Management theorist Simon Sinek believes that a leader is someone with whom employees feel safe, who creates a circle of trust. Successful leadership is not about power, authority, and influence, but about the ability to inspire. Individuals and entire organizations can achieve exceptional success if they understand why they exist, and employees follow this common idea. One can say that Sinek brings the idea of transformational leadership from a new perspective.
Some leaders and companies are popular and have some success, and some can inspire others and lead. The latter succeeded in doing this because they know why they exist. By asking the question “Why?” and providing a clear answer to it, leaders demonstrate some pattern of behavior for employees or customers, convince them of their rightness, and lead them. They are also, demonstrating the consistency of the goals and values of the organization or brand (Synek, 00:05:00 – 00:08:00). Inspirational leaders create a vision, and this is their main difference from leaders whose influence is based on power and authority – as opposed to purpose and vision, they create rules, procedures, and processes. While processes are certainly important, an organization will not differ with excellence without answering the “why” question. Martin Luther King has amassed tens of thousands of followers because he was able to convey to them the idea of why the fight for civil rights is necessary. Apple has millions of committed customers by creating a clear vision of why they chose namely Apple products. In the context of the above-mentioned, the mission statement of Shipt company can be formulated as follows: “Shipt offers its customers fresh foods and household essentials delivery for enabling the comfort of your life.”
References
Synek, S. (2010). Start with why — how great leaders inspire action. Web.
Express Advertising Agency Managing Creative Project And Design
Introduction
The profitability of a project is the major objective that propagates a project manager to maintain a strong and a focused team. In the creative field the roles of project managers varies from one firm to another. This is based on the fact that different firms have variety of management aspects. This paper will give the major features which make a creative project be successful. In its discussion, the paper will analyze the operations of Express advertising agency, a firm that specializes in preparing advertising materials on behalf of other companies.
Main body
The advertisement of products and services is a vital marketing tool that every company must emulate. In their advertising strategies, firms employ the services of designers who prepare billboards and banners that are used during the advertising campaigns. The roles of a project manager are to oversee the performance of the entire project and to ensure that the goals of the projects are attained. In order to attract more companies to use its services, Express Company intends to launch electronic advertising billboards. The billboards will be located around the major cities and in the supermarkets (Stevens para 7).The project manager will be responsible for the organization of the team members who will include marketing executives and technicians.
Due to the increased need of advertising by organizations, Express will be successful based on the high demand and ready market of its services. The vision of the company is to provide the clients with the best advertising opportunities at reduced prices. In this way, it will be possible to attract new customers and maintain the loyalty of the existing customers. In order to acquire a large market segment, Express Company will also target football fields as its additional location where it will install the electronic billboards. This will enable big companies such as Coca Cola and Barclays to advertise their products through such billboards. The use of red and blue colours will make the billboards be easily memorized by the clients. It is good to note that the stiff competition in the current business arena demands that organizations intensify their marketing strategies. In this regard, Express aims at diversifying its products and services to cater for the needs of its customers. One of the strategies that the company will adopt is to partner with mobile phone operators in order to use the short message services to reach their clients. Thorough regular updates of its services to the customers, Express Company will eventually emerge as a successful firm in the advertising industry.
The achievements of the Express Company will require the contribution of each of the team members. This means that motivation of each of the team members will be paramount aspect that the project manager will need to emulate (Cleland para 4). In addition, effective communication will be a key issue that the team member will adopt in order to maintain a strong relationship. The most significant role of the Express Company project managers (PM) will be to flame constraints. Setting an achievable budget and hours are the initial procedures that the PM will put in place. In this way, the project scope will be balanced which is vital for the success of Express Company.
Conclusion
Based on the above analyzes, it is imperative to note that the management of a project highly determines its success or failure. In addition, it is essential for project managers to form a strong relationship with other members of the team so as to make a project achieve its objective.
Works cited
Cleland, Ireland. “Project Management.” McGraw-Hill Professional, 2006.
Stevens, Martin. “Project Management Pathways. Association for Project Management.” APM Publishing Limited, 2002.
Pathology Of Pneumonia: Overview, Symptoms, And Treatment
Pneumonia is one of the most common chest pathologies one can deal with in the clinical setting. It is commonly described as an acute infection in the lung parenchyma (Frank et al., 2013). It can also be of several types: bacterial, viral, lobal, or fungal pneumonia depending on the cause (Frank et al., 2013). It typically appears as an airspace opacity with air bronchograms (Jain & Bhardwaj, 2019). A chest CT shows a certain degree of airspace consolidation in the lungs and air in bronchioles.
The most common symptoms include mild or severe cough, fever, and shortness of breath. Bad overall immune status and smoking history make the patients increasingly susceptible to pneumonia. Pneumonia does not require invasive treatment or technique adjustment and is usually treated by antibiotics (Jain & Bhardwaj, 2019). The patients are expected to recover within one to three weeks. A CXR may be needed at six weeks post-treatment to ensure full resolution.
References
Frank, E. D., Long, B. W., & Smith, B. J. (2013). Merrill’s atlas of radiographic positioning and procedures [eBook edition]. Elsevier Health Sciences.
Jain, V., & Bhardwaj, A. (2019). Pneumonia Pathology. In StatPearls [Internet]. StatPearls Publishing.