Symbolism In A Tale Of Two Cities Essay Example For College

A alteration can be noticed and identified by other alterations. In the novel. A Narrative of Two Cities. Charles Dickens uses symbolism. allusions. and boding to convey his attitude towards the Gallic Revolution while besides rising the suspense of the approaching convulsion.

Symbolism is used in A Tale of Two Cities to convey Charles Dickens’ attitude towards the approaching revolution. Charles uses the sea as a symbol for the societal agitation of the people of France. “the sea did what it liked and what it liked was devastation. ” ( 22 ) The sea is used here as a representation of the lifting Gallic Revolution that was non merely impacting France. but England every bit good. taging the start of rebellious actions that began to crawl their manner into the people’s minds. Though the marks of rebellion are everyplace. Dickens gives Lucie Manette a expression of hope and compassion in the dark universe demoing the women’s function of deriving trust and raising liquors for the 1s involved in the Revolution.

Charles Dickens uses the spilt vino outside of Monsieur and Madame Defarge’s vino store to typify the blood that is traveling to be spilt during the revolution when a. “large cask of vino. ” was. “dropped and broken. ” ( 32 ) The vino running through the streets is being used to typify the blood that is shortly traveling to be running through the same streets during the Revolution. The fact that it was outside of Madame Defarge’s vino store symbolizes the blood that is spilt around her throughout the balance of the book.

Allusions are besides used in this novel to convey Charles Dickens’ attitude towards the adult females in the Gallic revolution. Madame Defarge is used as an allusion to The Destinies from Grecian mythology as she knit’s the names of the people she wants dead such as. “John. ” the name she was. “deftly knitting. ” ( 187 ) As Madame Defarge knit’s the names of her enemies she is efficaciously sealing their deathly destiny. Though the adult females had small political intercession. they made themselves of import in their ain manner. either giving themselves a bad repute ( Madame Defarge ) or a good repute ( Lucie Manette ) .

Devils besides uses Lucie Manette as an allusion to The Destinies from Greek mythology stating that. “She was the aureate yarn that united him to a past beyond his wretchedness. ” ( 84 ) . Like the Fates and Madame Defarge. Lucie controls the fate of the people around her though. unlike Madame Defarge. uses this control to adhere the people into a better fate. Lucie is a symbol of hope and compassion and Dickens conveys this through her ability to assist people in the times of problem. like the revolution that the Gallic are about to put off.

Prefiguration is used in A Tale of Two Cities to rise the suspense of the approaching Gallic Revolution. The vino running through the streets is a symbol. but is besides used to bode the spilling of blood that was about to take topographic point as the vino poured over. “the rough. irregular rocks of the street. ” ( 32 ) Because the vino is a symbol of blood. as the vino spills over the street a certain discerning feel is established. making a heightened suspense of the revolution that is being foreshadowed in this transition.

Once once more. this important minute takes topographic point outside of Madame Defarge’s store. meaning her engagement in the revolution and the blood that will be spilled around her. After the Marquis kills the male child. “one adult female. ” still. “knitted on with the staunchness of Fate. ” ( 117 ) This adult female is Madame Defarge knitting his name into the form so that some injury will come of him. this is boding his decease that will come subsequently in the book. This is another illustration of Madame Defarge’s importance in the book as shown by Charles Dickens. and makes it cliff-hanging. all inquiring when the Marquis might run into his death.

Dickens usage of symbolism. allusions. and boding demo his attitude towards the topic of the Gallic Revolution and rise the suspense of the approaching rebellion. It besides shows the importance that the adult females had in the revolution and how they functioned in the book.

Comparison Between SWOT Analysis And VRIO Model

The SWOT analysis is used to depict the Strength. Weaknesses. Opportunities and Menaces that face a corporation. The principle of this analysis is to detect the peculiar competences that the corporation has every bit good as to place the chances that they are confronting. but unable to work due to the deficiency of the indispensable resources. Harmonizing to Hunger and Wheelen ( 2002 ) . directors use this analysis to do critical determinations of whether to put their resources to beef up their strengths or to do their failings more competitory by directing their resources to bettering their resources.

