Startup Idea For Entertainment Industry In Nigeria Essay Example

Business Idea

A startup idea for a business in Nigeria is to set up training centers for animation, visual effects, directing and sound engineering, camera work, and other professions in the entertainment industry. The release of certified personnel in the entertainment industry is gaining momentum in the country.

This business idea will solve the talent shortage in the entertainment sector in Nigeria. Nigeria’s media and entertainment industry are one of the fastest-growing creative industries globally, growing at an exuberant rate of almost 10% annually, becoming one of the most crucial export categories for GDP (Chindma, 2021). For a fee, people will learn a promising profession without receiving a comprehensive education at the university. A promising sector will require new talent to maintain growth (Tsai and Chen, 2021). With the impact of the pandemic making it impossible to hold mass events, companies are focusing on developing content that will be broadcast online or in theaters (Ram et al., 2019; Nwosu and Agoha, 2018). These training courses will allow mastering the fundamental skills for just such purposes.

Market Analysis

Similar companies already exist in Nigeria, but each has certain disadvantages. EarlyBell focuses exclusively on work in specific programs and strictly references the time and day in the courses (EarlyBell, n.d.). Ai Multimedia is represented only in one city, although the list of courses is quite comprehensive (Ai Multimedia Academy, n. d.). MX Film Academy has a negligible diversification of courses with a relatively short duration and extremely high price (MX Film Academy, n.d.). Therefore, for this product to be unique, it must be presented in cities with little competition, at an affordable price, and wholly focused solely on film production. The growing popularity of streaming, short video apps allow monetizing content even in the face of a pandemic and restrictions (Fernandes et al., 2019; Mowat, 2018). An apparent diversification of courses will allow becoming a professional in a particular area without spraying on other professions. Thanks to Internet access, students will be able to create unique content on their channels.

Not many players on the market are explicitly focused on cinematography. Other companies in the market offering related courses tend to be shallow and offer courses in various other technical fields (Kayshow University Courses, n.d.). Most film-focused academies are located exclusively in Lagos (Basement Animation, n.d.). The most successful companies offer animation and effects courses and camera work (Ai Multimedia Academy, n. d.). Therefore, this idea seems to be extremely interesting and beneficial for other regions.

Environmental Analysis

The viability lies in the appropriate activities: various events should be held, such as local film festivals cooperating with other schools for such events. Broadcasting on social networks can attract additional interest from employers in this industry (Mikos, 2020). The bet should be on content due to pandemic restrictions, but in the future, a plan of events should be developed to attract attention to the startup (Moon, 2020). Further distribution of content, assistance with monetization for a particular share, the capture of regions remote from the capital can become drivers of this startup.

This startup can receive support from the state, as it works in a promising and important area for its GDP. Growth since 2018 has been 7-8%, with the lion’s share of revenue coming from subscriptions rather than events, which are now primarily banned (Chindma, 2021). The subscription or pay-per-use industry is on a positive upward trend due to increased interest in this area among young people. A considerable part of all video production is local, an example of a booming industry (Musa, 2019). Since, according to experts, growth is expected to continue even despite the situation with the spread of the virus, this startup can attract investors.

Business Plan

The initial investment requires licensed animation, visual effects, video and audio processing software. In addition, a basic set of hardware is required in the form of video equipment, lights, cameras, and associated green screen studios. Before launch, several courses should be developed, namely training materials lesson plans with specific inputs and outputs. Finally, teachers from this industry who are employees in the field of cinematography, television, and sound engineering will be involved. Therefore, this project requires investments at the launch stage. Since, at first, this school will not be deployed in the capital region, it is required to conduct a territorial analysis of the market and enter a city with a large population but little competition. Direct costs also include a marketing campaign on social media, streets, cinemas, and streaming services associated with the industry.

It is planned to enter the market through advertising moves associated with this industry. Affordable prices, given the distance from the metropolitan area and attracting attention, should be one of the essential details that attract customers (Barrow, Barrow, and Brown, 2018). Emphasis will be placed on the number of accepted students in return for the high cost of courses. The atmosphere in the longer-term workplace support for graduate students will add an emotional aspect to the attractiveness of this startup. With growing sales in the first two years, it is planned to cover all launch costs and begin a planned expansion comprehensively. Expansion should also be made to regions where courses will be an affordable opportunity to acquire skills in a promising profession.

