PepsiCo Hosts An Integrated Marketing “Dance Off” To Promote Healthy Living Writing Sample

Leading international food, snack, and beverage company PepsiCo has existed for over a century. The “Dance Off” campaign, which the corporation created in 2010 to encourage healthy living and fight kid obesity, was one of its most effective public relations initiatives. This campaign illustrates proactive public relations and shows how integrated marketing can help a …

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