Talent Identification And High School Performance Coaching: Cpd Handbook Sample Essay

Arguably, talent acquisition and advancement have increasingly become pertinent in sports exhibitions. A comprehensive body of literature discusses talent acquisition and development processes and how coaches can catalyze skilled athletes’ growth through the sports system (Leite et al., 2021). Enlisting and preserving talents is a critical setback impacting sports clubs as they often see potential assets escape as a result of self-system inefficiency. Talent identification and development encompasses identifying people with natural abilities and potential in certain fields and nurturing them to attain their full potential. The talent recognition and augmentation process involves various assessments and performance evaluations. Once the coaches identify a person as having potential, they train and mentor them to develop their skills. Continuous Professional Development (CPD) is a critical and prominent talent identification and development facet. Participating in CPD activities warrants quality assurance and helps build professional confidence (Batista et al., 2022). CPD builds new skills and expands the knowledge base, thus, assisting individuals in staying current with new trends. This research provides a literature review, sets CPD aims and objectives, and designs an appropriate and practically applied programme of CPD.

Literature Review

Leite et al. (2021) published a “talent identification and development in sports performance” editorial article in the Journal of Frontiers in Sports and Active Living. The authors’ article provides an overview of the current research state in recognition and augmentation in sports performance. Leite et al. (2021)’s article begin by highlighting the significance of talent identification and development in sports based on its impact on the athlete’s success and the team’s overall performance. The authors also underscore the challenges and limitations accompanying talent identification and development. Leite et al. (2021) emphasize the challenges associated with predicting the athlete’s future performance and potential biases during selection. Leite et al. (2021) enrich their research by reviewing current talent identification and development in sports literature. Based on their review, Leite et al. (2021) underscore different approaches used to enhance talent recognition and augmentation in sports. Some of the approaches highlighted by the researchers are psychological profiling, observational assessment, and psychological testing. Leite et al. (2021) also underscore deliberate practice, early specialization, and a supportive environment as critical factors in talent identification. Overall, Leite et al. (2021)’s research provides a prominent overview of the present state of talent identification and development in sports research and underscores the key challenges and opportunities in the field.

Williams et al. (2020) published their scholarly work on “Talent Identification and Development in Soccer Since the Millennium” in the Journal of Sports Science. The authors set the stage for their research by discussing the significance of talent identification and development, underscoring the challenges associated with the identification and development process. Despite considerable research in this field, the authors contend that there is still no consensus on the most effective ways to approach talent identification and development. Williams et al. (2020) review various talent identification and development approaches used since 2000. The authors underscore technical, tactical, and psychological assessments to identify and develop talents. They also emphasize the prominence of environmental factors such as social support, coaching, and competition in soccer talent identification and development. Williams et al. (2020) also review talent recognition and augmentation literature and discuss the significance of training load and deliberate practice. Williams et al. (2020) postulate that while some evidence supports certain talent identification and development approaches, much remains unknown. Consequently, the researchers call for more research in the talent identification and development field, especially on the role of environmental factors. Overall, Williams et al. (2020)’s research comprehensively reviews the present state of talent recognition and augmentation in soccer and underscores the need for ongoing research.

Kelly et al. (2022) published an editorial article about talent identification and development in youth sports. The overarching objective of their research was to explore how youths’ personal engagement in sports activities, social dynamic qualities, appropriate settings, and organizational structure fosters immediate, short-term, and long-term developmental outcomes in sports. The researchers hoped to use the findings of their study to inform evidence-based sports policies and athlete advancement programs. Kelly et al. (2022)’s research supplements the existing literature on talent identification and development and contextualizes factors playing a prominent role in recognition and augmentation. According to Kelly et al. (2022), the place of birth is critical in influencing the likelihood of joining talent pathways and attaining professional status. Further, Kelly et al. (2022) postulate that relatively older athletes have elevated chances of being selected for talent development. Kelly et al. (2022) suggest that older athletes are more exposed to organized activities and resources that facilitate long-term performance. Conversely, Kelly et al. (2022) argue that the fewer chances for younger athletes to access opportunities undermine their long-term participation and development. Also, Kelly et al. (2022) contextualize the birthplace as a critical factor in talent identification and development. Smaller cities are associated with more talent identification and development opportunities due to mobility effortlessness. Kelly et al. (2022)’s research provides stakeholders with more opportunities to create youth-appropriate sports settings to facilitate talent identification and development.

