sudan general calls coup a ‘mistake’ and vows to hand over power.”

Summary

General Dagalo of the Rapid Support Forces portrays regret of the attempted coup against the nation’s transitional government. Dagalo highlights that the drive to embark on the coup was instigated by the tyranny and corruption of the defunct regime. The derailed attempt by the existing military government in transiting to a new civilian government based on the deal signed on 5 Dec. 2021, significantly contributed to the RSF leading a coup against the military government.

Analysis

From the article, it is eminent that the difference that resulted in Dagalo’s engagement in an attempted coup can be traced back to the colonial period. The existence of unsustainable power structures that were developed by the British in Sudan results in the eminence of governments whose operations are restricted by the military realm. The various forces that were engaged in outing the former president entailed a deal of formulation of a transition government that would foster the transition to a civil government. The longevity of the process has resulted in the various forces and the entailing public distrust of the incumbent government on the realization of the move; thus the coup being regarded as a solution.

AfricaNews. “Top Sudan General Calls Coup a ‘Mistake’ and Vows to Hand over Power.” Africanews, 22 Feb. 2023, www.africanews.com/2023/02/21/top-sudan-general-calls-october-coup-a-mistake-vows-to-hand-over-power//. Accessed 4 May 2023.

Article Number: 3

Title: “Sudan: Why has fighting broken out there?”

Summary

The article provides a clear chronological flow of events before the emergence of the coup. The two parties that were involved in the coup had initially resulted at the end of President al-Bashir’s regime and established a civilian-military government. The two generals, Burhan and Dagalo, led a coup against the government, resulting in the existence of a military government. On 5 Dec. 2021, both parties embarked on the establishment of a civilian government, but over time, the talks failed. The attribute resulted in the attempted coup.

Analysis

In the text, an emerging attribute is the lack of distrust between the two generals. Over the years, the two generals have decided the fate of the Sudanese government to the extent that they have risen to the leadership realm of the nation where Dagalo is the president, and Burhan is the Vice President. Despite being in the same government, there is an existence of distrust between the two leaders, an attribute arising from the divide-and-rule policy of the British Colonial period. On the other hand, the inability of the two leaders to foster a transition to civilian government and continuous wrangles among them presents their unwillingness of them to lose the influence, wealth, and power they entail.

Ochieng, Beverly. “Sudan: Why Has Fighting Broken Out There?” BBC News, 15 Apr. 2023, www.bbc.com/news/world-africa-65284948. Accessed 4 May 2023.

Article Number: 4

Title: “How the Struggle for Power in Sudan created yet another military coup.”

Summary

The turmoil being experienced in the nation is a result of conflicting military groups. The text takes an in-depth view of how the RSF came into existence. Moreover, it explores an attribute that is fostering the existence of the situation that the plan to integrate the RSF into the regular army is a contentious issue in the realization of a civilian government.

Analysis

From the text, it is eminent that the RSF was the Janjaweed militia that was deployed by then-president al-Bashir against non-Arab ethnic communities. The aspect presents the attribute of a lack of distrust among other communities. The need for the maintenance of the Islamic identity in Sudan resulted in the development of the RSF. In regards to the RSF joining the military, a contentious issue arises from the aspect of the absence of trust between the two parties. As pointed out earlier, the absence of trust in the Sudan societal realm arises from the divide-rule approach of the British regime.

ABC. “How the Struggle for Power in Sudan Created Yet Another Military Coup.” ABC (Australian Broadcasting Corporation), 15 Apr. 2023, www.abc.net.au/news/2023-04-16/how-sudan-keeps-ending-up-with-military-coups/102227926. Accessed 4 May 2023.

Article Number: 5

Title: “Sudan factions delay post-coup deal on civilian rule.”

Summary

The article outlines the conflicting attribute of an agreement that would foster the return to the short-lived democracy. The signing of the accord is being marred by conflict based on the reform of the security forces. The deal outlines the need for RSF to be integrated into the army, an attribute that has resulted in the emergence of rivalry between Dagalo and Burhan.

Analysis

The existence of two military groups in the nation that have held onto power since 2021 presents a situation where each party demands entitlement to power. The existence of frameworks that will result in the integration of power presents a situation where one force yield power to the other, yet each party demands a part of the authorization realm. The desire for power by both the military and the RSF results in the drive for RSF to be integrated into the military realm being a contentious issue.