Social networks will be used as a tool for advertising and content development for school students. With their help, it is possible to reach a wider audience throughout the country. The uniqueness of the approach will be demonstrated by the well-thought-out marketing plan of the company, which certainly includes high-quality videos to demonstrate the skills of teachers. Improving financial performance will be achieved through mass, accessibility for customers even with low purchasing power, and unlocking the creative potential of each of the students. Further mentoring and collaboration for each student will be possible to document in the form of a contract for a particular share of the content monetization. Such a mechanism will be in the form of a subscription to mentoring, which will allow monetizing the service of assistance for incredibly successful students as long as possible.

The freshness of the idea on the market will be dictated by trends’ constant support in the most active social networks. Then, when mass events are available, it is possible to hold various local film festivals where students will showcase their work to potential employers. The industry will receive an influx of newly qualified specialists from the regions endowed with strong creative abilities. The state will receive strong support and the opportunity to develop this industry by exporting more content and improving the economic situation in the country.

Reference List

Ai Multimedia Academy (n.d.) Web.

Barrow, C., Barrow, P. and Brown R. (2018) The Business Plan Workshop: A Step-By-Step Guide to Creating and Developing a successful Business. 10th eds. London: Kogan Page.

Basement Animation (n.d.) Web.

Chindma, A. (2021). Nigeria – Country Commercial Guide. Web.

EarlyBell (n.d.) Web.

Fernandes, B., et al. (2020) ‘The impact of COVID-19 lockdown on internet use and escapism in adolescents’, Revista de Psicología Clínica con Niños y Adolescentes, 7(3), pp. 59-65. Web.

Kayshow University Courses (n.d.) Web.

Mikos, L. (2020) ‘Film and television production and consumption in times of the COVID-19 pandemic–the case of Germany’, Baltic Screen Media Review, (8), pp. 30-34. Web.

Moon, S. (2020) ‘Effects of COVID-19 on the Entertainment Industry’, IDOSR Journal of Experimental Sciences, 5(1), pp. 8-12. Web.

Mowat, J. (2018). Video marketing strategy: harness the power of online video to drive brand growth. New York, NY: Kogan Page Publishers.

Musa, B. A. (2019) ‘Nollywood and the Glocalization of Prosocial Entertainment’ in Nollywood in Glocal Perspective (pp. 127-144). London: Palgrave Macmillan, Cham.

MX Film Academy (n.d.) Web.

Nwosu, E., and Agoha, K. U. (2018) ‘Beyond children’s entertainment: Animation as social commentary’, Creative Artist: A Journal of Theatre and Media Studies, 12(2), pp. 1-20. Web.

Ram, J., et al. (2019) ‘Live streaming video e-commerce: examining the operational strategies’, Younger Generation, 1, pp. 2-12. Web.

Tsai, P. H., and Chen, C. J. (2021) ‘Entertainment in retailing: Challenges and opportunities in the TV game console industry’, Journal of Retailing and Consumer Services, 60, pp. 102-105. Web.

Religion: Locating Sodom


Sodom and Gomorrah were two of five cities referred to as the Cities of the Plain in the Bible. The two places are infamous for God’s judgment upon the cities’ wicked inhabitants in the three Abrahamic religions, Judaism, Christianity, and Islam. Biblical scholars, including Steven Collins and Bryant Wood, have struggled to find a consensus on the location of Sodom in the contemporary world, mainly due to different interpretations of the Biblical text. Dr Collin’s view is that Sodom is located in the northeastern region, while Wood’s location is on the southeast of the Dead Sea. The thesis states that the northeast region is the most logical location for the city of Sodom as it derives its evidence from archaeological sites and geographical analogy according to the Bible.

Archaeological Site Each Position Believes Is Sodom

Collins believes that Sodom is located on the northeastern side of the dead Sea at Tall el-Hammam. The position is approximately eight miles north of the Dead Sea. Tall l-Hammam is located in modern Jordan at the eastern edge of the Kikkar. Historical records show the area was first inhabited during the Chalcolithic period between 4600-3600 BCE. Wood believes that Sodom is located on the southern side of the Dead Sea at Bad edh-Dhra. The area is located on the edge of the plain north of Numeira.