Barraclough et al. (2022) published a narrative review of methodological approaches to talent recognition in team sports in the Sports Journal. The authors comprehensively review the existing literature on talent recognition in team sports. The objective of Barraclough et al. (2022)’s article is to provide an overarching overview of different approaches and techniques for identifying talented athletes. Equally, the researchers underscore the challenges and limitations of each approach. Barraclough et al. (2022)’s research is structured in a narrative format, covering various facets of talent identification and development. The authors define talent, highlight the significance of talent identification in team sports, and discuss different talent identification approaches. Barraclough et al. (2022) postulate that talent identification is a critical factor in determining team sports’ long-term success because it helps identify athletes with the potential to become top-tier players. Barraclough et al. (2022) then underscore and discuss various techniques of talent identification. Such techniques include physiological tests, psychological assessments, anthropometric measurements, and case-by-case individual analysis. The authors review each technique, highlighting the advantages and disadvantages, and discuss how each technique can be employed in talent identification. Also, Barraclough et al. (2022) examine the significance of using multiple approaches to increase talent identification accuracy. The authors conclude their study by calling for more longitudinal research to evaluate the sustainable veracity of talent identification techniques.

John & Thiel’s (2022) article proposes a constructivist conceptualization of athletic talent. The authors highlight the social construction of talent by arguing that talent is not an innate characteristic but a social construct shaped by cultural practices and beliefs. John & Thiel (2022) provide a comprehensive overview of the conventional view of talent, which draws attention to biological and genetic factors. John & Thiel (2022) presuppose that traditional views challenge contemporary research, which postulates that environmental and social factors shape talent. The two researchers talk about the deliberate practice concept and the influence of environmental factors, such as coaching, training, and resource access, in talent identification and development. John & Thiel (2022) then discuss the social construction of talent, leveraging the social constructionist theories emphasizing socio-cultural factors’ role in shaping individual and collaborative beliefs and practices. John & Thiel (2022) accentuate that social processes involving interactions between people, cultural norms, and institutions are avenues through which talent is constructed. The authors illustrate their argument by drawing on examples from the sporting field, underscoring how different cultures and societies define and construct talent. John & Thiel (2022) suggest that race, gender, and class shape perceptions about talent and determine access to resources and opportunities. John & Thiel’s (2022) article delivers a thought-provoking examination of the social construction of sports talent and contributes to understanding factors influencing talent identification and development.

Spies et al. (2022)’s research published in the German Journal of Exercise and Sport Research explores the significance of will and ability in sport talent identification’s early stages. Their research begins by underscoring the challenges in the accurate identification of sports talent, noting that physical and technical abilities are misleading and cannot be solely relied on. Spies et al. (2022) lament that the will, motivation, and athletes’ mindset are often bypassed in talent identification. Their article then discusses the link between ability and will in excellent sports performance and the role of deliberate performance in talent development. The authors underscore the value of early talent identification, postulating that young athletes’ potential effectively influences talent development. Spies et al. (2022) presuppose that using talent detection programs with physical and psychological assessments helps detect talent in young athletes. Spies et al. (2022)’s article provides a thought-provoking examination of the value of considering ability and will in identifying sports talents. The authors emphasize the need to detect and identify sports talent in young athletes to facilitate early development. However, they argue against looking at physical and technical abilities in talent identification as they provide misleading information. The authors also discuss the importance of intrinsic and extrinsic motivation in talent development. The findings of Spies et al. (2022)’s research have significant ramifications for sports coaches, policymakers, and other stakeholders imbued in sports talent development.

