The ReDefine Firm’s Marketing Proposal Analysis Writing Sample

Summary

ReDefine is a company that seeks to provide unique tourist experiences in well-known and not-very-familiar destinations around the world. It is based on the idea that travel can bring more happiness, satisfaction, and joy than it usually does. To achieve that, the firm offers several unique services for its customers. Firstly, ReDefine helps potential tourists to discover unspoiled attractions while simultaneously allowing them to rediscover old and familiar places. As for the former, for instance, people visiting Moscow, aside from seeing popular places, will also have an opportunity to travel to Piligrim Porto – a fake village that was previously used for making movies. In China, on the other hand, the customers of ReDefine would have a chance to visit cemeteries that are located in the mountains and which provide a unique perspective on Chinese culture and traditions. As for the latter, the company attempts to provide a more interactive and involving experience so that popular attractions are discovered in a new way. For example, such places as Louvre in Paris hide many secrets that tourists will discover through solving various riddles.

Secondly, ReDefine desires to introduce tourists to local cultures in a more profound way. Visitors will have a chance to participate in festivities, ceremonies, and activities in places that are not originally tourist-oriented. As one of the options, tourists will be able to visit the houses of local people for lunches or dinners and learn how to cook their food. In other words, ReDefine actively promotes so-called experiential and creative types of tourism (Sugathan & Ranjan, 2019). Additionally, people can choose to have a non-professional local guide passionate about meeting foreigners who may accompany them to cafes, stores, or other places during their free time. It is believed that such interaction with a commoner would allow tourists to immerse deeper into the culture of a country they visit.

Finally, the third service that ReDefine offers to its customers is good pre-travel planning. Clearly, different people like different things about traveling and look for something that would perfectly fit their personality. For that reason, the company provides a variety of vacation plans that would satisfy varying preferences. For instance, if an individual does not like cultural activities but enjoys spending time outdoors, then the company will offer that person a plan that minimizes visits to theaters and museums and maximizes sightseeing.

Competitors Analysis

In my opinion, the three biggest competitors that ReDefine company would have are Expedia Group, Airbnb, and TripAdvisor. For many years of operation in the tourism market, these businesses could create an impressive ecosystem that makes traveling easier and cheaper. For example, Expedia Group controls subsidiary firms that help to book tickets and hotel rooms and rent a car, to name a few services. Moreover, the companies mentioned above are extremely popular among young people – ReDefine’s main target group – who prefer to plan their travel online. Therefore, in order to survive such harsh competition, ReDefine should also seek to develop online services.

Marketing Promise

  1. My product is for people who believe that there is much more to discover while traveling but are unable to embrace those opportunities on their own.
  2. I will focus on people who want to deepen their knowledge about other cultures, discover unique places that can be rarely seen on the internet, and always stay open-minded to new experiences.
  3. I promise that engaging with what I make will help you get a new perspective on your own life and live more happily and meaningfully.

Reference

Sugathan, P., & Ranjan, K. R. (2019). Co-creating the tourism experience. Journal of Business Research, 100, 207-217.

The History Of Relationships Between Police And African Americans

The history of racial discrimination in America is long, intense and eventful, and is inseparably linked to the history of the country. Although nowadays the society is at the point of realizing how crucial it is to have a similar attitude towards each of its members, the issue is still relevant, because the practical actions are needed for changing the situation. Having an opportunity to overcome the problem of racism in America requires at least a thorough study of the phenomenon’s history. Also, there is a necessity to spread the knowledge of the racism’s history and discuss to ensure the next generations’ tolerance.

The issue of racism of the police is topical because the examples of lawlessness and unfair treatment of people based on their race are still relatively frequent. Moreover, many researchers continue to investigate this problem from different perspectives and angles, trying to develop a solution based on historical experience and understanding the reasons. The study conducted by Cunningham and Gillezeau has revealed that “African American uprisings in the 1960s and early 1970s lead to an immediate increase in police killings of civilians across racial groupings” (2019). Furthermore, the effects of using lethal force “Are persistent for non-whites and subside for whites.” (Cunningham and Gillezeau, 2019).

Modern research in the development of racism is mainly devoted to the unlawful experiences of non-white people or to the analytics of events that caused massive non-white deaths. One more example of articles related to the topic is the one by Brunson. He states that “Residents of disadvantaged communities have a risk of experiencing direct and indirect contact with the police because of the aggressive crime-control strategies to which they are exposed.” (2007). Additionally, 60% of young men said that almost always it is hard to talk to the police, 50% claimed the police are often impolite, half said the police are seldom polite (Brunson, 2007). The study described people’s attitude to police, and the results showed that many people are afraid of them due to the possibility of their unpredictable violating actions instead of protection.

Consequently, racial profiling cannot be left unnoticed in this discussion. Seigel highlights that police structures’ members became so willing to show their force due to their historical development – the governmental stimulation and encouragement of young people to join police (2017). The study describes how changing strategies from imperial and domestic affected the police tactics even in peacetime (Seigel, 2017). In particular, people’s attitude to police was changing “when young soldiers become career police or when police are sent abroad to ‘pacify’ defeated peoples.” (Seigel, 2017). This means that there were governmental policy-caused factors in addition to personal reasons, which contributed to the development of police injustice.

