Sustainable Industry Analysis Portfolio Sample Paper

Sustainable Industry Hotspots Analysis

The automotive industry is the selected industry to focus on analyzing sustainable industrial hotspots. The first significant sustainability issue in the automotive sector is carbon emissions. The automotive industry is responsible for around 17% of global greenhouse gas emissions, contributing substantially to climate change (Statista Research Department, 2022). According to Wise (2021), the greatest CO2 is produced per vehicle by recently registered luxury brands. Climate change is arguably the most significant effect carbon emissions have on the environment. The atmosphere naturally changes as the world’s average temperature rises by getting warmer. Extreme weather conditions, including tropical storms, periods of drought, heat waves, and wildfires, are brought on by global warming.

The second significant sustainability issue in the automotive industry is the massive vehicle waste build-up. Industrial waste may become contaminated if hazardous waste is not adequately treated and disposed of and leak into the environment (Veolia, 2022). The automotive industry produces an equivalent amount of garbage as it does water and energy usage. About 34.5 million automobiles utilize 700,000 tons of lubricating oil annually in the United Kingdom (“Automotive Waste Disposal,” 2022). Poor waste management significantly influences numerous species and ecosystems and contributes to atmospheric pollution and global warming. Waste containers release toxins into the earth as they deteriorate over time (Webber, 2020). These substances leak underground, polluting nearby water supplies before finally reaching the ocean, where they ruin marine ecosystems.

The third significant sustainability issue in the automotive industry is the exploitation of workers. The manufacture of electric cars has increased, which is essential for the shift to a low-carbon economy. Raid (2021) asserted that cobalt utilization will skyrocket over the next 30 years due to the COP26 climate agreement to achieve net-zero world emissions by 2050. According to Human Trafficking Search (2022), two-thirds of the 30 auto companies reviewed in December 2020 did not submit sufficient information for conducting human rights due diligence. Numerous employees are subjected to unjust treatment daily by their employers, who expertly recruit them for their positions. Surprisingly, those employees are turning into victims of society when their low incomes result in customers paying less for goods.

The fourth significant sustainability issue in the automotive industry is unsafe work practices. While the car sector continues to play an essential role in driving India’s GDP and work opportunities, others claim that large businesses’ hesitation has led to terrible employee injuries, particularly to their hands and fingers (Bhatnagar, 2020). The most frequent risks connected with the manufacture and maintenance of cars include heat stress, exposure to toxic chemicals, fumes, and metal dust (“Car manufacturing & service safety,” 2020). Bhatnagar (2020) reported that in the 2019–2020 fiscal year, 1,873 employees in Indian car industries suffered injuries. When individuals are exposed to toxic chemicals can result in kidney and liver problems. Lead dust inhalation may result in permanent neurological impairment.

The fifth significant sustainability issue is tax evasion. Djankov (2021) argued that manipulating pricing is one method multinational firms use to evade taxes. Increased production costs due to price hikes by a supply-chain participant lower the profit subject to taxation in the jurisdiction of the following facility. All economies experience the phenomena of tax evasion and tax avoidance. Tax evasion drastically reduces government revenue, which impacts the amount of public spending. Tax evasion might have an impact on this process in an economy where the development of human capital is dependent on public expenditure.

The sixth significant sustainability issue is the depletion of natural resources. The extent of natural resource exploitation has not yet been thoroughly examined, despite the life cycle impact narrative giving much attention to the possible effects of resource use. According to a study by SOMEONE, the resources needed to make newer models of vehicles are more than twice as much as those required to produce gasoline-powered vehicles. Before the worst effects of global warming, the depletion of scarce resources like oil, energy, potable water, or mineral deposits is expected to impact the global GDP. Together, the two are anticipated to substantially impede global food production, especially in nations with high population concentrations or little arable land.

The seventh significant sustainability issue is unfair trade practices. According to SOMEONE, Ford was sued for allegedly violating the Competition Act, and the plaintiff sought $1.5 billion in damages. Unfair trade practices imposed by the more powerful party in a contract can significantly impact how the market functions, raising costs and decreasing profits for the parties affected. False statements, fraudulent branding or reflection of a good or service, connected marketing, phony free-gift or prize offers, misleading billing, and failure to comply with manufacturing standards are examples of unfair commercial practices.