CPD Aims and Objectives

CPD is an acronym for continuous professional development, an ongoing learning and development process to enhance athletes’ and coaches’ professional skills and knowledge. In sports, CPD aims to improve coaches, trainers, and other sports professionals’ skills, knowledge, and competence. The specific aims and objectives of CPD are:

Improve the Coaching Skills

Several gaps have been identified in athletics coaches’ coaching skillsHence, they need CPD to improve their technical, tactical, and communication skills to optimize their coaching abilities. Coaches need ongoing commitment to upgrading and preparing themselves for greater responsibilities.

Improve Talent Identification and Development

Based on the literature review, coaches and other athletics professionals face challenges in identifying and developing sports talents. Some apply techniques with limited evidence-based support, thus, failing to identify the right talents.

Enhance Athletics Performance

Coaches and trainers need continuous professional development to equip themselves with new skills and strategies to help athletes to augment their physical and mental performance and become elite athletes.

Attending Training Sessions

This CPD handbook aims to enable athletes to attend training sessions, workshops, and seminars to acquire new skills and techniques to enable them to perform better in sporting activities.

CPD Program Design

The literature review highlights the challenges faced by athletics coaches, trainers, and other stakeholders in the sports field in identifying and developing talents. Thus, this CPD program is designed to optimize the needed skills to enable the identified stakeholders to identify sports talents accurately. The program design identifies key skills and competencies required, the target audience, the learning objectives, and the trainers and resources.

Key Skills and Competencies

Athletics coaches, trainers, and policymakers need critical skills such as communication, talent observation and identification, psychological profiling, observational assessment, psychological testing, and case-by-case individual analysis skills.

Target Audience

The target audiences for this program are coaches, trainers, policymakers, and athletes.

Learning Objectives

By the end of this program, coaches, trainers, policymakers, and athletes should be able to:

  • Understand sports talent identification principles how they relate to athletics development
  • Understand how to design and implement valid, reliable, and practical talent identification programs
  • Understand how to collaborate with other sports stakeholders to optimize talent identification and development
  • Understand how to develop ongoing talent development strategies
  • Understand talent identification techniques

Trainers and Resources

The trainers for this program include the National Coaching Foundation, National Governing Bodies, and Sports Coach UK. The resources needed include coaching manuals, and online courses.


Talent acquisition and advancement have increasingly become pertinent in sports performance. Athletics coaches and trainers use psychological profiling, observational assessment, and psychological testing approaches in talent recognition and augmentation. Despite this, talent identification is undermined by challenges such as focusing on physical attributes. Thus, CPD programs are critical to augment talent identification skills. A program design for CPD programs must identify key skills and competencies required, the target audience, the learning objectives, and the trainers and resources.


Barraclough, S., Till, K., Kerr, A., & Emmonds, S. (2022). Methodological approaches to talent identification in team sports: A narrative review. Sports10(6), 81. https://doi.org/10.3390/sports10060081

Batista, J. P., Torre, C., Sousa Lobo, J. M., & Sepodes, B. (2022). A review of the continuous professional development system for pharmacists. Human Resources for Health20(1), 3. https://human-resources-health.biomedcentral.com/articles/10.1186/s12960-021-00700-1

John, J. M., & Thiel, A. (2022). Talent as a social construction: Proposing a constructivist conceptualization of athletic talent. Zeitschrift für Erziehungswissenschaft, 1-22. https://link.springer.com/article/10.1007/s11618-022-01110-2

Kelly, A. L., Calvo, A. L., Dos Santos, S. D. L., & Jiménez Sáiz, S. L. (2022). Special issue “Talent identification and development in youth sports.” Sports10(12), https://doi.org/10.3390/sports10120189

