Krispy Kreme Doughnuts Sample Assignment

Introduction Krispy Kreme is an American fast-food giant founded in 1937 by Vernon Rudolph in Winston-Salem, who had a secret recipe for making yeast-raised doughnuts. Beatrice Foods purchased it in 1982 as a group of franchises. The company expanded greatly in the 1990s, and in 2003, Fortune Magazine named Krispy Kreme as ‘American Hottest Brand’. …

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