Al Jazeera. “Sudan Factions Delay Post-coup Deal on Civilian Rule.” Breaking News, World News and Video from Al Jazeera, 1 Apr. 2023, www.aljazeera.com/news/2023/4/1/sudan-factions-delay-post-coup-deal-on-civilian-rule.

Article Number: 6

Title: “Sudan: Fierce clashes erupt between army and paramilitary force.”

Summary

The text traces the fierce clash between the RSF and the military of Sudan. The emergence of the conflict in accordance with the RSF arises from the military bombing their bosses, thus the deployment of the RSF in capturing the various state resources. On the other hand, the military refutes claims of the RSF of having captured the various state resources. The text further points out that the existing situation arises from the power struggle between RSF and the military in regard to the agreement which favors the military.

Analysis

It is eminent that upon the RSF being attacked, the first step they took is capturing the various state resources, that are, the airport, the nation’s capital city, and the presidential palace. From their actions, it is eminent that they entail a desire for the nation’s power, thus capturing the essential resources of the nation. The text points out that the existence of a power struggle is exacerbated by an armed conflict. From the attribute, it is eminent that the desire of each party to rule, yet they are divided, draws the entire nation into turmoil.

MEE staff. “Sudan: Fierce Clashes Erupt Between Army and Paramilitary Forces.” Middle East Eye, 15 Apr. 2023, www.middleeasteye.net/news/sudan-explosions-gunfire-heard-khartoum.

Article Number: 7

Title: “Dozens Killed in Sudan Amid Fighting Between Army, Paramilitary Forces.”

Summary

In the text, an emerging attribute is the consequence of warfare. From the article, the war has resulted in the loss of life of citizenry, military personnel, and volunteers from international organizations. The international organizations have called for a cease-fire for the safe passage of the citizenry, but the conflicting parties have neglected the call with war raging on.

Analysis

It is eminent that whenever two parties are struggling for something, the affected party of the struggle is a third party that does not take part in the struggle. The attribute presents itself in the struggle between the RSF and the military, which has impacted the citizenry, which is the third party. Other than the loss of their daily livelihoods since job premises are shut down, the citizenry is faced with the risk of losing their lives if the war rages on.

Atit, Michael. “Dozens Killed in Sudan Amid Fighting Between Army, Paramilitary Forces.” VOA, 16 Apr. 2023, www.voanews.com/a/sudan-s-army-and-rival-force-battle-killing-at-least-56/7051941.html. Accessed 4 May 2023.

Article Number: 8

Title: “The Failed “Coup-Proofing” Behind the Recent Violence in Sudan.”

Summary

From the news article, the existing state of the nation can be traced back to former president al-Bashir coup proofing technique. It entails the existence of another force that would counter the military in the incidence of an uprising against the incumbent regime. The attribute saw the emergence of the RSF. Moreover, the various civil rights groups of the nation have been suppressed; thus, they entail no say at the negotiating table. The conflict between Dagalo and Burhan has resulted in the division of the nation.

Analysis

In the text, an emerging attribute is the print divide and rule framework in society. In the text, the conflicting parties have resulted in the nation being divided against ethnic lines. The riverine Arabs entail support for Burhan, while ethnic groups from the West entail support for Dagalo. Moreover, the suppression of civil groups indicates the citizenry being neglected in the running of the nation, yet a government should serve its people.

Chotiner, Isaac. “The Failed “Coup-Proofing” Behind the Recent Violence in Sudan.” The New Yorker, 20 Apr. 2023, www.newyorker.com/news/q-and-a/the-failed-coup-proofing-behind-the-recent-violence-in-sudan. Accessed 4 May 2023.

Article Number: 9

Title: “Russia’s fingerprints are on Sudan coup attempt.”

Summary

In the text, there is an exploration of Russia’s role in the conflict. The Wagner Group’s assistance to the RSF over the years was rewarded with control over gold mines in various Sudan regions by the RSF. Moreover, an inked deal between Sudan and Moscow where the RSF would facilitate the construction of a Russian Navy base, which would aid in securing oil supplies.

Analysis

From the text, an emerging attribute is Russia exploiting the conflicting parties for its benefit. The attribute can be linked to the colonial period when the various colonizers colonized the nations with the aim of retrieving various raw materials for foreign use. The aspect presents itself through Russia retrieving gold and oil from the nation as long as it serves the interest of RSF.