Leite, N., Calvo, A. L., Cumming, S., Gonçalves, B., & Calleja-Gonzalez, J. (2021). Editorial: Talent identification and development in sports performance. Frontiers in Sports and Active Living3, 729167. https://doi.org/10.3389/fspor.2021.729167

Spies, F., Schauer, L., Bindel, T., & Pfeiffer, M. (2022). Talent detection—importance of the will and the ability when starting a sport activity. German Journal of Exercise and Sport Research52(4), 647-656. https://link.springer.com/article/10.1007/s12662-022-00796-0

Williams, A. M., Ford, P. R., & Drust, B. (2020). Talent identification and development in soccer since the millennium. Journal of Sports Sciences38(11-12), 1199-1210. https://www.tandfonline.com/doi/abs/10.1080/02640414.2020.1766647?journalCode=rjsp20

Analysis Of “The Terminator” Essay Example For College

Science-fiction action movie The Terminator, which debuted in 1984, examines the subject of artificial intelligence (AI) and its possible effects on society. The movie is set in a dystopian future in which machines have taken over the globe, and the few surviving people must battle an army of cyborgs under the control of an AI program called Skynet to survive. This article will examine any implicit or comments on the place of artificial intelligence in 1980s popular culture.

The potential for AI to alter society was only starting to be investigated in the 1980s when it was still a relatively new and intriguing technology. The Terminator captures the era’s cultural climate, in which artificial intelligence was seen as a vehicle for advancement and innovation (Garvey, 362). The movie also captures the apprehension and scepticism surrounding the technology as many experts warned of the hazards of building robots that may outperform human intellect.

The way AI is portrayed in the movie—as a powerful and potentially deadly technology that may endanger humanity—reflects the worries prevalent in the 1980s. The movie plays on this anxiety by presenting the Terminator, a machine that cannot be reasoned with or stopped, as a machine that would never turn against its creators. The movie argues that developing AI with such strength and intellect might have disastrous effects if the system rebels against its designers.

The concept of human labour and the possible effects of AI on the workforce are both explored in the movie. The Terminator is a machine built to do its task without hesitation and is not affected by human limitations like exhaustion or disease (Hashimoto et al., 91). According to the movie, they were developing robots that could do activities more quickly and effectively than people could, resulting in widespread unemployment and civil turmoil. The waitress Sarah Connor, who must battle a machine brought back in time to murder her for her life, embodies this notion in the story. The movie argues that automation may render human work unnecessary and lead to a future in which robots replace humans.

The concept of dominance and control is also explored in the movie. The robots have seized control of the world in the movie’s future, and people no longer have agency. According to the movie, the development of AI systems with such strength and intellect might erode human values and the dehumanization of society (Siau et al., 49). The movie emphasizes the importance of thinking about how AI will affect democracy and human rights and its social and ethical ramifications.

The movie also emphasizes the ethical ramifications of AI technology. A machine that has been programmed to do its task without hesitation is the Terminator. It lacks morals, empathy, and feelings. The movie argues that the development of these technologies may result in the erasure of human values and the dehumanization of society. The movie underscores the necessity to think about the social and ethical ramifications of this technology while also cautioning against the possible risks of developing AI systems that are uncontrollable by humans.

The movie also refers to humanity. The Terminator is a robotic creature that behaves and seems human. It serves as a warning that AI has the potential to obfuscate the distinction between humans and machines, raising concerns about what it means to be a person (von Krogh et al., 370). The movie argues that creating artificial beings that appear and behave as people significantly influences how society views what it is to be a person.

The notion of technological determinism, which holds that technology moulds society and culture, is also explored in the movie. According to Terminator, developing AI systems with such strength and intelligence might dissolve human civilization, making technology the main factor shaping human history. The movie issues a caution against technical determinism and stresses the need to take into account how AI will affect society and culture.