The Date Each Scholar Uses for The Patriarchs

The specific dates of the patriarchs are calculated based on events including the birth of Abraham, the destruction of Sodom, Exodus from Egypt, and the construction of Solomon’s temple. Collins uses symbolic figures to determine the lifespans of the patriarchs. Honorific figures were accorded based on the status of a person in society; thus, Collins argues that the physical time frame from Abraham to Exodus can be shortened. Collins places the patriarchal period between Abraham and Joseph in 1750–1540 BC. Based on the patriarchal period calculations, Collins concluded the final destruction of Sodom happened between 1750-1650 BCE. Wood concludes that the Exodus event occurred in 1492 BCE; thus, the patriarchal period was at the beginning of the second millennium1. Wood uses the internal chronology of the Old Testament between the birth of Isaac and Exodus. In his view, Exodus took place in the 15th century BCE; thus, the final destruction occurred in 2070 BCE.

The Archaeological Evidence for Destruction from Both Sites

Collins’s excavation team found scorched foundations and floors buried under the rumble of nearly three feet of dark grey ash. The excavation found cracked quartz particles, strong evidence that the ruins had been subjected to temperatures over 200 degrees2. Quartz is one of the hardest minerals and only cracks under extreme temperatures and pressure. Human bones found in ruins had an orange tinge suggesting the skulls had been subjected to extreme heat. Collin’s evidence suggests the city was subjected to sudden and extreme heat, resulting in the walls’ glassy features and pottery. Wood’s archaeological evidence is limited due to less time on the site. The research team found evidence of palatial structures, fortified walls, and gateways that dated back to the bronze age, coinciding with Sodom’s destruction3. In addition, they discovered an early bronze age cemetery that bordered ruined walls and bronze sherds that indicate the possibility of an early settlement. The team discovered fragments of human skulls and bones below layers of carbonized material.

How Each Site Meets the Criteria for The Biblical Location of Sodom

Collins concluded that Sodom was located northeast of the Dead Sea from the geographic details of the Kikkar cities. The book of Genesis indicates that Lot relocated to the east of the region of the Kikkar and arrived at the northern end of the Dead Sea after separating from Abraham at Bethel and Ai4. The researcher demonstrates that the furthest point a naked eye can see is the northern tip of the Dead Sea and not beyond to the south. Geological research shows that the Dead Sea level was in a lowland region during the early bronze era5. Therefore, the plain south of the sea could have been arable land, and people practiced agriculture. The Bible describes Sodom as one of the cities of the plain along with the Dead Sea and thus can be considered the destroyed city. The arable plain extended to Zoar, where Lot relocated, and he practiced farming.

Compare The Weaknesses and Strengths of Their Arguments

There is clear evidence that the cities were located in the area around the Dead Sea. This is emphasized by the location of the mountains, which are close to the shore on the eastern and western front; thus, the cities must have been located in the north or south of the sea. Sodom was a large settlement area as many people populated due to its abundance of crops. The northeastern region of Tall el-Hamman creates the best location for Sodom as the excavation site is five times larger than other bronze age sites in the entire area.

The weakness of the Southern end view is that it is not near Bethel, where Abraham and Lot separated. The Bible indicates that Sodom could be seen from the foothills where Abraham and Lot separated, must be well watered, and has a river running through it. In addition, the location of Sodom had to follow Lot’s migration route, which went east from Bethel. River Jordan flows in the northern region6. The southern end of the Dead Sea is not visible from Bethel and Ai, as it was blocked from view by mountains. Only the northern part of the Dead Sea is visible from the area where Abraham and Lot were, thus invalidating Wood’s southern location.

The strongest argument against Tall el-Hamman being Sodom is that it does not fit Abraham’s life’s biblical chronology as it was destroyed between 1750-1650 BCE, whereas the life of Abraham falls between 2166-1991 BCE7. In addition, historical records indicate the city was occupied again around 1000 BCE, while the Bible indicates that Sodom was obliterated and never inhabited again. Both locations have pottery, architecture, and destruction layers synonymous with destruction by extreme heat. In addition, the two location dates back to the early bronze era when Sodom was thriving as a vice city.


