The Slogan Of South Piedmont Community College: Optimization Process Writing Sample

Introduction

Increasing customer demand for specific products and services is the ultimate goal of public advertising. In some cases, marketers’ messages may not be sufficiently strong and convincing to ensure sustainable sales. The primary task this paper sets is to optimize the existing slogan of South Piedmont Community College by paying attention to such crucial criteria as advertising appeals and the target audience. The redesign of the college billboard can help attract new students and raise the profile of the institution, which is a valuable contribution to recognition in the target market. The bandwagon, less-than-perfect, and social appeals are relevant concepts to apply to improve the billboard message and ensure more successful recruitment of new students.

New Slogan

For starters, the billboard itself needs to be redesigned to make it more attractive from an advertising perspective. In addition to the college logo, brief statement, and website, there are no additional elements. This is an oversight because the advertisement is intended to unite students as the most active category of the population. More eye-catching billboard elements can help draw attention to advertising, for instance, displaying a photo of the college’s main building and a few students representing the educational establishment. According to Shanmugathas and Shivany (2018), this billboard advertising approach is in line with the entertainment and emotion strategy to reflect the warmth and appeal of the respective offering. Therefore, a more vivid design is an adequate solution to implement.

When changing the slogan, one should pay attention to the advertised service itself. College education is not based on creating a public buzz or humorous context. The belief in the importance of getting an education and the call to join the academic community should be displayed on such a billboard. As a result, the slogan might be as follows: “Still thinking? Become our student and join the ranks of high-class professionals in Anson County.” Such an appeal attracts attention and, at the same time, serves as an incentive to influence the target audience.

Target Audience

Creating an advertising offer largely depends on the target audience to which the corresponding appeal is directed. In the case of South Piedmont Community College, young people who have graduated from high school and do not yet have higher education are the main target audience. From a geographic perspective, Anson County residents are recruited, which narrows the criteria for engagement. Target citizens are active and will definitely pay attention to the proposed call because getting a higher education is, for many, a significant prospect to realize at the current life stage.

Audience targeting is an important marketing task to implement, including in relation to the case of South Piedmont Community College. As Teichert et al. (2017) note, this aspect is directly associated with the type and nature of the message since individual factors are taken into account, for example, such demographic characteristics as age or gender. Creating a value proposition should address the needs of specific customers, and failure to meet this marketing aspect is fraught with a decrease in demand or loss of consumer confidence (Teichert et al., 2017). Moreover, singling out specific clients can help avoid the unnecessary cost of attracting people who are not interested in the relevant promotional offer. Therefore, in the case in question, selecting young people from Anson County is an adequate approach to attracting those citizens who are most interested in college education due to their age and geographic location.

Advertising Appeals

Regarding the slogan on the updated billboard, several specific advertising appeals have been used. In particular, the concepts of bandwagon, less-than-perfect, and social appeals are applied, which, as Bhasin (2021) argues, help convey the appropriate message to the target audience in a concise yet compelling way. The appeal of bandwagon provides an opportunity to convince the public of the need to join the ranks of college students because this is a natural practice and should not be ignored in any way. The less-than-perfect appeal acts on the internal motives of the target audience by stimulating them to progress and achieve the desired level of development along with others who have chosen this college. Finally, the social appeal gives a chance to convey a sense of belonging, in this case, to a community of like-minded people, thereby promoting the value of being part of the college team. All these approaches, implemented in one slogan, are potentially valuable practices to attract future students’ attention. The updated billboard can be effective in recruiting new students due to its colorful design and, at the same time, a strong and compelling message.

Conclusion

Redesigning the South Piedmont Community College billboard by changing the slogan to include the bandwagon, less-than-perfect, and social appeals is a potentially effective promotional move to recruit new students. Targeting is an essential practice for highlighting a value proposition to a specific population and avoiding unnecessary marketing costs. The advertising appeals presented are apt concepts to convey to potential students the importance of entering the community college.

References

Bhasin, H. (2021). Advertising appeals – Definition and 15 types of appeal in advertising. Marketing91. Web.

Shanmugathas, D., & Shivany, M. (2018). Billboard advertisement strategies. International Journal of Application or Innovation in Engineering & Management (IJAIEM), 7(4), 40-49.

Teichert, T., Hardeck, D., Liu, Y., & Trivedi, R. (2017). How to implement informational and emotional appeals in print advertisements: A framework for choosing ad appeals based on advertisers’ objectives and targeted demographics. Journal of Advertising Research, 58(3), 363-379. Web.

