The Power Of Public Relations University Essay Example

Public relations often referred to as PR gains an organization or individual exposure to their audiences using epics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. PR can be used to build rapport with employees, customers, investors, voters, or the general public.

Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A umber of specialties exist within the field of public relations, such as Media Relations. The Public Relations Society of America (APRS) claimed in 1988: “Public relations help an organization and its publics adapt mutually to each other. ” According to the APRS, the essential functions of public relations include research, planning, communications dialogue and evaluation. Edward Louis Barneys, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1 sass defined public relations as a management function which tabulates public attitudes, defines the policies, reoccurred and interests of an organization. PR tools: Publicity events, pseudo-events, photo ops or publicity stunts The talk show circuit. A PR spokesperson (or his/her client) “does the circuit” by being interviewed on television and radio talk shows with audiences that the client wishes to reach. Books and other writings After a PR practitioner has been working in the field for a while, he or she accumulates a list of contacts in the media and elsewhere in the public affairs sphere. This “Rolodex” becomes a prized asset, and job announcements moieties even ask for candidates with an existing Rolodex, especially those in the media relations area of PR. Direct communication (carrying messages directly to constituents, rather than through the mass media) with, e. G. Newsletters – in print and e-letters. Collateral literature, traditionally in print and now predominantly as web sites. Speeches to constituent groups and professional organizations; receptions; seminars, and other events; personal appearances. Interactive PR incorporate all forms of communication Nature of the work: An organization’s reputation, profitability, and even its continued existence an depend on the degree to which its targeted “publics” support its goals and policies.

Public relations specialists also referred to as communications specialists and media specialists, among other titles serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. As managers recognize the importance of good public relations to the success of their organizations, they increasingly rely on public relations specialists for advice on the strategy and policy of such programs.

Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than ‘tell the organization’s story. ” They must understand the attitudes and concerns of community, consumer, employee, and public Interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism. Public relations specialists draft press releases and contact people in the Edie who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public issue, such as health, energy, or the environment, and what an organization does to advance that issue.

Public relations specialists also arrange and conduct programs to keep up contact between organization representatives and the public. For example, hey set up speaking engagements and often prepare speeches for company officials. These media specialists represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. Inadequacies In addition, they are responsible for preparing annual reports and writing proposals for various projects.

In government, public relations specialists who may be called press secretaries, information officers, public affairs specialists, or communication specialists keep the public informed about the activities of agencies and officials. In large organizations, the key public relations executive, who often is a vice president, may develop overall plans and policies with other executives. In addition, public relations departments employ public relations specialists to write, research, prepare materials, maintain contacts, and respond to inquiries.

People who handle publicity for an individual or who direct public relations for a small organization may deal with all aspects of the job. They contact people, plan and research, and prepare materials for distribution. They also may handle advertising or sales promotion work to support marketing efforts. PR officer: Public relation officer have professional use of several tools. Major roles are Officer Find or create favorTABLE news about the company and its products or people. Sometime news stories occur naturally, and some times its products or peoples relation person can suggest events or activities that would create news.

Public Relations or (PR) Officers use all forms of media to promote, build and maintain an organization’s image and reputation. Reputation and image are based on what an organization does, what an organization says and what others say about it. PR aims to manage reputation in order to gain understanding and support, and to influence opinion and behavior. PR officers can work for voluntary organizations, public bodies and businesses any organization that has a reputation to manage. PR officers can work in an organization’s in-house public relations department or in a consultancy where they serve a number of clients.

Public relations overlaps with other fields including corporate communications, public affairs, investor relations, or media relations so PR officers may be known by various other job titles depending on the employer. Program planning: Analyzing problems and opportunities; defining goals; recommending and planning activities and measuring results; liaising with management and clients throughout. Writing and editing: since public relations often involves tying to reach large groups of people, the method most often used is the printed word.

PR officers work on shareholder reports, annual reports, press releases, articles and features, speeches, booklets, newsletters. Media relations: Developing and maintaining a good working contact with the media. This involves applying knowledge of how local and national papers, magazines, audio and television work as well as the special interests of journalists. Corporate identity: developing and maintaining an organization’s identity via corporate advertising, presenting the company’s name and reputation rather than its products. Speaking: communicating effectively with individuals and groups at events ranging from small meetings to presentations, speeches, trade fairs, and other special events. Production: brochures, reports, film and multi-media programs are important means of communication. PR officers also coordinate studio or location photography. Special events: news conferences, exhibitions, facility celebrations, open days, competitions and award programs are all used to gain the attention of specific groups.

PR officers are often called on to plan and execute large events for their companies or clients. Research and evaluation: the first activity undertaken by a public relations practitioner is usually analysis and fact gathering. A PR programs should be evaluated as a continuing process and measurement is used to decide future strategy I Promotion: Promotion keeps the product in the minds of the customer and helps template demand for the product. Promotion involves ongoing advertising and publicity .

Puritan Aspiration And Fulfillment

New England Puritans’ Aspirations and Fulfillment As of today, many of our ancient mentality as well as values has been based off of a 1 7th Century group called Puritans, people from New England who were not satisfied with the Church and their power, and decided to leave New England to create a Utopia of their own in America. In some ways, this idea had become SUCCessfUl, in fact, that some Of it was imprinted into America’s history.

When the Puritans left from New England to America, their idea of a society was an utopia for people who wanted freedom from the Church in England nice they believed that the Church was corrupted and that they were persecuting Puritans so many traveled to America to create a better society.. When they reached America, the Puritans try to enforce religion, as well as their political aspirations and education.