There are two chief advantages of SWOT analysis. One is that the analysis recognizes the consequence of external environment on a house. and secondly SWOT analysis is simpler compared to other theoretical accounts such as VRIO theoretical account. Among the disadvantages of SWOT analysis is that it does non stipulate the process that houses should follow in placing their specific strengths and failings. and besides their specific chances and menaces ( Wheelen & A ; Hunger. 2008 ) . Second. SWOT analysis is non accurate and precise. and normally it does non stress on the best precedences. and uses ill-defined words and phrases.

Another disadvantage is that some factors in this analysis can be placed in two classs at the same clip and it besides requires individual degree analysis since the analysis presents no duties. for the sentiments to be seconded by any statistics or analysis. Besides. it is said that this attack of analysis deficiencies rational nexus to scheme executing ( Pike. 2008 ) . The VRIO theoretical account is an appraisal of the resources that a company possesses. A resource can be defined as an “asset. competence. procedure. accomplishment. or knowledge controlled by the SWOT ANALYSIS AND VRIO MODEL corporation” ( Hunger & A ; Wheelen. 2002. p. 1 ) . This determines the value of a resource. its rarity. its inimitability and how the organisation can efficaciously work it. A valuable resource is must lend to clients satisfaction both in demands and monetary value that the client is willing to pay. This is determined by customers’ penchants. the available options and supply of related goods. This indicates that in portion. value is map of external environment such as merchandise market and demand forces ( Pike. 2008 ) . Dynamicss in consumer gustatory sensations. construction of industry. and engineering can ensue in alteration of value.

Second resources should be rare among rivals and hence resources should be analyzed in comparing to the competitory set of finish. Third resource should be dearly-won for rivals to copy and eventually the house must be good organized in a manner that it is able to take advantage of the market. The VRIO theoretical account determines which strengths should be included in the SWOT matrix ( Pike. 2008 ) . Harmonizing to Pike ( 2008 ) . resources can be a beginning of competitory advantage. competitory para and competitory disadvantage depending on whether it follows the VRIO standards.

Unlike SWOT analysis. which is carried out on the house as a whole. VRIO analysis is done on each single resource. A nucleus competence in a house is merely a resource that is VRIO ( Wheelen et al. . 2008 ) . The SWORT analysis is broader than the VRIO analysis. VRIO analysis is more precise and gives a clear image of the firms’ existent challenges. Among the similarities between the two types of analysis. is that they are both aimed at set uping the laxness of a house. in spread outing its market and hence assist the policy shapers in those houses to get at sensible decisions based on this analysis ( Pike. 2008 ) .

Recommendations that are arrived at during this analysis assist the house to better the bringing of services or goods that it offers. Both of them are besides carried out on the firm’s assets so that a SWOT ANALYSIS AND VRIO MODEL nexus between hapless public presentation and the firms’ resources can be established and disciplinary steps undertaken. To invariably cognize the firms’ place in any market construction. the house should transport out the assorted analyses among them the SWORT analysis and do a verification of the findings utilizing the VRIO analysis ( Pike. 2008 ) . This is of importance in guaranting the success of any company or concern.

Snapple Case And Principals Of Marketing

Question 1 – In the period of 1972 to 1993. why do you believe that Snapple flourished when so many little Start–? ups premium fruit drinks stayed little or disappeared? The turning success of Snapple can be explained with 2 of the four principals of marketing mix. Marketing mix describes the set of tools that direction can utilize to act upon gross revenues. in the traditional preparation: the 4Ps of marketing—product. monetary value. topographic point. and publicity. Analyzing the instance is perceived that Snapple differentiated themselves through Place and Promotion. After they turned a selling executive his head for gross revenues and marketing the company redefined its publicity scheme and expanded its distribution. Sing Topographic point. the virtue was to maintain the enlargement of the current distribution theoretical account at a sustainable gait. turning consistent in the East seashore and them to the remainder of the state. The company has been kept simple and under the theoretical account of little distributers.