Lately, the significant sustainability issue is excessive land clearing. According to a report by SOMEONE, the port in Diakhabia took the land from more than a dozen homes. Having arrived more than four years late and lacking agricultural land, many families have fallen farther into poverty. The ability to support a diversity of land uses and prevent overusing natural resources is improved by projects that work with communities rather than displacing them. Communities are also aware of the value of their property, and many are coming up with inventive solutions to safeguard it.

Sustainable Marketing Strategies Analysis

Technology, innovation, and sustainability are the three main focuses of the contemporary world. People’s increasing concern for the environment influences their conduct and purchasing patterns. One company using these methods is Tesla, which emphasizes its environmentally friendly image and uses a variety of channels to try to change people’s behavior. Tesla has realized the environmental effect of zero-emission transportation and energy goods through its products and sales, owing to its pioneering position in the sustainable automobile market (Tesla, 2022). Ford Motor Company is another participant in the same industry, consistently using sustainable marketing techniques. Focusing on creating environmentally friendly modern vehicles is part of Ford’s global, broad sustainability strategy (Ford, 2022). Nissan is the final participant we shall examine in this essay. Nissan is dedicated to building a sustainable future in all aspects of its business. Furthermore, they take a holistic approach to their activities, not just their environmental policies (Nissan, 2022).

A marketing mix is a tool that businesses may use to understand the components that need to be combined to achieve their goals and objectives in marketing. The four Ps of marketing—product, pricing, location, and promotion—are ultimately included in this. The sustainable marketing mix methods strongly emphasize the need to balance meeting demands with making a profit while producing, delivering, and sharing value with customers, partners, and society. Hence, while retaining economic efficiency, operations should be focused on achieving social, ethical, and environmental ideals.

The product mix and strategy in the sustainable marketing strategies of Ford, Nissan, and Tesla may be stated as follows: Ford uses sustainable fabric to produce its products. The 2008 Ford Escape was the first automobile in the United States to use entirely recycled material for seating surfaces (Ford, 2022). On the other hand, Tesla has a closed-loop battery recycling process that offers an attractive alternative to the take, manufacture, and burn method of producing energy in favor of a more circular approach that recycles used batteries for endless reuse (Tesla, 2022). Nissan has also positioned zero-emission vehicles at the forefront of its product strategy (Nissan, 2022).

Pricing that covers a business’s social and environmental expenses for each sale is a critical component of a sustainable pricing strategy. Tesla is dedicated to making a positive difference in and enhancing the local communities through its sustainable development initiatives. To boost representation and ensure job possibilities are promoted locally, these initiatives also involve building community connections, promoting environmental equality, and bringing together underrepresented populations. Workforce development and education programs that give access to the community are also included (Tesla, 2022). Nissan makes an effort to use its technologies to benefit the local community to achieve carbon neutrality and offer mobility services with a sustainable future. While responding to the growing complexity of environmental challenges, Nissan has worked with NGOs, NPOs, governments, and various other stakeholders to strengthen these efforts. Nissan has also leveraged its manufacturing skills to give in-kind support to medical facilities (Nissan, 2022). On the other hand, Ford donated $74.4 million to charity, $ 700,000 to support humanitarian causes, and 2.5 million pounds of food through its Detroit community resource centers (Ford, 2022).


Automotive Waste Disposal. (2022, May 23). Hazardous Waste Experts. Retrieved August 29, 2022, from

Bhatnagar, G. V. (2020, September 25). Despite injuries to thousands of workers, the auto sector’s safety standards remain poor. The Wire.

Car manufacturing & service safety. (2020, October 28). eSafety First Canada.

Human Trafficking Search. (2022, March 22). How child labour could be fuelling your electric car.

Raid. (2021, November 7). Exploitation of workers in DR Congo taints electric vehicles.

Statista Research Department. (2022, February 21). Topic: Transportation emissions worldwide. Statista.