As humanity struggles with the rapid growth of AI and its possible effects on civilization, The Terminator’s criticism of the place of AI in 1980s culture is still relevant today. Hotly contested issues include the possibility of job loss (Köse, 187), the ethical ramifications of building robots with intellect on par with or greater than humans, and the worry that computers may turn against their designers. As humanity mulls how technology may affect the future, the film’s caution against the risks of technological determinism is still pertinent.

The Cold War and the armaments race between the US and the Soviet Union reflect 1980s societal worries, also reflected in The Terminator. The movie’s portrayal of a future in which artificial intelligence technology has caused a nuclear catastrophe directly reflects the anxiety and uncertainty that ruled society at the time. The movie’s depiction of a dystopian future in which robots have overtaken society and humans is in danger of extinction serves as a striking cautionary tale about the dangers of unrestrained technological advancement and the need to take the long view when making decisions.

The remark made by The Terminator on the place of AI in 1980s society also touches on more general concerns about power and control. The movie asks concerns about who owns AI technology, how it has been used, and the dangers of using it as a weapon for oppression and hegemony (Garvey et al., 289). The movie’s depiction of a future in which computers have seized control and humans are at their mercy serves as a sobering reminder of the necessity to think through technology’s social and ethical ramifications and the possible repercussions of handing power over to robots.

According to the movie, the emergence of robots that can do jobs quicker and better than people creates significant ethical issues that might result in widespread unemployment and societal instability (Bennett, 10). The movie also emphasizes the necessity of thinking about how AI may affect democracy and human rights from a social and ethical standpoint. The Terminator serves as a reminder that as we advance technology, we must consider how it will affect society and maintain control over it.

Finally, the movie touches on more general questions of power and authority. It calls into question who owns AI technology, how it is used, and the possibility of using it as an instrument of tyranny and dominance. The movie The Terminator serves as a sobering reminder of the necessity to think through technology’s social and ethical ramifications and the possible repercussions of giving robots power.

Overall, The Terminator is a movie that should be considered both a work of entertainment and a cautionary tale about the possible negative effects of unrestrained scientific advancement. It is crucial to consider these advancements’ social, ethical, and political ramifications as we continue pushing the frontiers of AI and other cutting-edge technology. By doing this, we can only ensure that we build a future that is both affluent and fair for everyone.

Work Cited

Bennett, Eve. “Deus ex machina: AI apocalypticism in terminator: the sarah connor chronicles.” Journal of Popular Television 2.1 (2014): 3-19.

Garvey, Colin. “Hypothesis: Is ‘Terminator Syndrome’a Barrier to Democratizing Artificial Intelligence and Public Engagement in Digital Health?.” OMICS: A Journal of Integrative Biology 23.7 (2019): 362-363.

Garvey, Colin, and Chandler Maskal. “Sentiment analysis of the news media on artificial intelligence does not support claims of negative bias against artificial intelligence.” Omics: a journal of integrative biology 24.5 (2020): 286-299.

Hashimoto, Daniel A., Thomas M. Ward, and Ozanan R. Meireles. “The role of artificial intelligence in surgery.” Advances in Surgery 54 (2020): 89-101.

Köse, Utku. “Are we safe enough in the future of artificial intelligence? A discussion on machine ethics and artificial intelligence safety.” BRAIN. Broad Research in Artificial Intelligence and Neuroscience 9.2 (2018): 184-197.

Siau, Keng, and Weiyu Wang. “Building trust in artificial intelligence, machine learning, and robotics.” Cutter business technology journal 31.2 (2018): 47-53.

von Krogh, Georg, Quinetta Roberson, and Marc Gruber. “Recognizing and Utilizing Novel Research Opportunities with Artificial Intelligence.” Academy of Management Journal 66.2 (2023): 367-373.

Yano, Kazuo. “How artificial intelligence will change HR.” People & strategy 40.3 (2017): 42-47.