About Promotion. with a limited budget. compared to the giants of the drink industry. one of the biggest achievements of the new publicity scheme was the alliance of the merchandise with the mean citizen utilizing existent people and existent state of affairss. the publicity should follow the slogan of the merchandise: 100 % Natural. In add-on. sctions such as the spread of the history of entrepreneurship of the proprietors and laminitiss. the constitution of Wendy Kaufman as a spokesmodel. the Snapple Convention and the alternate channels and wirelesss to advance the trade name reinforced and are good illustration of this success new scheme. Exhibit 1 Place – Small distributers – Sustainable gait enlargement – Great retail merchants as secondary precedence – Focus on little retail merchants ( convenience ironss. pizza shops etc. ) . cold channel

Promotion – Corporate enterpriser history aligned to the merchandise – Average citizen designation – Alternative media channels – Leverage of self-generated media – 100 % Natural Pricing – Premium. but accessible pricing aligned to the section

Product – Alternative Beverage class – Premium non-carbonated – Different spirits

This schemes have made the long term conditions and growing of the company non merely more sustainable. but besides higher than its rivals who or non invested in similar schemes or sold their trade names to great companies.

Question 2 – Now look at the period from 1994 to 1997. Did Quaker do an mistake in purchasing Snapple or did they pull off it severely? From my point of position the determination to purchase Snapple was the right pick to Quaker at the clip. nevertheless the integrating of company and its civilization and trade names were ill managed. At the beginning we can see that both companies have fit and could be complementary sing their merchandises and schemes. The power of the Gatorade trade name and its mass distribution. aligned with the exclusivity and local distribution of Snapple could ensue in considerable purchases for both merchandises. The consequences were non achieved because Quaker direction failed in the 2 chief pillars that had guaranteed the growing of Snapple: Topographic point and Promotion and besides modified a wining merchandise.

Topographic point – They tried to alter the distribution theoretical account of Snapple short-circuiting the current distributers to the great ironss with an unsated understanding. – Difficult to provide all the spirits to all point of gross revenues. – Incorrect packaging ( larger battalion sizes ) to little retail merchants ( shelf issues ) and with distributers restrictions. Promotion – Quaker failed in absorb and advance the enterpriser and stylish civilization and personality of the trade name. – The trade name began to be perceived as industrialised and “sold out” – Correct reading and analysis of the trade name prism. but with an erroneous tactical application. Exhibit 2

Product – Bet in household bundles. non sing that Snapple sells better in unitary little containers.

In add-on we could retrieve many instances where a little and sole trade name was acquired by a elephantine corporation and kept its trade name individuality and made good usage of the purchaser construction. Cases such as Volkswagen and Porche ( Germany ) ; Coca-Cola Company and Matte Leao ( Brasil ) . AB-Inbev and Leffe and the many acquisitions of L’Oreal in the luxury market are good illustration that the initial proposition of Quaker was right. reenforcing that the trade and the acquisition were good. but ill managed.

Question 3 – Identify and lucubrate the three precedences you would set in pattern “tomorrow” if you were in Mike Weinstein’s places. Before define the three precedences of Snapple it is of import to specify its current state of affairs and Complication: Exhibit 3 Situation – – – – – Brand depreciation Good merchandise Premium cleavage Decreasing gross revenues Distributor dissatisfied

Complication – General challenge to retrieve a trade name – Competitor better positioned – Plurality and diverseness of the market

In position of this scenario the chief inquiry should be how to retrieve the old placement and position with clients and other stakeholders? In my sentiment the solution base on balls through a series of declaration and tactical reappraisals. but three of them should be faced as precedences. chiefly retrieving its nucleus values and strengths prior to the Quaker trade: – Rebuild the old trade name positioning – Value Proposition The company should refocus on the 100 % Natural value proposition. which was good successful in the yesteryear non merely sing the merchandise composing. but besides to all the communicating procedure.

Using local media channels and. in particular. selling actions. Snapple has a opportunity to reconstruct its manner. desirable and natural position. – Rebuild the old distribution theoretical account Snapple should turn back its attempts on distribution over the little spouses. supplying them their old exclusivity and freedom to certain point of gross revenues. – Rationalize the portfolio With many challenges sing communicating. different market perceptual experience and distribution and with 10 of their 50 trade names stand foring more than half of their gross revenues. Snapple could apologize the portfolio in order to “think small” once more and concentrate on less and more of import merchandises.

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