Cohen, Ariel. “Russia’s Fingerprints Are on Sudan Coup Attempt.” The Hill, 18 Apr. 2023, thehill.com/opinion/international/3955933-russias-fingerprints-are-on-sudan-coup-attempt/. Accessed 4 May 2023.

Article Number: 10

Title: “Sudan clashes kill at least 25 in power struggle between army, paramilitaries.”

Summary

In the text, an emerging attribute is the continuous loss of life as a result of the coup. Moreover, the Sudan military force continues to maintain its sovereignty and acclaims for not negotiating with the RSF unless they yield and join the military force.

Analysis

The suffrage associated with warfare presents itself. In addition, there is the aspect of a standoff between the two parties. The absence of an efficient conflict resolution paradigm has exacerbated the situation to the extent that the parties are unwilling to address the issue at large unless one of the parts conforms to the other party’s reprimands.

Abdelaziz, Khalid, and Nafisa Eltahir. “Sudan Clashes Kill at Least 25 in Power Struggle Between Army, Paramilitaries.” Reuters, 15 Apr. 2023, www.reuters.com/world/africa/heavy-gunfire-heard-south-sudanese-capital-khartoum-witnesses-2023-04-15/.

Works Cited

ABC. “How the Struggle for Power in Sudan Created Yet Another Military Coup.” ABC (Australian Broadcasting Corporation), 15 Apr. 2023, www.abc.net.au/news/2023-04-16/how-sudan-keeps-ending-up-with-military-coups/102227926. Accessed 4 May 2023.

Abdelaziz, Khalid, and Nafisa Eltahir. “Sudan Clashes Kill at Least 25 in Power Struggle Between Army, Paramilitaries.” Reuters, 15 Apr. 2023, www.reuters.com/world/africa/heavy-gunfire-heard-south-sudanese-capital-khartoum-witnesses-2023-04-15/.

AfricaNews. “Top Sudan General Calls Coup a ‘Mistake’ and Vows to Hand over Power.” Africanews, 22 Feb. 2023, www.africanews.com/2023/02/21/top-sudan-general-calls-october-coup-a-mistake-vows-to-hand-over-power//. Accessed 4 May 2023.

Al Jazeera. “Sudan Factions Delay Post-coup Deal on Civilian Rule.” Breaking News, World News and Video from Al Jazeera, 1 Apr. 2023, www.aljazeera.com/news/2023/4/1/sudan-factions-delay-post-coup-deal-on-civilian-rule.

Atit, Michael. “Dozens Killed in Sudan Amid Fighting Between Army, Paramilitary Forces.” VOA, 16 Apr. 2023, www.voanews.com/a/sudan-s-army-and-rival-force-battle-killing-at-least-56/7051941.html. Accessed 4 May 2023.

Chotiner, Isaac. “The Failed “Coup-Proofing” Behind the Recent Violence in Sudan.” The New Yorker, 20 Apr. 2023, www.newyorker.com/news/q-and-a/the-failed-coup-proofing-behind-the-recent-violence-in-sudan. Accessed 4 May 2023.

Cohen, Ariel. “Russia’s Fingerprints Are on Sudan Coup Attempt.” The Hill, 18 Apr. 2023, thehill.com/opinion/international/3955933-russias-fingerprints-are-on-sudan-coup-attempt/. Accessed 4 May 2023.

Elbagir, Nima, et al. “Sudan Military Leader Accuses Rival of ‘Attempted Coup’ As Vicious Fighting Grips Capital.” CNN, 17 Apr. 2023, edition.cnn.com/2023/04/17/africa/sudan-fighting-evacuation-suspension-intl-hnk/index.html. Accessed 4 May 2023.

MEE staff. “Sudan: Fierce Clashes Erupt Between Army and Paramilitary Forces.” Middle East Eye, 15 Apr. 2023, www.middleeasteye.net/news/sudan-explosions-gunfire-heard-khartoum.

Ochieng, Beverly. “Sudan: Why Has Fighting Broken Out There?” BBC News, 15 Apr. 2023, www.bbc.com/news/world-africa-65284948. Accessed 4 May 2023.