Veolia. (2022). The Auto Industry Opts for a Greener Future. Retrieved August 29, 2022, from

Webber, K. (2020, January 7). How to manage hazardous wastes in automotive manufacturing. TriHaz Solutions.

Wise, M. (2021, June 22). Which car brands emit the most carbon dioxide? Earth911.

Tesla, T. (2022). Tesla 2020 Impact Report. Retrieved 2 September 2022, from

Nissan. (2022). Retrieved 2 September 2022, from

Ford, f. (2022). Integrated Sustainability and Financial Report 2022. Retrieved 2 September 2022, from

Tesla In Germany Essay Example

Executive Summary

Tesla is a successful company, yet it has not achieved the same success in Germany as in other markets. Despite its ability to sell more than 200000 vehicles in the U.S., Tesla has difficulty selling in Germany and must overhaul its strategies for manufacturing cars there. This report discusses Tesla’s history of facing challenges; an analysis of its sales performance, including Model S and Model X sales figures; an exploration of what can be done to overcome obstacles faced by competitors BMW and Audi; an examination of how Tesla may restructure operations in Germany, with a specific focus on management capabilities (such as leadership, marketing, and sales); and recommendations for building a better business strategy based on these findings.


In 2016, Tesla was valued at $2 billion and had just delivered its first Model S. In 2018, the company was worth $56 billion and had sold more than 200000 vehicles (Thomas & Maine, 2021). Several factors have contributed to this success, but one of the biggest has been Tesla’s focus on developing self-driving technology. Tesla first began to break into the self-driving market with the introduction of Autopilot in 2015. This feature enabled cars to drive under certain conditions, such as on highways or with a driver behind the wheel. In 2017, Tesla launched its Model 3 electric car – a vehicle that can be used as an autonomous test bed for future technologies. The company’s focus on designing advanced software and sensors for self-driving cars has paid off in spades, and it has developed a strong foothold within this niche market.

With the Tesla Model 3, Tesla aims to bring electric vehicles to the mass market. But for this strategy to succeed, the company will need a robust supply chain. Fortunately, that’s precisely what they have at their disposal: engineers with an unparalleled understanding of manufacturing. Tesla is a car company, first and foremost. While the company also produces batteries and solar panels for home use, its primary business revolves around manufacturing electric cars that can run off battery power exclusively or from a gas-powered generator as backup. This focus on designing and building automobiles puts Tesla’s engineers in touch with some of the latest techniques used by automotive manufacturers worldwide. This report will give you an insider’s look into what makes Tesla so unique in automotive engineering and how it might shape the future of automotive design and development in Germany.

For a company that is known for high-end manufacturing cars, few of them are manufactured outside the U.S. The same cannot be said about other automakers who have established a strong presence in foreign markets such as Germany. The automotive industry is experiencing a renaissance in Germany. This has been fueled by legislation that makes it easier for car manufacturers to operate. As a result, several global car brands have set up shop in the country. Here, we will look at how Tesla can grow its presence in Germany and how this could impact the automaker’s bottom line.

Analysis of the Electronic Car Market in Germany

In the automotive industry, Germany is a significant player. With one in every five cars on the roads in Europe being of German origin, the country has been a fixture for many years. Moreover, German manufacturers have been producing vehicles since World War I. Consequently, it is safe to say that Germans have become accustomed to having a significant presence in the automotive industry – even if that presence doesn’t always go smoothly. For example, Volkswagen had to spend more than ten years for its emissions scandal to be fully resolved and more than €30 billion on that effort alone (Haluch et al., 2021 ). As such, Germany has seen much change over time regarding how automakers interact with society and operate within different governmental structures.