North Atlantic Treaty Organization & Western Pact History

Intergovernmental Organizations Post-World War II

The North Atlantic Treaty Organization, or NATO, is an intergovernmental military alliance that currently houses 30 member states which include 28 European nations and 2 North American countries. The alliance was formed as a response to the destruction of the Second World War, which had left many European countries in a struggle to rebuild, while the U.S. had aimed to limit the potential of a resurging German threat and incursions from the Soviet Union. Throughout 1947–1948, certain political events, such as tensions in Turkey and the civil war in Greece, made the U.S. more involved in European affairs both economically and politically. A Soviet-influenced coup in Czechoslovakia also resulted in communist leadership, which was interpreted as a threat by NATO countries, primarily with the U.S. being most disadvantaged by such occurrences. The division of Germany was also of great concern. Meanwhile, the Warsaw Pact emerged as a response to the admission of West Germany into NATO. Though certain themes were similar between the two organizations, the Pact was more focused on the control of Soviet satellite states in a systematic manner.

1949-1950

Overall, the three general purposes of NATO became more defined with time. First, NATO would work to deter Soviet expansion. Second, nationalist militarism would not be revived in Europe. Third, European political integration would be highly encouraged. NATO members also shared deeply connected decisions regarding militarism. An attack on a single NATO member would be treated as an attack on all. Allies would then take actions they deemed necessary, which could include the use of armed forces. Much of the modern policies of NATO were shaped by these shared values and concrete statements such as Articles 2 and 3 of the Treaty. Article 2 would allow for cooperation that was non-military in nature, while Article 3 promoted cohesive military preparedness between member states (NATO, n.d.). As such, NATO had connected the U.S. and the European Union in a number of ways that were significant, with military preparedness being at the forefront. Much of the modern policies of NATO were shaped by shared values and concrete statements such as Articles 2 and 3 of the Treaty. Article 2 would allow for cooperation that was non-military in nature, while Article 3 promoted cohesive military preparedness between member states (NATO, n.d.). As such, NATO had connected the U.S. and the European Union in a number of ways that were significant, with military preparedness being at the forefront.

NATO would develop further in the late 1940s and early 1950s. While NATO members shared many elements of their military structures, there was no effective coordination between the individual actions of the involved countries (NATO History, 2016). This would change when concerns regarding the Soviet Union grew due to the 1949 detonation of an atomic bomb and the 1950 Korean War. The changes following this were drastic, with NATO establishing headquarters in Paris and a permanent civilian secretariat of the organization. The strategic doctrine was also intense, with massive retaliation dictating that in the case that the Soviet Union would attack, NATO would respond with the use of nuclear weapons. The likely intended effect was to deter any attack at all due to the severity of the potential consequences. Due to this, many European states would also prioritize economic development instead of the growth of larger armies.

NATO and the Cuban Crisis

Other conflicts, such as the Suez Canal crisis, had continued to urge member states into greater non-military coexistence and better political consultation. The launch of Sputnik in 1956 also urged NATO allies to invest greater time, effort, and capital into scientific research. Further progress resulted in the formation of the NATO Science Programme. The 1960s saw a decrease in involvement directly with the Eastern bloc as the Cuba conflict was narrowly avoided and the U.S. became more engaged with the war in Vietnam (Reading Through History, 2017). Essentially, this is cited as an acceptance of a status quo between the Western and Eastern blocs, a move from defense to détente. NATO would continue to progress in areas of the military, economics, and politics with continuous changes in Europe and the Soviet Union.

The Warsaw Pact

In 1955, the Warsaw Pact was signed by a number of Eastern European nations as a form of opposition to NATO and capitalist ideals. The Pact and its allied members would encourage and assist the rise of communist parties and governments. While independence was formally available for the involved nations, Soviet influence was prevalent and unavoidable (Global Entertainment, 2016). In the 1950s, the Soviet presence, especially in terms of military-related actions, was not supported among all members with, such as Poland and Hungary. The initial role of the Pact outside of military control and political enforcement was to keep the equal bargaining power that NATO had begun to establish. The Czechoslovak regime had begun to make closer ties to the West and allow for greater freedom of speech which caused issues with the Soviet authorities present.

The End of the Pact

The democratic revolution that occurred throughout Europe in 1989 made the Warsaw Pact null on the 1t of July 1991. New independent countries emerged as Soviet troops retreated. Almost all ex-Warsaw Pact members began to develop closer ties to Western Europe, with many even joining NATO.

Works Cited

NATO. “A Short History of NATO”. North Atlantic Treaty Organization, n.d. Web.

