Global Market

Multinational Enterprise (MNE) Has Competitive Disadvantages Outside Its Home Market

Multinational Enterprises (MNE) require comprehensive business strategies to build a stronger competitive advantage in local and international markets. However, MNEs tend to experience myriad challenges in foreign markets that hinder the establishment of a stronger competitive advantage (Li & Fleury, 2020). Therefore, MNEs can effortlessly deploy their firm-specific advantages outside their home market. The operations …

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