The idea I would like to emphasize is that the history of a disrespectful attitude of the police towards different social groups, including African Americans, is long-lasting and full of frightening examples. The key facts, which could help solve the problem may be in its history. At least, remembering everything that has been done makes us more tolerant and open-minded. It is commonly assumed that the roots of today’s racism-connected protests go back to 1968’s chaos, but in fact, they go far deeper into American history (Sugrue, 2020). The first wave of racial uprisings appeared at the beginning of the XX century, “culminating in the so-called Red Summer of 1919,” when dozens of massacres and riots occurred (Sugrue, 2020). In other words, the protests, in the beginning, were associated with police and were caused by both non-white people and the police.

The idea of police brutality has been in people’s minds for much longer than it is usually assumed. In 1929 the Illinois Crime Survey was published, which revealed that 30% of victims of police killings were African American, while they “made up just five percent of the area’s population” (Nodjimbadem, 2020). Combining with the present situation, when people still have to worry about how to protect themselves if they are not white, “We need to dismantle the whole system and rebuild it again” (Samaria Rice, The Guardian, 2020). This can be explained by the condition of the situation, which has not drastically improved in the last 10 or 20 years, meaning the changes should be more prominent.

The importance of researching such substantial topics for society is evident to me. Looking for information on injustice, inequity, and intolerance connected with racism is beneficial for any student because it is crucial to understand the problem deeply to find salvation. Regarding my personal life, this research will have a positive effect. For instance, I would never do anything offensively in connection with my attitude and behavior towards people of different races.

However, now this is supported by knowing what they may have experienced. Furthermore, I would pay closer attention to all the cases of police interacting with African Americans that I witness to be sure there is no violation of their rights. Additionally, I would try to contribute to the spreading of tolerable views on all the society members by, for example, sharing my thought on the topic with my friends and acquaintances.

Concerning my professional life, the effect would be as strong. I would try to prevent injustice towards African Americans and be more helpful to them if they need it. The main thing about racism problems for me is the difference in our readiness to help people with different skin colors. To avoid the problem, I would do my best to approach all the society members without any exceptions equally. Such an attitude would help solve more problems than just racism if it was applied globally. In the end, the best way of applying information on such topics is using it in one’s everyday practice and providing it with the opportunity to spread further.

To conclude, I would like to emphasize that racial intolerance and injustice, along with the violence of the police, are causing numerous problems for society. The long history of police and African Americans’ relationships is not a positive example yet, although many measures are being undertaken. Thus, looking back at the history of such a terrible from a human perspective phenomenon, we should learn from the previous experience and individually and collectively contribute to the maintenance of peace.

References

Brunson, R. K. (2007). Police don’t like black people: African-American young men’s accumulated police experiences. Criminology & Public Policy, 6(1), 71–101. Web.

Cunningham, J. P., & Gillezeau, R. (2019). Don’t shoot! The impact of historical African American protest on police killings of civilians. Journal of Quantitative Criminology. Web.

Laughland, O. (2020). US police have a history of violence against black people. Will it ever stop? The Guardian. Web.

Nodjimbadem, K. (2017). The long, painful history of police brutality in the U.S. Smithsonian Magazine. Web.

Seigel, M. (2017). The dilemma of “racial profiling”: an abolitionist police history. Contemporary Justice Review, 20(4), 474–490. Web.

Surgue, T. J. (2020). 2020 is not 1968: To understand today’s protests, you must look further back. National Geographic. Web.

Appendix A

Use these guidelines if the customer asks for appendices. The first paragraph of the appendix should be flush with the left margin. Additional paragraphs should be indented.

Begin each appendix on a new page with the word “Appendix” at the top center. Use an identifying capital letter (e.g., Appendix A, Appendix B, etc.) if you have more than one appendix. If you are referring to more than one appendix in your text, use the plural appendices (APA only).

Label tables and figures in the appendix as you would in the text of your manuscript, using the letter A before the number to clarify that the table or figure belongs to the appendix.

Appendix B

Demographic Information for Cummings et al. (2002)’s Review.

If an appendix consists entirely of a table or figure, the title of the table or figure should serve as the title of the appendix.

Sex Worker Unionization: Violence In Commercial Sex Work

Sex work is a profession with a long-standing and turbulent past. Throughout history, prostitution was rarely considered an important topic, with sex workers often being subject to stigmatization, marginalization, criminalization, and even ostracism. Thus, it is crucial to consider the history of sex work and the treatment of workers in the industry to understand the contemporary challenges they face and substantiate the need for unionization.