The Argument For Women’s Suffrage Essay Example

Efforts towards enfranchisement for American women involved a lengthy struggle characterized by the intense pushback against those seeking progress on this front during the post-Civil War era. After experiencing multiple barriers erected against achieving such equality (headwinds posed by politics whose members opposed such advance), suffragists persevered through tireless campaigning, catalyzing an important cultural shift that proved instrumental toward establishing equitable, democratic representation within U.S. society. This article will provide more insight into efforts faced by these activists as well as highlight critical milestones instrumental toward achieving adhering to this goal. In this analysis, this article will aid in evaluating the extent to which the alteration in the argument has contributed positively or negatively to the pursuit of gender equality.

Suffrage advocates encountered formidable opposition following the Civil War, making it arduous to achieve universal suffrage for women. Key among these hurdles was apathy from legislators who harbored reservations regarding female inclusion into public life, thus hindering progress toward voting rights (Staples, 2019). Further thwarting efforts were societal stereotypes cementing ideas of traditional gender roles, which relegated women solely to household duties rather than active engagement in civic spaces.

Throughout history, numerous obstacles challenged women’s suffrage progress. As early as the 1800s, those advocating for equal political representation argued for universal voting rights on natural law grounds among men and women alike (Miller, 2015). Despite this, they encountered resistance within society and did not achieve significant gains initially. In response, these activists shifted strategies in the following century by emphasizing how women’s participation in elections bolstered democratic principles such as fairness and equality (Miller, 2015). The suffrage movement asserted that women must have a say in developing policies to guarantee their impartiality and fairness. Additionally, they claimed that allowing women voting rights would elevate society’s moral standard. These arguments gained traction among Americans, enabling supporters of the cause to advance toward victory.

To gain momentum toward equality, supporters of women’s suffrage had to modify their approach. As such, they refined their argument by framing it in a new way- emphasizing the value of female political engagement. By establishing that everything depended on democratic stability ensured by considering the genuine representation of all citizens irrespective of gender differences, suffragettes embraced an irrefutable claim (Staples, 2019). Finally, complemented with Nineteenth Amendment passed in 1920, which allowed women to vote; this was a considerable triumph (Morgan-Collins, 2021). No longer did gender determine one’s eligibility for political engagement after the groundbreaking decision to abolish gender-based prejudice. This momentous ruling enabled women to participate in politics freely and endowed them with the same freedoms conferred upon their male counterparts. The significance of this milestone lies not just in its sheer magnitude at that time but also in its enduring implication on future generations of young girls and aspiring women.

In post-civil war America, traditional gender norms served as formidable obstacles towards achieving progress on women’s suffrage because they held back thousands of educated and capable female voices contributing positively to policy-making arenas at national levels. Although progress was being made on addressing issues faced by white men during the Reconstruction period, such as retaining voting power, the same provision never existed for white females at that time due to discriminatory actions against them under various attempts, including the Black suffrage statute proposed by Frederick Douglass discussed side-by-side with those granting African Americans right-to-vote denying the possibility of bi-racial alliances emerging (Morgan-Collins, 2021). Eventually, through coalition-building processes among different groups advocating reform on local or state-based campaigns like the Prohibition amendment, which advocated moralistic attributes affecting most social groups, secured mutual support leading up to overwhelming victory achieved two years after the end of World War I pushed forward by congressional leaders convinced benefits extended beyond race lines but championing freedom principles alike.

To conclude, despite encountering countless obstacles, suffragists persevered by emphasizing that women’s political involvement was necessary for democracy. Their persistence eventually paid off with the passage of the 19th Amendment, giving all women across America full voting rights. The movement did not just carve out an equal society where gender barriers are diminished; they created a legacy upon which subsequent generations would build. The movement’s impact has been enduring, motivating future generations to continue progressing toward greater gender parity. By shifting the discourse surrounding women’s voting rights advocacy, progress toward gender equality was made possible through effective communication and persistent effort.

References

Miller, J. C. (2015). Never a fight of the woman against man: What textbooks do not say about women’s suffrage. The History Teacher48(3), 437-482.

Morgan-Collins, M. (2021). The electoral impact of newly enfranchised groups: The case of women’s suffrage in the United States. The Journal of Politics83(1), 150–165.

Staples, B. (2019). When the suffrage movement sold out to white supremacy. New York Times.

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