Integrated Marketing Communications

Integrated Marketing Communication Essay Sample For College

Introduction In this assignment, two different brand-related marketing communications campaigns are selected and evaluated. These campaigns include different main tools that comprise a TV and social media. The two marketing campaigns selected for this assignment are “Tesco’s Christmas ad: Do not stop this woman from having a real good time” conducted on TV and Debenham’s …

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Case Study Analysis: Integrated Marketing Communications Sample Essay

Question 1: Gateway’s Decisions to Change Advertising Agencies The primary goal of any company or business is to increase profits by maximizing sales. Gateway Company owner Ted Waitt has different reasons for changing advertising agencies for the past six years. Gateway Company markets its products with the same apparent goals, including boosting customer awareness, market …

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Integrated Marketing Communications (IMC) Free Essay

Introduction Integrated marketing communication (IMC) is considered the hottest global concept in the marketing field and one of the significant communication advancements of the past and present decades (Madhavaram et al., 2016). It has swept the global business marketing sector, becoming both a norm and a necessity for firms to win the race in attracting …

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