A Case Analysis Of Heise Medien New Business Models For The Digital Transformation Free Sample


Heise Mediengruppe is a company that was founded in 1949 by Heinz Heise. Since its inception as a telephone book publisher, the company has undergone significant transformation. The company’s current headquarters are in Hannover, Germany. The company’s revenue in 2012 was 118 million, with 548 highly qualified and skilled employees (Bau et al.). The company is well-positioned in the industry with this revenue and skilled workforce. Like all other print media organizations, the company has been significantly impacted by the digital revolution, which has introduced free and easily accessible content, causing print media to decline. Despite the changes in the media industry, Ansgar Heise and Dr. Alfons Schrider of Heise Mediengruppe decided to develop new business models for the company that would bridge the gap between print media and the digital revolution (Bau et al.). The case study presented below critically examines the new models’ practicability, the company’s SWOT analysis, and the future of Heise Mediengruppe.

Situation Analysis

The case presented outlines the various forces that comprise Heise Mediengruppe’s overall environment. Social, economic, legal, and technological forces are examples. According to the point, for example, the paradigm shift toward digital news and the subsequent decline of print media news has been a powerful social force threatening the company’s traditional business models (Bau et al.). Despite the general public’s changing preferences, the company continues to adapt. In the case under consideration, the magazine c’t of Heise Mediengruppe remains the most subscribed-to IT magazine in Europe, regardless of the digital age (Bau et al.). The company has also focused on machine learning algorithms to publish on its digital platforms and online news portals. As a result, the company is very flexible to changes in the business environment.

It is also necessary to evaluate the state of the magazine publishing industry. Given that Heise Mediengruppe is based in Germany, the analysis focuses on the German industry. According to the case under consideration, publishers are finding it increasingly difficult to monetize their content, which has resulted in a drop in magazine sales (Bau et al.). Changes in demographics, changes in preferences, the emergence of new media formats, and the shift to fragment targets have contributed to the gradual decline in sales by publishers in the industry. Heise Mediengruppe, one of the industry’s publishers, is also overwhelmed with the negative change in sales. The print media industry has no choice but to embrace the difference in the audience’s preference for modern technology. The target audience for the industry uniformly shows a high priority for online magazines, as shown below, making it hard for the industry to stick with the old ways.

respondents who like printed magazines

(Bau et al.)

In the industry, Heise Mediengruppe faces several competitors. According to the case of Heise Mediengruppe, Johannes Endres they have initially claimed that it had no competitors. The issue, however, focuses on ‘t,’ a German IT magazine (Bau et al.). The company’s competitors include CHIP Communications GmbH, which publishes CHIP magazine; Computer Bild Digital GmbH, which publishes Computer Bild magazine; and IDG Communications GmbH, which publishes PC-Welt magazine (Bau et al.). Below is a list of the competitors mentioned above of Heise Medien, indicating the strength that computer Bild, chip, and PC magazines have in the market. Computer Bild has a paid circulation of 310.075, while CT has a paid circulation of 263.311, as indicated below.

top magazines in Germany

(Bau et al.)

In terms of the internal environment of Heise Mediengruppe, it has many advantages. According to the case under consideration, Heise Mediengruppe had 548 highly qualified employees in 2012. Because the company’s shareholders are also involved in management, the management structure is decentralized. Goal-oriented managers are also important drivers of any organization. Ansgar Heise and Dr. Alfons Schrider, the company’s managers, have done outstanding work developing new business models that benefit the organization greatly, especially in an era of the digital revolution (Bau et al.).

SWOT Analysis


Heise Mediengruppe’s industry strengths include strong brand recognition and market reputation, strong business relationships with big tech companies and strategic engagements with advertisers, a large number of qualified journalists, a large team of skilled editors, and a diverse portfolio of media channels that include events, print magazines, and online publications (Bau et al.). Heise Mediengruppe has a robust online presence as well. Good leadership is also one of the company’s strengths, strengthening its organizational structure as well as the execution of new business models. A good team ensures that media content reaches the audience in a timely and high-quality manner. A solid online presence ensures that the company can receive reliable real-time feedback on the media content posted by the target audience. A strong media presence also ensures the company can diversify its revenue sources and earn money from advertisements. Strategic alliances also provide Heise Mediengruppe with solid growth potential.