One of the ways was to enforce “visible saints,” which were people of the church who striver for a “covenant of grace” through hard work and moderation so that they could receive a sign from God that they were to be saved and that they won’t go to hell. For their political aspirations, they believed that the use for the government as to reinforce God’s Laws, which were the 10 Commandments, as well as to ensure religious doctrine. The government was also used to control them as well as to enforce obedience.

They also believed that the community was far more significant that an individual. In this time, the Puritans believed that they should all stick together rather than be spread apart. One of the most important part of their society, as well as the most recognized part of the Puritan’s aspirations was their strive for education since reading and writing enTABLEd them to read the Scriptures. In result of his, this educational fervor led to the founding of the first American college, Harvard, in 1636.

All in all, the main aspirations of the Puritan’s idea off Utopia, or model society, was to focus mainly on God’s Law, to educate many people to read the Scripture, to be TABLE to not be controlled by a power-hungry church, and to ensure religious doctrine. To an extent, some of these aspirations are still found here today where the Puritans left their mark in today’s society which is their determination for an excellent education, as well as their strive for hard- working democratic individualism.

Confucius Philosophy

The books are Analects and Suzann. In the book Analects Confucius was described to be concerned with behaving morally even when this means enduring hardships and poverty while in Suzann he is a politically motivated figure seeking high office and departing from patrons who do not properly reward him. Confucius principles had a basis in common Chinese tradition and belief. He believed in strong family loyalty, ancestor worship, respect of elders by their children and of husbands by their wives. He is the founder of Confucianism What is the Purpose of Life?

Background of the study It’s hard to move forward when you don’t know where you’re headed or why. The most basic question everyone faces in life is Why am here? Or What is my purpose? Some people believed that we should look within our own desires and dreams to know our purpose of life. For Christian the real meaning and significance of life comes from understanding and fulfilling God’s purposes for putting us on earth. In this study we will know how Confucius views the purpose of life. Significance of the Study Knowing our purpose in life will encourage us to go ahead.

Aside from that it is important to know our means which will help us to reached our destination. Note: The purpose is what we aim to achieve, while the means is owe we try to achieve it. Knowing the answer to our basic question will gives us hope and helps us find peace and joy. Philosopher’s Arguments In the Sang (1600-1046 BC) and Chou (1046-256 80 dynasties, the prevalent concept of “Heaven” was that of a personified god, which influenced Confucius. Generally, however, Confucius regarded “Heaven” as nature.

He said, “Heaven does not speak in words. It speaks through the rotation of the four seasons and the growth of all living things. ” Obviously, Heaven equaled nature, in the eyes of Confucius. Moreover, nature was not a lifeless Achaeans separate from humans; instead, it was the great world of life and the process Of creation Of life. Human life was part and parcel Of nature as a whole. Confucius’ equation of Heaven with the creation of life was an innovative idea in his time. The natural process of life creation was the ‘Way of Heaven. As the natural process of creation of life, Heaven was the source of all living things and the source of all values. This was the “Virtue of Heaven. ” In the natural process of creation of life, Heaven had its inner purpose in creating all things as well as protecting and improving life. Heaven had originated humanity, and humans were obliged to accomplish this purpose. In other words, humans are born with a sense of “heavenly mission,” and this is the meaning of human life. Confucian “Heaven” also had a certain sacred element, which was related to it being the source of life.

Thus Confucius required people to hold Heaven in awe. He says that a person of virtue must “respect his heavenly mission,” listen to and live out the purpose of Heaven by caring for and improving life. Under the influence of Confucius, the ancient Chinese developed a sense of awe and belief in Heaven. As the cost intelligent of all beings, humans should take to heart the purpose of Heaven by cherishing life. If one remained “ignorant and disrespectful of one’s heavenly mission” by killing or maiming life, one would be punished by Heaven.

Confucius said, “He who offends against Heaven has none to whom he Can pray. ” The Confucian respect for and belief in Heaven represented a form of religious spiritualism of the ancient Chinese. Humanism is at the core in Confucianism. That is why the ancient Chinese developed a sense of awe and belief in Heaven. Confucianism has an ethical philosophy that should be recited by all members of society; it is characterized by promotion of virtues, encompassed by the Five Constants, or the Wagging, extrapolated by Confucian scholars during the Han Dynasty.

The five Constants Rene (Humaneness/Benevolence) -It is the first and most important virtue among the Five Constant Virtues. In this virtue, Confucius expressed the idea of the ethic of reciprocity, in which the golden rule, “Do not do unto others what you would not have them do unto you” became known. Hi (Righteousness or Justice) – involves thinking and acting from one’s own viewpoint. It demands rational action, self-restraint to resist temptation and he fortitude to do one’s duty. Above all righteousness is about preserving one’s integrity.

Lie (Propriety or Etiquette) – the Analects says that the role of Lie is ‘to maintain harmony among people”. The spirit of equality is an essential prerequisite of propriety, especially in relations with unfamiliar persons. Chi (Wisdom) – Wisdom is the innate knowledge by which one judges right and wrong, good and evil. This is necessary in the practice of moral norms, for otherwise one cannot become a person of virtue. In a sense it precedes the others because without wisdom one will have no sense of ethics, or social kills, or even just the plain common sense the other virtues require for guidance.

Sin (Integrity/Fidelity) – Fidelity is honesty. This means that, externally, one’s deeds match one’s words; and that internally one’s words and mind are in unison. Fidelity is a key to the perfection Of human nature. It is the basis without which other virtues lose their authenticity; hence they are inseparTABLE. Fidelity is inherent in a child, but might be lost due to external influences. Opinion For us, people can view their life as having different purposes; it depends on one’s perspective and beliefs. In general we should live life with values and ethics and to be useful as we can be in the society.

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