New laws and regulations will come online in European markets over the next three to five years. To operate profitably, automakers need a business model capable of adapting to these changing market conditions. According to Bloomberg, Tesla is the first European automaker with a fully electric lineup of cars. Its new business model will be affected by these upcoming changes, and here’s how:

Shortly, all automakers will have to sell more electrified vehicles than their combustion engine counterparts. The goal is for every automaker to have one electrified vehicle in their lineup. This has led car makers such as BMW and Daimler to adopt a new business model called Bavarian Model or Buy One Get One Free (BOGU). Under this plan, customers are offered another car at a discount when they buy one car from an automaker. The only catch is that it cannot be an old car but must be newer than six months old. Additionally, if you buy a new electric vehicle from them within 12 months of purchase, they are then allowed to sell you another one at no additional cost. The idea behind this strategy is that once an automaker introduces electric vehicles into their lineup, they want to keep selling them because it brings more profit over time.

With Tesla’s ability to drive down the price of its electric cars, automakers are now starting to manufacture them massively to compete. Many automakers have been hesitant about entering the electric car market due to the high capital costs of building a new vehicle and the limited demand. But as they continue to lower the cost of production, more and more automakers are starting to see advantages in entering this market segment.

The United States and Germany share many similarities in the automotive industry. Both countries have a strong economy, demand for new cars is high, and their automobile manufacturing sectors are highly competitive. However, there are some critical differences between them as well. For example, while both countries are members of the European Union, Germany has a separate trade agreement with the U.S. known as the North American Free Trade Agreement (NAFTA). These differences have implications for Tesla’s operations in Germany and its operations in the U.S.


Tesla has a history of marketing struggles. In the Model S and Model X’s first two years on sale, Tesla sold fewer than 1,200 cars through its retail network (Liu, 2021). To reverse this trend and overcome the challenges it will face once again in future sales cycles, the company should develop a new strategy for its German operations. The automaker has been aware of these issues for some time, with marketing chief Jeffrey Berns even acknowledging that the brand needs to be “breathed new life into” if it is going to be successful in Germany.

In light of these changes and other factors affecting Tesla’s business model operating within the E.U., it is time for Tesla’s Autonomous Driving Services (ADS) segment to become an independent company. In the second quarter of 2018, Tesla pre-announced its plans to invest $2.6 billion in manufacturing and expanding its electric vehicle assembly plant in Fremont, California. These funds will also be used to create 13,000 new jobs by 2020. Tesla is not alone in facing the challenges of operating a manufacturer within the European Union (E.U.). Nearly every automaker — including Volkswagen, Daimler, and BMW — has been fighting to prove that they are not responsible for excess emissions produced by their vehicles. This year alone, the E.U. has introduced more than 1,200 amendments to E.U. laws explicitly related to automobiles.

To streamline manufacturing processes and reduce costs, Tesla should consolidate operations at fewer sites within its more extensive networks of plants and factories. Tesla operates several productions and sales centers around the world, with each location specializing in specific activities. For example, the manufacturing center in Fremont focuses on building new vehicles, while the assembly plant in Gigafactory 1 in Nevada assembles cars. While distances between different locations can be an issue for any business operating throughout multiple countries, it is particularly challenging for Tesla. The automaker has limited suppliers and works with just a few manufacturers to produce most of its parts and components for electric cars.


Haluch, E. L., Júnior, O. C., & Sampaio, C. A. C. (2021, July). Impacts of the Sustainable Automotive Chain: Faced with the Perspective of Electromobility in Consolidated Markets in Germany, the United States, and Japan. In IFIP International Conference on Product Lifecycle Management (pp. 3-14). Springer, Cham.

Liu, S. (2021, March). Competition and valuation: a case study of Tesla Motors. IOP Conference Series: Earth and Environmental Science (Vol. 692, No. 2, p. 022103). IOP Publishing.

Thomas, V. J., & Maine, E. (2019). Market entry strategies for electric vehicle start-ups in the automotive industry–Lessons from Tesla Motors. Journal of Cleaner Production235, 653-663.

Essay On Texas Government Writing Sample

Texas State is the 2nd largest State in America by both population and land area. Texas declared its independence from Mexico in 1836 after being colonized in the 18th century by the Spanish. With a sturdy economic growth engine, Texas is still growing and increasingly diverse in its population since it becomes a state. Anchored by the cities of San Antonio and Austin, the central Texas region, over the past ten to twenty years, has been experiencing rapid growth. Texas has the fastest-growing population, and its political aspects are expected to change in the next decade because of the ethnic and racial makeup of Texas State.