Some of the weaknesses of the company include overreliance on advertising revenues. Small audience compared to another gibber conglomerate, being limited to German might limit potential growth and strategic partnerships internationally. The company’s leadership has also been male-dominated over time, making it defined in terms of diversity. With the German print media facing the problem of a decline in sales dues to the rise in free digital content, the weakness of overreliance on advertising sales can only significantly impact the company’s profitability.


There are several opportunities that Heise Mediengruppe can use to grow and become more profitable in the industry. Because technology constantly evolves and the world’s media content preferences are shifting to digital content, the company can adopt new technology and deliver content to a larger audience. The main challenge that German print media companies face is a decline in sales. With technological advancements, Heise Mediengruppe can diversify its revenue source by including weekly, monthly, and even yearly subscription plans in its digital platforms. The company also has the potential to expand and grow globally and form strategic alliances with other publishers who have embraced new technology.


The case presents several threats to Heise Mediengruppe, including a drastic change in consumer preferences, a decline in print media due to the rise of powerful modern technology, and many competitors offering equally good content. Because of the reliance on free online content, the risk of preference change is exceptionally high. If the company does not diversify its revenue sources, it risks further sales decline. According to the case study, as shown in the diagram below, most people who prefer to read print media content are of a certain age (Bau et al.). The preference change is a threat because as the older population declines and the company does not adopt models of technology, it might continue witnessing a further reduction in sales.

respondents who like long printed texts

(Bau et al.)

Strategy Formulation

The publishing house strategy is Heise Mediengruppe, led by Dr. Alfons Schrader, the company’s CEO (Bau et al.). The plan aims to develop new media content formats, including print and online. The company’s introduction of the platform wwwheise.de was a good strategy because it became the most critical and successful German-language news platform in IT. Its introduction was a successful strategy for the company because it targeted individuals who enjoy technology as a hobby. Heise Mediengruppe’s acquisition of Preisvergleich Internet Services AG, BestBoyZ, was also a good strategy because it allowed the company to develop new formats in an era of a digital revolution.

The other strategy the company put in place was launching techstage.de to target a young audience. Techstage.de offers content in different forms that audiences of various ages can resonate with. Another strategy implemented by the company was the launch of techstage.de, which targeted a young audience. Techstage.de provides content in multiple formats that audiences of various ages can relate to (Bau et al.).

The strategies that Heise Mediengruppe has put in place are excellent business models. In the ever-changing media industry and with the emergence of new technology, the plan will go a long way in ensuring that sales are increased and diversified, new audiences are realized, adoption of modern technology is, and also the realization of a paradigm shift in media content conveyance (Bau et al.). Other strategies include hiring more females to diversify the company’s leadership and give opportunities to even younger and more brilliant journalists. Another approach that could be implemented is hiring more online editors and publishers and using artificial intelligence to gather feedback from the target audience and correct any issues arising from their platforms’ use. The company could diversify its physical locations and enter new, less competitive markets to increase sales and expand the brand name beyond Germany.

In conclusion, it is evident from the case analyzed that Heise Mediengruppe has the potential to adapt to change as they offer both print and electronic media in an era of digital transformation. The German Magazine Market by circulation also shows that the company might continue facing competition even from uprising magazines in the industry. The paid circulation numbers have very close ranges, and some company magazines, such as C’t, might face stiffer competition in the industry. The company also has an excellent strategic formulation that will enable it to compete with the competitive industry. The company’s future success and market dominance thus depend on the ability to adapt to change.


Bau, Prof. Dr. Frank, et al. “New Business Models for Heise Medien: Heading for the Digital Transformation .” University of Applied Sciences HTW Chur , Hochschule fur Technik und Wirtschaft HTW Chur, Switzerland. Accessed 2 May 2023.