“Dwight D. Eisenhower on SHAPE [from “Alliance for Peace – 1951].” YouTube, uploaded by NATO History, Web.

History Brief: The Cuban Missile Crisis Explained.” YouTube, uploaded by Reading Through History, Web.

“Warsaw Pact 1955 | The Main Event Episode 13 | Global Entertainment”. YouTube, uploaded by Global Entertainment, Web.

Buddha, Tolstoy, And Raymond’s Martin Views On The Meaning Of Life

Meaning of Life

Many influential philosophers throughout history have offered a response to the issue of what, if anything, makes life worthwhile, albeit they rarely state it in these terms. The systematic endeavor to determine what individuals have in mind when they think about the issue or what they mean when talking about life’s meaning is one component of the philosophy of life’s purpose (Martin, 1993). For many theorists, phrases like relevance and significance are interchangeable with “meaningful.” Insufficiently revealing is also a problem; however, some people distinguish between meaningfulness and importance. Yet, the dichotomy between the problem of the meaning of life and the nature of existence is also enjoyable.

Raymond Martin’s views

Invisible and peculiar practical-philosophical confrontation is revealed in “A Fast Car and a Good Woman” by Raymond Martin. Martin observes life’s problems—poverty, illness, suffering, misery, and so on—and questions the concept of purpose. Humans should avoid these difficulties if they can; if they cannot, they must accept them. Part of the challenge is figuring out which situations humans can and cannot avoid. Death is a unique issue that raises questions about life’s meaning, but Martin is not sure how it relates to the topic of whether lives are worth living.

On the other hand, Martin considers the initial analysis problematic, asking people to examine a point in life when their subjective best time was. He asks if they are concerned about the purpose of life at the time of their apex experience (Martin, 1993). We had solved the riddle of life at that point, and there were no purpose problems. This suggests that pleasure is essential because happy individuals do not see inquiries as difficulties. If there is a life difficulty, it is finding a way to be content. Thus, the dichotomy of life and its meaning collides with the existential philosophical position of subjectivism.

Tolstoy’s views

Tolstoy is the archetypal example of a man whose existential anxiety bursts forth from his pages, leaving the reader wondering what it all means in the end. The problem of needs was primarily Tolstoy’s dilemma because he had everything, but he realized that it did not persist and was not gratifying. When people acquire what they want, they constantly want more or something else or a different version of what they already have. Tolstoy was overtaken with minutes of bewilderment and then a sense of lifelessness as if he did not know how to live or what to do, and he lost himself and became sad. However, it happened, and he went on with his life as usual. Then those perplexing minutes were replayed repeatedly, constantly in the same format.

Richard Taylor and Nagel’s views

Richard Taylor, like Nagel, situates philosophical problems regarding the meaning of existence in the conflict between objective meaninglessness of “endless pointlessness” in his words—and subjective meaning. In his opinion, our lives are objectively pointless but not intrinsically worthless (Martin, 1993). In other words, the tasks individuals set for themselves, the things to which they knelt day after day, realizing one by one their flimsy plans, were precisely the things in which their wills were profoundly involved, precisely the things in which their interests resided. There was no need to ask questions, and they were no longer required; the day, like the existence, was adequate in itself. Without a doubt, the best way to look at everything in life, Nagel and Tylor, is silence.

In Taylor’s opinion, subjective significance is found in activities in which our wills are involved. According to Taylor, a human being responds to the need to live as soon as he takes his first breath. He does not care if it’ll be worthwhile or if anything significant will come of it any more than the worms and birds do. The purpose in life is to be alive since it is in his nature. The ability to start a new mission, a new castle or a new bubble is what matters. It only matters because it needs to be done, and he is motivated to do it.

Gautama Buddha’s views

Life always produces dissatisfaction because of the multiple human desires. That is the core of Gautama Buddha’s contribution to solving life’s problems. It might or might not be the best option. Martin said that one should return to the times in one’s life when one’s subjective best was at hand because such times provided total satisfaction (Martin, 1993). Perfect contentment is a type of victory over death since a person might be so profoundly in love, so pleased that they believe they could die at any time. When people reach that level of fulfillment, they have won the war for happiness, and death is no longer a threat. Our philosophical and moral victory, however, is only transitory. Death is a constant antagonist, and desire is its ally because we cannot be pleased just once. The itch of desire returns, the struggle resumes, and the battle continues until death stops it forever.

Work Cited

Martin, R. (1993). A fast car and a good woman [E-book].

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