Population growth generally assists drive economic growth. The last decade has been a time of growth for Texas. It makes up 8.9 percent of the U.S. total population. The State is expected to add about 10 million more individuals by 2030, increasing its population to 30 million. Other studies reveal that, in 2019, Texas’ total population was estimated at a 29million by the Census Bureau, and it is projected to rise to approximately a 47.3million by 2050 (Turner, Ani, et al., 10). Unlike many other states, Texas is growing fast, and its young population is growing as well, i.e., out of every ten individuals under 18 in America lives in Texas. The demographic profile of Texas is projected to change significantly as people of color (POC) make up 95 percent of the State’s population growth. The increasingly diverse population is expected to draw the government’s attention to respond effectively to this rapid population increase, transform the economy and redefine Texas’s current political system.

Texas State is a one-party state for many years. For more than 50 years, Republican Party has dominated the Texas’s political landscape. Moreover, many polls have been indicating that the changing demographics could turn Texas politically to purple due to the rapid growth of the minority population. Additionally, the recent electoral results have been suggesting that the political party dominance is changing, particularly towards the Democratic Party (Serwer). Population changes in Texas are bringing more political, religious and racial diversity within the State. The Latino population has begun to favor several policies that favor their community and continue to play a critical role in Texas political landscape. The white (non-Hispanic) account for the highest number of people in the Texas population, which means they will have a great impact in turning Texas purple (Serwer). Texas remains the largest State with the 2nd most Electoral College votes in the U.S., thus, its politics has national political implications, including presidential elections. It is a Lone Star State with a growing Hispanic population and shrinking white population. However, despite the changing demographic profile of the State, the future of the State’s politics remains uncertain in the future.

The Texas economy has been booming in the last two decades due to the oil and gas sector in the State. It remains the largest oil and gas producer in America. Typically, the State’s oil and gas sector continues to play a significant role in Texas’s economy in terms of employment and GDP despite the State economy being more diversified over the past several decades. Despite the State’s economic stability, the citizens of Texas are still living below average and the wealth does not reflect in their lives. Most people working in the State earn minimum wages per hour. The annual earnings of non-Hispanic is nearly US$34,826, while for Hispanic population is about US$14,169. It is estimated that this percentage will grow to 38 percent by 2040. If the State cannot receive enough tax revenue, the economy could eventually decline. Thus, for the sake of the future of the State’s economy, it would be important to fill that income gap among POC.

Texas’s urban areas, according to projections, are likely to increase their population to more than 15.5 million people by 2050. These urban areas include Denton, Collin, Fort Bend, Dallas, Bexar and Harris and others. The Hispanic population in each of these cities are higher than other ethnicities. For instance, by 2040, it is projected that the Hispanic population in the Houston-Sugar Land-Baytown area will be 53.21 percent, while others between 8-25 percent. It is evident that the number could decrease or increase depending on several factors such as the State’s immigration laws. This is because this trend could generate undesirable results that would lead to an unstable economy, high unemployment rates and increased poverty in the future. In the past decade, the State’s booming cities have attracted new families and created jobs, particularly young immigrants and families, which is helping the State to reshape urbanism. It is all about economic opportunity for all. The State government should start to take necessary measures to ensure it curbs this growing rate of population by changing its immigration laws. The government must also consider education as it is a vital step in ensuring the State has a stable economy in the next two decades.

In conclusion, it is evident from the above paper that Texas State remains an outstanding state in the United States that attracts numerous people of all races and ethnicities. Its population and economic growth is still growing and increasingly diverse and it is projected to rise rapidly in the next two decades. Therefore, it is vital for the State government to begin planning early to prevent over population, which could affect employment, economy, and environmental aspects of Texas in the near future.

Work Cited

Serwer, A. “How Texas turned purple”. Atlantic. (2020). Retrieved from

Turner, Ani, et al. “Economic impacts of health disparities in Texas 2020.” (2021).

2036, Texas, and Texas 2036. “12 Factors Shaping Our State’s Future – Texas 2036”. Texas 2036, 2022,