The most relevant criteria to determine the location of Sodom should consider biblical facts. These entail Lot’s ability to view the city from Beth, the city’s location in the plain of river Jordan, the city was situated north of the Dead Sea, Zoar was close to Sodom, and the territory remained inhabited forever due to salt and Sulphur particles. The evidence for the southern location is based on a biased interpretation of Biblical texts, as no river flows through the region, and Lot’s vision could not reach the region. On the other hand, the northern region satisfies most of the Biblical criteria for Sodom city location, such as river Jordan and proximity to Zoar, therefore is the most probable location.


Collins, Steven, and Latayne Colvett Scott. Discovering the City of Sodom: The Fascinating, True Account of the Discovery of the Old Testament’s Most Infamous City. New York: Howard Books, A Division of Simon & Schuster, Inc, (2016): 38-352.

Collins, Steven. “Sodom: The Discovery of a Lost City.” Bible and Spade (Second Run) 20, no. 3 (2007).

Collins, Steven. “Where is Sodom? The Case for Tall el-Hammam.” Biblical Archaeology Review 39, no. 2 (2013): 33-39.

Harland, Price. J. “Zondervan Handbook of Biblical Archaeology, Randall Price with H. Wayne House, Zondervan, 2017 (ISBN 978-0-310-28691-2), 416 Pp.” Reviews in Religion & Theology 26, no. 1 (2019): 132–33.

Wood, Bryant G. “Have Sodom and Gomorrah Been Found?” Bible and Spade (First Run) 3, no. 3 (1974).

Wood, Bryant G. “The Discovery of the Sin Cities of Sodom and Gomorrah.” Bible and Spade 12, no. 3 (1999): 67–80.


  1. Price. J. Harland, “Zondervan Handbook of Biblical Archaeology, Randall Price with H. Wayne House, Zondervan, 2017 (ISBN 978-0-310-28691-2), 416 Pp.” Reviews in Religion & Theology 26, no. 1 (2019): 132–33. Web.
  2. Steven Collins, and Scott Latayne Colvett. Discovering the City of Sodom: The Fascinating, True Account of the Discovery of the Old Testament’s Most Infamous City. New York: Howard Books, A Division of Simon & Schuster, Inc, (2016): 38-352.
  3. Bryant G Wood. “The Discovery of the Sin Cities of Sodom and Gomorrah.” Bible and Spade 12, no. 3 (1999): 67–80.
  4. Steven Collins. “Where is Sodom? The Case for Tall el-Hammam.” Biblical Archaeology Review 39, no. 2 (2013): 33-39.
  5. Steven Collins. “Sodom: The Discovery of a Lost City.” Bible and Spade (Second Run) 20, no. 3 (2007). Web.
  6. Bryant G Wood. “Have Sodom and Gomorrah Been Found?” Bible and Spade (First Run) 3, no. 3 (1974). Web.
  7. Price, 367.

Blood Clotting Disorders As A Study Topic


Many factors need to be considered when analyzing and thinking about the consequences and causes of this kind of disease. The most important may be the hereditary connection, which transmits poor blood circulation and suffers from more than one generation. The problem of this disease has been bothering humankind for many years because this disease brings a lot of inconvenience to man’s ordinary life. The study of bad blood clotting can be considered relevant and extremely important in our time, as the number of people increases in proportion to the dangers encountered along the way (What Are the Most Common Blood Clot Disorders? 2019). Even the slightest cut can be fatal, so it is essential to consider all possible risks and research to eradicate this disease. It is just as important to read the book offered due to work (Saladin, 2017). The examples and research it provides will help to get up to speed and understand what direction to take to meet the challenges.

Critical Thinking

Physiology has always been one of those sciences that are so important today. In addition, not only people who are closest to human health but also representatives of other professions, such as hard science or sociology, are studying this kind of science. The functionality of the human body is not only an indicator of health but also of naturalness and beauty. However, the main branch that physiology deals with is medicine. Not insignificant is the fact that the dependence of this science on human life is directly proportional to its complexity and intricacy. Too many factors can influence the general laws of human life and lifestyle (Haemophilia Foundation Australia, 2021). One of these is blood clotting, which, although not one of the most prevalent causes of a fatal disease, can cause many problems.


Haemophilia Foundation Australia. (2021). About bleeding disorders.

Saladin, K. S. (2017). Anatomy and Physiology: The Unity of Form and Function. Mcgraw-Hill College.

What are the Most Common Blood Clot Disorders? (2019). Lindenberg Cancer & Hematology Center Marlton, NJ 08053.

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