Social structure can be viewed as an important indicator of society’s stability. Thus, prostitution is often viewed as a necessary profession due to the social structures of the time creating a demand for sexual and erotic services.1 The spread of prostitution, including unregulated prostitution, depends on the development of society as a whole. In the late 19th century, a period of significant economic growth and material influence in France, sex work was in high demand, with bourgeois prostitution becoming extremely popular.2 The dominant culture of the time also affected the social structure and, consequentially, sex work and people’s perception of it. In the 20th century, the Muslim culture of Nairobi led to the establishment of indoor prostitution to allow women in sex work to establish themselves as heads of the household.3

Furthermore, the patriarchy-centered culture and the cult of female modesty led to sex work being marginalized and being relegated to the outskirts of the social structure.4 Thus, the leading culture and social structure of sex work prevented sex workers from unionization because the industry was not considered moral or legitimate.

The gender perspective on sex work suggests that prostitution arose as a response to gender imbalances and the persistent dichotomy of a “good girl” vs. “whore.” Thus, in 19th century France, the influx of male workers to the urban areas and their sexual deprivation led to an increase in prostitution demand.5 Male dominance in society and the violent treatment of women also contributed to sex work being criminalized and sex workers being stigmatized.6

It led to the female modesty being viewed as the desirable norm while revealing too much of a woman’s body was considered to be undesirable and was stigmatized.7 Bodily modesty was promoted as a virtue and a necessity for women to protect themselves, while immodest behavior served as an excuse to abuse women, specifically those in the sex work industry. The cult of modesty reached its peak during the Victorian era and, surprisingly, was continued by the suffragette movement. Stigmatization also prevented the unionization of sex workers and perpetuated their exploitation by pimps and brothel owners.8 Thus, the objectification of a woman’s body by a woman herself was considered immoral, with sex workers being marginalized by society.

The social structure, culture, and stigmatization of sex work resulted in prostitution being illegal in many countries. For example, in Iran, prostitution is outlawed as it is considered sinful and immoral behavior, while in other countries such as the Netherlands and Australia, it is regulated by the government.9 Throughout history, there were many campaigns to end prostitution and demand for sex work due to it being an archaic and damaging practice for female workers. However, these campaigns add to the criminalization of sex work and further stigmatize it, preventing unionization and safe working conditions for sex workers.

In summary, the tumultuous history of the sex work industry led to it facing many challenges today, including the unionization of sex workers being hindered. The social structure that led to increased demand for prostitution and the patriarchal culture that stigmatized female sexuality and body led to sex workers in many countries being stigmatized and their work being criminalized. Today, society displays a similar view of sex work, and many communities refuse to support the right of women to work in the industry and, thus, deny them protection. Therefore, it is imperative for sex workers to unionize to demand fair pay and a safe working environment as out-of-date views should not prevail in modern society.

Bibliography

Bateman, Victoria. “How Decriminalisation Reduces Harm Within and Beyond Sex Work: Sex Work Abolitionism as the “Cult of Female Modesty” in Feminist Form.” Sexuality Research and Social Policy 18, no. 4 (2021): 819–836. Web.

Dasgupta, Satarupa. “Violence in Commercial Sex Work: A Case Study on the Impact of Violence Among Commercial Female Sex Workers in India and Strategies to Combat Violence.” Violence Against Women 27, no. 15–16 (2020): 3056–3073. Web.

Gilfoyle, Timothy J. “Prostitutes in History: From Parables of Pornography to Metaphors of Modernity.” The American Historical Review 104, no. 1 (1999): 117–141. Web.

Rostamzadeh, Ehsan, Rohani Abdul Rahim, and Farid Mohseni. “Historical Background of Prostitution and Typology: A Social-Legal Perspective.” Mediterranean Journal of Social Sciences 7, no. 5 (2016): 232–240. Web.

Footnotes

  1. Timothy J. Gilfoyle, “Prostitutes in History: From Parables of Pornography to Metaphors of Modernity,” The American Historical Review 104, no. 1 (1999): 131. Web.
  2. Gilfoyle, “Prostitutes in History,” 121.
  3. Gilfoyle, “Prostitutes in History,” 125.
  4. Victoria Bateman, “How Decriminalisation Reduces Harm Within and Beyond Sex Work: Sex Work Abolitionism as the “Cult of Female Modesty” in Feminist Form,” Sexuality Research and Social Policy 18, no. 4 (2021): 829. Web.
  5. Gilfoyle, “Prostitutes in History,” 131.
  6. Ehsan Rostamzadeh, Rohani Abdul Rahim, and Farid Mohseni, “Historical Background of Prostitution and Typology: A Social-Legal Perspective,” Mediterranean Journal of Social Sciences 7, no. 5 (2016): 238. Web.
  7. Bateman, “How Decriminalisation Reduces Harm Within and Beyond Sex Work,” 829.
  8. Satarupa Dasgupta, “Violence in Commercial Sex Work: A Case Study on the Impact of Violence Among Commercial Female Sex Workers in India and Strategies to Combat Violence,” Violence Against Women 27, no. 15-16 (2020): 3060. Web.
  9. Rostamzadeh, Abdul Rahim, and Mohseni, “Historical Background of Prostitution and Typology,” 232.

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